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PODCAST

Bring Your Product Idea to Life

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It"s a podcast for small business owners, makers and creators, from small business owners! Whatever stage

business entrepreneurship

All Episodes

46:36

4 signs that your branding is actually holding your...

Bring Your Product Idea to Life ·

2025/08/29

Is your branding secretly holding your business back? In this episode, I’m joined (once again!) by brand consultant Cara Bendon to explore the four big signs that your branding might be working against you rather than for you.We dig into:How to tell if people really understand what your product is (or if you’re leaving them confused).Why attracting the wrong customers could be a sign your brand positioning needs tweaking.The importance of consistency across your website, social media, packaging, and

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23:22

10 Amazon Myths That Could Damage Your Sales...

Bring Your Product Idea to Life ·

2025/08/26

This week I’m re-releasing one of the most downloaded episodes of the podcast – and for good reason.There are so many myths out there about selling on Amazon, and if you’re just getting started (or even if you’re not), they can really hold you back.In this episode, I’m talking through some of the biggest misconceptions I hear – like needing a huge budget to launch, or thinking that just listing your product will lead to instant sales. I’ll also explain why you don’t need to be the cheapest seller to

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32:54

All about The Giftware Association - with Victoria...

Bring Your Product Idea to Life ·

2025/08/22

If you’ve ever wondered whether joining an industry association is worth it, this conversation will give you the inside scoop.This week on the podcast I’m joined by Victoria Louise, Head of Membership at the Giftware Association. The Giftware Association supports businesses across the home and gift sector, from brand-new startups to well-established companies, offering advice, connections, and opportunities to help you grow.In this episode, you’ll discover:Why being part of a trade association can

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17:28

Planning Your Amazon Promotions for a Profitable Q4

Bring Your Product Idea to Life ·

2025/08/19

Q4 is the biggest sales period of the year on Amazon – but to make the most of it, you need a plan.In this episode, we’re talking about how to get your promotions in place early, so you’re not scrambling when Black Friday hits. Whether you're launching your first seasonal offer or refining your strategy from last year, this is a great time to think ahead.You’ll learn: How to choose which products to promoteWhat types of Amazon promotions are available – and how to use themHow far in advance you need

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58:32

The Story Behind NIXI Body's Leak-Proof Knickers -...

Bring Your Product Idea to Life ·

2025/08/15

If you’ve ever wondered how to turn a personal problem into a product that changes lives, this conversation with Kelly Newton, co-founder of NIXI Body, will leave you feeling inspired and ready to take action.NIXI Body create washable, absorbent and very discreet knickers for periods and little bladder leaks. Designed to be discreet and comfortable, keeping women moving through menstruation, motherhood and menopause.Kelly shares the incredibly honest and often funny story of how she went from being

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23:34

Amazon Updates You Can’t Afford to Miss in 2025

Bring Your Product Idea to Life ·

2025/08/12

Amazon is always changing – and in 2025, there have already been some important updates that sellers need to be aware of.In this episode, I’m covering three key changes that could impact your listings, visibility, and performance on Amazon. Whether you’re actively selling or planning to launch soon, this is your chance to get ahead of the curve and make sure your listings are in the best possible shape.We’ll cover what the new brand analytics reports could mean for your keyword strategyWhat’s

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30:05

Maximise Your Christmas Sales with Strategic PR Tips...

Bring Your Product Idea to Life ·

2025/08/08

If you're a product-based business, Christmas PR isn’t just a nice-to-have — it can be one of the most powerful ways to boost your visibility and sales all year. Getting your products featured in festive gift guides and seasonal stories can lead to a surge in traffic, a flurry of orders, and some seriously valuable brand credibility. In this episode, we’re talking about how to make it happen (even if you’ve never done PR before).I'm joined by the brilliant Louise Cox, a small business publicity

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18:27

5 Quick Ways to Refresh Your Amazon Listing This Summer

Bring Your Product Idea to Life ·

2025/08/05

Is your Amazon listing looking a little tired?Summer is the perfect time to give it a quick refresh before the busy Q4 season creeps in.In this episode, I’m sharing 5 simple ways to improve your product listings – all things you can do right now, even if you’re short on time. Whether you're brand new to Amazon or already selling, these practical updates could help boost your visibility and improve conversions.You’ll learn:Why your main image matters more than you thinkHow to rerun your keyword

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50:47

Meet the Mind Behind Evolve - with Freddie Titcombe

Bring Your Product Idea to Life ·

2025/08/01

Vicki speaks with Freddie Titcombe, co-founder of Evolve Journey, about developing and growing a product-based business with purpose. Freddie shares the journey of creating the Evolve Journal—a goal-setting and habit-building journal—and how feedback, testing, and customer insights have shaped the product over time.Find out:The early mistakes they made bringing their journal to market—and what they’d do differentlyHow regular customer feedback has improved both the product and the businessTips on

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19:38

Audit your Amazon account this Summer (re-release)

Bring Your Product Idea to Life ·

2025/07/29

Today, I'm sharing how to conduct a DIY audit on your Amazon Seller Central account, which is super important for keeping your sales in check. I'm going to break down crucial metrics like account health, inventory performance, and sales performance, helping you spot any issues before they escalate. I've even created a free Amazon audit checklist that pairs perfectly with this episode, making the whole process smoother for you. Whether you’re already tracking your metrics or just getting started,

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51:09

Unlocking AI: Boost Your Instagram Game with...

Bring Your Product Idea to Life ·

2025/07/25

If you’ve ever sat staring at a blank screen wondering what on earth to post on Instagram, or if you’ve felt torn between staying “authentic” and keeping up with content creation, this episode is for you.Vicki is joined by Helen Williams, a social media strategist who helps business owners create magnetic content on Instagram using AI – and crucially, in a way that still feels like you.Helen’s approach is all about saving time and reducing overwhelm, while helping you show up consistently and

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18:22

How to troubleshoot slow sales on Amazon

Bring Your Product Idea to Life ·

2025/07/22

Feeling like your sales are dragging? Well, you're definitely not alone! In this episode, we dive into the all-too-common struggle of slower-than-expected sales on Amazon. I break down the reasons behind these slow sales and explore practical steps to troubleshoot and improve your situation. From analysing your data and optimising your listings to understanding seasonal trends and competition, I share some actionable insights that can help reignite your sales. So, grab a coffee, and let’s get into

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55:44

What Running a Physical Shop is Really Like - with...

Bring Your Product Idea to Life ·

2025/07/18

Have you ever dreamed of opening your own shop — or wondered what it’s actually like to go from selling online to running a bricks-and-mortar store?In this episode, I catch up with the brilliant Sarah Birchall, founder of joyful clothing brand Cub & Pudding, seven months after she opened her first physical shop in Forest Hill, London. Cub & Pudding is a one-woman brand built on passion, not formal training, that believes in the power of colour to lift moods and boost confidence.Sarah shares

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26:30

What do to when things go wrong on Amazon (re-release)

Bring Your Product Idea to Life ·

2025/07/15

Navigating the world of Amazon selling can be a bit of a rollercoaster ride, and today we're diving into the nitty-gritty of troubleshooting common issues that sellers face. I'm sharing my best tips on how to avoid pitfalls, handle unexpected hiccups, and know when to reach out for help. This isn’t just about keeping your listings live - it’s about being prepared for anything that might come your way, from listing problems to shipping headaches. So whether you’re facing a setback now or just want

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40:29

Creating Content That Sells - with Aggie Meroni,...

Bring Your Product Idea to Life ·

2025/07/11

Feeling stuck on what to post on social media? Wondering if you're doing too much… or not enough? If social content leaves you scratching your head (or shouting into the void), this episode is for you.This week, I chat with Aggie Meroni, founder of Whitebee Digital – a paid social agency that helps e-commerce brands thrive on Meta, Pinterest, and TikTok. While Aggie knows ads inside and out, this conversation is all about organic content – and how to make it work before you even think about running

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20:00

What goes into setting up your Amazon account (and...

Bring Your Product Idea to Life ·

2025/07/08

Today, we’re diving into the nitty-gritty of setting up an Amazon seller account and doing it the right way the first time around. I’ll explore the common pitfalls that can trip up so many new sellers, like rushing through listings and not optimising them for visibility. I share a real-life story of a brand that struggled for six months without making a single sale because they didn’t have a solid setup. But don’t worry, I’ll guide you step-by-step through the essential actions you need to take,

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40:56

Building visibility and trust for your products -...

Bring Your Product Idea to Life ·

2025/07/04

Today, we're featuring Amber Taylor, the founder of Chomp®, a multi award-winning children’s tableware brand supporting families with feeding essentials that bring more ease, style and magic to mealtimes.Amber walks us through her entire product journey – from spotting a gap in the market during those early weaning days with her son, all the way through to launching on Amazon, tweaking her approach, and ultimately building a standout brand that's been seen on BBC One, featured by Stacey Solomon,

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15:12

Is Your Product Ready for Amazon? Let’s Find Out!

Bring Your Product Idea to Life ·

2025/07/01

Today, we're diving into how to know if you and your product are ready to sell on Amazon. Getting started on Amazon can be tricky, and I want to help you avoid the procrastination trap I fell into. I share some key signs that indicate you're ready - and how to tell that you're not quite there yet.MENTIONED IN THIS EPISODEGet my FREE checklist: https://mailchi.mp/72c24952cf50/amazon_checklistHow to stand out on Amazon, even if your product isn't unique:

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43:37

Mastering Stock Management - with Anna Youngson

Bring Your Product Idea to Life ·

2025/06/27

If you ever feel overwhelmed by stock decisions, unsure how much to order, or frustrated by cash tied up in products that aren’t selling… this episode is definitely for you.In this super practical conversation, Vicki chats with merchandising expert Anna Youngson, founder of Majury Merchandising. Anna works with independent brands to help them truly understand what their stock and sales data are telling them – so they can buy better, sell more, and keep more cash in the business.You’ll come away from

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18:18

What to do when you don’t know what to do next on Amazon

Bring Your Product Idea to Life ·

2025/06/24

Selling on Amazon can feel like one long to-do list – and when you’re not sure what matters most, it’s easy to get stuck. In this June episode, I help you prioritise your next steps based on your goals, time and stage of growth. Whether you need a quick win or a longer-term strategy, this episode will help you move forward with clarity.You’ll learn:How to deal with the overwhelm of “too much to do”Quick wins to build momentumWhat to focus on mid- and long-termHow to know what matters now – and what

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