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PODCAST

Radically Transparent

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known

business marketing

All Episodes

00:38:09

Dani Peterman on Are Social Media Managers Future CMOs?

Radically Transparent ·

2023/02/09

Meet Dani Peterman, Brand Marketing Lead at Coho AI and a rising LinkedIn influencer with 7K followers. He joins the Radically Transparent podcast to talk about the evolution of organic social media and why social media marketing is so much more than content creation. He reveals the modern day career path of a B2B social media manager and what it will take for them to become the next generation of CMOs. He even lists some of the top skills social media managers currently have that make them an ideal

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00:36:00

Talia Schmidt on How to Create and Boast a Brand...

Radically Transparent ·

2023/02/02

Introducing Talia Schmidt, Country Marketing Lead at Cisco, an expert in brand building and a featured guest on the Radically Transparent podcast. In this episode, Talia unravels why at the very core of understanding the effectiveness of brand trust is data. She battles with why it’s often easier to measure lead generation campaigns than branding and reveals where organizations can focus when it comes to figuring out a good way to measure effectiveness of brand campaigns over a period of

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00:18:13

Cidney Falk on How Collaboration Creates Economic...

Radically Transparent ·

2022/12/15

Cidney Falk, a leader in LinkedIn's Channel Partnerships team within the LinkedIn Marketing Solutions business stops by to share how she is flipping the script on what it means to show up to work and accomplish more with less - while staying sane in the process. In this episode, Cidney talks about the creation of “Strength WithIn,” a program she implemented across LinkedIn. "Strength WithIn" aims to create space for LinkedIn employees who are interested in strength sports to connect, both in-person

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00:19:55

Reducing Advocacy Friction: Bringing Your Program...

Radically Transparent ·

2022/12/08

Swastik Das, Senior Product Manager at Microsoft, and Shanie Zimerman, Strategic Partnerships at Oktopost, stop by to talk through some of the best-kept secrets of Microsoft Teams and Oktopost integration. Tune in to learn how marketing and sales teams are benefiting from it, and what we can expect between Microsoft Teams and Oktopost in 2023. Hot Topics of this Episode Include: - What you need to know to bring advocacy content to where your team members are - The best-kept secrets of the Microsoft

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00:30:33

Nish Veer on the Rise of Corporate Trolling in Social...

Radically Transparent ·

2022/12/01

Nish Veer, Director of Growth at MediaMonks reflects on companies like Pizza Hut UK, RyanAir, and others who have changed their strategy to become professional trolls in order to gain momentum and an audience. He dives into what B2B organizations can learn from a corporate troll strategy and how to examine your own social channels against competitors to tastefully do social media better. Hot Topics of this Episode Include: - Why businesses are turning to corporate troll marketing - How to

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00:30:08

People-First Tactics: How to Quell Quiet Quitting?

Radically Transparent ·

2022/11/16

Kelly Pronek, VP of Marketing at PriceFX, and Daniel Kushner, CEO of Oktopost, examine how to best retain top talent at a time when there is more demand than supply. Together, they tackle how leaders can quell quiet quitting and what to do if you suspect you have a few quiet quitters on your team. Hot Topics of this Episode Include: - How marketing leaders can inspire, motivate, and retain top talent - Why putting your people first is the secret to nipping quiet quitting in the bud - How to balance

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00:18:11

Jamie Shanks on what sets Social Selling apart from...

Radically Transparent ·

2022/11/10

Jamie Shanks, CEO of Pipeline Signals and the renowned author of two books: Social Selling Mastery, an essential resource for sales and marketing professionals looking for a better way to connect with today's customers; and SPEAR Selling, the ultimate account-based sales guide for the modern digital seller joins host Jennifer Gutman to debate what sets social selling apart from social media marketing. In this episode, Jamie reveals that the key to creating the perfect social selling storm happens

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00:21:32

How to Successfully Market to a New Demographic

Radically Transparent ·

2022/11/03

Meet Andrea Zoellner, VP of Marketing at Kinsta, and this week's Radically Transparent podcast guest. She recently led her entire organization to successfully reach a new customer demographic. (Which as many of us know -- is never easy!) Andrea exposes the radically transparent truths behind marketing to a new demographic without changing what current customers already love about the brand. She opens up about the concerns they had, how they positioned themselves, as well as how they addressed future

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00:17:40

Why Good B2B Marketers Don’t Discredit Facebook

Radically Transparent ·

2022/10/27

VP Marketing, Melinda Cormier of LumApps uncovers what and how she is keeping her pipeline filled with quality leads and maintaining a healthy pipeline-to-spend ratio. However, she takes the conversation for a unique twist as she discloses how she is diversifying her B2B social media strategy to successfully include Facebook-- a social network that has usually become 3rd in the strategic line-up behind LinkedIn and Twitter for B2B marketers. Good marketing requires a diversified model to succeed,

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00:10:14

The Unspoken Truths Behind Customer Segmentation

Radically Transparent ·

2022/10/12

There is no such thing as a ‘one size fits all’ approach to customer segmentation. In this episode of Radically Transparent, host Jennifer Gutman of Oktopost examines what data the modern-day digital marketer is missing to be able to effectively deliver a customized experience to every single individual customer. Hot Topics of this episode include: Why the more data from social media you have, the more effective you can be at segmenting your database and delivering engaging content How to build

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00:23:51

Making Social Engagement Data Work for You: How to...

Radically Transparent ·

2022/10/05

At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. But it’s not enough to base your conversations on your audience’s website and email activity only –what about social media? In this episode, host Jennifer Gutman of Oktopost reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. In addition, you can

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00:17:25

Why the Best Lead Scoring Models Incorporate Social...

Radically Transparent ·

2022/09/29

If you don’t have access to a stack of cherry-picked magnificent leads, how do you know which of the leads coming into your business are relevant, and which of those leads are junk? In this episode of Radically Transparent, Jennifer Gutman of Oktopost takes on how marketers can identify which leads should be pushed to sales and which may require further nurturing using social engagement data, and specifically examines lead scoring using social engagement data. You can find all the additional

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00:11:09

Leveraging Social Data for Better Engagement

Radically Transparent ·

2022/09/21

With less than 25% of leads being sales-ready when they first come in, the question remains how we, as modern-day digital marketers, can actually know at what point a lead is defined as “sales-ready”? In this episode, Jennifer Gutman, Director of Customer Marketing at Oktopost examines how B2B marketers can: Leverage social engagement data for better engagement Integrate social engagement data into marketing automation and why this simple step will secure your seat at the strategy table and

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00:34:20

Barney O'Kelly on Where Psychology Fits into an...

Radically Transparent ·

2022/09/15

Barney O’Kelly, Digital Marketing Director at Alix Partners, a financial advisory and global consulting firm best known for its work in the turnaround space, reveals what Alix Partners did differently when building the framework of their advocacy program, and why he went to great lengths to truly understand the personas that made up the program. According to Barney, marketing is too important to be left only to the marketing department. If you want to tap into creating brand evangelists, you need to

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00:21:43

Matt Bailey on What is Good Engagement Rate?

Radically Transparent ·

2022/09/08

Matt Bailey is known for turning data into action and has been recently named by Oktopost in The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow. Matt helps complex organizations and teams take the data, find the story, and use communication to write the next chapter. Often consulting for companies like IBM, Google, and Microsoft, Matt works with the best of the best, leading the top thinkers in their industry through exercises to maximize their digital reach. Matt’s humorous edge makes

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00:15:20

Has marketing lost the ability to tell a great story?...

Radically Transparent ·

2022/08/31

Peter Bell, Adobe's Senior Director UKI Enterprise & EMEA Commercial Marketing makes the case that B2B marketers today have lost the ability to tell a great story. For many, it seems the discipline of focusing on their brand's narrative: something that has anchored the brand in people’s hearts and minds and has kept it there, has disappeared. In this episode, Peter and Jen take a look back at some of the greatest marketing stories of all time and talk through what made these specific campaigns

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00:17:59

Employee Advocacy: Should Gamification Include...

Radically Transparent ·

2022/08/24

Listen to Yara Malalane and Jennifer Gutman of Oktopost talk about employee advocacy and how to determine if gamification of your program should include rewards. Yara is a specialist in social media publishing and employee advocacy technology and has worked with organizations across the globe to roll out and scale successful employee advocacy programs of all sizes. You can also check out some B2B Employee Advocacy Best Practices to increase your brand value and reach:

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00:17:08

Ben Beeching on Why Your Social Media Matters in Your...

Radically Transparent ·

2022/08/18

Meet Mega International's Senior EMEA Marketing, Ben Beeching. You’ve probably heard of Mega International – the global SaaS software company for Enterprise Architecture, Business Process Analysis, Governance, Risk and Compliance, and Data Governance. But have you ever wondered how their marketing team is able to build compelling customer journeys that impact pipeline and speak so accurately to their buyer personas? Let’s not sugarcoat it. Every single B2B marketer is currently overwhelmed by the

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00:32:20

Kevin Lau on Why We’ve Lost the Ability to Humanize...

Radically Transparent ·

2022/08/11

Renowned for his time at Adobe as Global Head of Customer Advocacy and now serving as Senior Director of Customer Advocacy at F5, Kevin Lau unpacks the balance between successfully driving revenue and acquiring new customers all while maintaining an existing customer base. This episode is jam-packed with insights into the world of customer marketing from the perspective of a legend who has started from scratch to build world-beating customer experiences at some of the industry’s leading

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00:30:47

Colin Day on Social Media Governance: Harnessing B2B...

Radically Transparent ·

2022/08/04

Colin Day, Managing Director of EMEA and APAC at Oktopost unravels social media governance and why it should be on every marketers agenda of discussion when building a social media strategy. Whether you're a small business or a large multi-national company operating globally, risk management and compliance needs a rethink when it comes to social media. Hot Topics of this Episode Include: - The biggest struggles that companies are facing today when it comes to social media governance (both in

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171 results

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