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PODCAST

A People"s Guide to Publishing

Microcosm Publishing

Joe Biel is the founder and CEO of Microcosm, a 25-year-old midlist publishing and distribution company that has sold millions of books. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 25 years in 416 pages. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry. ************ Thank you for watching the

arts books

All Episodes

11:11

Episode 299: How does a press become an imprint? w/...

A People"s Guide to Publishing ·

2025/02/06

It's episode 300! This week on the pod, Elly, Joe, and Bernie are joined by Jelani Memory of A Kids Co! They talk about taking making your press an imprint of a larger publisher instead of just having it distributed, sticking to your mission during the process, and making your business like a cockroach (unkillable!).

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29:24

Episode 298: What tarot spreads will get you through...

A People"s Guide to Publishing ·

2025/01/23

Joe, Elly, and Bernie sit down with Karen Krebser, author of "Tarot Through the Witch's Year," to chat about tarot in dark times, how to reconcile your practice with your privilege, tarot spreads for diving the future of publishing, and a bit of the history of tarot.Get a copy of Tarot Through the Witch's Year here: https://microcosmpublishing.com/catalog/books/12781

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38:39

Episode 297: How do books get into bookstores?...

A People"s Guide to Publishing ·

2025/01/16

It's another throwback episode! A few years ago, Joe and Elly sat down with sales rep extraordinaire Kurtis to talk about how reps get books into stores. Learn about cover appeal, sales conferences, how store buyers see the books... and that's just the first five minutes. It's an oldie, but an eternally useful goodie of an episode!

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9:37

Episode 296: How Do I Hire Sales Reps?

A People"s Guide to Publishing ·

2025/01/09

How does a small press hire a sales rep? Do you even NEED a rep? This week on the pod, Joe and Elly talk about how Microcosm decided to work with reps, and how to find the reps that will work for you.

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10:19

Episode 295: What are the 3 Biggest Misconceptions in...

A People"s Guide to Publishing ·

2025/01/02

Chris Vega of Blue Cactus Press is back to talk common publishing misconceptions! Zoning issues, delusions of grandeur, printing—learn what makes us unique (and also just as boring as other publishers).

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10:08

Episode 294: What did Taylor Swift reveal about book...

A People"s Guide to Publishing ·

2024/12/26

On Black Friday of 2024, Taylor Swift released "The Eras Tour Book" exclusively through Target. But is it a book? What's the appeal? Who is the audience? Was it unfair to cut out indie bookstores from one of the biggest releases of the year? Jane Friedman of "The Hot Sheet" is back with Joe and Elly to give her thoughts on book-shaped objects.Note: This episode was recorded before the book actually released. Joe's post-release comment— "Since even diehard fans were unhappy with the quality

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36:41

Episode 293: Relationships, Anxiety, and Lamps- A Q&A...

A People"s Guide to Publishing ·

2024/12/19

This week, we pretend we're one of those "hang out and chat about whatever" podcasts, because it's time for Dr. Faith's long-awaited return to the pod! Join Dr. Faith, Joe, and Elly while they answer reader questions, her upcoming books, surviving the holidays, and more. There are always shenanigans when Dr. Faith comes around, so we hope you have as much fun as we did.(If you're wondering what's up with the "advertisers" Joe keeps mentioning, there are multiple visual gags in the episode,

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15:23

Episode 292: How Did You Get a New York Times...

A People"s Guide to Publishing ·

2024/12/12

For a lot of publishers, landing a book on the New York Times Bestseller list is THE goal. How did a small press like Collective Book Studio end up with a title on the most iconic bestseller list in the US? Angela Engel from had a chance to hang out with Joe for a few minutes at a recent conference to talk tell the story.

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48:27

Episode 291: What Makes a Hybrid Publisher a Good...

A People"s Guide to Publishing ·

2024/12/05

This week on the podcast, Brooke Warner of She Writes Press and Spark Press, talks with Elly and Joe about her experience in hybrid publishing, how to tell if it's a good idea for your books, recognizing predatory publishers, and misconceptions about that particular branch of the industry.

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14:50

Episode 290: How does an election impact publishing?...

A People"s Guide to Publishing ·

2024/11/27

How does a major election effect publishing sales trends? Jane Friedman of the Hot Sheet is backto talk about how we're all doing, what's been selling, and what do we think that means. Plus, we touch on the differences between the aftermath of the 2016 election vs this year.

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18:10

Episode 289: How do you manage author expectations?...

A People"s Guide to Publishing ·

2024/11/21

Publisher/author relationships are just like any other relationships— they need care, communication, and understanding. This week on the pod, Chris Vega of Blue Cactus press talks with Joe and Elly about different ways to onboard authors and set expectations, how to resolve disagreements, and more.

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12:27

Episode 288: How Can a Publisher Expand Their List...

A People"s Guide to Publishing ·

2024/11/14

Most publishers are most comfortable publishing to their own tastes. And from there, what’s popular but familiar. This week on the pod, we tackle the important but somewhat uncomfortable transition of publishing what you know to things that would resonate with your readers but are unfamiliar to you.

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30:51

Episode 287: How Can Edelweiss Digital Cataloging and...

A People"s Guide to Publishing ·

2024/11/07

Edelweiss! It's a valuable tool for publishers, booksellers, and other industry folks. Buyers use it all the time to research and bring in books to their stores and libraries. How does a publisher break through all the noise, make their products stand out, and make sure buyers are able to easily find what they're looking for?This week on the pod, we're sharing a little bit of a presentation marketing manager (and former bookseller) Abby gave this year on how booksellers and buyers use

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9:22

Episode 286: Is Your Distributor Working?

A People"s Guide to Publishing ·

2024/10/31

How does a publisher know if a distributor is working for them? Odds are, if you're asking that question, they probably aren't! This week on the pod, Joe and Elly give you a few tips on what numbers and data points to look at, how to tell if a distributor is adding value to your enterprise, and revaluating if your contract is getting in your way.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and

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15:00

Episode 285: What Publishing Industry Media Should I...

A People"s Guide to Publishing ·

2024/10/24

There are a lot of publishing industry news blogs, sites, and publications out there. Which ones are worth your time?Jane Friedman of The Hot Sheet is back to chat with Joe and Elly about her favorites, and which ones are best for what publishing news you're interested in.If you're looking for the link Jane references to see her follows, you can find it here: https://substack.com/@janefriedman/readsCheck out the Hot Sheet here: https://hotsheetpub.com/

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7:00

Episode 284: What is Vertical Integration?

A People"s Guide to Publishing ·

2024/10/17

Vertical integration. It sounds like a fancy business term, but in reality, it means keeping things in-house as much as possible to keep costs low.This week, Joe and Elly (and special guest Bernie!) take a few minutes talk about vertical integration, why we say Microcosm is vertically integrated, and how to decide if it's right for you.

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23:29

Episode 283: How To Design a Book Cover

A People"s Guide to Publishing ·

2024/10/10

Can you judge a book by its cover?We're revisiting another classic episode this week! Joe and Elly talk about cover design, how to make a book cover stand out, and how a cover communicates to its audience.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book:

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10:56

Episode 282: What is book editing (and how do I do it...

A People"s Guide to Publishing ·

2024/10/03

Book editing! Surely it's easy, right? Especially if you're someone who has read like, a lot of books. Nope!This week Joe and Elly talk book editing, why it's a technical skill, and how to do it right.

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10:55

Episode 281: Why are so many books so mediocre?

A People"s Guide to Publishing ·

2024/09/26

A reader asks a very straightforward question— why are so many books so mediocre? Is it a new trend? How do we measure quality?Jane Friedman of the Hot Sheet joins us again this week to find the answers!

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43:11

Episode 280: How does being an editor make you a...

A People"s Guide to Publishing ·

2024/09/19

Being a book editor and an author can be a double-edged sword. On one hand, you have unique insight into how a book is developed before you even get started. On the other hand, you can end up getting in your own way trying to make it "perfect". And if you're an editor for the publisher of your own book, how do you balance that? We sat down with Disabled Witchcraft author (and Microcosm editor!) Kandi Zeller to talk writing, disability, witchcraft, cookies, and Bettie's Pages. Get your copy

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