PODCAST

Higher Voltage

Volt

Podcast by Volt

education

All Episodes

00:46:19

Stories First: Inside UCLA's Revamped Marcomm Team -...

Higher Voltage ·

2021/09/16

Mary Osako explains UCLA's storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.

01:06:41

The State of Social Media in Higher Ed - Nikki...

Higher Voltage ·

2021/09/08

Higher ed social media has never been more critical to marketing efforts than it is now, and that's a good thing.

00:55:42

Increasing the Number and Diversity of College...

Higher Voltage ·

2021/07/21

On this episode of Higher Voltage, we sat down with Bridget Burns, the executive director for the University Innovation Alliance (UIA). Listen in as Kevin Tyler, Higher Voltage host, and Bridget discussed how the UIA is using data, process mapping, design thinking, and a university alliance to increase the number and diversity of college graduates through a student-focused approach.

01:06:50

How HBCU Marketing Has Changed, And How It Hasn't –...

Higher Voltage ·

2021/06/17

Eddie Francis of Dillard University and Chelsea Holley of Spelman College explore how a global pandemic and nationwide calls for racial justice have changed how HBCUs market themselves to prospective students, and ways in which HBCUs were perfectly primed to meet the moment at hand.

00:55:28

Lessons from the Front Lines of #HESM - Anice...

Higher Voltage ·

2021/04/22

On the latest Higher Voltage, we discuss best practices with three experts who live this every day. Liz Gross, the CEO of Campus Sonar, has compiled answers to all the questions she gets online and at conferences and that she has ruminated on for years, and turned it into a free ebook titled “Fundamentals of Social Media Strategy: A Guide for College Campuses.” Joining her are Anice Barbosa, Digital Marketing Specialist of Wheaton College and AJ Lopez III Assistant Director for Digital Marketing and

01:10:37

Digital Community-Building in Higher Education - LIVE...

Higher Voltage ·

2021/03/31

Jamila Walker, Taquinda Johnson, Josie Ahlquist, and Christina Garnett discuss how building digital communities can provide a haven for those working in higher ed, and higher ed social media.

00:33:10

March Madness: Inside Butler University's "Cinderella...

Higher Voltage ·

2021/03/11

How Butler University rose from a small Indiana University to a basketball powerhouse, and how that rise boosted the school's enrollment and endowment. Graham Honaker, co-author (with Jerry Logan) of "The Cinderella Strategy: The Game Plan behind Butler University's Rise to Prominence," joins the podcast to explain.

00:53:41

Inside Drexel's "Ambition Can't Wait" Campaign -...

Higher Voltage ·

2021/02/18

Drexel University's Craig Kampes and Joseph Master dig into the origins, strategy, and execution of the school's "Ambition Can't Wait" brand awareness campaign, which has been the school's marketing backbone since 2016.

00:45:38

How to Market a University – Terry Flannery

Higher Voltage ·

2021/01/27

Stony Brook University's Terry Flannery joins the podcast to discuss her new book, "How to Market a University"

00:50:05

What We Learned in 2020 That Will Shape 2021: Jenny...

Higher Voltage ·

2021/01/13

As we turn the page on 2020, Jenny Li Fowler of MIT and Gabriel Welsch of Duguesne University look at the marketing trends and tactics that will prevail in 2021.

00:43:17

Why Higher Ed CMOs Should Be in the Presidential...

Higher Voltage ·

2020/12/15

Angela Polec and Heather Dotchel discuss how marketing strategy and institutional strategy are one and the same, and why CMOs need a seat in the presidential cabinet at higher ed institutions.

00:49:16

Higher Ed Leaders on Social Media - Josie Ahlquist...

Higher Voltage ·

2020/11/24

Josie Ahlquist, higher ed communication consultant, Walter Kimbrough, President of Dillard University, discuss the importance of university leaders being active and authentic on social media.

00:40:24

Days of Giving and Giving Tuesday – Brittany Shaff...

Higher Voltage ·

2020/11/12

With Giving Tuesday just around the corner, we talk about the state of institutional giving in 2020, and the ways that colleges and universities will leverage Giving Tuesday to create their own dedicated days of giving before the fiscal year is out.

00:39:51

Middlebury Magazine's Digital Pivot – Matt Jennings

Higher Voltage ·

2020/10/29

Matt Jennings, editor-in-chief of Middlebury Magazine, joins Higher Voltage to discuss the award-winning publication's shift from print-first product to digital-only (for now), and what changes will be permanent.

00:45:52

Higher Ed and Social Media Influencers – Madeline...

Higher Voltage ·

2020/10/15

In this week's Higher Voltage, we explore the different kinds of agreements and compensation schools offer these students, the guidelines and safeguards they put in place, and the importance of leveraging these authentic voices and their digital savvy to help show prospective students what their life on campus (IRL or virtual) can look like.

00:49:51

Diversity and Inclusion in Higher Ed Comms - Kevin...

Higher Voltage ·

2020/09/17

Higher ed marketers want to portray their schools as diverse and inclusive. But how do they do that in a way that is authentic and doesn't misrepresent the actual makeup of their student bodies? Kevin Tyler and Alice Cheng-McConnell explore with our host, Heather Dotchel on the latest episode of Higher Voltage.

00:57:06

Accessibility in Higher Ed Communications – Alexa...

Higher Voltage ·

2020/09/03

Accessibility in Higher Ed Communications – Alexa Heinrich and Erika Boltz by eCity Interactive

00:44:30

The Pandemic and Higher Ed Professional Development –...

Higher Voltage ·

2020/08/20

Higher ed marketing professionals love a good conference. So how are folks connecting and learning from one another with the traditional conference calendar blown up?

00:50:52

Social Media, Non-Stop Crisis Comms & Mental Health –...

Higher Voltage ·

2020/08/06

The Volt podcast returns, as guests Jon-Stephen Stansel and Krista Boniface explore the toll that managing higher ed social media communications takes on the professionals on those front lines. Host Heather Dotchel is our guide, as Higher Voltage (formerly the Hashtag Higher Ed podcast) kicks off.

00:43:28

Ep35. What Does it Mean to be Creative? - Amma Marfo...

Higher Voltage ·

2018/12/19

When was the last time you were creative? Did you take a moment to recognize your own accomplishment? Did you share that feeling with others? Creativity is a sticky subject; difficult to identify and harder to hone. And yet, we are surrounded by it, personally and professionally. In the season 2 finale of the Hashtag Higher Ed Podcast, Amma Marfo, speaker and consultant at Fun Enterprises, joins the show for a special in-studio episode to talk about all things creativity. We discuss how to

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