Marketing with Shahin Khan and Doug Garnett

Mktg_Podcast-13: Advertising Effectiveness, Customer...

Marketing with Shahin Khan and Doug Garnett ·

2022/08/03

Doug points out a glaring gap in a report on advertising effectiveness, as we look for Product and Place in it! Next is customer references and testimonials in B2B and B2C and how to choreograph and manage them. Join us! [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_013_Advertising-Effectiveness_Customer-Testimonials_20220803.mp3"][/audio] The post Mktg_Podcast-13: Advertising Effectiveness, Customer Testimonials appeared first on OrionX.net.

en-US

Mktg_Podcast-12: Pricing, and “So, you want to hire a...

Marketing with Shahin Khan and Doug Garnett ·

2022/07/16

Time to discuss pricing in B2B and B2C and the many parameters that go into it. But first: what happens when a want ad demands so many skills and qualifications that nobody would qualify? [audio mp3="http://orionx.net/wp-content/uploads/2022/07/Mktg_Podcast_012_Hiring-a-SuperHero_4Ps-Price_20220716.mp3"][/audio] The post Mktg_Podcast-12: Pricing, and “So, you want to hire a super hero!” appeared first on OrionX.net.

en-US

Mktg_Podcast-11: Viral Marketing, The Four Ps:...

Marketing with Shahin Khan and Doug Garnett ·

2022/07/03

Doug and Shahin start with what it takes to go viral and whether it is worth the cost if it doesn't happen organically. The main topic is the four Ps of marketing and a discussion of product and place in B2B and B2C. Give it a listen and let us know what you think. [audio mp3="http://orionx.net/wp-content/uploads/2022/07/Mktg_Podcast_011_Viral-Mktg_4Ps-Product-Place_20220702.mp3"][/audio] The post Mktg_Podcast-11: Viral Marketing, The Four Ps: Product and Place appeared first on OrionX.net.

en-US

Mktg_Podcast-10: Cost, Complexity, Hiring, Succeeding

Marketing with Shahin Khan and Doug Garnett ·

2022/06/10

Topics today center around the cost and complexity of marketing, hiring marketing talent, and the unique challenges that CMOs face within the C-Suite. Fun times as usual! [audio mp3="http://orionx.net/wp-content/uploads/2022/06/Mktg_Podcast_010_Cost-of-Mktg_Hiring-Career-CMO_20220609.mp3"][/audio] The post Mktg_Podcast-10: Cost, Complexity, Hiring, Succeeding appeared first on OrionX.net.

en-US

Mktg_Podcast-9: D2C Retail, Personalization Data,...

Marketing with Shahin Khan and Doug Garnett ·

2022/05/29

Shahin and Doug discuss the value add of retail stores versus direct-to-consumer, personalization and the potential traps of using data in marketing, and television advertising by startups. [audio mp3="http://orionx.net/wp-content/uploads/2022/05/Mktg_Podcast_009_D2C-Retail_Personalization_TV-Ads-Startups_20220525.mp3"][/audio] The post Mktg_Podcast-9: D2C Retail, Personalization Data, Startups and TV Advertising appeared first on OrionX.net.

en-US

Mktg_Podcast-8: Pandemic, WFH, and B2B vs. B2C Marketing

Marketing with Shahin Khan and Doug Garnett ·

2022/05/09

Shahin and Doug talk about the impact of pandemic on financial results, changes in customer buying behavior as a result of work-from-home (WFH) and depending on demographics, and segue into the differences between B2B and B2C marketing. [audio mp3="http://orionx.net/wp-content/uploads/2022/05/Mktg_Podcast_008_Pandemic-WFH-Demographics_B2BvB2C_20220508.mp3"][/audio] The post Mktg_Podcast-8: Pandemic, WFH, and B2B vs. B2C Marketing appeared first on OrionX.net.

en-US

Mktg_Podcast-7: Gadgets, Advertising, Funnel, Insight

Marketing with Shahin Khan and Doug Garnett ·

2022/04/28

Episode 7 of the Marketing Podcast covers topics ranging from the usefulness of gadgets and "mean time to garage sale", to advertising, marketing mix, and conversion factors in a funnel, and depth of knowledge. [audio mp3="http://orionx.net/wp-content/uploads/2022/04/Mktg_Podcast_007_Gadgets_Advertising_Funnel_Knowledge_20220427.mp3"][/audio] The post Mktg_Podcast-7: Gadgets, Advertising, Funnel, Insight appeared first on OrionX.net.

en-US

Mktg_Podcast-6: April Fools Day, Signals and...

Marketing with Shahin Khan and Doug Garnett ·

2022/04/13

Join in another lively episode as we discuss why April Fools' Day is more challenging nowadays, how the potato earned its own viral moment, Jobs to Be Done (JTBD) and other marketing recipes, and the importance of leaving room for happy accidents when pursuing innovation. [audio mp3="http://orionx.net/wp-content/uploads/2022/04/Mktg_Podcast_006_April-Fools_Signals-Psychology_JTBD-et-al_20220413.mp3"][/audio] The post Mktg_Podcast-6: April Fools Day, Signals and Psychology, JTBD appeared first on

en-US

Mktg_Podcast-5: Logos, Verbal Real Estate, Employment...

Marketing with Shahin Khan and Doug Garnett ·

2022/03/30

A lively discussion about 1) the most effective logos, branding and strategy, and the importance of verbal real estate; 2) recruitment marketing and how employee/employer dynamics are shifting; and 3) the high cost of metrics and how projects can turn into products. [audio mp3="http://orionx.net/wp-content/uploads/2022/03/Mktg_Podcast_005_Logos-Verbal-Rea-Estate-Employment-Marketing-Cost-of-Metrics_20220329.mp3"][/audio] The post Mktg_Podcast-5: Logos, Verbal Real Estate, Employment Marketing, Cost

en-US

Mktg_Podcast-4: Digital Retail, Metaverse, Outsourcing

Marketing with Shahin Khan and Doug Garnett ·

2022/03/19

We start with the news of Amazon closing their physical retail (not grocery) stores and the interplay between physical and digital commerce, on to the Metaverse and today's use cases., and ending with a discussion of outsourcing and its impact on business profits and identity. [audio mp3="http://orionx.net/wp-content/uploads/2022/03/Mktg_Podcast_004_Retail-Metaverse-Outsourcing_20220319.mp3"][/audio] The post Mktg_Podcast-4: Digital Retail, Metaverse, Outsourcing appeared first on OrionX.net.

en-US

Mktg_Podcast-3: Direct-to-Consumer, Distinctiveness,...

Marketing with Shahin Khan and Doug Garnett ·

2022/03/02

"Direct to Consumer" marketing and its impact on Go-to-Market planning. Branding and product advantage, differentiation vs. distinctiveness. Role of marketing. The joys and complexities of color management in the digital age. Join us! [audio mp3="http://orionx.net/wp-content/uploads/2022/03/Mktg_Podcast_003_D2C-Distinctivenss-Color_20220301.mp3"][/audio] The post Mktg_Podcast-3: Direct-to-Consumer, Distinctiveness, Color Management appeared first on OrionX.net.

en-US

Mktg_Podcast-2: Positioning is Poetry, Recruitment...

Marketing with Shahin Khan and Doug Garnett ·

2022/02/15

Positioning is poetry! Is "recruitment marketing" a new branch? When is brand purpose a driver of business? Is marketing generic or do you need product depth? Did you say "removed negative reviews"? Join in! [audio mp3="http://orionx.net/wp-content/uploads/2022/02/Mktg_Podcast-002_Poetry-Recruitment-Purpose-Product_20220215.mp3"][/audio] The post Mktg_Podcast-2: Positioning is Poetry, Recruitment Marketing, Brand Purpose appeared first on OrionX.net.

en-US

Mktg_Podcast-1: Wordle, Peloton, TikTok, Competition

Marketing with Shahin Khan and Doug Garnett ·

2022/02/03

This episode covers Wordle (recorded before it got acquired), marketing rants on Twitter, Peloton, Competitive Advantage, TikTok, and why CMOs, like CIOs, are like radioactive material! [audio mp3="http://orionx.net/wp-content/uploads/2022/02/Mktg_Podcast-001_Wordle-Rants-Peloton-Competitive-TikTok_20220202.mp3"][/audio] The post Mktg_Podcast-1: Wordle, Peloton, TikTok, Competition appeared first on OrionX.net.

en-US

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