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PODCAST

Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

Sam Birkett and Sally Green

Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode. We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you"re a marketer, you"ll recognise some of the stories we tell, and if you are a small business owner, hopefully, we"ll answer a question or two.

business marketing

All Episodes

29:27

Podcasting as a Marketing Tool - Part 2

Marketing Meanders: The Marketing Podcast for... ·

2022/04/19

Welcome to Part 2 of our Podcast on Podcasting. In the first part of this conversation we discussed why have podcasts become so popular, how can they help us as marketers, and what makes podcasts so unique and compelling? In Part 2 we covered:The difference between video and podcastingWho can benefit from a podcastOvercoming the fear of failureAs ever, we'd love to hear your thoughts and experiences so please share!Tweet us at @meanderspod, message us on Facebook, or email

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23:46

Podcasting as a Marketing Tool - Part 1

Marketing Meanders: The Marketing Podcast for... ·

2022/04/05

In 2021, Brits consumed almost 60 million hours a week of Podcasts. This was a 50% increase since 2020, and a whopping 1600% increase since 2015. But what has accelerated this interest? In this meta episode, we talk all things podcasting! Why have podcasts become so popular? How can they help us as marketers? What makes it a unique and compelling form of communication? Who can start a Podcast, and why should you? Have a listen to help answer some of these many questions! Stay tuned for

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20:39

Should we aim for Perfection or Good Enough?

Marketing Meanders: The Marketing Podcast for... ·

2022/03/08

Does perfection exist? We don't think so, and certainly not in marketing, but where are your marketing efforts between perfect and good enough? Does it matter how many times you've edited a social media campaign or blog? How much time should you spend on that infographic to look just right? Does your approach to how thoroughly a campaign is researched and drafted depend on the audience and the overall purpose of the work?Have a listen to help answer some of these many questions!We'd love to

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31:39

Reflections on 2021 - Part 2

Marketing Meanders: The Marketing Podcast for... ·

2022/01/12

In this episode we continue our reflections from last year and look ahead to ways we can improve in 2022. In particular, we discuss flexibility in the marketing team, how you need to put in place contingencies for absences and sudden changes in direction. What are the processes and technical systems which support contingency planning, and what the human elements? How do automatic fog lights in cars relate to marketing? Plus, have you been joined by anyone new to the workplace, starting

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27:15

Reflections on 2021 - Part 1

Marketing Meanders: The Marketing Podcast for... ·

2021/12/31

Merry Christmas and a Happy New Year from Sally and Sam. In our two part episode we provide our reflections and lessons learnt from 2021. What have we learnt from a year of more COVID pandemic, the Great Resignation, new technologies and much more. So, settle down in a cosy corner and have a listen to our meander through the year. We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing

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16:45

How to spark Creativity as a Marketer - Mini Meander

Marketing Meanders: The Marketing Podcast for... ·

2021/11/25

Do you sometimes struggle to 'switch on' your creativity? As marketers, most of us need to be creative quite a lot of the time, whether in planning, writing, briefing, presenting or coming up with data visualisations. However, it can be a challenge to slip into a 'creative mode' in your head. In this mini meander, I share something that has helped me add more of a creative spark as a freelancer. I'd love to hear what others think, the techniques you use to be creative, and whether you can

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8:19

Balancing Style and Substance in Marketing - Mini...

Marketing Meanders: The Marketing Podcast for... ·

2021/11/15

Can you strike the right balance of style and substance in your marketing? When you create a sequence of communications to an audience are you clear on how you hope they will consume the material? Particularly with products, services and research which are more complex, are you revealing enough, or too little in terms of the messaging you are trying to get across? Perhaps there are some good examples of others who get this balance right most of the time, what can we learn from them? We'd

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29:53

Writing Marketing Copy for Humans - Part 2

Marketing Meanders: The Marketing Podcast for... ·

2021/10/15

We welcome back Hilary Nightingale from Carbon Copy Social for part two of our discussion, Writing for Humans. This time we tackle the questions: Where do you start when commissioning a website homepage?Keywords, how do you use them, where do they go, why are they still important? Why is accessibility important in marketing, and how can it bring down all your hard work?Why write certain types of content, how do you write content that provides value to other humans?We'd love to hear your

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35:02

Writing Marketing Copy for Humans - Part 1

Marketing Meanders: The Marketing Podcast for... ·

2021/10/06

We were delighted to be joined by Hilary Nightingale from Carbon Copy Social to discuss the art of writing marketing copy for humans beings first and algorithms second! It was a truly fascinating discussion which meandered around compelling writing and user journeys, answering questions such as:Where do you start when writing engaging content? Has this changed in recent times? How can you best connect with your audience by being yourself?How do you focus on writing for your audience whilst

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29:04

Back to basics - Part two

Marketing Meanders: The Marketing Podcast for... ·

2021/09/22

In our second foray into getting back to basics we look at avoiding vanity projects, adapting your basic marketing according to the current environment your audiences are living through, and learning the lessons of which marketing approaches actually work, and why.There's also a little bit about beard oil. Keep an eye out for our birthday special as Marketing Meanders celebrates a whole year with you lovely people! As ever, we'd love to hear your experiences and thoughts on this one, so

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23:03

Back to basics!

Marketing Meanders: The Marketing Podcast for... ·

2021/09/17

Well, it's been a long summer, and we have been very busy either working hard, or playing hard, hence the lack of episodes! We apologise for this absence and decided to make it up to our dear listeners by providing you with a two-parter on getting back to basics in marketing.This week we discuss what the basics of marketing planning are, and where we should be focussing after a period of upheaval. How you can we put in place the right mindset to learn lessons quickly and act on them. When

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32:21

'On brand' - Part Two

Marketing Meanders: The Marketing Podcast for... ·

2021/07/21

It's part two of our conversation on branding. This week we discuss thinking of brand as a person, why we shouldn't over complicate our brand and how can subverting a brand help with a campaign?We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.

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28:32

'On brand' - Part one

Marketing Meanders: The Marketing Podcast for... ·

2021/07/13

This week we are looking at brand and branding. What is a brand? Who owns the brand? How is brand manifested, and can you control it? Listen to these questions and many more in part one!We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.

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28:16

Can we align Sales and Marketing Teams? With special...

Marketing Meanders: The Marketing Podcast for... ·

2021/07/01

We pick up the conversation about Sales and Marketing teams with Nick Hughes, Director of Dynamic Coach Group.This time we discuss whether marketing and sales teams can complete the feedback loop to help each other delivery on the joint strategy? Nick also explores the Five Dysfunctions of a Team by Patrick Lencioni, and we ask whether sales and marketing will morph into one some time soon?We'd love to hear your experiences and thoughts on this one, so please share Tweet us

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29:15

Can we align Sales and Marketing Teams? With special...

Marketing Meanders: The Marketing Podcast for... ·

2021/06/25

This week we were delighted to talk with Nick Hughes, Director of Dynamic Coach Group. Nick has a wide range of experience in the sales arena, and through his current businesses he is intimately involved with helping people and processes to improve, delivering better performance. We explored the evergreen topic of the relationship between marketing and sales with Nick. Do marketing and sales teams operate on different timelines, what problems can this create? How aligned are sales and

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34:28

Culture influences practice or practice influences...

Marketing Meanders: The Marketing Podcast for... ·

2021/06/16

After a long half term break, Marketing Meanders returns with part two of our practice and culture conversation. This time we explore these questions and more besides:How can you stop a practice that is influencing your culture in a negative way?Can dysfunctional practices thrive in a positive organisational culture, are there warning signs?How do training and systems support good practice and free you up to sustain a positive culture? We'd love to hear your experiences and thoughts on this

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22:54

Culture influences practice or practice influences...

Marketing Meanders: The Marketing Podcast for... ·

2021/05/28

Do you know if your marketing practice is being shaped by the culture of your company, and team, is this a problem? Are you developing a culture or sub-culture from the way you operate? Can one change the other and vice versa? See what we have to say about this, and let us know what you think too!We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and

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13:59

Do you help people as a marketer? Mini Meander

Marketing Meanders: The Marketing Podcast for... ·

2021/05/21

If you had to describe what marketing is in a just a few words what would they be? Would one of them be 'help'? Perhaps as we pursue our campaigns, relentlessly driving greater efficiencies, achieving greater ROI, engagement and conversion; we should focus on helping our audiences. Have a listen and see if you agree...We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com. See

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12:54

How much marketing training do you need?

Marketing Meanders: The Marketing Podcast for... ·

2021/05/19

Many marketers don't train as marketers when they set out. Most of us complete formal degrees in a multiplicity of fields, it is only after we become marketers that we spend time, and money on specific training. Diplomas, Masters, specialist training courses, online education and executive education all provide options for us to enhance our abilities and skill base. However, how much training do you feel you need at each stage of your career? How does this differ on the career path you

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5:10

Can we learn more from failure? Mini Meander

Marketing Meanders: The Marketing Podcast for... ·

2021/05/14

Should you spend a little more time analysing and sharing your failures, as much as your successes? We all know that we learn through 'failing', but how deep do you, or your team go to examine why something failed, or is failing? Adopting and embedding more widely a culture of examining failure in a constructive way is perhaps something to consider?We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or

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128 results

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