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PODCAST

Rooted Agritourism

Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.Whether you"re launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you"ll find honest

leisure home & garden

All Episodes

15:13

5 Tips for Getting the Most Life From Your Fresh Flowers

Rooted Agritourism ·

2025/01/13

Free Download: https://www.sunnymarymeadowcoaching.com/cut-flower-care-tipsIn this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical tips for prolonging the life of bouquets and highlights the significance of supporting local

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23:41

What You Need to Know to Apply For the Marketing...

Rooted Agritourism ·

2025/01/06

https://www.fsa.usda.gov/The Marketing Assistance for Specialty Crops (MASC) program provides financial assistance to specialty crop producers to help them expand domestic markets or develop new markets for their crops. MASC helps specialty crop producers offset higher marketing costs related to:Tenderness and perishability of specialty crops like fruits, vegetables, floriculture, nursery crops and herbs;Specialized handling and transport equipment with temperature and humidity control;Packaging to

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42:57

Webinar Replay: Goal Setting for the New Year -...

Rooted Agritourism ·

2024/12/30

In this conversation, Liz discusses her goal-setting strategies for the upcoming year, focusing on personal, business, and relationship goals. She emphasizes the importance of writing down goals, evaluating them, and adapting strategies as needed. The discussion also covers the Pedals and Profits Challenge, which aims to hold participants accountable for their goals. Liz shares insights on building relationships within the wedding industry and the significance of SMART goals in achieving success

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19:47

How to Best Explain the Benefits of Locally Grown...

Rooted Agritourism ·

2024/12/23

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com, aimed at fostering collaboration between flower farmers and

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26:18

Recapping My Speech for the FFA State Leadership...

Rooted Agritourism ·

2024/12/16

Goal Setting Webinar on Dec 17th: https://www.sunnymarymeadowcoaching.com/registration-page-d3536231-06cf-4e2a-8585-4a5dbb674470Petals and Profits: https://www.sunnymarymeadowcoaching.com/petals&profitsIn this reflective episode, Liz shares her journey of personal growth and resilience following the loss of her husband. She discusses the importance of community, the bright future of agriculture, and the power of storytelling in her speaking engagements. Liz emphasizes the significance of

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24:22

Don't Wait Until January 1st to Start Setting 2025 Goals

Rooted Agritourism ·

2024/12/09

Goal Setting Webinar on Dec 17th: https://www.sunnymarymeadowcoaching.com/registration-page-d3536231-06cf-4e2a-8585-4a5dbb674470Petals and Profits: https://www.sunnymarymeadowcoaching.com/petals&profitsIn this episode of the Flower Farmer Forum podcast, Liz discusses the significance of goal setting and regular business audits for sustainable success in flower farming. She emphasizes the importance of intentionality, resilience, and creating manageable goals that lead to meaningful change. Liz

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31:25

Back to Better Book Club: 'Die with Zero' by Bill...

Rooted Agritourism ·

2024/12/06

In this episode, Liz and Abbey discuss the book 'Die with Zero' by Bill Perkins, which challenges conventional views on wealth and financial planning. The conversation emphasizes the importance of maximizing life experiences over merely accumulating wealth. They explore the concept of giving while alive, the timing of financial gifts, and the significance of investing in memorable experiences. The hosts share personal anecdotes and insights on how to live a fulfilling life now, rather than

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55:20

Breeding Dahlias: Insights from Lorelie of Florelie

Rooted Agritourism ·

2024/12/02

Visit Florelie online!In this conversation, Liz interviews Lorelie from Florelie is a small scale, specialty cut flower farm in Bungaree, Victoria, Australia, focusing on her journey in growing and breeding dahlias. Lorelie shares her experiences from starting with a few plants to growing over 10,000 dahlias. The discussion covers the intricacies of breeding, the importance of genetic diversity, and the techniques used for seed saving and tuber storage. Lorelie also explains the challenges of

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17:30

"Should You Grow?" Series: Tulips

Rooted Agritourism ·

2024/11/25

Free Tulip Growing Guide: https://www.sunnymarymeadowcoaching.com/tulipguideIn this episode of the Flower Farmer Forum podcast, Liz discusses the intricacies of growing tulips, focusing on profitability, market considerations, and effective harvesting techniques. She shares her personal experiences, including the financial aspects of tulip farming, the importance of understanding growing conditions, and the labor-intensive nature of harvesting. Listeners are encouraged to explore tulips as a viable

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21:37

Tax Strategies for Flower Farmers Post Election...

Rooted Agritourism ·

2024/11/18

Download the FREE Tax Planning Guide: https://www.sunnymarymeadowcoaching.com/tax-planningIn this episode of the Flower Farmer Forum podcast, Liz discusses tax strategies for flower farmers in the context of the results of the 2024 elections. The conversation emphasizes the importance of understanding financial planning, overcoming the stigma around discussing money, and navigating the complexities of tax laws, particularly in relation to the Trump tax plan. Liz shares practical tips for tax

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33:58

The Role of Joy in Our Lives with Jade Delaney

Rooted Agritourism ·

2024/11/15

In this episode, Liz and Jade Delaney discuss the themes of joy and happiness as explored in the book 'Joyful' by Ingrid Fetell Lee. They delve into the importance of creating joyful environments, the role of nature, and how small moments of joy can lead to greater happiness. The conversation emphasizes the need to be intentional about finding joy in everyday life and the significance of celebrations. Personal reflections and experiences are shared, highlighting the impact of joy on mental health

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30:46

Tax Strategies for Flower Farmers Post Election...

Rooted Agritourism ·

2024/11/11

Download the FREE Tax Planning Guide: https://www.sunnymarymeadowcoaching.com/tax-planningIn this episode of the Flower Farmer Forum podcast, Liz discusses essential tax strategies for flower farmers in light of recent political changes. She shares her personal journey of financial awareness following the loss of her husband and emphasizes the importance of understanding tax benefits and deductions for business growth. The conversation covers key tax terms, the impact of political decisions on small

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27:06

The Growth History of My 6-Figure Flower Farm

Rooted Agritourism ·

2024/11/04

In this episode, Liz shares her personal journey of building a six-figure flower farm from a small hobby to a thriving business. She discusses the challenges and triumphs she faced along the way, including navigating the loss of her husband, scaling her operations, and the importance of community support. Liz emphasizes the need for transparency in the flower farming industry and offers insights into the realities of running a small business, including financial management and sustainable growth

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30:48

Back to Better Book Club: "Joyful" by Ingrid Fetell Lee

Rooted Agritourism ·

2024/11/01

SummaryIn this episode, Liz and producer Abbey discuss the book 'Joyful' by Ingrid Fattel Lee, exploring how design and aesthetics can impact happiness. They share personal anecdotes about the joy derived from everyday objects, the significance of color in mood, and the importance of creating joyful experiences in both personal and professional settings. The conversation emphasizes the need to surround oneself with items that evoke joy and the potential for design to enhance emotional

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22:51

You're Invited to Flower Farmer Forum Conference 2025

Rooted Agritourism ·

2024/10/28

In this episode, Liz discusses the upcoming Flower Farmer Forum conference, sharing insights on its purpose, structure, and the importance of community among flower farmers. The conference aims to elevate the industry by providing educational opportunities, fostering networking, and promoting the value of locally grown flowers. Liz emphasizes the need for collaboration and support within the flower farming community to enhance the quality and perception of local flowers.TakeawaysThe Flower Farmer

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25:40

Live Webinar Replay: Managing Burnout in Flower Farming

Rooted Agritourism ·

2024/10/23

In this webinar, Liz discusses effective strategies for managing burnout as a flower farmer. She shares actionable tips that have helped her streamline operations, set boundaries, and maintain a sustainable work-life balance. Key topics include creating a standard bestselling offer, establishing minimums for custom orders, utilizing communication tools, and batching work for efficiency. Liz emphasizes the importance of making work enjoyable and sustainable, rather than simply trying to be more

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34:15

Community Over Competition in Flower Farming

Rooted Agritourism ·

2024/10/21

FLOWER FARMER FORUM: https://www.sunnymarymeadowcoaching.com/FFFC2025In this episode of the Flower Farmer Forum podcast, host Liz discusses the challenges and opportunities presented by competition in the flower farming industry. She emphasizes the importance of adopting an abundance mindset, focusing on collaboration rather than rivalry, and leveraging competition to innovate and improve business practices. Liz shares personal experiences and practical strategies for standing out in a crowded

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36:33

Interview with Todd Musig, Co-Author of "Juggling...

Rooted Agritourism ·

2024/10/18

In this engaging conversation, Liz and Todd Musig discuss the launch of a new self-help book club and the importance of personal growth for business owners. They delve into Todd's journey of publishing and co-authoring, exploring the themes of his book 'Juggling Elephants,' which addresses the challenges of balancing work, family, and self-care. The discussion emphasizes the need for intentionality in managing life's various responsibilities and the significance of celebrating wins along the way

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20:50

Growing the Right Flowers for Your Business - Burnout...

Rooted Agritourism ·

2024/10/14

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3eIn this episode of the Flower Farmer Forum podcast, Liz discusses strategies for reducing burnout in flower farming. She emphasizes the importance of growing the right amount of flowers based on customer demand, understanding target customers, and implementing efficient production and pricing strategies. Liz also shares insights on crop planning, tracking

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24:40

Hiring The Right Help in Your Business to Avoid...

Rooted Agritourism ·

2024/10/07

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3eIn this episode of the Flower Farmer Forum podcast, Liz discusses strategies to reduce burnout on flower farms, focusing on the importance of hiring help and building a strong team. She shares her personal experiences and insights on transitioning from a manager to a leader, identifying bottlenecks in business operations, and practical tips for hiring the

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171 results

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