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PODCAST

The Veterinary Marketing Podcast

Brandon Breshears

The veterinary marketing podcast is all about helping your practice engage, retain and attracting clients to your practice so that you can provide the best care possible! Shows are released weekly on Mondays.

business marketing

All Episodes

06:10

VMP 253.5: Veterinary Marketing Costs On The Rise &...

The Veterinary Marketing Podcast ·

2023/07/27

In this episode, we dive deep into the future of traffic and marketing in the veterinary industry. I had the pleasure of discussing this topic with Brandon Breshears, a seasoned marketer who shared his insights on the cycle of attention in marketing and how it applies to the veterinary industry. So, here's the deal. Every market experiences the emergence of a new medium that initially offers cheap attention and organic growth. In the past, this has been true for radio, TV, infomercials, and most

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46:39

VMP 253: Is Your Practice Missing Out With Euthanasia?

The Veterinary Marketing Podcast ·

2023/07/25

In this episode of the Veterinary Marketing Podcast, I had the pleasure of speaking with two incredible veterinarians, Dr. Deborah Rotman and Dr. Christie Cornelius. We discussed their groundbreaking project, Vet Spark, and how it's revolutionizing end-of-life care services in veterinary practices. Before we dive into the episode, I want to give a special shoutout to our sponsors for this episode - Used Vet Equipment and New Vet Equipment. These platforms are a game-changer for veterinarians looking

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09:45

VMP 252.5: Is Your Team Making This MASSIVE Marketing...

The Veterinary Marketing Podcast ·

2023/07/06

This episode is an absolute treasure trove for anyone looking to skyrocket their marketing conversion rates. To kick things off, I dive right into a quick tip that can truly make all the difference: recognizing buying signals. It's crucial to train your customer service teams to be able to identify these signals and convert leads effectively. Timing is everything, and being able to strike while the iron is hot can make or break your conversion rates. But here's where things get really interesting,

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20:21

VMP 252: 4 Marketing Easy To Implement Marketing Tips...

The Veterinary Marketing Podcast ·

2023/07/03

In this episode, I'm sharing four simple marketing ideas that can help veterinary hospitals attract and retain clients. First up, I always recommend including a call to action on every marketing piece. Whether it's a flyer, social media post, or email, make sure there's a clear next step for potential clients to take. This can be anything from scheduling an appointment to signing up for a newsletter. Next, it's important to review the performance of your front desk staff when it comes to handling

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33:32

VMP 251: Transform Your Veterinary Practice's...

The Veterinary Marketing Podcast ·

2023/05/29

In this episode, I had the pleasure of interviewing Tobe Brockner from Katuva.com about how virtual assistants can help businesses save time and increase productivity. As a business owner, I know that time is my most valuable asset. But what if I could delegate some of my tasks to someone else? That's where virtual assistants come in. Tobe shared his experience in hiring and training virtual assistants from the Philippines to help businesses save time and increase productivity. During our

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05:09

VMP 251.5: A Veterinary Marketing Principle That Can...

The Veterinary Marketing Podcast ·

2023/05/25

I'm excited to share our latest episode with you. Are you finding it challenging to attract new clients to your veterinary hospital? Or maybe you're struggling to retain current clients and engage with them effectively? Well, you're in luck because in this episode, we're diving into how to create effective marketing systems for your veterinary business. Our guest speaker and I share valuable insights on the importance of creating reusable and duplicatable marketing systems with specific goals and

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05:08

VMP 250.5: What Content Type Works Best For Your...

The Veterinary Marketing Podcast ·

2023/05/12

I'm excited to dive into a topic that's essential for veterinary hospitals - long-form content. As a hospital, you want to attract high-quality clients who trust your expertise and values. But how can you do that through your content? In this episode of the Veterinary Marketing Podcast, we'll explore the importance of creating both short-form and long-form content, with a focus on the latter. Long-form content, such as podcasts and videos, allows you to provide more value to your clients and dive

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20:12

VMP 250: Recession-proof Your Veterinary Practice's...

The Veterinary Marketing Podcast ·

2023/05/11

I'm really excited about this episode because it's something that's really close to my heart. We're going to be talking about how economic challenges shouldn't hold you back from pursuing your passion for animals and veterinary medicine. I've been in the veterinary industry for a while now, and I know firsthand how tough it can be to start and grow a successful veterinary practice, especially in today's economic climate. But I truly believe that with the right mindset and strategy, it's possible to

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05:25

VMP 249.5: A Quick Marketing Tip To Improve Your...

The Veterinary Marketing Podcast ·

2023/05/04

In this episode I wanted to share a game-changing tip with all of you veterinary professionals out there who are looking to improve your conversion rates and attract more clients. In this episode, I discuss the importance of providing direct booking links on your social media and listing profiles. By providing these links, you make it easier for potential clients to book appointments with your practice. This not only improves your conversion rates but also helps to establish trust and credibility

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21:56

VMP 249: Veterinary Marketing Tools That Every...

The Veterinary Marketing Podcast ·

2023/05/02

As a veterinary practice, it's crucial to have a solid marketing strategy in place to connect with clients and grow your business. In this podcast episode, the hosts discuss some of the best marketing tools for veterinary practices that can help you achieve your goals and measure success. The episode covers a range of topics, from web tracking and practice management software to client engagement and content creation. One of the key takeaways is the importance of setting goals and using analytics to

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07:38

VMP 248.5 The Ultimate Tip to Use AI and Google...

The Veterinary Marketing Podcast ·

2023/04/26

In this episode of the Veterinary Marketing Podcast, host Brandon Breshears discusses using digital marketing to attract, engage, and retain clients for veterinary hospitals. The episode focuses on a hack for automating Google Business Profile posts using AI tools and Zapier. Brandon explains how to set up the process and emphasizes the benefits of quick ranking and organic local keyword ranking. The episode also promotes two websites that sell veterinary equipment and a new resource called the

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38:51

VMP 248: 60 Million Views and Counting: The Secret to...

The Veterinary Marketing Podcast ·

2023/04/20

Why Your Veterinary Practice Needs to Be on TikTok: Insights from a Pro Are you a veterinary practice owner who thinks social media marketing is not worth your time and effort? Think again! According to Ariel Putter from Spot On Veterinary Hospital and Hotel, TikTok can be a game-changer for promoting your practice and attracting new clients. In a recent episode of the Veterinary Marketing Podcast, Ariel shared her experience of using TikTok to showcase her practice's unique services, beautiful

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06:16

VMP 247.5 Don't Get Left Behind: The Urgent Need for...

The Veterinary Marketing Podcast ·

2023/04/18

Hey everyone, it's Brandon Breshears, and in this episode of the Veterinary Marketing Podcast, we're going to talk about something that's really important for your veterinary practice's marketing strategy: upgrading to Google Analytics 4. Now, if you're not already aware, the old version of Google Analytics, Universal Analytics, is being sunsetted in July, which means you need to switch over to GA4 as soon as possible. But don't worry, it's not just about upgrading for the sake of it - GA4 is

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51:47

VMP 247: De Novo Marketing Lessons Learn Growing From...

The Veterinary Marketing Podcast ·

2023/04/12

The Veterinary Marketing Podcast features an interview with Gil Bulin, co-founder of Sploot Vets, a veterinary clinic network that offers primary and urgent care services for pets. The episode discusses the unique approach of Sploot Vets in terms of customer experience and service offerings, and the marketing strategies that have contributed to the success of the business. Gil emphasizes the importance of data in marketing decisions and the need to connect the dots to understand what is working and

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03:50

VMP 246.5: 4 Of The Best AI Tools For Your Digital...

The Veterinary Marketing Podcast ·

2022/12/21

In Today's Episode, I share 4 of my favorite AI Tools that I think will be able to help your digital marketing Hopefully, this will help you improve your veterinary practice’s marketing so that you can grow the practice of your dreams. Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join

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20:36

VMP 246: AI Tools To Help Your Veterinary Marketing

The Veterinary Marketing Podcast ·

2022/12/16

Over the past few years, artificial intelligence tools specifically within the marketing space have been creeping up, but over the past couple of months huge strides have been made, and chatGPT has gone viral if you haven't been seeing a slew of AI created images or people raving about how good the AI created text is you probably haven't been on Facebook in the past month. In this episode, we talked about how to use these new and emerging AI tools to improve your veterinary practice’s marketing

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03:18

VMP 245.5: Make Your Marketing Even Easier With One...

The Veterinary Marketing Podcast ·

2022/12/08

In Today's Episode, I share how you can make your digital marketing easier by using one simple quick tip Hopefully, this will help you improve your veterinary practice’s marketing so that you can grow the practice of your dreams. Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join

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40:20

VMP 245: Effective Branding For Your Veterinary...

The Veterinary Marketing Podcast ·

2022/12/05

In Today's episode we have a special guest, it's Rhonda Belle from DogDaysConsulting.com and she's sharing her insights on branding and building your veterinary hospitals presence online. I found the interview to be incredibly insightful and gives us some super practical tips for creating a brand that's going to attract the right kind of clients to your Veterinary Hospital. We cover everything from how to develop a brand for your Veterinary practice, to how to handle and approach your team

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05:45

VMP: 244.5: One Tip That Will Dramatically Improve...

The Veterinary Marketing Podcast ·

2022/12/02

In Today's Episode, I share one thing you can do to improve your marketing dramatically! If you would like to get Dog and Cat Cards in your waiting room and want to get in contact with Leanna you can reach out to her at hello@dogandcatcards.com and check out her website Here! Hopefully, this will help you improve your veterinary practice’s marketing so that you can grow the practice of your dreams. Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode

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17:41

VMP 244: Double Your Results With Optimization In...

The Veterinary Marketing Podcast ·

2022/11/22

In this episode we talk all about optimization. Optimization is the secret tool that almost no one uses in the bedroom industry when it comes to their marketing. Most practices will set out to create some kind of marketing, whether its content marketing, social marketing or anything else for that matter, they'll execute that and then never think about it again. If you're taking the time to do the act of creating content, ads or something else but not taking time to reflect and make adjustments

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