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PODCAST

The CEO Project Podcast

Want to build a great business? The CEO Project Podcast and host Jim Schleckser brings proven tools and techniques to scale your business. Each episode dives deep into a critical business topic for CEOs of mid to large-sized firms.

business careers

All Episodes

33:49

Discover the Winning Tactics for Crafting Successful...

The CEO Project Podcast ·

2025/04/07

What is the difference between product solution fit and product market fit? David Hirschfeld is a seasoned software development expert with over three decades of experience, having held leadership roles at renowned companies like Computer Associates and Intel. He is known for his critical stance on traditional software development methodologies, which he argues often lead to prolonged development cycles and excessive costs. Advocating for his innovative "launch first method," Hirschfeld focuses on

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30:20

Effective Marketing Strategies Tailored for CEOs of...

The CEO Project Podcast ·

2025/03/31

What is hand raiser marketing and how does it impact the path to purchase? Erik Huberman, the visionary founder of Hawk Media, is renowned for his innovative, data-driven marketing strategies that are customized to meet the unique needs of each business. With a track record of success working alongside industry leaders like Red Bull and Verizon, Erik emphasizes the importance of curiosity and deep analytical insights in developing effective marketing campaigns. His approach underscores the

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32:46

The Power of Achieving Goals Thorough Team Alignment

The CEO Project Podcast ·

2025/03/24

How do core values influence decision-making processes for success? Dr. John DeMartini's journey is an inspiring narrative of resilience and personal transformation, marked by his triumph over early learning disabilities and a tumultuous youth as a street kid and surfer. Following a pivotal near-death experience at 17, he was motivated to conquer his academic struggles and pursue a path of lifelong learning and teaching. Driven by an unwavering commitment and the support of his family, Dr

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35:07

The Power of Differentiation to Drive Business Growth

The CEO Project Podcast ·

2025/03/17

How can unique language and consistent messaging help brands stand out in a competitive market? Barry LaBov, founder of Labov Marketing Communications and Training, is a visionary leader in the realm of business differentiation. His accolades, including being a two-time Ernst and Young Entrepreneur of the Year and an Entrepreneur Hall of Fame inductee, reflect his mastery in crafting distinctive strategies that help businesses stand out in competitive markets. LaBov's perspective on

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34:49

Maximizing Business Transformation Through Strategic...

The CEO Project Podcast ·

2025/03/10

How does integrating strategy development and implementation as a double loop learning process benefit organizations? Laura Barnard is a distinguished leader in project management, celebrated as a world PMO Influencer of the Year by the PMO Global Alliance. As the founder of PMO Strategies Project Management Office and the developer of the Impact Engine system, Laura has dedicated nearly three decades to advancing the field by empowering organizations to maximize their strategic goals' return on

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30:09

Maximize Your Business Growth Potential with...

The CEO Project Podcast ·

2025/03/03

How should thought leadership content be tailored to stand out and solve real problems? Peter Winick, the founder and CEO of Thought Leadership Leverage, is a seasoned expert in guiding individuals and organizations to expand their influence through well-crafted thought leadership platforms. With over two decades of experience, Winick emphasizes the necessity of tailoring these platforms to various settings, whether it be personalized one-on-one interactions or broader broadcast environments, to

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35:31

Unlock Growth Potential by Streamlining Your Merger...

The CEO Project Podcast ·

2025/02/24

What is the significance of identifying synergies in Mergers & Acquisitions? In this episode, Jim is joined by Sharon McGuire for an insightful discussion on corporate acquisitions. Drawing from their combined experience, they explore how successful mergers require a strategic and structured approach, treating them as integral processes rather than isolated events. The conversation delves into the meticulous aspects of strategy development, target identification, and diligent execution needed to

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34:02

Taking Action: The Key Steps for Executing Strategy...

The CEO Project Podcast ·

2025/02/17

Why should companies focus on their uniqueness and meeting customer needs instead of competing directly with industry giants? Philippe Bouissou, a renowned business strategist and founder of Blue Dots Partners, has dedicated his career to understanding the factors that drive business growth. With extensive experience in entrepreneurship, CEO roles, and venture capitalism, Bouissou has significantly shaped the business landscape through his consulting projects and investments. He believes that

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32:36

Unveiling the Secret Success of CEO Peer Groups

The CEO Project Podcast ·

2025/02/10

How do peer groups contribute to continuous improvement and shared experiences over time? Leo Bottary is a distinguished authority on peer advisory groups, especially in the context of enhancing the experiences and performance of CEOs. He stresses the importance of selecting peer group members based on psychographic traits such as curiosity, arrogance, and a sense of humor, along with a diversity of industries and experiences, to promote comprehensive learning and growth. Bottary also underscores

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34:41

Basic Litigation Insights Every CEO Must Understand

The CEO Project Podcast ·

2025/02/03

Why should CEOs approach litigation as a strategic tool rather than a reactive burden? In this episode of The CEO Project podcast, host Jim Schleckser sits down with Mo Lovett, founder of Mo Lovett Law and a Chambers-ranked Band 1 trial lawyer. Mo brings her extensive experience handling high-stakes litigation for global corporations. The conversation dives into practical insights for CEOs on navigating legal challenges, managing risk, and leveraging litigation as a business strategy. Mo also

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30:49

Unlocking Family Business Success: Key Strategies You...

The CEO Project Podcast ·

2025/01/27

How do family businesses balance tradition, professionalism, and growth to thrive across generations? In this episode of The CEO Project, host Jim Schleckser is joined by Sharon McGuire, Executive Membership and Marketing Manager at The CEO Project, for a candid discussion on the complexities of running a family business. Together, they examine critical challenges such as balancing family loyalty with professionalism, navigating succession planning, and retaining top talent. Using real-world

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33:47

Strategies for Successful Talent Management and...

The CEO Project Podcast ·

2025/01/13

How can effective talent management secure your organization's future success? In this episode of The CEO Project, host Jim Schleckser is joined by co-host Sharon McGuire, Executive Membership and Marketing Manager at The CEO Project, for an insightful discussion on effective talent management strategies. Together, they explore essential frameworks like the 9-box analysis to evaluate and develop team members, ensuring organizations have the right talent to thrive today and in the future. From

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23:19

Communicating with the 86% of Your People who are...

The CEO Project Podcast ·

2025/01/06

Why is visual communication essential for leadership and driving business success? In this episode of The CEO Project, Jim Schleckser speaks with Olina Glindevi, the Visual Agile Coach and author of The Visual Agile Coach Playbook. Olina shares her unique approach to integrating visual communication techniques into Agile practices to foster better engagement, communication, and value delivery within teams. Drawing on her extensive experience in IT and Agile roles such as Scrum Master and Agile

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31:55

The Role of HR Leadership in Shaping Business Strategy

The CEO Project Podcast ·

2024/12/23

Why is strategic HR leadership essential for driving the success and growth of your business? In this episode of The CEO Project, Jim Schleckser speaks with Dethra U. Giles, founder and CEO of ExecuPrep, a premier talent and performance management consulting firm. Dethra shares insights from her extensive experience in conflict resolution and organizational development, advocating for intentional career mapping and coaching as essential tools for advancing from managerial to executive roles

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30:43

Creating A Culture That Doesn't Burn Your People Out

The CEO Project Podcast ·

2024/12/16

Are you stressed, anxious and burning out at work and ready to put a stop to it? In this episode of The CEO Project, Jim Schleckser speaks with Michael D. Levitt, founder and Chief Burnout Officer of the Breakfast Leadership Network and host of the Breakfast Leadership Show podcast. Michael shares his personal experience with burnout and how he now helps, guides, and coaches others to overcome it in their own lives. Together, they explore strategies for overcoming burnout and recognizing its root

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35:29

Authentic Leadership and Branding

The CEO Project Podcast ·

2024/12/09

Are you sacrificing your success and happiness by ignoring your core values in the decisions that matter most? In this episode of The CEO Project, Jim Schleckser speaks with Dino Cattaneo, a veteran executive coach and branding expert with over 30 years of experience. Dino, the host of the Authentic Leadership for Everyday People Podcast, shares his journey from journalist to C-suite executive, offering deep insights into aligning personal values with professional decisions. Together, they explore

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38:01

Strategy Deployment and Accountability

The CEO Project Podcast ·

2024/11/24

In this episode of The CEO Project Podcast, host Jim Schleckser and Sharon Maguire discuss the critical link between strategy development and execution, emphasizing the importance of treating them as an iterative, interconnected process. Using frameworks like Henry Mintzberg’s "Two Loops of Learning," they highlight how organizations must adapt strategies dynamically—refining tactical approaches while continuously reevaluating overarching goals to stay aligned with market changes and organizational

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39:01

The Balance Between Procrastination and Perfection

The CEO Project Podcast ·

2024/11/16

In this engaging episode of The CEO Project Podcast, host Jim Schleckser introduces a compelling discussion on productivity with a special guest, Penny Zenker. Penny, a productivity expert, bestselling author, and former C-suite executive, shares valuable insights on overcoming perfectionism, procrastination, and distractions to achieve hyper-focus and productivity. The episode emphasizes self-awareness, intentionality, and fostering a culture where teams feel empowered and accountable. CEOs can

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35:55

Differentiation Through Customer Intimacy

The CEO Project Podcast ·

2024/11/10

In this episode of The CEO Project Podcast, host Jim Schleckser interviews Brent Yeagy, the CEO of Wabash, a publicly traded company specializing in transportation and distribution assets, including trailers and digital solutions. Wabash, founded in 1985, operates across manufacturing, service, and distribution locations, generating billions in revenue. The discussion delves into how Wabash differentiates itself through customer-focused, innovative services, including their subscription-based

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35:17

The Secret Sauce to Scaling Your Business

The CEO Project Podcast ·

2024/11/03

Welcome to The CEO Project Podcast, where Jim Schleckser, author of Great CEOs Are Lazy, discusses ways top CEOs can optimize their businesses. Jim announces the rebranding of the podcast from "The Lazy CEO" to "The CEO Project Podcast," aligning with the project's broader mission. Today’s guest, Bradley Hamner, a business growth coach, shares his journey from struggling in his first business to developing a scalable process architecture that allowed him to work "on" rather than "in" his business

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160 results

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