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PODCAST

Growing For Market Podcast

Andrew Mefferd, Katie Kulla, April Parms Jones

Growing for Market is the farmer-to-farmer magazine for local food and flower growers, for 33 years and growing. GFM keeps you informed about the business of growing and selling vegetables, cut flowers, plants, herbs, and other food products. If you are market farming or gardening, you"ll find valuable information that will help make your business more profitable and enjoyable, all written by farmers, for farmers. Please join us today! Link:

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All Episodes

00:57:38

The power of regionally adapted seeds and herbs with...

Growing For Market Podcast ·

2025/04/01

Bevin Cohen of Small House Farm shares his unexpected journey into seed production, the importance of rare and unusual seeds, and some of the unusual value-added products they take to market, including seed oils and apothecary products. The discussion with host April Parms Jones highlights the connection between seeds and community, the significance of regionally adapted seeds, and the value of growing unusual varieties. He also talks about the significance of seed saving for his farm, the

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01:24:51

20+ years of full-diet CSA with Kristin and Mark...

Growing For Market Podcast ·

2025/03/25

Mark and Kristin Kimball pioneered the full-diet CSA model when they founded Essex Farm back in 2004. Now 20 years later, they reflect on where they’ve been and where they’re headed with host Katie Kulla. Katie is especially well positioned to ask them about the joys and challenges of a full-diet CSA, since she transitioned her farm from a more traditional CSA model to a full-diet CSA for a few years, inspired directly by the Essex Farm model. Mark and Kristin share their journey into farming, the

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00:52:57

Strategies for dealing with the federal funding...

Growing For Market Podcast ·

2025/03/18

With thousands of farmers dealing with the uncertainty of the federal funding freeze, we wanted to hear from farmer Gale Livingstone about how the freeze has affected her farm, and some strategies she’s employed to deal with the disruption. She’s been able to leverage her CSA network and extended farm family through her farm store and email newsletter which are managed by Farmhand. Ari Memar, founder and CEO of Farmhand, tells us about how the Farmhand network has been able to help farmers deal with

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01:04:31

Year-round marketing vegetables and flowers with...

Growing For Market Podcast ·

2025/03/11

Having started several farms before their current Lovin’ Mama Farm in Amsterdam, New York, we hear from Corinne Hansch and Matthew Leon what they learned from their previous farms, and what they did differently this time. They discuss their journey from California to New York, the challenges of adapting to a new climate, and ways they are trying to find work-life balance on a busy, year-round farm.In order to sell year-round, and hang onto good crew members by not having to let them go at the end of

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01:12:08

Full-diet CSA and longtable dinners in the high...

Growing For Market Podcast ·

2025/03/04

This week we hear from Sarahlee Lawrence, who runs a full-diet CSA plus events like longtable dinners on the farm she grew up on in the town of Sisters, Oregon. She took the livestock elements her parents pioneered, and added vegetables and more, so they can fill out the menu year-round for their full-diet CSA members and farm-to-table dinner events. Which is all the more impressive due to the fact that the central Oregon high desert climate is not an easy one to grow in, with little precipitation

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01:03:46

How a fifth-generation farmer is growing...

Growing For Market Podcast ·

2025/02/25

This week we hear from Graham Christensen about the wide range of regenerative practices he’s using on his family’s farm in Nebraska. Graham and host April Parms Jones discuss the importance of ecological farming practices for profitability as well as sustainability, the legacy of family farming, and the methods he is implementing on his family’s 800-acre farm that was founded in 1867. He shares insights on keeping farms in the family, the challenges faced by farmers today, and the work being done

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01:02:07

Going from a career in banking to full-time market...

Growing For Market Podcast ·

2025/02/18

Jacqueline Jackson, owner of Mattie's Garden, shares her journey from a successful banking career to establishing an urban farm in Birmingham, Alabama. She and host Katie Kulla discuss how Jacqueline started thinking about growing food instead of banking, and the careful planning that led to her leaving her job and starting her own farm. They also talk about the sustainable growing practices she uses, what a food desert is and how local farming can help reduce food insecurity.They also discuss the

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00:57:16

Putting the farm back in solar farms with Elise...

Growing For Market Podcast ·

2025/02/11

How farmers can integrate solar panels with growing crops, so they can effectively harvest the sun in two different ways, is the subject of this week’s podcast with Elise Couillard and host April Parms Jones. They explore the benefits of solar for farmers, including financial savings, sustainability, and the ability to create microclimates that may improve the growth of certain crops. Elise shares her journey into the solar industry, the importance of tailoring solar solutions to individual needs,

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00:50:42

How to build a regenerative food brand with Samuel...

Growing For Market Podcast ·

2025/02/04

How does one go from Shakespearian acting to starting a company making regeneratively-grown heirloom-grain pancake mixes? Well, it involves an appearance on Shark Tank, eating pancakes five times a week for years, the pandemic, and so much more than we have room for here. Listen to this episode for some great ideas on how to build a local foods brand, why they use popped popcorn for their pancake mixes and how they gauge customer demand in order to get their products into new stores, in this

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01:17:09

Learn from 50+ years of organic vegetable farming...

Growing For Market Podcast ·

2025/01/28

Jim Crawford founded New Morning Farm in Pennsylvania in 1976, starting and selling at multiple markets in Washington, D.C. He and his wife Moie are now semi-retired, having run the farm until they transitioned it to new ownership in 2019. They also founded the Tuscarora Organic Growers Cooperative that helped growers in rural Pennsylvania aggregate produce to reach the Washington, D.C. wholesale market. This interview by host Katie Kulla is packed with useful information from one of the first wave

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00:47:17

Scaling urban agriculture with Romondo Woods of Urban...

Growing For Market Podcast ·

2025/01/21

Romondo Woods of the Urban Youth Agriculture Farm in Detroit, Michigan, tells us about how he is producing food for the city, while at the same time giving children hands-on experiences at the farm. Romondo started the farm a decade ago and has been scaling up ever since in order to make it a growing source of produce for the city. In addition to letting kids know where their food comes from, they are helping make Detroit a leading example of how cities can implement natural farming practices that

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01:11:56

The art of growing uncommon flowers organically with...

Growing For Market Podcast ·

2025/01/14

In this conversation, host Rebecca Kutzer-Rice speaks with Matt Dell, co-owner of Treadlight Farm, about their journey into organic flower farming, the transition from retail to wholesale, and the unique challenges and strategies involved in scaling their business. Treadlight Farm focuses on uncommon flower varieties, and Matt discusses how they built relationships with wholesalers, and the techniques they use to manage production effectively. This covers quite a transition since Treadlight Farm

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01:23:52

Plan your marketing calendar for the year with...

Growing For Market Podcast ·

2025/01/07

Corinna Bench learned digital marketing by doing the marketing for her family’s farm, Shared Legacy Farms. They grow certified organic vegetables for a 400-member CSA in Ohio, and Corinna offers classes and coaching for farm marketing through MyDigitalFarmer. Whether your goal is to get more people to your market stand or sell out your CSA by the New Year, don’t underestimate the importance of marketing to grow your business! In this interview, we talk about what she has learned from running her own

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01:10:02

Rogue Farm Corps: Building on the farm apprenticeship...

Growing For Market Podcast ·

2024/12/31

Rogue Farm Corps grew out of the age-old network of farmer-led apprenticeships, to help make the apprenticeship system compliant with modern labor laws and fulfil its educational component, while continuing to give people real-world farming experience on the way to starting their own farms. In the process they’ve added many opportunities in addition to traditional apprenticeships, forming a robust training program to the benefit of beginners and current farmers alike.Geoffrey Van and Kait Crowley

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01:20:57

Decentralizing the food system with a steward-owned...

Growing For Market Podcast ·

2024/12/24

Pete Russell used his experience in the food industry to design Ooooby, a sales platform for farmers to sell directly to the public. Their goal is to put local, ecologically sound growers back at the heart of the food system. Ooooby integrates all the apps one would use to build an online farm store into their software to simplify the process for farmers and offer a seamless experience for the customer.The platform has been available in Australia, New Zealand and the UK and is now becoming available

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00:42:56

Leah Penniman of Soul Fire Farm in New York on land...

Growing For Market Podcast ·

2024/12/17

In this interview Leah Penniman tells us why and how she started Soul Fire Farm, along with what she would do differently for those starting out or starting over. She discusses her most recent book, Black Earth Wisdom, and the recent adaptation of her first book, Farming While Black, into a documentary movie of the same title. She discusses how, in 1910, about 14% of farms in the United States were Black-owned, compared with about 2% today, and how her books are an effort to help Black farmers

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01:11:49

Learning the business of flower farming with Jenny...

Growing For Market Podcast ·

2024/12/10

Despite growing up farming, Jenny Marks didn’t think she could make a living at it. So she worked in agriculture supporting other farmers, where she learned more about the business of farming; that led her to start her own Trademarks Flower Farm in New York State. Now, in addition to her own farm, she teaches the business of flower farming to other growers with her business Trademark Farmer. She’s doing a free masterclass the first week of January, for more info go to her website

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01:02:58

Strategies for dealing with the loss of farms due to...

Growing For Market Podcast ·

2024/12/03

Maud Powell, former co-owner of Wolf Gulch Farm in Oregon, shares her farming journey and the impact of climate change on her land. After experiencing drought and a devastating heat dome, Maud and her husband realized they had to leave their farm and find a new property with more water, despite having made decades of investment in the farm. In response, Maud started the Oregon State University Extension Ag Climate Grief and Support Initiative to help farmers cope with the emotional toll of climate

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01:31:19

Maximizing the storage life of vegetables with Sam...

Growing For Market Podcast ·

2024/11/26

If you store vegetables for any length of time, you’re going to want to hear this interview with Sam Knapp of Offbeet Farm. Sam has practiced “storage farming” for years, growing during the summer for off-season sales from stored crops deep into the winter. In this interview, he tells us about how he figured out his own best practices along the way, as there was little available information on modern veg storage techniques that would keep produce in top shape over an extended period of time.The

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01:14:13

Growing seeds for sale or for your own farm with Dan...

Growing For Market Podcast ·

2024/11/19

Dan Brisebois has over 20 years of market farming and seed growing experience as a founding member of Tourne-Sol Cooperative farm in Quebec, Canada. In this interview and discussion of his new book, The Seed Farmer, we hear how his interest in seed growing goes all the way back to the beginning of his farming career. Now, he can tell us from experience what it’s like to grow many seed crops, since roughly half of the farm income derives from seed sales, with the other half coming from a 500-member

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154 results

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