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PODCAST

The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world"s biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

business marketing

All Episodes

00:21:18

Jaguar Land Rover's Charlotte Blank on why premium...

The Big Impression ·

2025/01/29

The U.S. CMO of the luxury car company discusses how integrating Jaguar Land Rover’s brand alongside popular shows like Succession and The Gentlemen has helped deliver its message of quiet luxury. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Ilyse: [00:00:00] I'm Ilyse Liffreing Damian: And I'm Damian Fowler and welcome to this edition of the Current Podcast. Damian: This week, we're delighted to talk with Charlotte Blank, U.S. Chief

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00:20:31

Gopuff’s Daniel Folkman on delivering the retail...

The Big Impression ·

2025/01/22

Gopuff’s Daniel Folkman joins The Current Podcast to explore the company's philosophy, what differentiates Gopuff’s retail media network and how the platform’s unique proposition could help it capture incremental retail media dollars.

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00:19:12

Campari’s Julka Villa on building brand affection in...

The Big Impression ·

2025/01/15

The beverage brand’s former CMO, which holds drinks like Aperol, breaks down why events like Coachella, the US Open and Cannes Film Festival are so important to its marketing strategy. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian Fowler [00:00:01] Ilyse: And I'm Ilyse Liffreing [00:00:02] Damian: And welcome to this edition of The Current Podcast. [00:00:05] Ilyse: This week, we're delighted to talk with

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00:18:14

Samsung’s Olga Suvorova on how marketers can quickly...

The Big Impression ·

2025/01/08

Samsung’s Olga Suvorova sat down with The Current Podcast to discuss engaging with Gen Z audiences, balancing omnichannel strategies and tapping into cultural trends. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:12] Damian: This week we're delighted to talk with Olga Suvarova, the VP of Mobile Experience Marketing at Samsung. [00:00:18] Olga has recently overseen the launch of new Galaxy foldable phones and family of new

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00:36:45

Jeff Green on how The Trade Desk’s new OS can improve...

The Big Impression ·

2024/11/20

The founder and CEO of The Trade Desk, Jeff Green, talks about the evolution of the premium internet, his obsession with the ad tech supply chain and why the connected TV (CTV) ecosystem is ready for an upgrade.Green explains why The Trade Desk is launching Ventura, a streaming TV operating system, named after the California beach town, to improve the CTV ecosystem for publishers, advertisers and consumers.__________The Current is owned and operated by The Trade Desk Inc.

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00:19:48

DoorDash’s Toby Espinosa on helping local economies grow

The Big Impression ·

2024/11/06

Toby Espinosa, the VP of DoorDash ads, reflects on the tremendous growth of the delivery platform, saying the key to this is local businesses. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: [00:00:00] I'm Damian Fowler.Ilyse: And I'm Ilyse LiffreingDamian: And welcome to this edition of The Current Podcast.Ilyse: This week, we're delighted to talk with Toby Espinoza, the VP of DoorDash Ads.Damian: And Toby is responsible for

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00:19:36

SiriusXM Media’s Lizzie Collins on the power of...

The Big Impression ·

2024/10/23

SiriusXM Media’s Lizzie Collins joins The Current Podcast to discuss artificial intelligence, omnichannel campaigns and how influencers should utilize podcasts. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing [00:00:02] Damian: And welcome to this edition of the Current Podcast. [00:00:05] Ilyse: This week, we're delighted to talk with Lizzie Collins, the

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00:20:14

Resy’s Hannah Kelly on building community and connection

The Big Impression ·

2024/10/16

The reservation platform Resy centers itself around the communal experience that comes from dining, affirming and building connection between restaurants and diners, according to CMO Hannah Kelly. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing [00:00:02] Damian: welcome to this edition of The Current Podcast. [00:00:05] Ilyse: This week, we're delighted to

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00:20:30

Colgate-Palmolive’s Brigitte King on steering a...

The Big Impression ·

2024/10/09

Colgate-Palmolive’s Brigitte King breaks down steering a global giant through digital transformation. She explores the value of connected TV and its data-driven addressability, why she thinks the marketing funnel looks more like a seesaw and how she’s thinking about riding the retail media wave. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Ilyse: I'm Ilyse Liffreing. [00:00:01] And I'm Damian Fowler. [00:00:06] Damian: And

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00:21:01

Reuters and SAS on trusting the brand and publisher...

The Big Impression ·

2024/10/02

Josef Najm, director of programmatic and partnerships at Thomson Reuters, and Mibbie Plouvier, head of global programmatic strategy at SAS, join The Current Podcast to describe how their partnership has evolved and how trust plays an important part in that evolution. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Ilyse: I'm Ilyse Liffreing, and welcome to this edition of The Current Podcast. This week, we're excited to be

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00:21:10

United Airlines’ Mike Petrella on personalizing the...

The Big Impression ·

2024/09/25

United recently launched Kinective Media, the airline industry’s first media network. Its first-party data could change the future of people’s travel experiences. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler and welcome to this edition of the current podcast this week we're delighted to talk with Mike Petrella, the managing director of partnerships at United airlines. In June, the airline

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00:15:42

Wayfair’s Kara O’Brien on unifying the in-store and...

The Big Impression ·

2024/09/18

Wayfair Head of Marketing Kara O’Brien joins The Current Podcast to discuss blending the in-store and digital shopping experience. Please note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian [00:00:00] Ilyse: I'm Ilyse Liffreing [00:00:02] Ilyse: And welcome to this edition of The Current Podcast. [00:00:05] Damian: This week, we're delighted to talk with Kara O'Brien, Head of Brand Marketing and Analytics at Wayfair. [00:00:11] Ilyse:

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00:20:51

CVS Media Exchange’s Parbinder Dhariwal on the next...

The Big Impression ·

2024/09/11

Parbinder Dhariwal, VP and GM of CVS Media Exchange, discusses CVS’s self-service advertising offering and the future of DEI initiatives in retail media. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Ilyse: I'm Ilyse Liffreing. [00:00:01] Damian: I'm Damian Fowler. [00:00:02] Ilyse: welcome to this edition of The Current Podcast. [00:00:04] Damian: This week we're delighted to talk with Parbinder Dhariwal, or Parbs as he's

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00:15:37

Stagwell’s Mark Penn on polling, politics and media

The Big Impression ·

2024/09/04

Mark Penn, the chairman and CEO of Stagwell Inc., reflects on his extraordinary career, driven by his passion for politics and marketing, and offers insights on why this is a good year for marketers. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing. [00:00:02] Damian: And welcome to this edition of The Current Podcast. [00:00:05] Ilyse: This week we're

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00:22:45

Polaris’ Pam Kermisch on marketing past assumptions...

The Big Impression ·

2024/07/03

Polaris’ Chief Customer Growth Officer talks with The Current Podcast about how many of the company’s customers are multicultural and have preferred style over performance. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:59] Damian: I'm [00:01:00] Damian Fowler.[00:01:05] Ilyse: And I'm Ilyse Liffreing. And[00:01:07] Damian: welcome to this edition of The Current Podcast.[00:01:09] Ilyse: This week, we're delighted to talk with

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00:21:22

Foxtel Media’s Mark Frain on why improving the...

The Big Impression ·

2024/06/26

Foxtel Media CEO Mark Frain dishes on how the customer and advertising experience are shifting amid the proliferation of streaming. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damien Fowler.[00:00:01] Ilyse: And I'm Ilyse Liffreing.[00:00:02] Damian: And welcome to this edition of The Current Podcast.[00:00:05] Ilyse: This week we're delighted to speak with Mark Fra, the CEO of Foxtail Media.[00:00:10] Damian:

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00:20:15

e.l.f. Beauty CMO Kory Marchisotto on betting on...

The Big Impression ·

2024/06/19

Chief Marketing Officer Kory Marchisotto joins The Current Podcast to discuss why the makeup brand e.l.f. Beauty decided to air a Super Bowl ad, and why other female-driven brands are missing out. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian Fowler.[00:00:01] Ilyse: And I'm Ilyse Liffreing[00:00:02] Damian: welcome to this edition of The Current Podcast.[00:00:05] Ilyse: This week, we're delighted to

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00:19:20

ADT’s DeLu Jackson on why the marketing funnel is...

The Big Impression ·

2024/06/12

ADT’s EVP and CMO DeLu Jackson joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches on why the marketing funnel isn’t so much a funnel anymore as it is an “infinity loop.” Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian Fowler.[00:00:02] Ilyse: And I'm Ilyse Liffering. And[00:00:03] Damian:

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00:27:42

Crunch Fitness’s Chad Waetzig on getting strong...

The Big Impression ·

2024/06/05

Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler[00:00:01] Ilyse: And I'm Ilyse Liffering. [00:00:03] Damian: And welcome to this edition

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00:18:33

Intuit’s Dave Raggio on creating a media network for...

The Big Impression ·

2024/05/29

Intuit's Dave Raggio shares why SMB MediaLabs doesn’t own inventory, how it prioritizes privacy for its customers, and the reason consumer and CPG brands are turning to Intuit’s data. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian Fowler.[00:00:01] Ilyse: and I'm Ilyse Liffreing[00:00:02] Damian: and welcome to this edition of the current podcast.[00:00:05] Ilyse: This week, we're delighted to bring Dave

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136 results

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