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PODCAST

Connect & Convert: The Sales Accelerator Podcast

Sales RX and Wizard of Ads Employee Optimization

Welcome to "Connect & Convert: The Sales Accelerator Podcast," where your host Dennis Collins, alongside co-host Leah Bumphrey, delivers unparalleled insights into the art of accelerating small business sales. Dennis, with over 150 years of experience in business enhancement, focuses on the profound impact of nurturing and developing people within the organization. His expertise lies in transforming average teams into exceptional ones through leadership training, effective communication, and the

business management

All Episodes

26:34

Todd Bryant - How to Choose the Right Financial...

Connect & Convert: The Sales Accelerator Podcast ·

2024/06/21

In this episode, we sit down with certified financial planner Todd Bryant to discuss the key factors to consider when choosing a financial advisor for your wealth management and retirement planning needs. As a top 40 under 40 awardee and founding partner of Signature Wealth Partners, Todd shares his insights on building trust, differentiating yourself as a financial professional, and leveraging social media to connect with clients.Key Takeaways:Look for a fiduciary advisor who acts in your best

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21:25

Mastering Sales Onboarding: Tips for Training New Reps

Connect & Convert: The Sales Accelerator Podcast ·

2024/06/14

In this episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey share their personal experiences with sales onboarding and discuss the key elements of a successful onboarding program for new sales representatives. Discover the importance of setting clear expectations, providing mentorship, and developing both hard and soft skills to set your new hires up for success.Key Takeaways:- Ineffective onboarding can lead to high turnover rates and significant costs for businesses- A

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21:26

Hyper Empathy: The Double-Edged Sword in Sales

Connect & Convert: The Sales Accelerator Podcast ·

2024/06/07

Introduction:Join hosts Dennis Collins and Leah Bumphry as they explore the fascinating role of empathy in sales. In this episode, they discuss how finding the perfect balance between empathy and confidence can significantly impact a salesperson's success. Producer Paul Boomer also shares valuable insights from a sales manager's perspective.Key Takeaways:- Hyper empathy can hinder a salesperson's ability to close deals, despite excelling at building rapport.- Balancing empathy with assertiveness and

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19:01

How Edward de Bono's Six Thinking Hats Can...

Connect & Convert: The Sales Accelerator Podcast ·

2024/05/31

In this epsidoe, hosts Dennis Collins and Leah Bumphrey explore the world of effective group decision making and share their experiences with Edward de Bono's game-changing Six Thinking Hats approach. They discuss how this innovative lateral thinking technique can revolutionize meetings and help individuals and teams make higher quality decisions by encouraging diverse perspectives and structured thinking.The Six Thinking Hats method assigns a specific color to each mode of thinking: white for

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19:10

Jack Heald - Cult Branding Secrets: 5 Tools for...

Connect & Convert: The Sales Accelerator Podcast ·

2024/05/24

Join us for a fascinating conversation with Jack Heald, founder of Cult Your Brand, as he shares his insights on the power of cult branding and the psychology behind customer loyalty. Discover the five key techniques cults use to create unshakable devotion and how you can ethically apply these principles to build a strong following for your business.Key Takeaways:• People are loyal to people, not abstract concepts or products• Visuals, especially faces, have a significant impact on our brains and

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24:14

Jack Heald The Wizard of Ads Partners Journey from...

Connect & Convert: The Sales Accelerator Podcast ·

2024/05/17

In this episode of Connect and Convert, we have the pleasure of interviewing Jack Heald, a Wizard of Ads partner known for his iconic top hat and creative genius. Join us as we dive into Jack's fascinating journey from corporate misfit to talented jingle writer and uncover the secrets behind his unconventional success.Key Takeaways:Embrace your unique personality and infuse it into your business to create genuine connections with your audience.Failure is a part of the journey; learn from it and keep

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37:23

No Place Like Home Services Author Interview

Connect & Convert: The Sales Accelerator Podcast ·

2024/05/10

In this episode of Connect & Convert, hosts Dennis Collins and Leah Bumphrey sit down with Ray Seggern and Monica Ballard, co-authors of "No Place Like Home Services," to uncover the secrets behind explosive growth in the home services industry. Join us as we dive into the Holy Trinity of business growth and learn how to dominate your market.Key Takeaways:Discover the power of story, culture, and experience in driving business growthLearn how to develop a compelling message that resonates with

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23:30

The Missing Element in Sales Training: Mastering...

Connect & Convert: The Sales Accelerator Podcast ·

2024/05/03

Introduction:In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey uncover the crucial skill that's often overlooked in sales training: resilience. Discover how cultivating a resilient mindset can transform your sales performance and help you bounce back from setbacks with confidence.Key Takeaways:Optimistic salespeople outsell their pessimistic counterparts by a staggering 56%Resilience is the ability to adapt, maintain purpose, and thrive in the face of

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22:23

Unconditional Gifts: The Key to Influence - Part 2

Connect & Convert: The Sales Accelerator Podcast ·

2024/04/26

Join us for an eye-opening episode of Connect & Convert, where hosts Dennis Collins and Leah Bumphrey reveal the secret to boosting your sales influence through the power of unconditional gifts. Discover how mastering the law of reciprocity and giving meaningful, personal gifts can transform your business relationships and convert prospects into loyal customers.Key Takeaways:Understand the three essential elements of an effective gift: meaningful, unexpected, and personalLearn how to apply the

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18:04

Unconditional Gifts: The Key to Influence - Part 1

Connect & Convert: The Sales Accelerator Podcast ·

2024/04/19

When is a gift not a gift? This episode explores the intricacies of the law of reciprocity and how it applies to sales and marketing. Learn the key elements that differentiate a true gift from a conditional offer and how to effectively use genuine gifts to build relationships and influence others. Discover the power of unexpected, meaningful, and personal gestures in your sales strategy.

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23:32

The Psychology of Priming: Enhancing Sales Receptivity

Connect & Convert: The Sales Accelerator Podcast ·

2024/04/12

Dennis and Leah explore the power of priming in sales communications. They discuss how exposing people to specific words, images, or psychological states can unconsciously influence their receptivity and decision-making. Through examples like sales call agendas, discovery questions, price positioning, and social proof, they illustrate how strategically priming prospects can enhance their openness to your message and product without manipulation. Priming lays the foundation for authentic, persuasive

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39:36

Entrepreneurial Insights: Brian Tewes

Connect & Convert: The Sales Accelerator Podcast ·

2024/04/05

In this episode of Connect & Convert, Dennis Collins sits down with Brian Tewes, founder and owner of Tewes Lending in Orlando, Florida. Brian shares his entrepreneurial journey, detailing the challenges he faced while starting his own mortgage company and the strategies he employs to successfully market his business in a competitive landscape. He emphasizes the importance of being hyper-local, focusing on building relationships with real estate agents, and providing exceptional customer

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16:02

The "I Knew It All Along" Trap: How Hindsight Bias...

Connect & Convert: The Sales Accelerator Podcast ·

2024/03/29

In this episode, we delve into the concept of the "I knew it all along" bias, also known as hindsight bias. This cognitive bias leads people to believe that past events were more predictable than they actually were at the time. We explore how this bias can affect decision-making in business, causing companies to resist change and overlook past mistakes. By recognizing and challenging this bias, businesses can take control of their outcomes and make better decisions for the future.

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21:43

Mastering the Process: Inside the Mind of a High...

Connect & Convert: The Sales Accelerator Podcast ·

2024/03/22

In this episode, we explore the power of focusing on process over goals when training high achievers. Through the story of Jay, a highly motivated individual with no prior sales experience, we learn how a well-designed deliberate practice regimen can transform a "blank slate" into a top performer. By prioritizing the mastery of skills and processes, rather than just setting lofty targets, we can unlock the potential of driven individuals and cultivate long-term success in any industry.

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17:50

The Contagious Power of Emotions in Sales

Connect & Convert: The Sales Accelerator Podcast ·

2024/03/15

In this episode, we explore the concept of emotional contagion and its impact on sales. Just as we learned about physical contagion during the COVID pandemic, salespeople and customers unconsciously mirror each other's emotions. Negative emotions can hinder sales, while confidence and positivity are more likely to lead to success. We discuss strategies for salespeople to convey confident language and emotions, and how sales managers can monitor and support their teams in this area.

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13:22

How Using Nano Tools Can Improve Your Productivity in...

Connect & Convert: The Sales Accelerator Podcast ·

2024/03/08

In this episode, discover the power of nanotools - quick, effective techniques based on brain science that can be learned in just 15 minutes. Explore how these bite-sized lessons from Wharton professors can boost your confidence, communication skills, and productivity. Learn practical tips you can apply immediately to enhance your success in business and beyond.

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22:19

Before the Sale: Guest Craig Arthur on Profitable...

Connect & Convert: The Sales Accelerator Podcast ·

2024/03/02

This podcast episode delves into the transformative power of relational marketing, emphasizing the crucial role of staff training in fostering profitable customer relationships. Through a compelling conversation with Craig Arthur, listeners gain insights into creating a customer-centric business culture that aligns advertising messages with actual customer experiences, thereby enhancing loyalty and sales.

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29:19

Before the Sale: Guest Craig Arthur on Profitable...

Connect & Convert: The Sales Accelerator Podcast ·

2024/02/23

Get ready to learn the secrets behind building loyal, profitable customer relationships. In this insightful interview, Craig Arthur draws on decades of marketing experience to break down the difference between transactional and relational customers. Discover tactics for transitioning your more fickle transactional customer base into reliable, high-value relational buyers who will stick with you for the long haul. You’ll also learn why clearly defining your business’s guiding values and purpose is

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18:56

Curiosity: The Salesperson's Secret Weapon

Connect & Convert: The Sales Accelerator Podcast ·

2024/02/09

Experienced sales trainers Dennis Collins and Leah Bumphrey discuss the power of curiosity in sales conversations. They explain why curiosity leads to better questions, more engagement from prospects, and ultimately more closed deals. Through an example sales dialogue, they demonstrate curiosity in action and provide real-world advice for implementing curiosity-based questioning.

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18:20

The Right Way to Build Rapport

Connect & Convert: The Sales Accelerator Podcast ·

2024/02/02

Every salesperson knows that connecting with customers is essential. But taking rapport too far by forcing unwanted bonding can hurt your credibility and cost you sales. Host Dennis Collins and co-host Leah Bumphrey offer insider tips for small business owners, helping them walk the delicate line between developing authentic connections and coming across as fake or overly aggressive, resulting in awkward interactions that undermine trust and turn off customers. Learn how active listening and

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87 results

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