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PODCAST

Legacy Fundraising Chat

Sanita Guddu of Persuasion - Legacy Consultant and Training Specialist

Feeling you don’t have time for legacy fundraising marketing? Or don’t know where to start? As a former Legacy Marketing Manager, I have been where you are. Having managed regional legacy teams, organised and presented at over 110 legacy events I love the whole journey from having conversations to stewarding pledgers. Now as a legacy consultant, I hear people who have responsibility for this fundraising stream struggling, and I don"t want you to. Episodes are created to help you to increase your

business marketing

All Episodes

00:26:46

Episode 49: A chat with Dr Claire Routley and Ashley...

Legacy Fundraising Chat ·

2024/01/31

Candid chat on how to make the most of working with outsourced legacy support. We also cover how you can spot the red flags in this potential support and what questions to ask to ensure you have the best experience with a legacy consultant or agency.

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00:10:22

Episode 48 When should you recruit for legacy support...

Legacy Fundraising Chat ·

2024/01/17

Covering when you should recruit, who you should hire, what expertise they should have to help you to start or build your legacy programme.

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00:06:13

Episode 47 What to expect from the podcast in 2024

Legacy Fundraising Chat ·

2024/01/03

A run-down of some of the content I’m working on and the guests that I interviewing - all aimed at helping you with your legacy marketing efforts.

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00:26:35

Episode 46: A chat with Rosalind Sherlock - Jones...

Legacy Fundraising Chat ·

2023/12/20

Final part of my interview with Rosalind.

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00:21:27

A chat with Rosalind Sherlock - Jones from Water Aid...

Legacy Fundraising Chat ·

2023/12/06

If you haven’t yet created a system on linking with your legacy charity administration or management with your legacy marketing, this is a must listen.Do you need some support with your Legacy plans? Here are some of the ways that I can help: ✍️ Write or review your current Legacy fundraising strategy 📢 Set up your first Telephone Legacy campaign and manage it for you 📝Legacy Marketing Events Planning 📞Coaching sessions providing guidance for your Legacy activities 🚅In-house Legacy

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00:06:30

Episode 44: Legacy Budget Series Part 3 What numbers...

Legacy Fundraising Chat ·

2023/11/22

Do you know how to impress your Board to get the legacy marketing spend you need? Listen to find out what they want to hear. Here’s a link to the tool that will help you https://smeeandford.com/legacy-analysis-portal/ ================================================= Do you need some support with your Legacy plans? Here are some of the ways that I can help: ✍️ Write or review your current Legacy fundraising strategy 📢 Set up your first Telephone Legacy campaign and manage it for you 📝Legacy

en

00:07:07

Episode 43: Legacy Budget Series Part 2 How much...

Legacy Fundraising Chat ·

2023/11/08

I run through the approximate costs for legacy marketing activity, for you to decide what you want to include in your programme ================================================= Do you need some support with your Legacy plans? Here are some of the ways that I can help: ✍️ Write or review your current Legacy fundraising strategy 📢 Set up your first Telephone Legacy campaign and manage it for you 📝Legacy Marketing Events Planning 📞Coaching sessions providing guidance for your Legacy

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00:06:06

Episode 42: Legacy Budget Series Part 1 How to...

Legacy Fundraising Chat ·

2023/10/25

Exploring the proactive things that you can be doing to secure your legacy marketing budget including knowing what numbers you absolutely need to know.

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00:14:36

Episode 41: Is it time to do a legacy marketing...

Legacy Fundraising Chat ·

2023/10/11

If you’re not getting the results you want from your legacy programme or making use of technology or personalising your donor communications, now is the time to conduct a legacy audit.

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00:17:32

Episode 40: A chat with Jane Symmons - Major Gifts...

Legacy Fundraising Chat ·

2023/09/27

Part 2 of my interview, do listen back to Episode 39 first ====================================================== Do you need some support with your Legacy plans? Here are some of the ways that I can help: ✍️ Write or review your current Legacy fundraising strategy 📢 Set up your first Telephone Legacy campaign and manage it for you 📝Legacy Marketing Events Planning 📞Coaching sessions providing guidance for your Legacy activities 🚅In-house Legacy Training across your Charity (including staff

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00:23:19

Episode 39: A chat with Jane Symmons - Major Gifts...

Legacy Fundraising Chat ·

2023/09/13

Client case study on how to galvanise the support across your charity to help spread your legacy message and how legacy telemarketing has created a secure legacy pipeline for Thames Hospice.

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00:19:13

Episode 38: The Vegan Society interview me as their...

Legacy Fundraising Chat ·

2023/08/30

Part 2 to my interview with the Vegan Society ====================================================== Do you need some support with your Legacy plans? Here are some of the ways that I can help: ✍️ Write or review your current Legacy fundraising strategy 📢 Set up your first Telephone Legacy campaign and manage it for you 📝Legacy Marketing Events Planning 📞Coaching sessions providing guidance for your Legacy activities 🚅In-house Legacy Training across your Charity (including staff toolkits and

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00:22:02

Episode 37: The Vegan Society interview me as their...

Legacy Fundraising Chat ·

2023/08/16

Candid interview as you learn more about what motivates your supporters to leave a gift in their Will to your charity. As well as more about me as your host and producer of the show.

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00:06:09

Episode 36: Legacy Pledgers 3 Part Series Part 3 -...

Legacy Fundraising Chat ·

2023/08/02

Pledger stories are gold for your legacy marketing. Let’s face it, if they have gone public with telling people your organisation is in their Will, the chances of you being taken out is minuscule. ====================================================== Do you need some support with your Legacy plans? Here are some of the ways that I can help: ✍️ Write or review your current Legacy fundraising strategy 📢 Set up your first Telephone Legacy campaign and manage it for you 📝Legacy Marketing Events

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00:07:12

Episode 35: Legacy Pledgers 3 Part Series Part 2 -...

Legacy Fundraising Chat ·

2023/07/19

Pledgers are hugely valuable to you. They can take your charity out of their Will so to keep your charity in front of their mind, you’ll want to know what’s going on inside their mind so you can respond to that accordingly. ====================================================== Do you need some support with your Legacy plans? Here are some of the ways that I can help: ✍️ Write or review your current Legacy fundraising strategy 📢 Set up your first Telephone Legacy campaign and manage it for

en

00:07:15

Episode 34 - Legacy Pledgers 3 Part Series Part 1 -...

Legacy Fundraising Chat ·

2023/07/05

You naturally want to know who these people are because you're likely being measured on the number of pledgers that are recorded on your system and you’ll naturally want to thank them too.

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00:36:31

Episode 33: A chat with Lizzi Lord from Little Angel...

Legacy Fundraising Chat ·

2023/06/21

I offer my first on-air legacy consultancy support to a small charity that attended one of my training sessions earlier this. Learn what you could implement into your organisation that is low-cost with minimal effort. Find out more about the charity here https://www.littleangeltheatre.com/

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00:21:36

Episode 32: A chat with Suzanne Watts - Producer of...

Legacy Fundraising Chat ·

2023/06/07

I’ve presented at the Legacy Strategy for the last few years and there’s always something new to learn. Find out what to expect from this year’s online event that takes place on 20th June 2023. You can book your place here https://legacystrategysummit.com/

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00:12:29

Episode 31 - What I've learnt as a judge at the...

Legacy Fundraising Chat ·

2023/05/24

The Smee and Ford Legacy Awards took place on the 27th April and I had the pleasure of being a judge and Chair of one of the panel discussion sessions. I share my learning’s from both experiences to help you in your future legacy marketing. As mentioned in the episode, The Smee and Ford Legacy Trends Report you can get your copy here https://smeeandford.com/reports-whitepapers/2022-smee-ford-legacy-trends-report/

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00:21:00

Episode 30: A chat with Lynn Nevatt - a legacy...

Legacy Fundraising Chat ·

2023/05/10

Planning on running a legacy telephone campaign? A rare insight into what you can expect when you call your supporters to talk about legacy giving. After listening you might just be persuaded how much your supporters would love that call from you.

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