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PODCAST

The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world"s biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

business marketing

All Episodes

00:19:36

SiriusXM Media’s Lizzie Collins on the power of...

The Big Impression ·

2024/10/23

SiriusXM Media’s Lizzie Collins joins The Current Podcast to discuss artificial intelligence, omnichannel campaigns and how influencers should utilize podcasts. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing [00:00:02] Damian: And welcome to this edition of the Current Podcast. [00:00:05] Ilyse: This week, we're delighted to talk with Lizzie Collins, the

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00:20:14

Resy’s Hannah Kelly on building community and connection

The Big Impression ·

2024/10/16

The reservation platform Resy centers itself around the communal experience that comes from dining, affirming and building connection between restaurants and diners, according to CMO Hannah Kelly. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing [00:00:02] Damian: welcome to this edition of The Current Podcast. [00:00:05] Ilyse: This week, we're delighted to

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00:20:30

Colgate-Palmolive’s Brigitte King on steering a...

The Big Impression ·

2024/10/09

Colgate-Palmolive’s Brigitte King breaks down steering a global giant through digital transformation. She explores the value of connected TV and its data-driven addressability, why she thinks the marketing funnel looks more like a seesaw and how she’s thinking about riding the retail media wave. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Ilyse: I'm Ilyse Liffreing. [00:00:01] And I'm Damian Fowler. [00:00:06] Damian: And

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00:21:01

Reuters and SAS on trusting the brand and publisher...

The Big Impression ·

2024/10/02

Josef Najm, director of programmatic and partnerships at Thomson Reuters, and Mibbie Plouvier, head of global programmatic strategy at SAS, join The Current Podcast to describe how their partnership has evolved and how trust plays an important part in that evolution. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Ilyse: I'm Ilyse Liffreing, and welcome to this edition of The Current Podcast. This week, we're excited to be

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00:21:10

United Airlines’ Mike Petrella on personalizing the...

The Big Impression ·

2024/09/25

United recently launched Kinective Media, the airline industry’s first media network. Its first-party data could change the future of people’s travel experiences. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler and welcome to this edition of the current podcast this week we're delighted to talk with Mike Petrella, the managing director of partnerships at United airlines. In June, the airline

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00:15:42

Wayfair’s Kara O’Brien on unifying the in-store and...

The Big Impression ·

2024/09/18

Wayfair Head of Marketing Kara O’Brien joins The Current Podcast to discuss blending the in-store and digital shopping experience. Please note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian [00:00:00] Ilyse: I'm Ilyse Liffreing [00:00:02] Ilyse: And welcome to this edition of The Current Podcast. [00:00:05] Damian: This week, we're delighted to talk with Kara O'Brien, Head of Brand Marketing and Analytics at Wayfair. [00:00:11] Ilyse:

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00:20:51

CVS Media Exchange’s Parbinder Dhariwal on the next...

The Big Impression ·

2024/09/11

Parbinder Dhariwal, VP and GM of CVS Media Exchange, discusses CVS’s self-service advertising offering and the future of DEI initiatives in retail media. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Ilyse: I'm Ilyse Liffreing. [00:00:01] Damian: I'm Damian Fowler. [00:00:02] Ilyse: welcome to this edition of The Current Podcast. [00:00:04] Damian: This week we're delighted to talk with Parbinder Dhariwal, or Parbs as he's

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00:15:37

Stagwell’s Mark Penn on polling, politics and media

The Big Impression ·

2024/09/04

Mark Penn, the chairman and CEO of Stagwell Inc., reflects on his extraordinary career, driven by his passion for politics and marketing, and offers insights on why this is a good year for marketers. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing. [00:00:02] Damian: And welcome to this edition of The Current Podcast. [00:00:05] Ilyse: This week we're

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00:22:45

Polaris’ Pam Kermisch on marketing past assumptions...

The Big Impression ·

2024/07/03

Polaris’ Chief Customer Growth Officer talks with The Current Podcast about how many of the company’s customers are multicultural and have preferred style over performance. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:59] Damian: I'm [00:01:00] Damian Fowler.[00:01:05] Ilyse: And I'm Ilyse Liffreing. And[00:01:07] Damian: welcome to this edition of The Current Podcast.[00:01:09] Ilyse: This week, we're delighted to talk with

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00:21:22

Foxtel Media’s Mark Frain on why improving the...

The Big Impression ·

2024/06/26

Foxtel Media CEO Mark Frain dishes on how the customer and advertising experience are shifting amid the proliferation of streaming. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damien Fowler.[00:00:01] Ilyse: And I'm Ilyse Liffreing.[00:00:02] Damian: And welcome to this edition of The Current Podcast.[00:00:05] Ilyse: This week we're delighted to speak with Mark Fra, the CEO of Foxtail Media.[00:00:10] Damian:

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00:20:15

e.l.f. Beauty CMO Kory Marchisotto on betting on...

The Big Impression ·

2024/06/19

Chief Marketing Officer Kory Marchisotto joins The Current Podcast to discuss why the makeup brand e.l.f. Beauty decided to air a Super Bowl ad, and why other female-driven brands are missing out. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian Fowler.[00:00:01] Ilyse: And I'm Ilyse Liffreing[00:00:02] Damian: welcome to this edition of The Current Podcast.[00:00:05] Ilyse: This week, we're delighted to

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00:19:20

ADT’s DeLu Jackson on why the marketing funnel is...

The Big Impression ·

2024/06/12

ADT’s EVP and CMO DeLu Jackson joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches on why the marketing funnel isn’t so much a funnel anymore as it is an “infinity loop.” Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian Fowler.[00:00:02] Ilyse: And I'm Ilyse Liffering. And[00:00:03] Damian:

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00:27:42

Crunch Fitness’s Chad Waetzig on getting strong...

The Big Impression ·

2024/06/05

Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler[00:00:01] Ilyse: And I'm Ilyse Liffering. [00:00:03] Damian: And welcome to this edition

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00:18:33

Intuit’s Dave Raggio on creating a media network for...

The Big Impression ·

2024/05/29

Intuit's Dave Raggio shares why SMB MediaLabs doesn’t own inventory, how it prioritizes privacy for its customers, and the reason consumer and CPG brands are turning to Intuit’s data. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian Fowler.[00:00:01] Ilyse: and I'm Ilyse Liffreing[00:00:02] Damian: and welcome to this edition of the current podcast.[00:00:05] Ilyse: This week, we're delighted to bring Dave

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00:21:24

Las Vegas Raiders’ Kristen Banks on marketing to old...

The Big Impression ·

2024/05/22

Las Vegas Raiders’ SVP of Marketing Kristen Banks joins The Current Podcast to discuss the importance of balancing old and new fan bases alike, and not just in Las Vegas. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damian[00:00:01] Illyse: And I'm Ilyse Liffering and [00:00:02] Damian: welcome to this edition of The Current [00:00:04] Illyse: This week, [00:00:05] we're delighted to talk with Kristen Banks,

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00:19:45

NBCUniversal's Alison Levin on strategic audience...

The Big Impression ·

2024/05/15

NBCUniversal’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics.Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm damian Fowler.[00:00:01] Ilyse: And I'm Eileen Sliffering.[00:00:02] Damian: Welcome to this edition of the Current Podcast.[00:00:05] Ilyse: This week, we're delighted to talk with Allison Levin, who joined NBCUniversal as the President of Advertising and

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00:25:58

Hearst Newspapers’ Michael Irenski on the value of...

The Big Impression ·

2024/05/08

Hearst Newspaper's Vice President of Programmatic, Mike Irenski, joins The Current Podcast to explore the value of local journalism and what advertisers need to know about it. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00]Damian: I'm Damian Fowler. AndIlyse: I'm Ilyse Liffreing.Damian: welcome to this edition of The Current Podcast.Ilyse: This week, we're delighted to talk with Michael Eirenski, the Vice President of

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00:21:58

Ford’s chief futurist imagines how AI could grow the...

The Big Impression ·

2024/05/01

Ford’s chief futurist joins The Current Podcast to discuss how preparing for the future is imperative for marketing. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing. [00:00:02] Damian: And welcome to Season 9 of The Current Podcast. [00:00:05] Ilyse: And we're kicking off this new season with Jennifer Brace, Chief Futurist at Ford. [00:00:11] Damian: Now,

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00:19:33

How MLS plans to capitalize on 2026 World Cup fever

The Big Impression ·

2024/03/13

Major League Soccer’s VP of Brand Marketing, Jesse Perl, joins The Current Podcast to discuss how young people are growing more interested in soccer, the league’s deal with Apple TV+, and the importance of building local support for MLS teams. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. TTD_S8_E10_MLS//JESSE PERLMANIlyse Liffrieng: (00:01)I'm Ilyse Liffreing.Damian Fowler: (00:02)And I'm Damian Fowler.Ilyse Lieffring: (00:03)And

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00:18:08

CMO Laura Jones on the final frontier of Instacart’s...

The Big Impression ·

2024/03/06

Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company’s tie-ups with Peacock and Roku and how she’s reaching shoppers by framing them as the COOs of their households. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: (00:01)I'm Damian Fowler.Ilyse: (00:02)And I'm Ilyse Liffreing

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130 results

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