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PODCAST

Digital Horizons

James Walker & Brian Hastings

Welcome to Digital Horizons, where today"s strategies meet tomorrow"s innovations in the ever-evolving world of digital marketing.Dive deep with industry trailblazers and thought leaders as we uncover what"s driving success right now and forecast the trends that will shape the digital landscape in the years to come.In each episode, we"ll decode the tactics, tools, and techniques that are transforming the way businesses connect with their audience, ensuring that you stay ahead of the curve.From

business marketing

All Episodes

9:30

Why DIY Advertising Could Be Holding Your Business Back

Digital Horizons ·

2024/09/12

What’s the real cost of doing your own advertising? Get ready to discover why self-managed campaigns might be the anchor dragging down your business growth. Brian and James, with over two decades in the marketing industry, share why DIY advertising often leads to missed opportunities and inconsistent results. By not engaging experts, you could be sacrificing potential sales and new clients that far outweigh the savings on agency fees.Join us as we break down the top five reasons why your time...

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4:54

Brand News: ChatGPT-5 Is Going To Be Huge

Digital Horizons ·

2024/09/10

What if you could have an AI assistant that not only understands and interacts like a human but also anticipates your needs and seamlessly integrates into every aspect of your life? Get ready to explore the future as we dive into the anticipated release of ChatGPT-5 from OpenAI. Join Brian and James as they share their daily experiences with GPT-4, highlighting its impressive capabilities and discussing the exciting advancements coming with GPT-5. This new version promises breakthroughs in na...

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20:43

How AI Avatars Will Change Content Creation Forever

Digital Horizons ·

2024/09/06

Ever wondered if you could tell a real person from an AI-generated avatar? Prepare for an eye-opening journey as we explore the uncanny realism of AI avatars created through HeyGen. Setting up these lifelike avatars takes less than five minutes, and they can mimic human gestures and speech so convincingly that distinguishing them from real footage is almost impossible. We'll share our firsthand experiences with HeyGen, marvelling at its ease of use and rapid setup, and then dive into its game...

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24:27

5 Digital Marketing Mistakes to Avoid!

Digital Horizons ·

2024/08/29

Unlock the secrets to supercharging your marketing efforts and avoid those common pitfalls that can stymie your business growth. What if your lack of proper tracking is costing you conversions without you even knowing? In our latest episode of Digital Horizons, we promise you’ll discover the vital importance of having robust tracking mechanisms in place and how trusting your data can lead to smarter, more effective marketing strategies. We dive deep into why cross-referencing data from multip...

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8:36

Brand News: AI Marketing Success and the Art of...

Digital Horizons ·

2024/08/24

Unlock the secrets of skyrocketing your sales with AI-driven marketing! This week on Brand News, we're revealing how Dan Murphy's achieved an impressive 29% boost by tailoring personalized promotions using advanced AI techniques. But that's not all – discover how these powerful tools can revolutionize even the smallest online stores, making sophisticated marketing accessible to everyone. We also dive into the high-stakes world of Olympic sponsorships, analyzing the strategies of giants like N...

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4:35

[Brand News] The Viral Ramen Hoax: Creating Buzz with...

Digital Horizons ·

2024/08/22

Can a restaurant that doesn’t even exist become the hottest place in town? Discover how Stanley, aka TheRealStanyM, pulled off a social experiment that had influencers and foodies lining up for hours to experience Nisei Ramen, a pop-up that served instant noodles in plant pots. This week, we dissect the brilliance behind Stanley's viral marketing campaign, "Ramen Forest," and how he leveraged social media, exclusivity, and the allure of influencer culture to create an unforgettable event that...

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19:20

How To Get A Job In Digital Marketing

Digital Horizons ·

2024/08/20

How can you stand out in the bustling world of digital marketing and land that dream job? This episode promises to equip you with innovative strategies and insider knowledge from our experiences as agency owners. Discover how creating unique TikTok video applications can make you memorable in a crowded job market and learn the essential digital marketing skills that not only boost business revenue but can also elevate your personal financial game. We'll explore the rewarding aspects of workin...

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6:24

Brand News: LinkedIn's Dominance in B2B Marketing &...

Digital Horizons ·

2024/08/17

Can LinkedIn really be the holy grail of social media marketing? Find out as we dissect a compelling study from Marketing Interactive revealing that a staggering 93.5% of brands prefer LinkedIn for their campaigns, with 92.8% reporting top-tier engagement. We share our unfiltered thoughts on these surprising numbers and reflect on our own trials and tribulations with the platform. Plus, we dive into the explosive rise of short-form video content and what it means for your social media strateg...

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11:35

Brand News: How Economic Pressures Are Shaping 2024...

Digital Horizons ·

2024/08/14

How are rising interest rates and macroeconomic pressures reshaping the advertising landscape? Uncover the complexities behind the slowing growth of advertising revenue in 2023 with insights from PWC's 2024 entertainment and media outlook. Join us as we dissect Lauren McNamara's revealing article on umbrellacomau, exploring how the cost of living and lower consumer spending are influencing advertising strategies. As agency owners with hands-on experience across various industries, we bring ou...

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30:40

LinkedIn Growth Strategy: From 0 to 6000 Followers...

Digital Horizons ·

2024/08/12

What if you could build a highly engaged LinkedIn following in just four months? Our guest Brent Neale did exactly that, amassing 6,000 followers and over 640,000 post impressions. Inspired by Gary Vee’s philosophy that attention is the new currency, Brent strategically crafted content to stand out in a crowded digital landscape. Join us as Brent spills the secrets behind his rapid growth and the distinctive elements that make a personal brand irreplicable.Authenticity and consistency lie at ...

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8:52

Brand News: Google's Cookie Conundrum & The Future of...

Digital Horizons ·

2024/08/08

Are targeted ads a boon for consumers or a breach of privacy? Join us on this week's Brand News as we tackle Google's unexpected U-turn on third-party cookie deprecation and what it means for the future of online advertising. We'll dissect the implications of Google's choice to keep these cookies alive in Chrome, especially when compared to Apple's stricter privacy measures with Safari. Discover how this decision might affect your marketing strategies and explore the delicate balance Google i...

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23:47

Capture Every Opportunity: AI Enhances Lead Response...

Digital Horizons ·

2024/08/06

Can you afford to let high-value leads slip through the cracks? This episode of the Digital Horizons Podcast promises to equip you with the knowledge and tools to treat every lead like gold and optimize your sales process. Brian and James unravel why some businesses fail to close leads despite their high quality. We emphasize the indispensable role of AI tools and chatbots in managing a high volume of leads, ensuring that your business captures every opportunity. By sharing a compelling clien...

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16:15

Steal Your Competitors Traffic With YouTube Ads

Digital Horizons ·

2024/08/05

What if you could outsmart your competition and save money on advertising simultaneously? Discover how businesses are leveraging YouTube's advanced targeting features to attract competitors' traffic and get more affordable views than traditional Google search clicks. We kick off with practical examples like how a plumbing service can strategically target competitor URLs, gaining a cost-effective advantage. You’ll also learn about the expansive reach and cost-effectiveness of YouTube in Austra...

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10:59

Brand News: Google's Cookie Deprecation & Social...

Digital Horizons ·

2024/07/31

Can your digital marketing strategy withstand the latest regulatory shake-ups? Discover how the changes to the Australian Privacy Act and Google's deprecation of third-party cookies are reshaping the landscape for marketers. We'll unravel how these regulatory moves align more closely with GDPR, adding complexity to data collection and usage. Learn why first-party data and server-side tracking are now more critical than ever, and why businesses must be more selective about their data practices...

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18:15

Steal Your Competitors Traffic With YouTube Ads

Digital Horizons ·

2024/07/30

How can your business harness the full potential of YouTube's advertising platform to outperform competitors and capture targeted audiences? This episode uncovers the secrets to mastering YouTube advertising, emphasizing its unparalleled reach—over 86% of Australians aged 18 and over—and sophisticated targeting capabilities. We dissect how to strategically use longer format ads to introduce your brand and follow up with cost-effective retargeting methods such as display and bumper ads. With i...

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10:39

Brand News: The Toys R Us Ad Fiasco & Google's...

Digital Horizons ·

2024/07/23

Can AI really replace the creativity of human marketers? Tune in to our latest episode as we break down a controversial AI-generated ad from Toys R Us that left everyone scratching their heads. We kick things off with a light-hearted chat about podcast listening speeds and then jump straight into the hot mess that is Toys R Us's latest ad. Poor quality, inconsistent character models, and outright awkwardness highlight the current limitations of AI in commercial use. We debate the readiness of...

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20:51

Unlocking the Secret to High-Quality Leads and Lower CPL

Digital Horizons ·

2024/07/14

Can a higher conversion rate really give your business the upper hand in the competitive world of lead generation? Join us on the latest episode of Digital Horizons as we unravel the complexities of cost per lead (CPL) and uncover the secrets to outbidding your competitors for those coveted high-quality leads. We'll dive into the intricate relationship between lead quality and CPL, and provide actionable insights on how to improve your conversion rates by focusing on higher-quality leads. Lea...

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29:17

Every Marketer Should be Focusing on These Three Things

Digital Horizons ·

2024/07/07

Ready to elevate your digital marketing game with the latest in AI technology? Join us as we welcome Brian Hastings as our new co-host on the Digital Horizons podcast! Together, we unpack 20 years of experience to dissect the top three priorities for marketers today, starting with the dynamic integration of AI tools. We delve into the benefits and challenges of platforms like ChatGPT and Claude, offering you a roadmap to navigate the sea of AI-branded tools flooding the market.Attribution is ...

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22:23

How To Use Brand Ambassadors to Amplify Your Social...

Digital Horizons ·

2024/05/24

Unlock the potential of your brand's social media influence with insider strategies from digital marketing maven Bianca Stockinger. As my esteemed guest, Bianca brings a treasure trove of experience from the beauty industry, opening up about the world of brand ambassadors and how they can catapult your organic reach to new heights. We dissect the significance of aligning your ambassadors with your brand values and ensuring they truly resonate with your audience—because when it comes to market...

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36:36

Riding the Wave of E-Commerce: Opportunities and...

Digital Horizons ·

2024/05/02

Ever wondered how an e-commerce upstart thrives against the big-box giants? Strap in as we take a ride with Mark Cash from iScoot, who illuminates the path from sourcing scooters internationally to establishing a booming business in Australia. Our conversation peels back the layers on what it takes to stand out with exceptional service and expertise, striking the perfect balance between online sales and the gold standard of a physical store presence. Join us as we tackle the bumps in the...

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74 results

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