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PODCAST

Champagne Strategy

Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who"ve bridged the strategy gap between planning, execution and measurement. They"ll have battle scars to show, skin in the game and money in play. Most aren"t famous but there"s zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you"ve been warned. There"s no going back. Keep taking your blue

business management

All Episodes

00:44:54

Why you don't need a lot of Martech to get the job...

Champagne Strategy ·

2023/04/03

Republished with permission from Juan Mendoza, host of the Making Sense of Martech podcast. "In this episode I’m joined by John James. John is the host of the Champagne Strategy podcast, marketing, and technology consultant, and startup entrepreneur. John started working for global ad agencies then went client side, to government (B2G), B2B, B2C. Worked at digital agencies in Melbourne for half a decade in account manager roles and sales, he then started his own agency and ran that for 7 years

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01:33:55

Andres Glusman - Mastering the power of tests,...

Champagne Strategy ·

2023/03/12

Brain hurt scale = 3/10. Andres Glusman was experimenting and validating products before the lean startup term was coined. It started in college selling peanuts at baseball games. Progressed to testing ads for the world's first digital agency. He was split testing Winnie the Pooh banner ads manually before ad software existed. Which led to his former agency boss getting him to solve an early traction problem for a startup called Meetup. Lashings of sales hustle and his revolutionary test-and-learn

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01:16:17

Bryan Williams - Building partnership ecosystems and...

Champagne Strategy ·

2023/02/23

Brain-hurt Scale = 5/10. Some marketers believe Apple’s success stems from a series of emotional brand ads. Yet they ignore product strategy, distribution and ecosystems - which I would argue, is the true source of their market power. Some marketers might know what distribution and the power of physical availability is. They may drop the term in conversations, but rarely are they exposed to it or know how to go about affecting it. Most of us in business will be aware of distribution networks in the

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01:07:47

Per Davidsson - Empirical entrepreneurship and the...

Champagne Strategy ·

2023/02/15

Brain-hurt scale = 4/10. "Don't worry about profit. Just get me more growth. We can always worry about monetization and margins later." This type of statement is quite dominant within Silicon Valley culture and within modern entrepreneurship. But just how valid is this advice? Luckily, Per Davidsson, Professor of Entrepreneurship at Queensland University of Technology can answer that in detail. But first, what is entrepreneurship and what is growth for that matter? How do we define

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00:16:07

Elisa Choy - How to predict the results of elections...

Champagne Strategy ·

2022/12/07

This is a follow up to a former talk we had with Elisa Choy about market research and predictive AI. We heard she was gearing up to predict the results of the US midterms. This was something I followed closely this time around. Following Elisa's posts and predictions as they manifested leading up to election day. Here's the story of how she again, got it right. Why she got it right. The major mistakes the Republicans made. And more information on how you could use her method to predict the next

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00:49:44

Adam Posner - Does loyalty exist? Crafting...

Champagne Strategy ·

2022/11/09

"You're wrong - Byron Sharp says loyalty doesn't exist." said a person on Twitter recently. This statement then started a string of comments as people started to argue who was right. I found this entire argument strange, because obviously that person has not read the book from the author he was referring to. One of my first jobs was to research all the loyalty programs in the country and figure out how they worked, what their incentive programs offered, the value of points in fiat currency

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00:59:57

Flavia Barbat - Nuclear content strategy. Branding,...

Champagne Strategy ·

2022/11/01

Have you noticed over the past year or so, all social media content is regressing to the mean of bland, sameness? Content which appears useful at face value but isn't. Feeds and blogs full of posts that all look and sound like each other. Most are wildly popular. But when you dig beneath the surface you'll find them as unhelpful as they are helpful. We've all been tempted to emulate this style. But what’s being lost in this process is something much deeper. A void has been created. This

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01:10:32

Juan Mendoza - Growing a newsletter from scratch -...

Champagne Strategy ·

2022/10/29

A simple idea during 2020s lockdown has now led to Juan being invited on stages around the world, working with Scott Brinker, SVP from Hubspot and consulting opportunities galore. But it all started by creating by creating a simple blog and newsletter. A newsletter which is now one of the most trusted in the world on Martech. And for the first time, ever, you'll hear from the horse's mouth, exactly how he did it.This is the story of Juan Mendoza's rise to fame which has remained untold until

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01:24:09

Jon Evans - A big and small brand CMO - critical...

Champagne Strategy ·

2022/10/15

Brain hurt scale = 4/10. We've all heard examples of a big brand CMO starting their own business or going to work for a smaller company and it usually ends in tears. Exposed naked, without the halo effect of a big brand, including operational processes and agency support, it can be a confronting, reality-check experience at best. And a complete disaster at worst. So ,any marketers just stick in their lane. If they start in one sector, they tend to stick to it. If they work at a large brand, they

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01:18:26

Mike Taylor - Marketing Measurement Systems in...

Champagne Strategy ·

2022/10/09

Brain hurt scale 7/10. Mike Talor helps us put the last 5 episodes on Marketing Measurement into practical context. Having started a growth agency many years ago and still an active practitioner in the field, there was perhaps no one more appropriate to talk to about this topic. We've spoke to Elisa Choy about sentiment tracking, Jonathan Rolley about advertising media measurement, Edgar Baum about brand tracking, Michael Kaminsky about MMM and Koen Pauwels about econometrics. But often, what you

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00:36:22

Jon Rolley - Advertising Media Measurement - How...

Champagne Strategy ·

2022/09/24

Brain hurt scale 4/10. Jonathan Rolley is an agency owner who specializes in buying media and executing campaigns for brands who actually want a measured response. Sounds crazy I know. But instead of optimizing for vanity metrics like impressions, reach, brand awareness, brand consideration, brand preference and even salience. He's more concerned about whether it resulted in purchases (the response).Hence his aptly named company, Direct Response Media. But ironically, because he's concerned about

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01:08:11

Elisa Choy - Predict future behavior - Sentiment...

Champagne Strategy ·

2022/09/22

Brain hurt scale 6/10. Did you know? Elisa and her firm predicted the results of the last Australian federal election weeks before it happened? And this wasn't an isolated incident. Contrary to popular perception, predicting future market behavior is possible. So why don't more organizations do it? This question and many more about the mysterious new wave of the market research world will be answered. But it won't be answered by reading this text. Start listening

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00:35:10

Edgar Baum - Brand Tracking - How to make wise...

Champagne Strategy ·

2022/09/20

Brain-hurt scale 9/10 - Brand tracking. You just track awareness and some other association or brand dimensions over time and if they all increase relative to your competitors, your brand wins, right? The famous brand tracking companies that all famous agencies use are all highly reputable, use robust measurement methodologies and wouldn't lie to our faces, would they? The more brand awareness we get, the healthier our business' bottom line will be right? Or.. salience and mental availability are

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00:22:25

Michael Kaminsky - Modern Marketing Mix Modelling -...

Champagne Strategy ·

2022/09/17

Brain-hurt scale 10/10 - Marketing Mix Modelling or MMM for short is, to paraphrase Zoolander, 'So Hot Right Now'. It seems every day I see another firm pop up with an AI, ML-powered MMM product that claims to be the silver bullet that will fix our iOS14-induced digital attribution void and transport us back to measurement nirvana. But, as you'll find out by listening to this episode, Caveat Emptor. In order to make wise choices in this area, it's first necessary to understand some of the basics of

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01:07:28

Koen Pauwels - Econometric models & theory vs humans...

Champagne Strategy ·

2022/08/30

Brain-hurt scale = 9/10. Every day, we hear about new studies in the field of marketing and growth. Industry whitepapers. Academic theories. This law. That law. An industry group finds TV is better than Facebook. The next week, another group finds the exact opposite. Byron vs Binet. Galloway vs Gary V. This study vs that study. It's exhausting, now to sit here and even write about it. Unfortunately, for the rest of us. Everyone is so busy selling their angle, what gets lost in all this radio ga

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00:45:09

Karen Nelson-Field - Putting PHD's into Practice -...

Champagne Strategy ·

2022/08/25

Brain-hurt scale = 6/10. If you work in the world of advertising or media, especially in Australia or the UK, I'd be surprised if you haven't heard of Karen Nelson Field. Fresh from an escapade sipping rose and snacking on caviar on the French Riviera, we’re actually not talking to her about attention & advertising measurement. Sorry to disappoint. But, that's been covered in depth already. Instead we're talking about categories and applied marketing/entrepreneurship. All about how she's put

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00:48:46

Patrick Campbell - From no marketing knowledge and $0...

Champagne Strategy ·

2022/08/21

Brain-hurt scale = 7/10. Patrick Campbell's story is fascinating. From rural Wisconsin to the NSA and then bootstrapping a tech company to a recent $200m sale. Sounds crazy until you learn how his mind works and the sharp business intellect that's feeding success. In a world of social media influencers and industry commentator journalists, we can easily listen to conflicted advice. The truth isn't a dominant voice, so it gets lost. So today, you can hear first-hand from someone who has grown a

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00:59:48

Benjamin Dennehy - A crash course in sales - the lost...

Champagne Strategy ·

2022/08/15

Brain-hurt scale = 5/10. When was the last time you saw a startup's GTM strategy include sales prospecting cold calls? Pretty much never. Most early-stage startups and shy businesses skip this crucial step. Instead preferencing an introverted, passive, direct response style approach. Which includes ads on digital channels targeting in-market buyers. In this episode, you'll find out why this is often a big, big mistake. Unless you've been living under a rock, we've all seen that

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00:39:50

John James - Marketing for revenue vs cake decoration...

Champagne Strategy ·

2022/08/02

Brain-hurt scale = 5/10. The microphone is reversed John sprawled on a green sofa, which burns your retinas. They talk and Tim extracts Viral cat videos on TikTok. Cake decoration. Channel envy. Visual bias. The principal agent problem and agency relationships. Marketing vs growth vs sales. Content strategies that work. Measurement and metrics. Strategy planning vs execution. Tim Beanland interviews John James for his Experts Blueprint podcast - uploaded here for your convenience. If you want your

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00:42:24

Jesse Ouellette - Cold email secrets - generate...

Champagne Strategy ·

2022/07/18

Brain-hurt scale = 9/10. SEO is dead. Email is dead. Facebook is dead. It's all about inbound not outbound now. If I had a dollar for everyone saying something is dead, I'd be a rich man. Unfortunately, many will follow this advice based on the assumed credibility of the brand saying it. Most of the time, they are just positioning themselves as an alternative to the 'dead' thing, and pushing their own agenda. Smart operators don't fall for this hubris. Cold email isn't dead. It just needs to be done

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