x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

74:02

A Cold November News Edition

Webcology ·

2024/11/25

It was a busy news week with a continuing November Core Update, Google's Site Reputation Abuse Policy Update and the subsequent major publisher crackdown, the DOJ recommending the sale of Chrome and possibly Android, lost GA4 data, a now missing GSC Experience Report, OpenAI deleting critical incriminating evidence by mistake, Meta level pig-butchering, the TwiXter eXodous, and the promise of BlueSky on the horizon. Hosts Jim Hedger and Kristine Schachinger also talk about Gemini AI making death

en

80:50

The When the Going Gets Weird the Weird Keep Going...

Webcology ·

2024/11/07

Recorded two days after the 2024 presidential election, Jim Hedger and Kristine Schachinger contemplate the outcome and how a Trump presidency might affect the tech and search marketing industries. Tech can expect an era of deregulation, starting with Trump's aim to strip away federal safeguards over AI development, deferring any regulatory oversight to individual states. With enormous shifts expected throughout the federal government affecting so many different sorts of outcomes, it's

en

76:04

The Helpfully, No Roads Lead to Recovery Edition

Webcology ·

2024/10/31

The Helpful Content Update wasn't about the content and the hope of recovery wasn't about to happen. Web publishes hit by the Helpful Content Update in September 2023 who attended Google's Web Creator Summit at the Googleplex this week were told the hope they'd held for seeing their rankings recover were likely in vain and that those placements were gone and not likely coming back. Oh, and it wasn't about the content. Jim Hedger and Kristine Schachinger talk about the

en

46:24

Webcology Extra: The Fork in the Road at WordPress...

Webcology ·

2024/10/26

Jono Alderson is a well known SEO Consultant, one of the top WordPress contributors, and a bonafide Digital Superstar. He joined Jim and Kristine to fill us in on the backstory and implications of the ongoing drama in the world of WordPress. Jono has been around for a long time. He knows where the bodies are buried and in this interview, he explains how it unfolded to get to where we're at now. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

en

45:47

The Is Something Rotten at WordPress Edition

Webcology ·

2024/10/24

Longtime WordPress contributor Jono Alderson joins Jim Hedger and Kristine Schachinger to discuss the very weird goings on at WordPress. The interview starts around the 35 minute mark. Before Jono joins us, Kristine and Jim discuss the news of the week including a short update on the WordPress situation and stories from Google, OpenAI, TwiXter, and more.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

en

65:28

The Acquisitive Conglomerations of Autumn Edition

Webcology ·

2024/10/17

A busy, news heavy show has hosts Kristine Schachinger and Jim Hedger cover three major stories, each of which could occupy a full hour long show. The WordPress mega-drama continues with the founder's faction at Automattic grabbing control of one of their rival WP-Engine's best known custom WP-Contributions, Advanced Custom Fields in a forking incident many think close to theft. Also this week, leading SEO and Digital Marketing Tool Maker, SEMrush acquired one of the industry's leading

en

83:44

The WP-Glitch - Where's My Money Edition

Webcology ·

2024/10/10

Jim Hedger returns from bereavement time as he and cohost Kristine Schachinger learn that Matt Mullenweg has found a way to make the WordPress controversy much worse that it was when it started by banning WPEngine, establishing a loyalty pledge complete with a box to check to swear your WP-Loyalty, running down investors, getting himself and the commercial arm of WordPress sued for Extortion, and very possibly sacrificing small animals on the beach at midnight. Meanwhile SEOs contemplate what a DOJ

en

64:52

The WTFPress Edition

Webcology ·

2024/09/26

A war is being waged in the deepest heart of the Open Source movement for that movement's very soul. Last week, Matt Mullenweg, the original founder of WordPress and CEO of Automattic, the commercial arm of WordPress, laid down his version of the law by banning WPEngine from the greater WordPress environment. The dispute centers around money and time contributed to the collective which provides the engineering for WordPress. From Mullenweg's perspective, WPEngine has contributed too little

en

69:58

The Who Ya Gonna Anti-Trust Edition

Webcology ·

2024/09/12

So it seems that anyone who's anyone has an anti-trust suit or some other major legal challenge taking place, especially if you're with Apple or Google. Hosts Jim Hedger and Kristine Schachinger talk about the various anti-trust cases covering two types of Googley advertising monopolies and a spiffy tax dodge scheme the EU's angry with Apple and Google over. We also talk about the introduction of Gemini AI to Google's productivity suite including the feature that can turn your notes

en

67:16

The Cored, Boned and Updated Edition

Webcology ·

2024/09/05

The August 2024 Core Update ended a week early and it might still be too soon to tell the winners from the losers but one thing is clear, Google can always be depended on to try to do what's best for Google. Some have seen drops in traffic while others have seen increases and still others have seen no changes at all. This update does appear to be setting a foundation for an increase in AI Overviews in results. Webcology hosts Jim Hedger and Kristine Schachinger talk about the effects of this

en

78:10

The Gemini Expert Tease Edition

Webcology ·

2024/08/29

As the August 2024 Core Update continues, Google introduces Custom Gems a chatbot framework that promotes the creation and constant training of AI "Experts", digital companions to help Google users go about the business of being hypercreative. This is possibly the greatest challenge to all other AI makers and arguably the most audacious outline for the future of virtual expertise. Back to the core update, some sense of recovery is being felt by many publishers who were hurt during the

en

69:34

An Update on that Update Edition

Webcology ·

2024/08/22

It's been a week since Google dropped the long anticipated August 2024 Core Update. Hosts Kristine Schachinger and Jim Hedger talk about tempering early expectations in what is almost certainly a multi-faceted update, and discuss what SEOs and site owners might expect as the next three weeks grind on. There are promising signs for some and even some reversals of misfortune for others but there's still a few weeks to go before Google placements even out. When the update does end, how the

en

63:46

The Updates of August Edition

Webcology ·

2024/08/15

To say Google core updates can be pretty big things will seem like an understatement for listeners who got hammered by the Helpful Content Updates that ran in the two previous core updates of September 2023 and March 2024. The much anticipated August 2024 Core Update, the one that hold promise of fixing the mistakes of the past, started to roll out a few hours before this episode was recorded. Hosts Jim Hedger and Kristine Schachinger talk about what Google's goals with this update and what

en

64:37

In the Matter of an Anti-Trust Edition

Webcology ·

2024/08/12

After a lengthy and highly revealing trial a federal court has ruled that Google is using its enormous resources to monopolise the search market in violation of Section 2 of the Sherman Act. “After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,” US District Judge Amit Mehta wrote in his decision which has the potential to reshape the business of Internet

en

68:04

The Core Update :: New and Improved :: Coming Soon...

Webcology ·

2024/08/01

It'll be coming around Mountain View when it comes. It brings the promise of a new and improved, something. Google spokespersons have given Publishers reason to seize hope while Google PR talks about another shot at integrating AI Overviews into SERPs again. Hosts Kristine Schachinger and Jim Hedger talk about the pending update while the web world waits for something to come in a Core Update, which apparently is coming soon. They also discuss the new EU AI Act which went into effect on August

en

63:40

The Waiting for Googdot Edition

Webcology ·

2024/07/25

Vladimir: Well, shall we go? - Estragon: Yes, let's go. - Stage Direction: They do not move. -- Many publishers are waiting for an imminent Google Core Update hoping this time the wisdom of compassion and perhaps a rewrite of one or more Helpful Content Update cycles will bring them back to the prominence and profitability of page one placements. Google representatives have suggested this update could bring hope or redemption or maybe a bigger bit of traffic. Meanwhile, Google is musing about

en

68:18

A Middle of Summer Gumbo Soup of News Edition

Webcology ·

2024/07/18

This is a rare middle of summer heavy news edition but, after a year of constant updates, reactions, retractions, retrenchments, and growing user resentment, it's been a rather busy week for Google. It was also a busy week in A.I., with TwiXter, Facebook, Microsoft, and others. Webcology hosts Kristine Schachinger and Jim Hedger weave their way through stories ranging from rumours of an imminent Google Core Update, the harmful empathy-gap in A.I., Microsoft Word's new surcharge for custom

en

74:46

The Bubble of Confusion Edition - Just what search...

Webcology ·

2024/07/15

Back from a the July 4th long weekend's rest, hosts Jim Hedger and Kristine Schachinger talk through events of the last couple weeks, that look like Google and other players in the search world are pulling back from the promise of A.I. generated answers to the real world queries of their users. One example is how Google is showing far fewer A.I. Overviews in result sets today than it was in early May when it announced a disaster ridden shift to the A.I. everything universe. Given the enormous

en

69:48

A Give No Quarter at the End of the 2nd Quarter Edition

Webcology ·

2024/06/27

It was a particularly newsy and seriously silly week. It was also the end of June which is also the end of the second quarter so, for most SEOs, it's reporting season. This year, reports are made more poignant knowing the end of June is also the end of the line for Universal Analytics data, which gets universally deleted on Monday at midnight. It's also the end of the June 2024 Google Spam Update, which concluded a few hours before this episode was recorded. Show hosts Jim Hedger and

en

66:54

The Collision Had Quite an Impact Edition - An...

Webcology ·

2024/06/26

Covering a busy week in search this episode closes with a 20 minute interview with CEO of A.I. driven search engine You.com, Richard Socher. Hosts Jim Hedger and Kristine Schachinger talk about Google's freshly launched June2024 Spam Update, some Reddit heavy SERPS, unstoppable AI Overviews, the beneficial myth of traffic diversity, the ups and downs of crawl spikes, Microsoft's recall of Microsoft Recall, and a whole lot more. In the days before the show was recorded, Jim visited Web

en

809 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...