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PODCAST

The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Mentor, Speaker

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You"ll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer"s Workgroup. On this

business marketing

All Episodes

41:25

#229 Pitch Sequences with Allison Hardy

The Marketing Freelancer: Unicorns Unite ·

2024/11/12

Funnel Series #5What the heck do we say when somebody submits a form? What do we need to email them back? If you remember my conversation with Jen Robbins earlier in the series (ep.226), we talked about how most business owners don’t even have these crucial follow-up emails in place. So if you’re a budding unicorn marketing assistant, this is a perfect opportunity to flex your muscles, take the lead, and gain valuable copywriting experience by writing the sequence yourself.My guest is Allison Hardy,

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50:28

#228 How to Personalize the Customer Journey with...

The Marketing Freelancer: Unicorns Unite ·

2024/11/05

Funnel Series #4Are your email marketing funnels feeling flat? Let’s fix that! We’re continuing our Funnel Series by breaking down how to send the right message to the right person at the right time so your clients' marketing feels personal, not robotic. Emails should stand out and actually connect with people—because no one wants to be just another unread email. If “tagging” and “segmenting” sound daunting, don’t worry—we’re breaking it down into simple, actionable steps.I’m excited to have one of

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59:21

#227 How to Use Gated Content and Forms Strategically...

The Marketing Freelancer: Unicorns Unite ·

2024/10/29

Funnel Series #3We’re diving into two hot topics in the online business world: when to gate your content and how to make forms work for you. To help us nerd out, I’ve brought in Liz Coralli, the training manager at ActiveCampaign. I was at this training this past spring, where she mentioned she could chat about forms for an entire episode—so of course I had to have her on!Liz runs Study Halls—multi-day, in-person workshops where she helps attendees dive deep into ActiveCampaign’s powerful features

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51:17

#226 Marketing Funnel Strategy Essentials with Jenn...

The Marketing Freelancer: Unicorns Unite ·

2024/10/22

Funnel Series #2We’re diving into the three different types of funnels and how to know when your client is ready for one. I’ve brought on Jenn Robbins, a conversion copywriter with over 13 years of experience, who’s also racked up hundreds of millions of views with her fun GIFs. Jenn has worked with a variety of high-level clients, including NYT bestselling authors, 7-figure digital educators, learning management system companies, and non-profits.She’s a funnel and launch expert here to help us

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01:12:10

#225 How Leveraging Sales Funnels on a Small Scale...

The Marketing Freelancer: Unicorns Unite ·

2024/10/15

Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here!Funnel Series #1I’m excited to kick off my new Funnel Series, where we’ll dive into the essentials of sales funnels—Marketing 101! This behind-the-scenes

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38:04

#224 The Five Non-Negotiable Skills Every Digital...

The Marketing Freelancer: Unicorns Unite ·

2024/10/08

Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here!The freelance service provider's dream is to have the freedom and flexibility to choose when and how you work, and you’re charging rates that make you

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29:25

#223 Virtual Assistant Services & Pricing Guides with...

The Marketing Freelancer: Unicorns Unite ·

2024/10/01

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is the right next step for you!If you want to present as a service provider who's a go-to expert who

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33:56

#222 Self-Management Strategies for Freelance...

The Marketing Freelancer: Unicorns Unite ·

2024/09/24

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is your right next step!Ever feel like you're dropping the ball when it comes to managing your own

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02:02:52

#221 Livestream Replay: Day in the Life of a Digital...

The Marketing Freelancer: Unicorns Unite ·

2024/09/20

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is your right next step!This is a bonus episode that’s a replay of our live stream: A Day in the Life

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01:12:51

#220 Kayleigh Mihalko’s Freelancer Story: From...

The Marketing Freelancer: Unicorns Unite ·

2024/09/17

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come and find out if UDMA School is your right next step!Kayleigh Milhalko is one of my Unicorn Digital Marketing Assistant School

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28:51

#219 Virtual Assistant Boundaries: Saying No with...

The Marketing Freelancer: Unicorns Unite ·

2024/09/10

FREE INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us!Do you ever feel overwhelmed by the demands of your freelancing gig? Maybe you’ve had that one client who never seems to respect your

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56:33

#218 Ashley Sun’s Freelancer Story: Setting...

The Marketing Freelancer: Unicorns Unite ·

2024/09/03

FREE INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us! Today, we have one of my UDMA School grads sharing her journey as a freelancer. She’ll take us through her whirlwind experience

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19:13

#217 How to Leave Your 9-5 Job to Become a Full-time...

The Marketing Freelancer: Unicorns Unite ·

2024/08/30

FREE INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us! I get this question all the time: “If I’m already freelancing, how can I transition to working full-time as a service provider so

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47:18

#216 Self-Care Strategies to Prevent Burnout for...

The Marketing Freelancer: Unicorns Unite ·

2024/08/27

FREE LIVE INFOSESSION: How to Become a Virtual Assistant. Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat! Self-care isn't selfish. It's how we can maintain quality work and client

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01:00:46

#215 Releasing Regrets and Managing Stress as a...

The Marketing Freelancer: Unicorns Unite ·

2024/08/20

FREE LIVE INFOSESSION: How to Become a Virtual Assistant. Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat! “I spent too much time planning instead of taking action. I failed to set

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56:08

#214 Kimberly Wirfs' Freelancer Story: From Childcare...

The Marketing Freelancer: Unicorns Unite ·

2024/08/13

FREE LIVE INFOSESSION: How to Become a Virtual Assistant. Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat! I’m so excited to introduce one of my unicorns: Kimberly Wirfs. She’s a

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54:01

#213 Low Content Publishing for Marketing Service...

The Marketing Freelancer: Unicorns Unite ·

2024/08/06

Check out Rachel’s Low-Content Profits Academy (LCPA): a comprehensive, step-by-step implementation system for creating a passive income generating low-content publishing business. Her course guides each student through the complete A-Z process of research, design, creation, publishing, and promotion. Sign up here!* Let's be real– when you hear about these different ways to make passive income, a lot of coaches talk very broadly about them and they're not easy. Most of it requires you to create

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56:34

#212 Land Better Marketing Clients: The Science...

The Marketing Freelancer: Unicorns Unite ·

2024/06/18

I’ve been in this online marketing world for a while but I had never heard of neurocopywriting before. In this episode, we’re talking about all the secrets to grabbing attention and landing those dream clients. We covered everything from the nitty-gritty of copywriting that converts to the psychology behind why people click, buy, and subscribe. My guest is Krystle Church a full-time world traveler, host of the Freedom Found Podcast, and CEO of the KC Copy Studio. She helps modern brands and

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01:10:25

#211 Better Brand Messaging for Virtual Assistants &...

The Marketing Freelancer: Unicorns Unite ·

2024/06/11

Branding Mini-Series #3 I see way too many virtual assistants who don’t stand out. They're not showing their personality. They have muddied messages. It's hard to even know what they do and who they serve. I decided to bring back an old friend, a dynamic “hooker with a heart of gold,” Marisa Corcoran to talk more about brand messaging for service providers. (We’ll explain the hooker thing in the episode.) Marisa is the CEO and Founder of the Copy Confidence Society. In addition to writing the

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59:49

#210 Upgrade Your Service Provider Brand Image with...

The Marketing Freelancer: Unicorns Unite ·

2024/06/04

Branding Mini-Series #2 We’re freelance service providers– self-employed business owners. It's up to us to showcase ourselves and feel confident. When we're marketing ourselves, no one else is going to do it. In this episode, we're talking about the ever-important brand photos, styling yourself, and getting to that power level so you feel confident when you go to an in-person networking event, or a conference, and even when you show up on Zoom. My guest is Elysha Lenkin: THE personal stylist for

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