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PODCAST

Leaders in Customer Loyalty, Powered by Loyalty360

Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.

business management

All Episodes

19:04

Leaders in Customer Loyalty: The CEO's Desk | 2025...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/27

Send us a text Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360 original podcast series featuring exclusive executive insights from Loyalty360 CEO Mark Johnson. In part 2 of this interview, Mark unpacks the Top 11 Trends in Customer Loyalty for 2025, straight from Loyalty360’s Advisory Board sessions at the 2025 Loyalty Expo. What You’ll Learn in This Episode: • Why organizational alignment is mission-critical to program success How leading brands are substan...

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15:30

Leaders in Customer Loyalty: Jessica Starnes on the...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/26

Send us a text In the competitive world of convenience stores, where speed and service reign supreme, customer loyalty programs are becoming a pivotal factor in brand success. Weigel's, a family-owned convenience store chain based in East Tennessee, is setting a high standard with its innovative loyalty program, My Weigel's Rewards. With 85 locations and a commitment to quality products, exceptional service, and community engagement, Weigel's continues to expand, creating lasting connections ...

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22:55

Leaders in Customer Loyalty: The CEO's Desk

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/20

Send us a text 2025 Customer Loyalty Trends Uncovered Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360 original podcast series featuring exclusive executive insights from Loyalty360 CEO Mark Johnson. In this episode, Mark unpacks the Top 11 Trends in Customer Loyalty for 2025, straight from Loyalty360’s Advisory Board sessions at the 2025 Loyalty Expo. What You’ll Learn in This Episode: • Why organizational alignment is mission-critical to program success • How le...

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30:17

Lenovo’s Jamie Linville on Building Authentic...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/19

Send us a text In an increasingly dynamic marketplace, the role of customer loyalty has evolved far beyond transactional relationships. Today’s leading brands understand that loyalty must be earned through authentic engagement, reciprocal value and experiences that resonate on both functional and emotional levels. Lenovo, a global technology powerhouse, exemplifies this philosophy with its customer-centric initiatives, including the award-winning Evolve Small program and the My Lenovo Rewards...

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21:04

Creating Unforgettable Moments: How VIP Nation Builds...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/12

Send us a text For many fans, the first concert or professional sporting event they attend is more than just entertainment. It’s a core memory. It’s the roar of the crowd, the closeness of family, and the once-in-a-lifetime thrill of seeing a favorite artist or team live. Today’s consumers no longer settle for a faraway seat or generic experience; they want immersive, personalized moments that spark emotional resonance. At the forefront of this movement is VIP Nation, a leader in curated conc...

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26:16

Leaders in Customer Loyalty: Industry Voices...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/10

Send us a text Brands currently face a variety of challenges including rising customer expectations, generational differences, and increasing desire for seamless omnichannel experiences. CORA Loyalty is answering that call with a comprehensive portfolio that integrates next-gen tech, deep personalization, and strategic services. At the helm is Beth McCoy, President of CORA Loyalty, who joined Loyalty360's Industry Voices series to share her vision and strategies for evolving loyalty in 2025 a...

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22:47

Loyalty for Good: How AARP Rewards Drives Emotional...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/05

Send us a text In the world of customer loyalty, few programs embody purpose as completely as AARP Rewards. More than a points-based platform, it’s a mission-driven engagement engine designed to empower people aged 50 and older to live better, healthier lives. By leveraging traditional loyalty mechanisms in non-traditional ways, AARP has built an emotional connection with its members that goes beyond incentives and aims for impact. At the heart of this innovative program is Arapit Patel, Vice...

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21:13

Leaders in Customer Loyalty: Industry Voices...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/06/03

Send us a text In an era of short attention spans and digital overload, traditional loyalty communications are increasingly falling flat. For Yosef Peterseil, COO and Co-Founder of Blings, the solution lies not just in better content, but in a more engaging medium altogether. "We're all in a video world. We're all on TikTok and YouTube and Netflix, and that's what we're used to consuming." Founded in 2019, Blings is a technology company helping brands deliver personalized customer communicat...

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32:40

Noodles & Company Builds Loyalty by Honoring the...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/05/29

Send us a text For over three decades, Noodles & Company has served globally inspired noodle dishes with a side of comfort. But in today’s competitive and value-conscious quick-service landscape, staying relevant, and resonant, requires more than just a beloved bowl of pasta. For Executive Vice President of Marketing Steve Kennedy, long-term success comes down to a deep commitment to customer experience, continuous innovation, and a loyalty strategy that transcends transactions. Wi...

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28:59

Leaders in Customer Loyalty: Brand Stories |...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/05/22

Send us a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Ha...

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20:03

Leaders in Customer Loyalty: Industry Voices |...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/05/20

Send us a text In this episode of Leaders in Customer Loyalty: Industry Voices, Loyalty360 sits down with Chris Jones, Senior Vice President of Engagement Solutions at ITA Group, for a detailed discussion on the evolving strategies driving customer loyalty in today’s competitive landscape. With decades of experience spanning consumer products, financial services, and retail, Jones brings a practitioner’s perspective to agency strategy offering tactical insights and evidence-based guidance to ...

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22:27

Leaders in Customer Loyalty: Brand Stories | Fleet...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/05/15

Send us a text Health and wellness have become foundational to the modern lifestyle, with consumers redefining what fitness looks like shifting from traditional gym routines to more holistic and mobile-friendly approaches. Walking, hiking, cycling, and fitness-tracking apps are now integral parts of personal health journeys. This evolution has created new opportunities for customer-centric innovation, and few brands are leaning into this shift as effectively as Fleet Feet. Founded in 19...

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24:58

Petro-Canada Driving Loyalty Through Purpose,...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/05/08

Send us a text In a highly competitive and commoditized fuel retail landscape, Petro-Canada, a Suncor business, is refining what customer loyalty looks like. Celebrating 50 years of serving Canadians coast to coast, the brand is leveraging deep insights, digital transformation, and purpose-driven partnerships to build emotional loyalty and maintain its relevance in an evolving market. At the heart of this initiative is Amanda Mitchell, Head of Loyalty at Petro-Canada, alongside Monica S...

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21:46

Leaders in Customer Loyalty Industry Voices: Maritz’s...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/05/06

Send us a text For brands aiming to deepen engagement and create meaningful loyalty experiences, the traditional "earn and burn" model is no longer enough. In today’s Industry Voices, Mary Luckey, Reward Strategy Director at Maritz, shares her perspective on how loyalty programs must evolve to remain relevant — and why reward strategy is at the heart of that transformation. With more than two decades at Maritz — and experience across both consumer and B2B loyalty programs — Luckey focus...

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18:06

Executive Spotlight: Tim Glomb, Wunderkind

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/05/03

Send us a text In this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Tim Glomb, Head of Operational AI at Wunderkind. Glomb’s unconventional journey—from touring the world with platinum-selling rock bands to producing for MTV and now leading AI operations at a marketing technology powerhouse—offers a fresh, candid view on the future of customer loyalty. With decades of experience on both the brand and tech sides of the fence, Glomb shares his no-nonsense take on brand integrati...

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24:51

Leaders in Customer Loyalty Brand Story: Virginia...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/05/01

Send us a text In a category often rooted in tradition, the Virginia Lottery is proving that innovation in customer loyalty can thrive even in a highly regulated and complex environment. Under the leadership of Prudence Milligan, Senior Customer Strategy Manager, the Virginia Lottery has launched a forward-thinking, points-based loyalty program that not only sets a precedent within the lottery industry but also reflects a larger commitment to community impact and customer engagement. “O...

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33:41

Industry Voices: Accelerating Loyalty Through...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/04/29

Send us a text Brands are inundated with tools, touchpoints, and evolving consumer behaviors amid increasing economic uncertainty. In the current context the challenge isn't merely building loyalty, it’s operationalizing it at scale and speed. For Kyle Pretsch, President of Bambu, the solution starts with a fundamental shift in perspective: meet customers where they are, move fast, and deliver value with intent. In this edition of Loyalty360’s Industry Voices, Pretsch shares...

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25:22

Everyday Getaways and Extraordinary Customer Loyalty:...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/04/24

Send us a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests. At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over t...

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25:35

Leaders in Customer Loyalty Industry Voices:...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/04/22

Send us a text Brands are continually seeking innovative ways to enhance member engagement and provide additional value through their customer loyalty strategies. Integrating travel experiences into rewards portfolios has emerged as a compelling strategy to achieve these goals. In this edition of Leaders in Customer Loyalty: Industry Voices, Loyalty360’s Ethan Perry speaks with Nowell Outlaw, CEO of Switchfly, a travel experience platform that assists companies in creating memorable moments f...

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37:13

Executive Spotlight: Ryan Draude, Giant Foods

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2025/04/19

Send us a text In this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Ryan Draude, Head of Loyalty Offer Management and Shopper Marketing at Giant Food. Draude shares his forward-thinking perspectives on building loyalty in a highly competitive and increasingly value-driven grocery market. With experience spanning financial services, hospitality, and retail, Draude brings a rich, cross-vertical understanding to loyalty program leadership. He discusses how Giant Food is different...

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