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PODCAST

PodCraft | How to Podcast & Craft a Fantastic Show

Alitu via The Podcast Host

Podcraft is your weekly, no-nonsense guide to honing the art of podcasting, hosted by veteran creators Colin and Matthew. With over 30 years of combined experience, they cover everything from choosing the right mic to growing your audience and making money from your show. Some episodes dive deep into one topic, like titling episodes or using live events to build your brand, while others feature real-life case studies from podcasters who"ve been there and done it. Whether you"re just starting out or

business how to

All Episodes

00:10:43

Try These 6 Compelling & Shareable Content Frameworks

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/01/16

A quickfire episode running through the following content frameworks, with examples and exercises on how to apply them in your own podcast. Lists: Where you break things down into bite-sized, numbered pieces that are easy to skim and share. Use lists to highlight top picks, tips, or resources your audience will love.Comparisons: Where you help people decide by putting two options head-to-head. Break down the pros and cons so your audience can make smarter, more confident choices.Reviews: Where you

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00:47:55

How Much Do Podcasters Make? & What's IN & OUT in...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/01/10

Podcast celebrities aside, how much money can the everyday independent podcaster expect to make?Well, the answer is “it depends”. But, based on our own experiences of well over a decade in the medium, here are some realistic breakdowns, examples, and goals. Full article: How Much Money Do Podcasters Make?Elsewhere, we also talk through a brilliant piece titled Podcast Marketing and Publishing: What’s in and What’s Out for 2025?

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00:32:40

Why So Many New Podcasters Are Embracing Solo Shows...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2025/01/03

Colin and Matthew analyse some interesting data from our Podcast Planner tool. 43% of over 1,500 respondents told us they’d rather host a solo show than create content with other people. So why might this be? Perhaps there's a bit of post-pandemic Zoom fatigue in here where people are fed up with feeling like they are "on a call". There are a lot of positive reasons for going solo, too, including the flexibility, simplicity, control, and ownership. Here's the full report if you'd like a look

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00:31:33

Ultimate Podcaster Time-Saving Tips (Classic Episode)

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/12/27

Do you ever find yourself thinking, "I have so much time to work on my podcast, I struggle to even fill it"? No? Well, let's see what we can do about that, then. Here are nine great podcasting time-saving tips for you to try out. Batch recording Use fewer tools Do fewer things Don't multitask (and, time block) Click/MEE editing Speeded-up editing Use templates Utilise dynamic ads Automate and outsource wherever possible

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00:45:18

Getting Booked on Other Shows, Listener Pet Peeves, &...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/12/19

Being interviewed on another podcast is a great way to bring value to a wider audience and grow your own as a result. But most podcasters (even those who don't run interview shows) have inboxes choked full of spammy and cynical requests to guest on their show. On this episode, we'll show you how to create a compelling pitch that actually gets seen by its intended recipient. Who knew such things were possible? On top of that, we discuss podcast listener pet peeves, as well as the various ways you can

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00:55:53

9 Great Podcast Stats From 2024

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/12/12

We've run a fair few surveys and reports this year, all of which have produced some interesting and actionable data. On this episode, we look at nine headline stats from 2024, and talk through the takeaways and lessons we can glean from them. “If It’s Not Got an RSS Feed, It’s Not a Podcast,” say 67% of PodcastersMost Podcasters Upload Audio-First Content to YouTubeSurvey Reveals How Listeners Want to Engage With Your PodcastOnly 8% of Podcasters Enter AwardsOnly 1 in 4 Podcasters Monetise The Blue

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00:34:24

Keep Publishing Over the Holidays - Here's Why...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/12/05

It's tempting to take a break from podcasting over the holidays, not because you necessarily want to, but because you think your audience will do the same. However, data from the latest Podcast Marketing Trends Report suggests that isn't true, and December is actually one of the top months for combined podcast downloads. On this episode, we dig into the details and offer some tips for keeping your feed active without doing yourself out of a well-earned rest. MentionedKeep Publishing Over the

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01:07:09

Podcast Discovery Stats: How Folks Find Pods, & Why...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/11/28

It's time to delve into the findings of our 2024 Podcast Discoverability Survey. Here, you'll find data on everything from whether or not it's easy to find new podcasts, to how audio quality and ads affect podcast listenership. We also talk through some other new posts on the site, as well as some published elsewhere (including one that we disagree with quite heavily!). The Podcast Discovery Report 2024MOVO iVlogger-PRO ReviewBest Podcast DirectoriesFull Disclosure: The Power of Unedited Audio

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00:29:15

How to Create an Irresistible Value Proposition for...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/11/25

In this episode, Colin covers two major topics to help podcasters improve their shows. First, he dives deep into creating a unique value proposition, sometimes called a unique selling proposition (USP) for your podcast, explaining how to make your show stand out and attract more listeners. He breaks down what makes a great USP, using examples from brands like Airbnb and Fjallraven, and shows how to apply these principles to podcasting. The second half focuses on interview preparation, where Colin

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00:42:10

Podcast Comments, Feedback, & Engagement. And the...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/11/15

There are plenty of places online where you can ask for podcast comments and get in on the episode discussion. Here are some of the more popular options.And, does your podcast need a media kit? Yes, definitely. A podcast media kit is a package of information about your podcast that’s easy to share and consume.Also MentionedThe Podcraft AcademyThe Podcraft Listener Space

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00:47:40

9 Common Podcasting Mistakes (& How to Avoid Them)

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/11/08

It isn't hard to make a podcast. Making a good podcast, however, is not easy. Here are nine common podcasting mistakes: think of this as a map to the traps that many podcasters tend to fall into, so you can avoid them.Also MentionedAlitu: The Podcast MakerPodcraft Listener CommunityBest Podcast Boom Arms3 Signs Listeners Are Making More Time for Podcasts

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00:41:54

Turning Non-Listeners Into Podcast Lovers, & Best...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/11/01

To grow audiences of people as passionate about your show’s topic as you are, podcasters need to do the work to engage non-listeners. Not only does this grow your show, but it helps the podcast medium as a whole. It’s rare for a podcast listener to only listen to one show, so others will benefit from the work each creator does to engage non-listeners. As the old saying goes, “A rising tide lifts all boats”.We’ve written about the “Why” before; now it’s time to turn to the “How”. So here are 13 tips

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00:54:33

Preventing Podfade: 8 Tips For Your First 8 Episodes

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/10/25

If you’ve published your first handful of episodes and already feel your momentum, motivation, and inspiration slipping away, then here are eight pieces of advice to help you turn things around.Preventing PodfadeWhatever Happened to the Blue Snowball?Best Podcast Interview QuestionsWhy Does My Audio Hiss?The Podcraft AcademyThe Podcraft Listener Community

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00:36:14

Is There a "Best" Success Metric for Your Podcast?

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/10/18

Many podcasters are looking beyond download stats to get success metrics for their shows. But the nature of podcasting doesn't make it easy. On this episode, we discuss data from a study that suggests indie creators want podcast measurement standardisation. Also MentionedPodcasting News & AnalysisPodcast Promotion on WhatsApp Finding & Using Podcast MusicBest Patreon Alternatives for PodcastersThe IndiePod Community

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00:38:24

Is There a Future for Long-Form Content in a...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/10/11

There’s no doubt that we’re living in a world of micro-content overload. With the rise of short-form platforms like TikTok and Instagram, creators and brands are in a continuous fight for a piece of our attention spans (which are now shorter than a goldfish’s, apparently, thanks to smartphones). You don’t need to look far to see marketers proclaiming the death of long-form content. I’m paraphrasing here, but it’s certainly the sentiment we’re being fed: Our lives are way too busy, there’s too much

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01:04:52

How to Create 24 Pieces of Content From One Video...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/10/03

One of our IndiePod Legends on Season 20 was Daren Lake of the One Percent Better Runner podcast. Throughout the season, Daren talked passionately and enthusiastically about his content-stacking approach and how he produces each episode in a way that enables him to meet his target audience where they are - on dozens of different platforms.And the good news is that he's just laid out his entire framework for us, step by step. In How to Create 24 Pieces of Content From One Video Podcast, Daren holds

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00:43:42

Lessons Indie Podcasters Wish They Knew Before Launching

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/09/17

Our indiepod legends have given us many insights, tips, and words of advice this season. They're speaking from positions of authority and experience, but they didn't get there overnight. On the final episode of Season 20, we'll dig into what they wish they'd known before they started and ask about some mistakes they see new podcasters make.Also MentionedThe Podcraft Academy - Let us help you launch and grow your show by giving you the tools to stay consistent.Established Podcaster? Tell us all about

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00:48:10

Income Stream Lessons From 10 Top Indie Podcasters

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/08/15

There is no shortage of potential income streams for your podcast. But rather than telling you all the things you could try, how about some real-world case studies from ten successful independent podcasters?Our recent survey suggested that only 1 in 4 indies monetize their content, despite the majority of them wanting to build some income streams.So, on this episode of Podcraft, we’re going to dig into the monetization methods and strategies that have actually worked for our IndiePod Legends, as

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00:40:54

What Gear, Software & Setups Do (500+) Podcasters Use...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/08/08

We haven’t run a podcast gear survey since 2019, and that was starting to feel like an awful long time ago. In fact, I wasn’t even born then. Captivated by the old black-and-white photos of Colin on his Penny Farthing, delivering printed copies of the data to the local town crier, I thought to myself, “Let’s do another one”. So we did. And here are the results.The Podcaster Gear Survey 2024

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00:24:02

Is “You Can’t Fix It in Post” Still Relevant Advice...

PodCraft | How to Podcast & Craft a Fantastic Show ·

2024/08/01

I’ve lost count of the number of recordings I’ve had to pause or abandon because a lawnmower, siren, or enthusiastic dog has fancied getting in on the act.Back when we ran our podcast production service, clients regularly sent over audio that was full of distracting background noises. Not the ongoing hum of an AC unit or the gentle ambience of a cafe, but things like door slams, annoying desk tapping, or phones ringing.Then came the inevitable question, “Can you just edit that out?” followed by a

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