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PODCAST

The Backstory

The Backstory, formerly the High Stakes Podcast, is a new, limited series from Jarrard Inc. President and Co-Founder Anne Hancock Toomey. For nearly two decades, Jarrard – one of the nation’s top communications consulting firms for healthcare – has partnered with thousands of leaders across the country who are striving to make healthcare better every day. But this isn’t a podcast about healthcare, or politics or even communications. It’s about authentic leadership. The Backstory is about

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All Episodes

18:13

Nashville Health Care Council Sessions: Rob Allen,...

The Backstory ·

2023/10/11

This week, we continue our Nashville Health Care Council Sessions series with an episode focused on the industry’s stepwise progression to value-based care (VBC). The shift to value is something that everyone across the healthcare continuum supports in principle, but achieving it is a massive economic and technological undertaking. Ingrained structural challenges have made the transition slower than hoped. Onstage at Sessions, speakers talked about how the unsustainability of our current healthcare

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16:01

Nashville Health Care Council Sessions: Apryl...

The Backstory ·

2023/10/04

Last month, the Nashville Health Care Council (NHCC) launched its inaugural Nashville Healthcare Sessions Conference. The five-day event convened industry leaders from across the country for two days of collaborative panels, in-depth discussions, interdisciplinary problem-solving and relationship-building, followed by over 30 associated events and gatherings. With a focus on innovation, the conference was a seedbed for new ideas from every sector of the industry. It also represented the spirit of

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28:27

008. Stability and Adaptation: The Biology of Change,...

The Backstory ·

2023/09/20

Here at Jarrard, we're always interested in not just how healthcare leaders are doing the work that underpins our system of medical care, but also how they lead through the work. How they develop and empower teams. How they demonstrate through words and actions how the work – which is often so difficult and exhausting – affects each person involved and how those people can be part of the shared mission and process. With all that in mind, Kevin Kearns and David Shifrin spoke with physician, executive

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28:26

007. Neighbors Caring for Neighbors: Rural Healthcare...

The Backstory ·

2023/09/06

The National Rural Health Association is hosting the Critical Access Hospital and Rural Health Clinic conferences in a few weeks, from September 26-29. Our colleagues from both Jarrard and Chartis will be there, digging into the issues facing rural providers today. They’ll also be providing resources, research and education to rural healthcare leaders – content that will extend well beyond the conferences. With all of that coming up, we wanted to lay the groundwork by taking a broad look at the

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25:34

006. Building Teams and Pursuing Health Equity...

The Backstory ·

2023/08/23

Dorian Harriston is the Chief Marketing and Communications Officer at Morehouse School of Medicine. She has been in the role for about six months now, having previously served in marketing and communications roles at Cedars-Sinai and The Ohio State University Wexner Medical Center. Harriston, as her current position suggests, knows healthcare marketing and communications inside out, having built successful brand positioning, digital marketing and content experiences throughout her career. But she

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20:48

005. Threads? What's Next for Healthcare Social Media...

The Backstory ·

2023/08/09

Is Threads the place to be or, uh, boring and not worth it? The latest loud social media splash is Threads, a direct Twitter – now X – competitor from Mark Zuckerberg’s Meta. It was the fastest social media platform to 100 million users, but since then engagement has dropped precipitously. Which all leads to the question above. More specifically, how much should healthcare provider marketing and communications teams be investing in any given social media platform? Is Threads worth diving into? Even

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19:06

004. Is the Marketing Funnel Dead? Healthcare...

The Backstory ·

2023/07/26

Is the marketing funnel dead? That question started bouncing around among those at Jarrard Inc. who have backgrounds and specialize in healthcare marketing. It’s a provocative question, and provocative questions lead to sharp conversations that make for good podcasts. So, we asked two of those experienced healthcare marketers to have that conversation on the record. Pattie Cuen served at UCLA for two decades. There, she established the medical center's first internal communications team and

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19:36

003. Don't Call it a Breach: Healthcare Cybersecurity...

The Backstory ·

2023/07/12

Is it possible for a hospital to turn a small cybersecurity incident into a full-blown crisis based only on the words used and the approach to communicating about the event? What about the opposite – is it possible for a major incident to be mitigated and minimized with little reputational damage…just through effective communication? The answer to these rhetorical questions is, obviously, yes. That’s according to cybersecurity with Barry Mathis. Mathis is a principal at PYA where he draws on three

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19:25

002. Tech and the Human Touch: Healthcare Staffing...

The Backstory ·

2023/06/28

Can technology really augment and streamline healthcare operations and make the work of healthcare workers easier? Can technology help provider organizations actually manage their workforce more effectively? The answer to both of these questions is obviously, “Yes.” And despite significant progress over the past few years, it still seems at times that technology and digital tools complicate and confuse as much as they help. The reality hasn’t yet matched the promise. Still, there are tools and

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18:31

001. The Beginner’s Mind: Workforce Engagement with...

The Backstory ·

2023/06/14

Physician and nurse burnout. It’s an issue that has been studied at an increasing rate over the past few years. It’s a ubiquitous topic in any discussion about challenges facing healthcare today. Addressing it is a moral and operational imperative – caregivers need to be cared for, most importantly for their own health and wellbeing and also for the sustainability of provider organizations. So, how healthcare leaders move from knowledge to action when it comes to burnout? In our latest podcast, we

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4:37

Quick Think: Healthcare and the Amazon Whiplash

The Backstory ·

2022/11/20

Love ‘em or hate ‘em, Amazon is a sprawling, complex company rife with prominent leaders, disparate initiatives, investments, plans, problems, things that work, things that don’t, with all those discordant messages playing out on the public stage. On the regular. Sound familiar? Learn more about your ad choices. Visit megaphone.fm/adchoices

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5:18

Quick Think: Everything's Moneyball

The Backstory ·

2022/11/13

Healthcare is playing Moneyball. It's a model that comes from baseball and uses a ruthless focus on analytics to help teams build lean, efficient squads that outperform their higher-spending rivals. But healthcare, like baseball, is science...and art. It’s the powerful combination that creates the care and the experience we all want when we seek care. The pursuit of efficiency can't lead down a road where no one wants to live. Learn more about your ad choices. Visit megaphone.fm/adchoices

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4:20

Quick Think: Crying Wolf?

The Backstory ·

2022/11/06

Health systems have enjoyed the benefit of the doubt for a long time. That time may be ending. On one side are those who say, hospitals are “on track for their worst financial year in decades” and “will be forced to take drastic measures to reduce costs…including service line closures if not closing altogether.” On the other are those say “hospitals test the goodwill of Congress” as they endlessly ask for more federal dollars, even though “the industry has not been scrutinized as much as other

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19:52

Kim & Tim: Integration and Neil Young

The Backstory ·

2022/09/21

Between regulatory hurdles and financial imperatives, getting a hospital merger or acquisition across the line is hard enough. But that’s just the start. A common aim of healthcare mergers is to integrate the organizations involved, yet bringing everyone together is its own jigsaw puzzle. All the pieces are there on the table, but how to bring them together, undergo the difficult change management and create the big picture? Kim Fox and Tim Stewart sit down to discuss the challenges facing mergers

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13:12

DigitaLee: MRI on Tuesday, Surgery on Thursday, Home...

The Backstory ·

2022/08/31

Lee Aase is a digital healthcare pioneer and a social media expert. Now, he's a healthcare entrepreneur as co-founder of HELPCare Clinic, a membership-based direct primary care clinic. His current work is particularly relevant for this conversation because we talk about why there hasn't been an episode of DigitaLee recently: Lee's recent back surgery. We discuss how the referral process went, the seamless handoff from his primary care physician to the surgery team at Mayo Clinic. Plus, thoughts on

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24:26

Kim & Tim: A $50 Gift Card to Starbucks, Rebuilding...

The Backstory ·

2022/08/24

This week's conversation was prompted by the ongoing discussion in healthcare about what constitutes "Charity Care," as well as President Biden's recent reluctance to define the current economic environment as a recession. The issue in both cases is not that President or hospital executives are wrong about their respective definitions. Instead, it's that definitions don't always feel accurate even when they may be technically correct. Kim Fox and Tim Stewart discuss definitions in the context of

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6:29

The Quick Think: From Good Intentions to Good...

The Backstory ·

2022/08/21

Relatively recently, CMS, U.S. News & World Report, Lown Institute and, just this week the Joint Commission have signaled that how your organization is addressing health equity will be part of their dashboard for measuring and comparing hospital and health system performance. It’s a big push, long in the making. Energy has been building. According to a survey from the Institute for Healthcare Improvement in 2019, one quarter of U.S.-based healthcare leaders surveyed identified health equity as one

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23:34

J|Insights: Durable Optimism and the Importance of...

The Backstory ·

2022/08/10

Change is hard and, these days, it’s compounding. Big disruptions layered with small pivots have led to a tough environment where “one more thing” is a burden, not an exciting opportunity. In this environment, healthcare executives and hospital board members are challenged with walking a fine line – guiding their organizations through disruption while acknowledging the uncertainty, making decisions when the path forward is foggy, and processing their own exhaustion, too. Jarrard Inc. CEO David

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13:17

DigitaLee: Netflix, Rent vs Own and How Health Tech...

The Backstory ·

2022/05/25

Welcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, David Shifrin and Lee Aase talk about the news that Netflix is cracking on their long-standing policy of going ad free. Then Lee gives an update on the rent versus own debate – and that’s with regards to blogs and social media, not the housing market, although that might be an interesting discussion too. Finally, they close by

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14:15

DigitaLee: Diversity in Healthcare Advertising,...

The Backstory ·

2022/05/11

Welcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, David Shifrin and Lee Aase look at an article from Fierce Pharma that describes a marketing and ad agency building out a dedicated team to work on diversity in advertising. Then, they check in on the conventional wisdom around ways to ensure that content is broadly accessible and close by talking through the role of healthcare

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