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PODCAST

Selling the Couch

Melvin Varghese, PhD

With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.* You"ll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop "trading time for income."

business careers

All Episodes

37:58

388: Why Some Offers Sell and Others Flop

Selling the Couch ·

2025/04/03

Welcome to a new season of STC after a break of several weeks. I’m excited to be back with new sessions! Today’s topic to explore is the all-important question of why some offers sell well and others flop. I’m joined by my friend Prerna Malik!Our Featured GuestPrerna MalikPrerna has worked with well-known entrepreneurs like Pat Flynn as a conversion copywriter. She and I connected on LinkedIn, and I immediately saw that she comes from a place of integrity and wisdom. In this session, we discuss what

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20:34

ENCORE: 7 Daily Habits That Changed My Relationship...

Selling the Couch ·

2025/03/27

If you've ever thought about starting a podcast but felt overwhelmed by the idea of keeping it up long-term, this episode is for you! Whether you're still dreaming of launching or you've already started and are feeling burnout, I'm here to share the habits that have completely transformed my approach to podcasting. Podcasting can be an incredibly powerful tool to extend your reach and grow your impact beyond the therapy room, but without a sustainable strategy, it’s easy to get caught up in the

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13:22

ENCORE: 5 Signs You're Ready To Launch Your Online...

Selling the Couch ·

2025/03/20

If you’ve ever thought about creating an online course or made preparations to launch a course, today’s show should bring you clarity and inspiration. We are discussing five indicators that you are ready to launch that course you’ve considered. Join us to learn more!You’ll Learn:My online course journey and how it all began for meThe biggest lessons I learned from my multiple fears of getting startedAre you ready to launch your online course? Here are five signs to help you say YES!You are looking

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43:31

ENCORE: Uncomfortable Truths About Private Practice...

Selling the Couch ·

2025/03/13

Private practice is often seen as the golden goose that brings everything clinicians hope for. However, there are many nuances to consider, as well as factors that can add significant stress to your life. This stress can lead to overwhelm, burnout, and questions about why you chose this route in the first place. Join us for today’s conversation!Our Featured GuestJames ChildressJames Childress is a CPA whose practice primarily focuses on working with therapists, giving him a unique perspective on

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37:18

ENCORE: What Therapists Should Know As Billions Are...

Selling the Couch ·

2025/03/06

Today’s session covers a topic that many clinicians are pondering. Many, like me, are having conversations with themselves in their heads about the available opportunities and the most efficient and ethical ways not to be left behind as technology presents new options in our field. The issue is how we can navigate the world of mental health tech startups that are available to join us to support our good work. Examples of what these startups provide are electronic health records, website design,

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30:02

387: How To Optimize Your LinkedIn Profile

Selling the Couch ·

2025/02/27

This will be the last episode for a month or so as I take a break to get ahead on some projects and take extra time to recharge. Today’s session is in response to a frequent question about optimizing your LinkedIn profile. I don’t pretend to be a LinkedIn expert, but I have learned some valuable lessons in the past two years of using this platform. As I share screens and info with you today, you may find it more helpful to watch the YouTube video rather than simply listen to the audio. So many

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22:16

386: Why I Don’t Want To Be Social Media Famous

Selling the Couch ·

2025/02/20

I’ve thought a lot about this topic and want to share more about it today. You might wonder why I don’t want to become social media famous since being active in thought leadership and content creation seems to require a certain degree of social media involvement. People “hang out” on social media platforms, but my impact on the world is not dependent on being a social media influencer. Let’s explore this topic!You’ll Learn:Fame is more accessible than ever today.The path I’ve chosen values peace,

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24:25

385: 7 Daily Habits That Changed My Relationship With...

Selling the Couch ·

2025/02/13

If you've ever thought about starting a podcast but felt overwhelmed by the idea of keeping it up long-term, this episode is for you! Whether you're still dreaming of launching or you've already started and are feeling burnout, I'm here to share the habits that have completely transformed my approach to podcasting. Podcasting can be an incredibly powerful tool to extend your reach and grow your impact beyond the therapy room, but without a sustainable strategy, it’s easy to get caught up in the

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38:32

384: Should I Hire An Intake Coordinator For My...

Selling the Couch ·

2025/02/06

Today’s session highlights important questions to ask for solo or group practices about hiring an intake coordinator. Is this a smart move for your practice? Let’s dive into this topic and discuss barometers by which to measure and consider if an intake coordinator makes sense for your practice right now.Our Featured GuestUriah GuilfordUriah Guilford is a group practice owner based in northern California. He also owns Productive Therapist, which provides virtual assistants and intake coordinators

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19:35

383: 5 Signs You're Ready To Launch Your Online Course

Selling the Couch ·

2025/01/30

If you’ve ever thought about creating an online course or made preparations to launch a course, today’s show should bring you clarity and inspiration. We are discussing five indicators that you are ready to launch that course you’ve considered. Join us to learn more!You’ll Learn:My online course journey and how it all began for meThe biggest lessons I learned from my multiple fears of getting startedAre you ready to launch your online course? Here are five signs to help you say YES!You are looking

en

49:43

382: Uncomfortable Truths About Private Practice...

Selling the Couch ·

2025/01/23

Private practice is often seen as the golden goose that brings everything clinicians hope for. However, there are many nuances to consider, as well as factors that can add significant stress to your life. This stress can lead to overwhelm, burnout, and questions about why you chose this route in the first place. Join us for today’s conversation!Our Featured GuestJames ChildressJames Childress is a CPA whose practice primarily focuses on working with therapists, giving him a unique perspective on

en

29:25

381: 5 Lessons from 2 Years on LinkedIn

Selling the Couch ·

2025/01/16

If you’ve been thinking about posting more on LinkedIn or if you’re curious about how to best use this social media platform, today’s show is for you. It took me a long time to understand the purpose of LinkedIn and how it can be beneficial in connecting me to the right followers. Join me for an honest look at my experience and the biggest lessons learned.You’ll Learn:5 lessons learned over the last 2 years on LinkedIn:The magic is in the DMs.Focusing on thoughtful relationships is better than

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45:23

380: Why Are Therapists Burning Out Of Private Practice?

Selling the Couch ·

2025/01/09

Today’s topic will resonate with many of us in private practice as we focus on burnout. Therapists are faced with many questions around how they want to conduct their businesses and structure their lives—and no one wants to face the reality of burnout. Let’s take a closer look with today’s guest.Our Featured GuestDr. Jennifer Blanchette is a licensed psychologist, podcaster, speaker, career coach, and business consultant. She helps therapists get unstuck in their careers and lives. In this episode,

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47:50

379: Why I'm Pausing My Private Practice

Selling the Couch ·

2025/01/02

This is the first episode of 2025, which marks the ten-year milestone for the STC podcast! It’s incredible that, despite my fears and uncertainties, this podcast began as a small dream of mine to use our skill sets beyond the therapy room and learn to build successful businesses. I’ve loved documenting my journey of transitioning from psychologist to online creator, podcaster, and public speaker, and I’m eternally grateful to you, each listener. It is a humbling experience that’s given me way more

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31:56

ENCORE: If I Were Launching An Online Course Soon,...

Selling the Couch ·

2024/12/26

Here we are, all set for the final episode of 2024. We will fill the next few weeks with replays of popular episodes and be back in 2025 with exciting new episodes. During this hiatus, I’ll be using these “Walden months,” as I call them, for extra rest and taking time to work on specific projects, like my online course. If you are considering launching an online course, today’s episode is for you! I’ve learned a lot over the last 9 years as a course creator, and I’m sharing an honest look at my

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51:25

ENCORE: Low Risk Ways To Host Your First Retreat with...

Selling the Couch ·

2024/12/19

Hosting a retreat sounds like a great idea, right? When you stop and think about all the logistical and financial details, that’s when many fears and questions come to the surface. Perhaps the biggest fear is whether enough people will pay for your retreat to make it a success. Join us as we dive into this topic with today’s expert guest!Our Featured GuestMegan GunnellIn addition to being a business owner, author, and triathlete, Megan Gunnell is a Clinical Social Worker who has been hosting 1-day

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42:07

ENCORE: When An Idea For An Online Course Comes From...

Selling the Couch ·

2024/12/12

Many therapists have created online courses or have thought about creating an online course. It’s one of the best ways to increase your visibility, establish your expertise, and expand your audience and impact in the world. The course creation journey is not an easy one, and it’s full of challenges and ups and downs. Join us for a transparent look at the process from today’s guest!Our Featured GuestLinda Murphy, MEd, MA, LMHCLinda Murphy is a group practice owner in Florida, and she’s a member of

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35:01

ENCORE: Behind The Scenes Of A Rebrand

Selling the Couch ·

2024/12/05

Today’s session is all about rebranding. We are taking a behind-the-scenes look at how different circumstances might affect the business you’ve established and force you to rebrand. Should you view this kind of pivot as a failure? Absolutely not! Let’s explore this topic together.Our Featured GuestKevon CheungKevon Cheung is the founder and head teacher at Small School. He was a previous guest on the podcast several years ago, and I’ve taken his Build in Public Mastery Course to help overcome my

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39:30

ENCORE: What I Learned from Creating a Course for...

Selling the Couch ·

2024/11/28

Many of us have thought about creating continuing education courses and wondered how the process works and what factors are involved. Who better to learn from than someone who has done this successfully? Being successful at CEU course creation takes innovation, creativity, and an entrepreneurial spirit. Join us for informative insights from today’s guest!Our Featured GuestMatthew BierdsMatt Bierds, from Duke City Counseling, is a licensed professional counselor, course creator, and professional

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53:08

ENCORE: How To Work Through Perfectionism When...

Selling the Couch ·

2024/11/21

If you’ve had a standoff with perfectionism in starting something new, you’ll want to join us for this coaching call in today’s session. Like most clinicians who are branching out with an online course, my guest is struggling with her fears about this new endeavor and whether she will get it right. Join us to hear the conversation.Our Featured Guest for today’s coaching callKatie Lear, LCMHC, RPT, RDTKatie Lear is a therapist in solo private practice near Charlotte, NC. She was part of the Online

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