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PODCAST

The Easy Button Real Estate Podcast

Cole Ruud-Johnson

If you want to make serious money in real estate, you have to learn how to find deals. I"ve sourced hundreds of off market deals by age 24, and twice per week I share exactly how I do it – from tools and software, to team structure, to sales scripts and much more. Using the systems I teach here, I went from college dropout and failed real estate agent to 7-figure business owner in just a couple years. I hope you apply this free information to control your own destiny and build your empire as an Off

business entrepreneurship

All Episodes

29:11

The Biggest Problem in Real Estate: How Inexperienced...

The Easy Button Real Estate Podcast ·

2025/05/06

🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1---In this episode, we pull back the curtain on how we’ve taken a unique approach to real estate investing—and why blending education with entertainment (what we call “edutainment”) is such a powerful strategy.We share the story behind our content philosophy, why we prioritize transparency over polish, and how we create an

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30:48

How Top Real Estate Investors Make Critical Business...

The Easy Button Real Estate Podcast ·

2025/04/29

In this episode, we answer real-world questions straight from the trenches — covering the critical crossroads many real estate agents and investors face.Here's what you'll learn:✅ How to navigate seller meetings when you wear both the agent and investor hat ✅ The best way to avoid confusing sellers — and close more deals ✅ When it's actually time to quit your W2 job and go full-time into real estate ✅ Smart decision-making on whether to wholesale or flip — without getting stuck ✅ How your

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52:10

How I Built A Multi-Million Dollar Business - The...

The Easy Button Real Estate Podcast ·

2025/04/22

When I was 19, I thought the goal was simple—make a lot of money, fast. I wanted freedom, autonomy, and proof that I could do it on my own. What I didn’t realize then was that chasing money for the sake of it will leave you just as broke as being without it.In this episode, I sit down with Ryan and Cory for a deep, honest, and often hilarious conversation about what really matters in business and life. We unpack my early days: dropping out of college, getting my real estate license, failing

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30:53

The Harsh Truth About Real Estate Courses,...

The Easy Button Real Estate Podcast ·

2025/04/15

In this episode, we are diving into one of the biggest traps we see in the real estate space — and it’s something we’ve both dealt with personally and seen way too often in our community calls: the never-ending education loop.You know the drill — buying course after course, joining mastermind after mastermind, chasing every strategy that pops up on your feed: Subto, seller finance, novations, development, you name it. We get it. Early on, we did the same thing. It feels like progress… but

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27:02

Why Your Real Estate Business Isn't Going To Last...

The Easy Button Real Estate Podcast ·

2025/04/08

What does it take to build a business that stands the test of time?In this episode, we dive into a rich conversation about long-term thinking in business. We'll share key lessons learned from growing and sustaining a company over decades—touching on everything from hiring for the long haul, staying grounded in your mission, and navigating challenges without chasing every trend.You’ll hear about the mindset shifts required to focus on impact over ego, how to maintain trust with customers and

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27:42

You Don't Need That Big of a Team

The Easy Button Real Estate Podcast ·

2025/04/01

In this episode, we challenge the common belief that bigger teams always lead to better results.Exploring lean operations, smart delegation, and the power of small, focused teams, we uncover how businesses and startups can thrive without unnecessary complexity.We'll share real-world insights on maximizing efficiency, building a strong culture, and achieving more with less. Whether you’re an entrepreneur, a manager, or a team leader, this conversation will change the way you think about

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22:11

Building an Elite Real Estate Team with Brandon Turner

The Easy Button Real Estate Podcast ·

2025/03/27

In this episode, we dive deep into the strategies behind building a high-performing real estate team with Brandon Turner, a renowned investor and entrepreneur.Brandon shares his insights on leadership, delegation, and creating a culture of excellence within a real estate business. From hiring the right people to fostering an environment of trust and accountability, this conversation is packed with actionable advice for anyone looking to scale their investment operations.Whether you're an

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23:26

The Pursuit of "Passive Income" is Destroying Your...

The Easy Button Real Estate Podcast ·

2025/03/18

We hear the term passive income everywhere—on social media, in real estate circles, and from so-called business gurus. But is it real, or just a myth that leads people down the wrong path?In this episode, we break down what passive income really means, why so many people chase it, and the hard truth about building long-term wealth. We share real-life stories, including one about a flashy entrepreneur who sold the dream of easy money—only to end up in jail. We also dive into the common

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24:59

Why 80% of Active Investors Will Be Out of Business Soon

The Easy Button Real Estate Podcast ·

2025/03/11

In this episode, we break down the biggest mistake that causes real estate investors to lose money—and how to make sure it doesn’t happen to us.Too many investors rush into deals without fully understanding their market. We’ve seen it over and over—buying in the wrong area, missing key details about permits and zoning, or taking on projects that are way too risky. Some learn the hard way, while others don’t recover at all.But the investors who succeed? They know their market inside and out

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23:37

Simplifying Off-Market Lead Generation

The Easy Button Real Estate Podcast ·

2025/03/04

In this episode, we’re cutting through the noise to help you master off-market lead generation in real estate investing. Whether you’re just getting started or trying to scale, understanding marketing channels is critical. We dive deep into the differences between inbound and outbound marketing, the pros and cons of each, and how they fit into your ideal business model.Key takeaways from this episode:✅ Why there’s no one-size-fits-all marketing channel.✅ How to choose between inbound (like

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27:24

Losers Invest Nationwide

The Easy Button Real Estate Podcast ·

2025/02/25

In this episode, we dive into the hotly debated topic of nationwide investing in real estate. Should you expand beyond your local market, or is staying focused the smarter move? We break down why investing in multiple states often leads to confusion, inefficiency, and lost profits.We'll share our personal experiences, hard-learned lessons, and why brand equity, deep market knowledge, and strong local relationships are the keys to building a sustainable, high-profit real estate business

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14:29

Post More Online or Lose to Your Competition

The Easy Button Real Estate Podcast ·

2025/02/18

In this episode, we talk about why building a personal and business brand is essential for real estate success in 2025. I'll break down how posting content online can remove friction in key areas like hiring, raising capital, finding deals, and forming partnerships.I'll take you back to when I had just 200 followers and how a strategic partnership helped me build a recognized brand in the real estate space. We'll also talk about overcoming imposter syndrome, the importance of consistency,

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25:59

No One Cares How Many Deals You Do

The Easy Button Real Estate Podcast ·

2025/02/11

In this episode, we discuss a common trap in real estate investing—chasing deal volume instead of focusing on real profit and a sustainable business.We'll share personal stories of scaling too fast, burning out, and ultimately learning the hard way that more deals don’t always mean more money (or happiness). From big offices to high-stress operations, we unpack the costly mistakes we've made—and how we've rebuilt our businesses with a smarter, more sustainable approach.Join the Off Market

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28:21

What the F**k is Wrong With Real Estate Educators

The Easy Button Real Estate Podcast ·

2025/02/04

In this episode, we pull back the curtain on the real estate education industry. Why do so many so-called "gurus" rise and fall so quickly? How do they build massive followings without real business experience? And most importantly—how can you avoid falling for their hype?We break down the patterns we’ve seen over the years, from influencer marketers with no real deals under their belt to those who pivot from real estate to crypto, e-commerce, and beyond as soon as the market shifts. Plus,

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14:21

The 3 Biggest Challenges of Growing a Business (And...

The Easy Button Real Estate Podcast ·

2025/01/30

Growing a business isn’t easy—especially when you hit roadblocks that slow you down.In this episode, we break down the three biggest challenges entrepreneurs face when trying to scale: finding enough customers, building the right team, and managing systems effectively. We’ll share practical strategies to overcome these obstacles, avoid common mistakes, and keep your business growing without losing momentum. Whether you’re just starting out or looking to take things to the next level, this

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14:06

The Discipline of Focus: Maximizing What's Already...

The Easy Button Real Estate Podcast ·

2025/01/23

In this episode, we explore the power of focus and why doubling down on what’s already working can be the key to sustainable business growth.Discover the practical framework of compound, augment, and leverage to scale effectively without chasing distractions or falling into the trap of constant reinvention. Whether you're navigating the challenges of growth or feeling the pull of "shiny new ideas," this episode will help you stay on track and maximize your potential.Join the Off Market

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26:56

What 'Distress' Really Means in Real Estate

The Easy Button Real Estate Podcast ·

2025/01/20

In this episode, we break down what "distress" really means in real estate.We’ll clear up common misunderstandings, talk about what makes a seller or property truly distressed, and share tips on how to spot the best opportunities. Whether you’re a seasoned investor or new to the game, this episode will give you practical advice on dealing with distressed properties and making smart investment decisions. Tune in to learn how to turn challenges into opportunities!Join the Off Market Method

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12:32

Mastering Local Real Estate: The Art of Effective...

The Easy Button Real Estate Podcast ·

2025/01/16

In this episode, we dive into the crucial role of underwriting in real estate success.Learn how mastering local market nuances can give you a competitive edge, as we explore key strategies, golden rules, and the importance of focusing on a core market. Whether you're a seasoned investor or new to the field, this discussion offers valuable insights to sharpen your underwriting skills and boost your deal-making prowess.Join the Off Market Method

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15:59

The Death of Real Estate Gurus (Raw Uncut)

The Easy Button Real Estate Podcast ·

2025/01/13

Tired of being sold the same old real estate courses and get-rich-quick promises? This video pulls back the curtain on the truth about real estate 'gurus' and what it really takes to succeed.No fluff, no scripts—just real talk about building a profitable, sustainable business. Whether you’re just starting or feeling stuck, this is your guide to avoiding the hype and focusing on what works.Join the Off Market Method Community:https://www.myeasybuttoninvestor.com/off-market-methodConnect with

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13:01

Simple Steps to Improve Your Real Estate Funnel

The Easy Button Real Estate Podcast ·

2025/01/09

In this episode, we’re breaking down how to level up your real estate sales funnel for 2025.We’ll talk about smarter ways to handle leads, boost your middle and post-funnel game, and build real value for your clients. Whether you're new or experienced, these simple tips can help you close more deals and grow your business.Join the Off Market Method Community:https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-JohnsonInstagram:

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218 results

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