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PODCAST

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

MatthewBertram.com

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.Each week, Matthew dives into the tactics,

business marketing

All Episodes

43:43

Evolution of AI in the Influencer Marketing Ecosystem...

The Best SEO Podcast: Defining the Future of Search... ·

2024/12/15

AI is transforming influencer marketing and content creation, with platforms like Corbett Drummey’s LTX Studio leading the way. Generative AI surpasses traditional stock content, offering unique images and videos while addressing challenges like copyright and job displacement. Embracing tools like ChatGPT is essential for navigating the evolving marketing landscape, as AI enables brands to enhance safety protocols, vet creators, and elevate their strategies. User-friendly tools empower non-te...

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44:11

Elevating Your Brand through Effective SEO Techniques...

The Best SEO Podcast: Defining the Future of Search... ·

2024/12/08

Ever wondered how to speak "Google's love language"? In our latest episode, Shanuda Noecole, creator of VegasRightNow.com, shares her journey from crafting passion-driven websites to mastering SEO. Learn how she transformed niche interests, from Las Vegas attractions to Southern soul food, into digital marketing success.Shanuda reveals SEO as an ongoing dialogue with Google, helping your content reach the right audience. From the evolution of email automation to modern SEO tools, discover how...

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36:50

Mastering Public Relations: Strategies for Building...

The Best SEO Podcast: Defining the Future of Search... ·

2024/12/01

Unlock the secrets of trust and communication in the digital age with PR expert Justin Goldstein. Learn how cohesive brand messaging across channels breaks silos to enhance recruitment, public policy support, and sales. Justin emphasizes trust's critical role in marketing, advocating for clear communication and early collaboration between departments to create seamless PR and marketing strategies.Discover how media relations align with business goals. Justin addresses challenges like inconsis...

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36:55

Mastering Press Releases: Transformative Strategies...

The Best SEO Podcast: Defining the Future of Search... ·

2024/11/24

Ever wondered how press releases can transform your marketing strategy? Sit back as Mickie Kennedy from eReleases reveals his journey from creative writing to becoming a press release maestro. Mickie shares fascinating insights into the art of storytelling within press releases, emphasizing how a captivating narrative can win journalists over and boost your business's success. Through Mickie's experience, you’ll learn how press releases are not just about data or product launches, but about c...

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40:52

Mastering E-Commerce: Strategies for Success on...

The Best SEO Podcast: Defining the Future of Search... ·

2024/11/17

E-commerce expert Carolyn Lowe joins us to delve into online selling, sharing insights from her pioneering days at Dell to her role as founder of an e-commerce agency. Carolyn discusses the digital transformation reshaping consumer behavior and explains why a strong e-commerce strategy is essential for modern businesses. She reveals key steps for integrating online sales into any business model, especially as global events speed up the shift to digital. Focusing on e-commerce economics, Carol...

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47:10

Harnessing Trademarks: Strategies for Building and...

The Best SEO Podcast: Defining the Future of Search... ·

2024/11/10

Uncover the transformative power of trademarks in branding with Andrei Mincov, founder of Trademark Factory. Learn how owning a trademark can reduce CPC bid rates, protect your brand, and uphold authenticity in today’s crowded digital marketplace. This episode is packed with insights for digital marketers and business owners, highlighting why a strong, protected brand is essential to stand out amidst AI-driven ad content and fierce competition.Explore the evolution of trademark laws and their...

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40:04

Mastering Sales and Marketing Synergy: From Personal...

The Best SEO Podcast: Defining the Future of Search... ·

2024/11/03

Unlock the secrets to mastering sales and marketing synergy in the digital landscape with insights from Mark LaCour. Learn how to blend marketing-qualified leads with sales-qualified leads to boost conversion rates and drive revenue growth. With 27 years in the oil and gas industry, Mark shares examples of how the personal touch in sales can make a significant impact, even in an era of automation.Explore the benefits of hiring commission-based salespeople and the strategic edge of channel par...

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36:01

Unlocking Transformative Rebranding: Strategies and...

The Best SEO Podcast: Defining the Future of Search... ·

2024/10/27

Unlock the secrets of transformative rebranding with Jim Heininger, the "rebrand man" from Rebranding Experts. A brand goes beyond a name and logo—it encompasses the entire customer experience. In this discussion, we explore when businesses should consider rebranding, the differences between B2B and direct-to-consumer strategies, and how to effectively communicate value propositions to stand out in a crowded market.We also address the logistical and financial challenges of rebranding, emphasi...

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35:40

Aligning B2B Sales and Marketing: Strategies for...

The Best SEO Podcast: Defining the Future of Search... ·

2024/10/13

Unlock the secrets of aligning B2B sales and marketing with insights from Will Barron, founder of Salesman.com and host of the top B2B sales podcast. Will explores the challenges between sales and marketing, including miscommunication over marketing vs. sales-qualified leads, and offers actionable strategies for collaboration. Learn how to optimize content marketing and messaging to reach the right prospects at the right time.We discuss the differences between B2B and B2C marketing, the impac...

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40:30

Mastering In-Store Marketing: From Shopper Psychology...

The Best SEO Podcast: Defining the Future of Search... ·

2024/10/06

Unlock the secrets behind disruptive in-store marketing with Kelley Thornton, a DTC entrepreneur and founder of Purchase Point, a global retail strategy powerhouse. Kelley shares his journey from corporate packaging to mastering shopper psychology, offering insights for anyone curious about retail strategies or transitioning from digital to in-store marketing.We explore the diverse types of consumers—deal seekers, brand lovers, and value-driven shoppers—and how they navigate retailers like Co...

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40:50

Mastering Amazon FBA: Strategies for Product...

The Best SEO Podcast: Defining the Future of Search... ·

2024/09/28

Unlock the secrets to thriving in Amazon FBA with Neil Twa of Voltage. Discover how focusing on profitability over revenue and understanding customer intent can give you a competitive edge. Neil shares tips on product selection, leveraging customer reviews, and navigating Amazon's complexities. Learn how to amplify your marketing efforts using Amazon’s ecosystem, including loss leaders and cross-sell mechanisms for sales growth.We also explore advanced data models like Cosmo and the future of...

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49:26

Unlocking Growth: How to Raise $250M for Tech and...

The Best SEO Podcast: Defining the Future of Search... ·

2024/09/18

Join us for an insightful conversation with Hamlet Azarian from Azarian Growth Agency, where we explore the key differences between growth agencies and traditional ones. Hamlet shares how managing the entire customer lifecycle, from acquisition to retention, maximizes customer lifetime value. Discover how programs like the National Science Foundation aid in customer discovery, optimizing acquisition costs and attracting investors.Hamlet recounts his experience scaling multiple businesses, inc...

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36:27

The Reddit SEO Advantage – Harnessing Communities to...

The Best SEO Podcast: Defining the Future of Search... ·

2024/09/13

In this episode, we spotlight current marketing challenges and showcase standout examples of exceptional strategies and current issues, all with a fresh marketing perspective!We explore Reddit’s powerful advertising features and how they can benefit your marketing strategy. Learn why you need to leverage Reddit’s unique audience targeting to reach users based on interests, even if unrelated to your product. Discover how to engage authentically within passionate communities and use Reddit’s AI...

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24:09

Unpacking the Google Data Leak: Fact or Fiction?

The Best SEO Podcast: Defining the Future of Search... ·

2024/07/22

Unpacking the Google Data Leak: Fact or Fiction?Interested in exploring the Google Data Leak without doing all the research? We do the research for you and give you the highlights. Let's dive into the buzz surrounding the alleged Google data leak that has sent shockwaves through the SEO community together. And get to the bottom of is the leak authentic, and what does it reveal about Google's ranking signals? Join us as we do the research, and find out what it says, separating fact from f...

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12:22

Mastering Digital Marketing: Strategies for SEO,...

The Best SEO Podcast: Defining the Future of Search... ·

2024/07/18

Ever wondered how understanding your customers better can skyrocket your marketing efforts? Join me, Matt Bertram, as I share some transformative digital marketing strategies that will revolutionize the way you approach search marketing, SEO, paid media, and social media. Whether you're an entrepreneur new to the game or a seasoned business owner, this episode promises to equip you with actionable insights that can drive growth and lead generation in a competitive landscape.This episode is ja...

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42:25

How to Build Personal Brand Online 101 with Roz...

The Best SEO Podcast: Defining the Future of Search... ·

2024/07/11

“Online Authority’ and “Thought Leadership'' have recently become buzzwords in the digital marketing space. Years ago, I touched on the concepts of personal branding and my personal journey into digital marketing with my first and second book on branding. I wanted to revisit this topic and unpack how you get started in building an online brand with esteemed guest Roz Miller-Choice, The Expert Maker.Personal branding starts with being your authentic self, discovering your passion, getting out ...

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49:15

Coaching vs Consulting Understanding the Difference...

The Best SEO Podcast: Defining the Future of Search... ·

2024/06/24

Business coaching and consulting is something that is talked about alot in the world of digital marketing. Paul shares his journey and experiences as well as how the value of coaching is often understated.He shared stories of how he 5x companies as well as the secret weapons in B2B selling.We discuss practical tips for finding the right business coach to match your specific needs. We also discussed ideas related to the Marketing coaching program that EWR Digital will be launching next quarter...

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40:13

Copywriting in the Age of AI with Nick Usborne Ep. 610

The Best SEO Podcast: Defining the Future of Search... ·

2024/06/17

Today we delve into the world of copywriting and explore how Artificial Intelligence (AI) is impacting and reshaping the agency and marketing landscape. Matt and Nick discuss how AI in content has evolved over time and share personal examples. Nick provides essential survival tips for copywriters to thrive during this technological shift and to have a positive outlook. Matt is pragmatic with a bent on more “doom and gloom”. They discuss the future of digital copywriting, with Nick emphas...

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44:49

Navigating Cyber Threats in the Digital Landscape...

The Best SEO Podcast: Defining the Future of Search... ·

2024/05/28

In this episode of Best SEO Podcast, join us for an enlightening conversation with cybersecurity expert Clayton Riness of 16 years as we navigate the complex landscape of cyber threats in digital marketing. Clayton sheds light on common risks like email and text phishing attacks, ransomware, card swipers, QR codes, and social engineering targeting individuals, marketers, and businesses offering practical preventive measures. We explored social media security risks such as account hijacki...

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42:40

Remote Work Revolution: Managing High-Performance...

The Best SEO Podcast: Defining the Future of Search... ·

2024/05/20

"To remote, or not to remote, that is the question. Whether 'tis nobler in the mind to suffer the Zoom calls and Slack messages of outrageous virtual meetings, or to take arms against a sea of office commutes, and by opposing, end them." Is there a better option?In this episode, we explore the plus and minus of going back into the physical office. The evolving landscape of remote work and its impact on managing high-performance marketing teams and the beginning of dare I say the “metaverse”! ...

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