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PODCAST

Next in Media

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We"re talking with some of the top industry leaders as they steer their companies through constant change.

business marketing

All Episodes

00:21:01

Emily and Mike Talk AI in Media Buying, Agency...

Next in Media ·

2025/05/13

This week, Mike and Emily dive into the recent positive performance of The Trade Desk, questioning if the earlier concerns about the ad tech market were overblown, and then shift gears to discuss the evolving landscape of search with the rise of sophisticated AI prompting and its implications for information access and optimization.💡Takeaways:Trade Desk's Resilience: Despite earlier concerns, Trade Desk has shown strong performance, indicating potential stabilization in the ad tech market. 📈 CTV

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00:27:03

YouTube Enters the Upfront Season in the Driver's Seat

Next in Media ·

2025/05/12

Next in Media spoke with Brian Albert, Managing Director, YouTube Media Partnerships & Creative Works, about YouTube's ascent on the TV screen, how the company plans to bring top creators to the table during upfront talks, and whether brands are about to pull back on commitments amidst all this tariff uncertainty.💡Takeaways:YouTube's Enduring Influence: Even after 20 years, YouTube remains a central force in the digital landscape, particularly in advertising. 🚀The Evolution of Ad Formats: The

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00:32:19

"Why did we anoint Google and Apple as privacy czars?"

Next in Media ·

2025/05/06

Next in Media spoke with Tim Vanderhook and Chris Vanderhook, co-Founders of Viant Technologies. The CEO and COO of the ad tech firm talked about their Trade Desk rivalry, whether a Google breakup will be good for their business and the open web, and why CTV offers a chance for fewer monopolies.💡Takeaways:Google's Monopoly & Ad Tech ⚖️: The discussion emphasizes the impact of Google's monopoly on the ad tech industry and suggests that a breakup could foster a fairer marketplace.Privacy & Regulation

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00:26:35

"I think it will be blunt and arbitrary" - Goodway...

Next in Media ·

2025/04/30

"I think it will be blunt and arbitrary" - Goodway Group CEO Jay Friedman on what happens if marketers have to slash budget during TariffmageodonNext in Media talked to Goodway Group CEO Jay Friedman about the state of brands' decision making amidst an uncertain economy and a rise in AI automation. And of course, we talked about cookies and the various court decisions facing Google.💡Takeaways:Google's Ecosystem is Massive 🐘:Google's influence extends far beyond ad tech, with a vast ecosystem that

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00:20:10

Emily and Mike talk Google Trial, Other Google Trial,...

Next in Media ·

2025/04/28

Host Mike Shields and ad consultant Emily Riley return to break down the major developments in media and advertising, from the Google antitrust trial to the latest on Google's cookie changes.📡Takeaways:Google's Influence: Google's actions significantly impact market competition, even amidst antitrust scrutiny. ⚖️The Evolving Role of Cookies: The diminishing importance of third-party cookies is pushing the industry towards first-party data strategies. 🍪➡️📊Ad Tech Challenges: Changes in ad tech,

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00:23:37

How a Blogging Network Became a Video First Sports...

Next in Media ·

2025/04/24

Next in Media talked to Tyler Price, head of content at Bleacher Report about the company's evolving connected TV strategy, how it works with its own talent and YouTube creators, and making decisions about growing it's audience versus leaning into revenue. Prince also talked about the company's big plans to dive deep into the NFL draft this year. 💡Takeaways:📣 Bleacher Report sees itself as a voice of the fan, joining the conversations already happening.📱 The company focuses on a personalized,

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00:29:46

The Open Web is Under Attack

Next in Media ·

2025/04/22

Next in Media spoke to Marc McCollum. Chief Innovation Officer at Raptive, about how smaller publishers are enduring in the face of AI search, Google search changes, and the supposed death of cookies.💡Takeaways:🤝 Raptive's Mission: Raptive champions ~6,000 independent creators on the open web, helping them monetize, grow audiences, and build sustainable businesses.📊 Google's Grip: Google Search is the lifeblood, driving a massive 58% of traffic to Raptive's network, making any changes highly

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00:25:10

How to Turn Music Artists into YouTubers

Next in Media ·

2025/04/16

Next in Media spoke with George Karalexis, Co-Founder & CEO of TEN2 Media and his partner and COO Donna Budica, about the company's focus on helping artists think - and make money - like digital creators.💡Takeaways:🎵 Bridging the Gap: TEN2 Media assists artists, especially musicians, in maximizing their YouTube presence, moving beyond simply hosting music videos.📱 YouTube's Evolution: The platform has become a multi-format "super app" (Shorts, long-form, live, etc.), offering significant

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00:22:46

Tariff Brand Paralysis, Retail Media Uncertainty, and...

Next in Media ·

2025/04/14

Mike and ad consultant Emily Riley are back talking about the big headlines in media and advertising, including the plunge in consumer confidence, how brands are viewing retail media right now, the fate of Yahoo's DSP, and lawsuits against the Trade Desk.💡Takeaways:📉 Economic Uncertainty & Ad Spend: Advertisers face significant uncertainty due to factors like tariffs and fluctuating consumer confidence, potentially leading to budget cuts or shifts towards performance-driven advertising. 🔗

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00:26:28

What Happens When Retail Media Eats Everything

Next in Media ·

2025/04/09

Next in Media spoke with Sammy Rubin, Vice President of Integrated Media at Wpromote, about the blurring lines between retail media and everything else brands care about - and how big brands are still in the middle of a messy process to integrate budgets and teams.💡Takeaways:📈 Retail Media is Evolving: The lines are blurring! Retail media isn't just shopper marketing anymore; it now includes diverse channels like CTV, podcasts, and influencer marketing.🤝 Integration is Key: Silos are breaking

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00:22:45

Mike and Emily Riley Review the Week in Ad News

Next in Media ·

2025/04/07

Tariff panic, Adalytics fallout, the fate of the open web, and TikTok weirdness.Takeaways:Tariffs & Ad World Uncertainty 📉: Tariffs are causing major uncertainty in the ad world, leading to revised advertising forecasts and impacting consumer confidence. Phases of Economic Impact ⏳: The economic impact unfolds in two phases: initial uncertainty causing advertisers to pull back, followed by potential supply chain disruptions affecting product availability. Consumer Behavior 🛒: Consumer behavior

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00:27:13

The Brand Forum Bonus Episode

Next in Media ·

2025/04/04

This week, Next In Media brings you a special bonus episode of the new Marketecture podcast The Brand Forum.In this episode , marketing leaders look at the complexities of brand building in today's AdTech and data-centric world, emphasizing the importance of making meaningful connections with consumers. The discussion explores strategies for navigating the ever-changing marketing landscape, addressing challenges like aligning brand perception with consumer needs, and effectively using partnerships

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00:26:56

How Mattel Reaches Kids, Teens and Parents in a...

Next in Media ·

2025/04/01

Next in Media spoke with Jason Horowitz SVP US Marketing, Global Head of Media & Digital at Mattel about his long career at the brand, where his purview includes everything from Barbie and Hot Wheels. Jason talked about how much kids media has changed over the past decade, and how the company navigates media planning, creators, and privacy rules. Jason also talked about Mattel's unique Fast strategy, and why he's both a marketer and a media planner himself.Takeaways:Content is King 👑, Especially

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00:29:07

How Do Microinfluencers (Like Haxman) Land Brand...

Next in Media ·

2025/03/27

As part of an ongoing series focused on the YouTube Ecosystem (sponsored by VuePlanner) Next in Media spoke with Josh Stanley and Myra Dallas, founders of the startup Coaxial Collective and Adam Van Der Grift, better known on YouTube as the home improvement guru Haxman. The group talked about the need in the YouTube ad market for specialty firms focused on genres like home improvement, and how mid level creators can execute brand deals without alienating their users.Takeaways:Bridging the

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00:37:17

So What's a Branded Map on Fortnite Again?

Next in Media ·

2025/03/25

Next in Media spoke with Matt Edelman, Chief Commercial Officer, Super League Gaming, about whether Fortnite still has a grip on gamers - and how brands can get involved. Edelman also talked about Roblox's growing ad ambitions, the overall gaming ad market, and why he thinks we need to ditch the word "gamer".Takeaways:The Evolution of Gaming and Advertising – Gaming has become an undeniable force in media, with 3.3 billion gamers worldwide. Generational Shift in Media Buying – Many CMOs and CEOs

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00:29:01

A Top Digital Talent Manager Talks About the Creator...

Next in Media ·

2025/03/20

Next in Media spoke with Scott Fisher, founder of Select Management Group and creator economy veteran, about whether top creators still want to seek out big streaming deals, given the success they can have on YouTube, and what happens next if TikTok Shop goes away.Takeaways:The Evolution of Digital Talent Management🌟 Select Management Group grew from managing early YouTubers to 450+ top creators across multiple platforms, shaping the modern creator economy. #TalentManagement

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00:27:05

Why Does Pinterest Have a Chief Content Officer?

Next in Media ·

2025/03/18

Next in Media spoke with Malik Ducard, the company's content lead, about how the platform has evolved its relationship with creators, while trying to help users find the right products and deals, even if they are off Pinterest.Ducard also talked about how Pinterest is taking more of an active role of connecting creators with brands, while using machine learning to help figure out if users are browsing or ready to buy now.Takeaways:Pinterest’s Unique Positioning 🎯Unlike other platforms focused on

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00:27:38

Why 2025 Might be an Addressable TV "Tipping Point"

Next in Media ·

2025/03/11

Next in Media spoke with Larry Allen, VP & GM Data & Addressable Enablement at Comcast about the challenge in getting everyone in media to speak the same language when it comes to targeted TV ads. Allen also talked about why he think the TV business needs to ditch identifiers for old school household data, and why he thinks that media companies are ready to work together to broaden the TV ad pie.Takeaways:Addressable TV is Evolving – It’s no longer just about traditional cable ad slots. Today,

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00:24:33

How RFK Jr. Could Blow a Hole in the TV Ad Market -...

Next in Media ·

2025/03/04

Next in Media spoke with Simulmedia CEO Dave Morgan, about the new Secretary of Health's plan to ban pharma ads on TV, the many potential obstacles, and what such a move would do to the TV ad market.🎙️ Top Takeaways:RFK Jr.’s Pharma Ad Ban Proposal: A Legal & Media Storm 🌪️The proposed ban on pharmaceutical ads faces constitutional and regulatory challenges, colliding with FDA, FCC, and First Amendment protections.TV vs. Digital: Who Controls Health Advertising? 📺➡️📱While TV ads are heavily

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00:26:34

Some AI Real Talk with Jellyfish

Next in Media ·

2025/02/27

Next in Media spoke with Jeff Matisoff, Partner at Jellyfish, about how his company is trying to embrace AI-driven media buying, without giving up on branding or control. Jeff also discussed the current MMM renaissance and what's holding back some marketers from pushing out Gen AI creative faster.🎙️ Top Takeaways:Jellyfish’s Superpower: Global, Yet Nimble 🌍Jellyfish operates in 50+ countries with 1,800 experts, combining enterprise-scale digital marketing with customized, agile solutions for

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