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PODCAST

Strategy Meets Finance

Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts.Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat.On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit,

business investing

All Episodes

11:12

Part 8: Lever #4 – Operating Expenses | Cash Flow

Strategy Meets Finance ·

2025/09/09

This is Part 8 of Steve Coughran’s book Cash Flow. Steve explains the fourth lever of cash flow: operating expenses. He shows why cutting costs blindly destroys value, how to eliminate waste without hurting growth, and the smart ways to optimize overhead while protecting employees, customers, and long-term strategy. LinkedIn | YouTube coltivar.com

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22:45

Part 1: The Foundation of Great Companies | Cash Flow

Strategy Meets Finance ·

2025/09/09

This is Part 1 of Steve Coughran’s book Cash Flow. Steve lays the foundation of why so many businesses struggle with cash even when they look profitable on paper. He explains the stages of a hidden cash flow crisis, why free cash flow matters more than revenue or profit, and introduces the seven levers that determine a company’s value. LinkedIn | YouTube coltivar.com

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33:09

How SBA Financing Really Works When Buying a Business...

Strategy Meets Finance ·

2025/09/08

Want to grow your business? Download your free roadmap today: coltivar.com/growth This week, Sean Goggins, SBA Commercial Loan Officer at Cadence Bank, joins Steve Coughran to break down how SBA loans really work when buying a business. They cover how much cash you actually need, when seller financing helps, what banks look for in cash flow, and the mistakes that kill deals. If you’ve wondered whether you can buy a business with limited money, this episode gives you the answers. ...

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14:04

Financial and Economic News: September 4, 2025

Strategy Meets Finance ·

2025/09/04

Want to grow your business? Download your free roadmap today: coltivar.com/growth Major moves and market momentum in this week’s top financial stories, including: Fed Faces Political Turmoil Ahead of CutsBuffett Bets on Build-to-Rent HousingGap and Old Navy Enter the Beauty MarketKraft Heinz Splits Up to Refocus StrategyElliott Targets PepsiCo for a Shake-UpTune in for smart commentary, sharp context, and the financial insight you need to lead in a changing world — only on FinWeekly. __...

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17:03

Why Businesses Stall Between $1M–$3M and How to Scale...

Strategy Meets Finance ·

2025/09/03

Want to grow your business? Download your free roadmap today: coltivar.com/growth Most businesses stall between $1M and $3M in revenue. Cash gets tight, profit disappears, and owners feel stuck doing everything themselves. In this episode, Steve Coughran explains why the “death zone” happens and what you need to change to push through it. If your company is in this range—or headed there—this will show you how to scale without running out of cash. Disclaimer: BYFIQ, ...

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18:14

Where Business Owners Should Start to Learn Finance |...

Strategy Meets Finance ·

2025/09/01

Want to grow your business? Download your free roadmap today: coltivar.com/growth Get free tools to grow your company, smarter: coltivar.com/tools Sign up for the free Financial Pro course: coltivar.com/byfiq If you had to start from scratch and get smarter with money fast, where should you begin? In this episode, Steve Coughran breaks down the three financial statements every owner must understand, the key numbers to watch, and the free tools you can use to spot profit gaps...

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13:45

Part 7: Lever #3 – Cost of Goods Sold | Cash Flow

Strategy Meets Finance ·

2025/08/29

This is Part 7 of Steve Coughran’s book Cash Flow. In this section, Steve covers the third lever of cash flow: cost of goods sold (COGS). He explains why lowering COGS directly boosts profitability, how throughput matters more than margins, and the strategies businesses can use to cut waste, improve labor efficiency, and increase cash flow without sacrificing quality. LinkedIn | YouTube coltivar.com/byfiq

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9:10

Part 12: The Cash Flow Scorecard | Cash Flow

Strategy Meets Finance ·

2025/08/29

This is Part 12 of Steve Coughran’s book Cash Flow. In this section, Steve introduces the Cashflow Scorecard—a simple framework to diagnose where your business is leaking cash across the seven key levers. By scoring each area, you can pinpoint constraints, prioritize fixes, and build a roadmap for stronger free cash flow and long-term value. LinkedIn | YouTube coltivar.com/byfiq

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18:37

Part 4: Two Ways to Measure Firm Value | Cash Flow

Strategy Meets Finance ·

2025/08/29

This is Part 4 of Steve Coughran’s book Cash Flow. In this section, Steve breaks down the two main ways businesses are valued: the income approach, based on free cash flow, cost of capital, and growth, and the market approach, based on EBITDA multiples. He explains why understanding both is critical, how multiples impact valuation, and what really drives the worth of your company. LinkedIn | YouTube coltivar.com/byfiq

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9:34

Part 13: The Cash Flow Playbook | Cash Flow

Strategy Meets Finance ·

2025/08/29

This is Part 13 of Steve Coughran’s book Cash Flow. In this section, Steve introduces the Cash Flow Playbook—a step-by-step plan to apply the seven levers, use the scorecard, and build a resilient, cash-generating business. He shows how to prioritize the right levers, implement changes, track progress, and create a company that thrives in any economy. LinkedIn | YouTube coltivar.com/byfiq

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12:14

Part 6: Lever #2 – Price | Cash Flow

Strategy Meets Finance ·

2025/08/29

This is Part 6 of Steve Coughran’s book Cash Flow. In this section, Steve unpacks the second lever of cash flow: price. He explains why price is the most powerful driver of profitability, how perceived value determines what customers will pay, and how businesses can raise prices confidently without losing customers. LinkedIn | YouTube coltivar.com/byfiq

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17:30

Part 9: Lever #5 – Capital | Cash Flow

Strategy Meets Finance ·

2025/08/29

This is Part 9 of Steve Coughran’s book Cash Flow. In this section, Steve introduces the fifth lever of cash flow: capital. He explains why EBITDA isn’t cash flow, how invested capital and ROIC reveal whether a business is creating or destroying value, and the hidden cash traps in receivables, inventory, and CapEx that often strangle growth. LinkedIn | YouTube coltivar.com/byfiq

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21:47

Part 11: Lever #7 – Strategy | Cash Flow

Strategy Meets Finance ·

2025/08/29

This is Part 11 of Steve Coughran’s book Cash Flow. In this section, Steve covers the seventh lever of cash flow: strategy. He explains why profit is just the result of a good strategy, how ROIC is the scoreboard that proves whether your strategy is working, and the two main paths to long-term competitive advantage: differentiation or cost leadership. LinkedIn | YouTube coltivar.com/byfiq

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9:42

Part 14: The Cash Flow Formula for a Thriving...

Strategy Meets Finance ·

2025/08/29

This is Part 14 of Steve Coughran’s book Cash Flow. In the conclusion, Steve shares the personal lessons and turning points that shaped his obsession with cash flow. He emphasizes why business leaders have a fiduciary duty to master it, how cash flow fuels stability, growth, and community impact, and why discipline—not just profit—ultimately determines whether a business thrives or fails. LinkedIn | YouTube coltivar.com/byfiq

en-us

22:45

Part 1: The Foundation of Great Companies | Cash Flow

Strategy Meets Finance ·

2025/08/29

This is Part 1 of Steve Coughran’s book Cash Flow. In this section, Steve lays the foundation of why so many businesses struggle with cash even when they look profitable on paper. He explains the stages of a hidden cash flow crisis, why free cash flow matters more than revenue or profit, and introduces the seven levers that determine a company’s value. LinkedIn | YouTube coltivar.com/byfiq

en-us

13:32

Part 3: What Creates Value in a Business? | Cash Flow

Strategy Meets Finance ·

2025/08/29

This is Part 3 of Steve Coughran’s book Cash Flow. In this section, Steve reveals what truly creates value in a business: generating more cash flow than the cost of your investments. He explains return on invested capital (ROIC), why growth without strong returns destroys value, and how to measure whether your business is actually creating or burning cash. LinkedIn | YouTube coltivar.com/byfiq

en-us

21:22

Part 5: Lever #1 – Volume | Cash Flow

Strategy Meets Finance ·

2025/08/29

This is Part 5 of Steve Coughran’s book Cash Flow. In this section, Steve introduces the first lever of cash flow: volume. He explains why selling more only creates value if it’s profitable, how to fix weak sales and marketing systems, and how the revenue flywheel drives sustainable growth without burning cash. LinkedIn | YouTube coltivar.com/byfiq

en-us

10:41

Part 2: The Cash Flow Mindset | Cash Flow

Strategy Meets Finance ·

2025/08/29

This is Part 2 of Steve Coughran’s book Cash Flow. In this section, Steve explains why profit doesn’t protect a business from failure and why free cash flow is the real survival metric. He breaks down how to calculate free cash flow, why it matters more than revenue or profit, and how companies with strong cash flow thrive in any economy. LinkedIn | YouTube coltivar.com/byfiq

en-us

10:29

Part 10: Lever #6 – Risk | Cash Flow

Strategy Meets Finance ·

2025/08/29

This is Part 10 of Steve Coughran’s book Cash Flow. In this section, Steve unpacks the sixth lever of cash flow: risk. He explains how uncertainty lowers valuation multiples and raises the cost of capital, the biggest risks that scare investors, and the steps business owners can take to de-risk their company and build more stable, predictable cash flow. LinkedIn | YouTube coltivar.com/byfiq

en-us

11:12

Part 8: Lever #4 – Operating Expenses | Cash Flow

Strategy Meets Finance ·

2025/08/29

This is Part 8 of Steve Coughran’s book Cash Flow. In this section, Steve explains the fourth lever of cash flow: operating expenses. He shows why cutting costs blindly destroys value, how to eliminate waste without hurting growth, and the smart ways to optimize overhead while protecting employees, customers, and long-term strategy. LinkedIn | YouTube coltivar.com/byfiq

en-us

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