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PODCAST

Stories and Strategies with Curzon Public Relations

Stories and Strategies

Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic.Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing.Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals,

business marketing

All Episodes

29:03

The Science of How to Talk Like Ted

Stories and Strategies with Curzon Public Relations ·

2025/03/25

Ideas shape the world, but only when they’re communicated effectively. Some individuals have a remarkable ability to present their ideas in a way that captivates, influences, and inspires. A well-crafted and powerfully delivered idea doesn’t just inform—it transforms. Imagine if you could unlock the exact techniques used by the world’s best communicators, watch them deliver unforgettable presentations, and apply their secrets to engage your own audience. Carmine Gallo, has studied hundr...

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32:51

The Words We Need: Communicating with Someone in...

Stories and Strategies with Curzon Public Relations ·

2025/03/18

This episode is in honour of Podcasthon and in support of the Canadian Cancer Society When facing a life-altering cancer diagnosis, how much does communication—between doctors, patients, and loved ones—truly matter? In this deeply moving episode, Doug Downs sits down with Tim Kelter and Pete Paczko, two men with firsthand experience navigating cancer’s devastating impact. Tim shares the heartbreaking story of losing both his daughter and wife to cancer, while Pete, currently battl...

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31:02

Case Study: Rethinking Community Engagement in the...

Stories and Strategies with Curzon Public Relations ·

2025/03/11

What if the key to development isn’t learning more—but unlearning first? In this episode, we explore how rural communities in underdeveloped nations can shape their own futures by moving beyond Western-imposed models of engagement. Professor Anne Gregory, shares insights from her research in rural Indonesia, where micro-hydro powerplants are transforming villages, and explains how a new approach to participatory communication is empowering communities to take charge of their devel...

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27:30

How AI is Learning to Understand Human Emotions...

Stories and Strategies with Curzon Public Relations ·

2025/03/04

In a world where technology is increasingly intertwined with human emotions, a new frontier is emerging—artificial intelligence that can understand how we feel. Imagine an AI system that doesn’t just analyze data but senses our emotional state through the words we choose, the way we describe our experiences, and even how consistently we check in with ourselves. This isn't science fiction. Advances in natural language processing, psychology, and machine learning are making it possible for AI t...

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25:27

FLASHBACK SUNDAY - PRSA’s Strategy to Out-Communicate...

Stories and Strategies with Curzon Public Relations ·

2025/03/02

This episode originally published in May 2024. At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged: We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)We n...

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26:16

How to Build a Personal Brand That Opens Doors

Stories and Strategies with Curzon Public Relations ·

2025/02/25

Personal branding isn’t just for influencers or CEOs—it’s for anyone who wants to stand out, build trust, and create new opportunities. Whether you’re an employee, entrepreneur, or freelancer, the way you present yourself can open doors or close them. In today’s digital world, people aren’t just hiring résumés—they’re hiring reputations. A strong personal brand can make you the go-to expert in your field, help you attract new clients, and even future-proof your career. But c...

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26:08

Why Your PR Plan is Gathering Dust… and How to Fix it

Stories and Strategies with Curzon Public Relations ·

2025/02/18

Ever created a PR or communications plan, only to stash it away and forget about it? You’re not alone. Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategies—and what they can do to fix it. You need to set clear goals, measure meaningful metrics beyond just media mentions, and ensure consistency in PR efforts instead of relying on one-off campaigns. Michelle also shares insights on the rising importance of personal branding, the ev...

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27:00

Executive Storytelling: A New Era for Public Relations

Stories and Strategies with Curzon Public Relations ·

2025/02/11

As brands seek to cut through the digital noise, a fascinating trend has emerged: recording conversations with CEOs and decision-makers to create authentic, shareable content that humanizes their leadership. Kendall Breitman shares her insights on why this strategy is resonating with brands and audiences and how storytelling and transparency are becoming key drivers of brand trust in today’s world. Listen For 5:25 Turning Internal Meetings into Public Content 8:26 The Shift from Logos to Pers...

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25:26

The Rise of Fractional Leadership: Filling Gaps,...

Stories and Strategies with Curzon Public Relations ·

2025/02/04

Fractional Leadership is a growing, and possibly permanent, trend of fractional leadership and why it’s becoming a permanent shift in the business world. As organizations face leadership gaps, budget constraints, and rapidly evolving challenges, fractional leaders—experienced executives hired on a part-time basis—are stepping in to provide strategic guidance and stability. What is the unique value they bring? How do they differ from consultants and full-time executives? And what does it tak...

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25:15

FLASHBACK SUNDAY - How a Ban on TikTok Might Impact...

Stories and Strategies with Curzon Public Relations ·

2025/02/02

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool. The average time on TikTok in 2024, per user, is estimated to be 58 minutes per day. But several governments have banned TikTok from being used on Government devices – including the United States, Canada, the UK and Australia. In India, TikTok is banned altogether. In late April 2024, President Biden signed a bill...

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19:24

Why Communication is a Navy SEAL’s Greatest Asset

Stories and Strategies with Curzon Public Relations ·

2025/01/28

Communication is the most important weapon a Navy SEAL can carry—more vital than physical strength, endurance, or even firepower. I was in Salt Lake City recently at a conference and saw former Navy SEAL William Branum speak. He served for 26 years with the US Navy and 23 of those years was a Navy SEAL. In his presentation he talked about how clear, concise, and often nonverbal communication plays a critical role in high-stress, life-or-death situations—whether underwater, in a firefight, or ...

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28:36

Soft Power in Public Relations: Persuasion over Pressure

Stories and Strategies with Curzon Public Relations ·

2025/01/21

Soft Power. It’s the concept of influence… not control – and it can shape global perceptions, drive brand loyalty, and create lasting impact.In this episode we learn what soft power really means, how it differs from traditional PR, and how companies can use it to build trust, foster connections, and stand out in a competitive market (or even world order). Through storytelling, cultural identity, and corporate responsibility, discover how your organization—or personal brand—can expand its reach and

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26:58

Hawk Tuah: Meme Queen – Crypto Scheme. Fame in the...

Stories and Strategies with Curzon Public Relations ·

2025/01/14

She made the internet howl with one absurd phrase. Haliey Welch, the self-proclaimed “Hawk Tuah Girl,” turned a bizarre street interview viral fame almost overnight. What started as a joke spiraled into a full-blown phenomenon, with memes, merchandise, and her very own cryptocurrency. But it was the viral cry that became a crypto crash.In this episode, we unpack the wild story of Haliey Welch’s meteoric fame. Her viral catchphrase to the lawsuits surrounding her failed crypto venture, the abs...

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26:50

Reimagining School Marketing: Partnering, Not Promoting

Stories and Strategies with Curzon Public Relations ·

2025/01/07

Rate this podcast with just one click In today’s crowded digital landscape and with marketing budgets tighter than ever, brands are looking for fresh, innovative ways to connect with younger audiences. One emerging frontier? K-12 schools. These classrooms are no longer just hubs of learning—they’re evolving into powerful spaces where brands can make a meaningful impact while building long-term affinity.Whoa… you mean vending machines for soft drinks and chips?No.From sponsoring STEM programs ...

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21:30

SUNDAY FLASHBACK - Harnessing the Influence of...

Stories and Strategies with Curzon Public Relations ·

2025/01/05

Wikipedia is one of the top the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast discussions, and government websites. Wikipedia is also of interest for SEO practitioners, heavily influencing Google search results and now impacting outputs from generative AI softw...

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25:37

Is AI a Hero or a Villain for Public Relations and...

Stories and Strategies with Curzon Public Relations ·

2024/12/31

Rate this podcast with just one click Time to explore predictions for the coming year in public relations, marketing, and the evolving role of AI. There are conflicting views on AI's future, its role in content generation, and whether the hype has peaked or we're still climbing the AI rollercoaster. But there’s no arguing with the importance of transparency and authenticity rising to the challenges of disinformation. Frank Strong of Sword and Script conducted an industry survey and share...

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25:51

AI Written Poetry is SHOCKINGLY Better Than Human...

Stories and Strategies with Curzon Public Relations ·

2024/12/24

Rate this podcast with just one click We think we can tell when bots take the pen, When AI spins words again and again. "Deep dives" and "delves" in their usual tone, The cadence, the phrasing, they’re not quite our own.But the line’s getting blurred, it’s harder to see, Is this human or machine-crafted poetry? The last bastion, they said, where humans excel, Was poetry’s heart, its unbreakable shell.Yet now a new study has shattered the view, At Pittsburgh, they’ve found something striking a...

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29:59

Why is My CEO so BORING on Social Media?

Stories and Strategies with Curzon Public Relations ·

2024/12/17

Rate this podcast with just one click Executives are finally beginning to understand the power of participating in digital channels.“What if I mess up?” “Why would anyone want to hear from ME?”Those WERE the common excuses until about five years ago when the trend lines changes and it was more common for executive leaders to BE on social media than not. Still, most sound like cheerleaders for their company don’t they? We aren’t REALLY getting to know them, just where they work and a less-than...

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28:40

WOMEN Can Reach PR Executive Leadership Roles Faster...

Stories and Strategies with Curzon Public Relations ·

2024/12/10

Rate this podcast with just one click There’s a striking imbalance in the PR industry: while women make up two-thirds of the workforce, they hold only a third of executive positions. For Dr. Karen Hills Pruden the strategy to help women close this leadership gap is to focus strongly on provable analytics. She shares how to amplify your value through metrics, finding your unique selling proposition, and why silence is NOT a superpower when it comes to self-advocacy. Listen For4:34 Amplifying Y...

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27:04

Political Campaigns as PR Case Studies

Stories and Strategies with Curzon Public Relations ·

2024/12/03

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickWhat can political campaigns teach us about the art of public relations? Political strategist Matt Krayton explores how modern political campaigns have become masterclasses in PR strategy. From messaging and media to influencers and voter vibes, Matt breaks down what worked in the recent US election, what didn’t, and why. Listen For8:09 The Role of Social Media in Shaping Voter Percepti...

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219 results

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