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PODCAST

PocketGamer.biz Podcast

Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you

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All Episodes

00:42:51

How Mobile Gaming’s Solitaire Giant Shuffled Its...

PocketGamer.biz Podcast ·

2025/03/27

When MobilityWare reorganized its teams and reimagined its creative strategy, the result wasn’t just a fresh perspective—it delivered a 21% boost in CTR, powered by the tools and insights of key partners InMobi and AppsFlyer. That transformation didn’t happen in isolation; it was the product of smart collaboration, bold experimentation, and a laser focus on performance. We turned this episode of the PocketGamer Podcast into a masterclass in all three. Joining our hosts, Peggy Anne Salz and Brian

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00:46:46

The Studio Shaping the African Gaming Sector and What...

PocketGamer.biz Podcast ·

2025/03/19

Hugo Obi, Founder of the Lagos-based Pan-African studio Maliyo Games, joins hosts Peggy Anne Salz and Brian Baglow on this episode of the Pocketgamer.biz Podcast to share how he is driving the growth of Africa’s indie game development sector. While much of the region’s gaming revenue still comes from Western-made titles, Hugo is actively changing that by building a thriving ecosystem of African studios creating games rooted in local culture and folklore. He dives into Maliyo’s major initiatives,

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00:42:28

Why Fateless Games Didn’t Follow the Rules—And How It...

PocketGamer.biz Podcast ·

2025/03/17

In an era where discovery is harder than ever, community isn’t just important—it’s the deciding factor of your game's success. The usual approach? Build the game first, then work to attract the right audience. But Fateless Games followed a different path. They started as HH Gaming—a gaming content creation and community focused on mobile hero collector RPGs, particularly Raid: Shadow Legends—Simon Lockerby, which grew to 11M+ page views and 400K+ members before deciding to create their own game,

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00:32:06

Week in Mobile Games E46 - Games industry investment...

PocketGamer.biz Podcast ·

2025/03/17

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest mobile games industry news on the Week in Mobile Games podcast.On this episode, we:Analyse Scopely’s $3.5 billion acquisition of Niantic’s games business (check out our Pocket Gamer Reacts video for more insights).Highlight the recent flurry of investment news stories that could signal a more positive future for the games industry.Get insights on Sonic Rumble’s development, delay and IP partnership

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00:34:44

Week in Mobile Games E45 - Tripledot’s surprise...

PocketGamer.biz Podcast ·

2025/03/08

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest mobile games industry news on the Week in Mobile Games podcast.On this episode, we discuss:Tripledot’s surprise impending acquisition of AppLovin’s games business.Ludia’s plans for M&A and hiring spree after its exit from Jam City.The management shake up at RuneScape developer Jagex as CEO Phil Mansell steps down and CVC’s Jon Bellamy steps in.Goddess of Victory: Nikke’s induction into the billion-dollar

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00:38:15

Week in Mobile Games E44 - AppLovin vs. short-sellers

PocketGamer.biz Podcast ·

2025/03/01

PocketGamer.biz head of content Craig Chapple and Steel Media CEO Chris James discuss the latest mobile games industry news from the past week.On this episode, we discuss: AppLovin vs. short-sellers: We discuss the claims, AppLovin's response and what it all means for the company and the wider advertising market. Is the industry seeing more investment? We look at where the money is flowing as new startups emerge. Developer Trends Survey takeaways: We analyse our survey report and discuss the

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00:50:13

Why Your Game Ads Need to Evolve – Fast | AI-Powered...

PocketGamer.biz Podcast ·

2025/02/26

Nailing mobile ad strategy isn’t just about making eye-catching creatives—it’s about understanding what works, iterating quickly, and scaling effectively, even on a tight budget. In this episode, Peggy Anne Salz and Brian Baglow sit down with Z, Founder and CEO of BLKBOX.ai, to discuss how AI-driven creative optimization is transforming the way gaming studios approach ads. By following BLKBOX’s Five Pillars of Creative Success, teams can break free from the copycat cycle, create unique ad

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00:31:06

Week in Mobile Games E43 - NetEase scales back, Jam...

PocketGamer.biz Podcast ·

2025/02/22

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest mobile games industry news from the past week.On this episode, we discuss:NetEase's Marvel Rivals layoffs, it's change in investment strategy and how it echoes the global strategies of Japanese publishers like DeNA and Gree in the past, and why its plans are strictly business, not political.The reported sale of Niantic's games business, including Pokémon Go, to Scopely, and why Savvy Games Group may be

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00:12:11

You're Losing Money without THIS Monetisation Method

PocketGamer.biz Podcast ·

2025/02/19

"If you don't do D2C, you're leaving money on the table." David Stelzer, President of Xsolla, is blunt and bullish about direct-to-consumer strategy in his interview with Peggy Anne Salz at Pocketgamer Connects London. He shares his impressions of the gaming industry, insights from Xsolla's latest State of Play report, and why implementing a D2C in your monetisation mix is an absolute must in 2025.David Stelzer - https://www.linkedin.com/in/davidstelzer/Xsolla -

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00:42:01

The #1 AI Skill You NEED to Succeed in Marketing...

PocketGamer.biz Podcast ·

2025/02/18

AI isn’t here to replace marketers—it’s here to empower them. In this week's PocketGamer podcast, Peggy Anne Salz and Brian Baglow chat with Bob Hollanders from Appier and Matej Lančarič, a UA expert known for his innovative approach, about how AI is transforming creative strategies in 2025.Matej reveals how he's using AI to generate a high volume of UGC ads on a minimal budget with impressive results while Bob urges marketers to act now. AI is more than a data-crunching tool; it’s a force

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00:15:27

The Smart Way to Extend Your Game's Lifecycle

PocketGamer.biz Podcast ·

2025/02/17

Peggy Anne Salz pulls Dean Day, CEO of Black Smoke Studios, aside at PGC London to learn from his playbook on extending the lifecycle of games and enhancing cross-channel play. They delve into their experiences with Stumble Guys, the strategic shift to direct-to-consumer models, and the games approaching light monetization in free-to-play games the right way.Dean Day - https://www.linkedin.com/in/deanday/Black Smoke Studios - https://www.bsstudios.co/* * * * * * * * * * * * * * * ** Let's

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00:35:52

Week in Mobile Games E42 - How Brawl Stars succeeded...

PocketGamer.biz Podcast ·

2025/02/17

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest mobile games industry news from the past week.On this episode, we discuss Supercell's financials and the details on why Brawl Stars had a mega revival while Squad Busters had a lacklustre launch.We also delve into why AppLovin is selling its games division for $900 million, talk about Unity's latest layoffs, and take a look at DeNA's epic financials following Pokémon Trading Card Game

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00:13:24

How To Monetise Your Game Smarter in 2025

PocketGamer.biz Podcast ·

2025/02/12

At PGC London, Andrew Seow, Director of Monetisation at Tripledot Studios, dropped some serious ad mon advice. From hacking auctions to boost CPMs to mixing up monetization models like a pro, 2025 is all about getting creative with how to boost the bottom line. Expect smarter segmentation, data-driven insights, and a focus on engagement that actually pays off. The secret to success? Patience, strategy, and maybe even ironing your shirt for good luck.Andrew Seow -

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00:09:11

How to Score Treasure as An Indie Game Studio

PocketGamer.biz Podcast ·

2025/02/11

Arr matey! Andrew Mattingley, Founder/Director of indie studio NineZyme OÜ, sank his anchor at PGC London last week to learn more about UA and promote his studio's newest title: Tiles Tales: Pirates. In this interview, he chats with Peggy Anne Salz about embracing nostalgia to bring new energy and new users to indie games. Tune in to collect your treasure!Andrew Mattingley - https://www.linkedin.com/in/andrew-ninezyme/?originalSubdomain=ieNineZyme OÜ - http://ninezyme.com/* * * * * * * * * * * *

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00:09:16

Pixel Playground Takes Family Game Night to the Next...

PocketGamer.biz Podcast ·

2025/02/10

Level up your next family game night! Peggy Anne Salz chats with Adam Cain, company owner, at PGC London about Pixel Playground, a brand offering immersive VR experiences for the whole family in Southport, UK. They dive into emerging technologies in the VR space, merging with mobile, and how to leverage cross-channel gameplay to get everyone in the family playing. Listen and learn!Pixel Playground VR - https://pixelplaygroundvr.co.uk/Adam Cain - https://uk.linkedin.com/in/cainadam* * * * * * * * * *

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00:36:52

Turning Privacy Pop-Ups Into Real Profits with CMPs

PocketGamer.biz Podcast ·

2025/02/05

"Gaming publishers are a long oft-overlooked opportunity for brand advertisers." This week on the PocketGamer.biz Podcast, Todd Rose, Senior Vice President of Global Business Development and Addressability at InMobi Advertising, explains how the right approach to Consent Management Platforms (CMPs) can transform compliance into real revenue—for both gaming and non-gaming advertisers. Backed by InMobi’s latest data, Todd reveals that even with minimal CMP customization, publishers can

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00:43:01

Why Every Game Needs a Creator Program

PocketGamer.biz Podcast ·

2025/01/28

In 2025, gaming is no longer just about creating great games—it’s about creating thriving ecosystems. The rise of live-service models and player-driven economies means that success hinges on more than just initial downloads or launch-day hype. Studios now face a critical question: how do you keep players playing? Justin Sacks, CEO and Co-Founder of Nexus, offers a compelling answer: creator programs. These initiatives empower content creators to transform games into dynamic communities, driving

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00:44:27

The Problem with Traditional VC Funding in Gaming—and...

PocketGamer.biz Podcast ·

2025/01/21

Great gaming investors bring more than just cash to the table—they offer strategy, trust, and a shared vision for success. Jetapult hits the mark on all three and, like its name, gives studios the fuel they need to rocket toward sustainable growth, focusing on empowerment rather than just rapid expansion. Peggy Anne Salz and Brian Baglow sit down with Jetapult Co-Founder and CEO Sharan Tulsiani to explore how Jetapult’s partnership-driven approach sets it apart from traditional VCs. Drawing from his

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00:17:26

How To Design A Loyalty Program That Players Love

PocketGamer.biz Podcast ·

2025/01/14

Mobile gamers engage, splash the cash, and stick around when studios bake the right mix of personalisation and exclusivity into their gameplay. In Part 2 of our series looking at Mistplay’s Mobile Game Growth Report, Kyle West, Sr. Director of Marketing at Mistplay, and Oxana Fomina, ad monetization expert and Founder of Gradient Universe, return to reveal how studios can leverage IP and brand collaborations and craft loveable loyalty programs to rocket revenue growth. They unpack why there’s “no

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00:49:49

Week in Mobile Games E41 - How Scopely made $10bn,...

PocketGamer.biz Podcast ·

2025/01/12

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest mobile games industry news from the past few weeks as the Week in Mobile Games kicks off again in 2025!In this episode, we delve into our big interview with Scopely co-CEOs Walter Driver and Javier Ferreira on how they built a $10bn gaming empire. We also take a look at the big games industry stories to keep an eye on in 2025. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn

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