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PODCAST

Process The Podcast

Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! Hosted on Acast. See acast.com/privacy for more information.

arts fashion & beauty

All Episodes

1:17:25

Growth and Grit: Lessons in longevity with Anna Quan

Process The Podcast ·

2024/12/08

Meet Anna Hoang, the woman behind Anna Quan. In this conversation, Anna discusses her unique perspective on life and business, touching on personal choice, self-criticism, and the journey of building her fashion label, Anna Quan. She reflects on the importance of seeing things through one's own lens, the challenges of entrepreneurship, and the significance of resilience and personal growth in the face of adversity. Anna shares insights into the fashion industry, the evolution of her brand, and the

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1:05:57

Burning the blueprint with Sara Crampton of The Undone

Process The Podcast ·

2024/12/01

In this conversation, Sara Crampton (AKA Harper and Harley), discusses the challenges of retail and The Undone. She shares insights on team management, her journey in content creation, and the importance of finding a unique style. Sara emphasises the need for sustainable growth in the fashion industry, the significance of understanding merchandising and data, and her approach to new product development. She also explores the evolving retail models and the shift towards a more content-driven commerce

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58:43

Selling your services 101 with Harry Johns

Process The Podcast ·

2024/11/24

In this conversation, Arielle Thomas interviews Harry Johns, a Director of Sales at Rakuten Advertising. We learn the intricacies of sales, emphasising the importance of timing, building a solid sales process, leveraging networks for referrals, crafting effective emails, and the significance of personalisation in outreach. Arielle and Harry also delve into the art of pitching and building trust with clients while addressing the challenges of navigating rejection in the sales landscape. In this

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27:29

Petit: Growth and Gratitude

Process The Podcast ·

2024/11/17

In this episode, Arielle Thomas shares her recent experiences and personal growth journey, reflecting on her decision to focus on self-care and sobriety, sacrifice profit, and go all in on this podcast. She discusses the importance of building a strong team for her podcast and production company, navigating financial challenges, and embracing creativity. Arielle emphasises the significance of community engagement and looks forward to future plans for the podcast, including international guests and

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1:09:42

Lessons from PR Royalty Nikki Andrews of NAC, from 25...

Process The Podcast ·

2024/11/12

In this episode, Arielle Thomas interviews Nikki Andrews, founder of NAC Media Group, discussing the significance of human connection in business, the evolution of her agency, and the challenges faced in the PR industry. Nikki shares her journey from wanting to be a costume designer to leading a successful PR agency, emphasising the importance of creativity, mentorship, and strategic thinking in navigating the ever-changing landscape of public relations. They discuss the challenges and opportunities

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1:10:25

Layers, stories and creative direction with genius...

Process The Podcast ·

2024/11/03

In this conversation, Creative Director Bruna Vulpi shares her diverse background and nonlinear career path, transitioning from fashion to music and publishing before moving to Australia. She discusses her experiences in the creative industry, including her time at Ellery, her shift to consulting, and her role in building brand identities. Bruna emphasises the importance of storytelling and visual identity in branding and the significance of connecting with audiences through layered narratives. She

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41:50

Gemma Dimond’s pathway to endless opportunities

Process The Podcast ·

2024/10/27

In this conversation, Arielle Thomas and Gemma Dimond explore the nuances of a creative strategy, career transitions, and the evolving landscape of content creation. They discuss the importance of having a flexible strategy, the challenges and opportunities in the beauty industry, and the significance of setting boundaries in a digital world. Gemma shares her journey from fashion writing to becoming a prominent voice in beauty commentary, emphasising the organic nature of her career growth. As

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44:30

Petit: The industry is changing, money chats, and...

Process The Podcast ·

2024/10/20

In this episode of Process the Podcast, host Arielle Thomas discusses her journey as a motion director. social strategist and the evolution of the industry in the current economic client. She has never been so vulnerable! She shares insights on navigating industry changes, the significance of relationships in production, and her commitment to empowering small businesses through education. Arielle also delves into financial management for creatives, networking strategies, and maximising content shoot

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1:40:39

Jasmine Dowling: Balancing Art, Life, and the...

Process The Podcast ·

2024/10/12

From Arielle:To the version of me who launched this podcast in 2022, and the version who went all in on it in February of this year... thank you for sticking it out.You get to sit down with the people you admire the most, people are saying yes, you're doing it. To anyone who wants to give up and throw the towel in, keep going. It will happen, your projects deserve to be seen and loved, keep going xx--In this episode, Arielle Thomas and Jasmine Dowling explore the intricacies of creativity, the

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45:35

How to market your creative business with coach...

Process The Podcast ·

2024/10/06

In this episode, Arielle Thomas speaks with Kelsey McCormick about the importance of marketing for creatives and small businesses. They discuss Kelsey's journey from the music industry to becoming a creative coach, the significance of having a marketing plan, and strategies for launching offers. Kelsey shares insights on building a waitlist, engaging with audiences, and adapting marketing strategies for different industries. The conversation emphasises the need for feedback and the importance of

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49:54

Steph Taylor of Swisse has the the courage to flip...

Process The Podcast ·

2024/09/29

In this episode, Arielle Thomas interviews Steph Taylor, the head of PR and communications at Swiss Australia and Swiss Beauty. They discuss the evolution of Swiss's brand strategy, particularly during the challenges posed by COVID-19. Steph shares insights on the importance of authenticity in influencer marketing, the creative campaigns they've launched, and how they navigated social media backlash. The conversation also touches on the significance of building long-term relationships with

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1:29:42

Behind SIR 2.0: The Founders’ Vision for their next era

Process The Podcast ·

2024/09/21

In this engaging conversation, Arielle Thomas interviews Sophie Coote and Nikki Campbell, the founders of the fashion brand SIR. They discuss the inception of their brand, the creative process behind their collections, and the importance of community and collaboration. The founders share their journey from a small startup to a growing brand, emphasising the challenges and triumphs they faced along the way. They also touch on their future goals, including international expansion and the evolution of

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1:20:44

Creative Power: Yasmin Suteja on Storytelling and...

Process The Podcast ·

2024/09/15

Learn more about this episode's partner Safety Wing here! In this episode, Arielle Thomas engages in a deep conversation with Yasmin Suteja, exploring her career journey from being a driving force behind Culture Machine to becoming a director. They discuss the challenges of navigating the creative industry as female directors, the importance of community building, and the ethical dilemmas faced in influencer marketing. Yasmin shares her insights on the power dynamics in storytelling, the

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44:16

Petit: Production and preparation steps to scale...

Process The Podcast ·

2024/09/08

In this episode, Arielle Thomas discusses the process of producing shoots and shares insights on how to systemise and scale production for Cinema Thom. She emphasises the importance of thorough preparation, building relationships with the crew, and putting your best foot forward as something to work with. Arielle also highlights the significance of knowing exactly what you want as a director and effectively communicating that vision to the team. She provides tips on casting, location scouting, and

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1:05:55

Ceramic Rituals: Forming Everyday Magic with Kemma's...

Process The Podcast ·

2024/08/31

In this episode, Arielle Thomas interviews Emma Kay, also known as Kemma, a viral Instagram ceramicist. They discuss Emma's journey from law school to becoming a successful ceramic artist, the challenges of keeping up with demand, and the evolution of her business. Emma shares her passion for creating art and the joy it brings to her and her customers. They also talk about the introduction of matcha to her business and the importance of incorporating rituals and self-care into daily life. Kemma

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23:07

Petit: I'm stuck and I've got to make a change

Process The Podcast ·

2024/08/26

In this episode, the host, Arielle Thomas, discusses her struggle with confidence and selling herself and her work. She talks about the challenges she faces in pitching and signing new clients recently, especially in the current economic climate. She shares the goal of making her podcast the biggest creative podcast in Australia and building her production company, Cinema Thom, into a profitable business. She also mentions working on a course to teach others how to sell and build their businesses

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1:10:48

Curing loneliness with curated events: Club Sup's...

Process The Podcast ·

2024/08/17

Club Sub is a supper club that focuses on creating a community and helping people make friends. It offers various events such as book swaps, lunch clubs, and brand events. The goal is to provide a space where people can connect and feel supported. The founder, Sophie McIntyre, started Club Sub after realising the importance of fostering friendships and their impact on one's life. The brand is built around creating a homey and nostalgic atmosphere, with shared plates and a focus on community

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1:41:51

Tiny Disco's Chelsea Morley on the cost of...

Process The Podcast ·

2024/08/11

The conversation between Arielle Thomas and Chelsea Morley explores their experiences as competitors in the video production industry and their journeys as women in business. They discuss their similar aesthetics and their challenges in a small market with limited resources. Chelsea delves into her career path, from working in TV to starting their own video production company. They share their experiences with burnout and the importance of taking time for self-care. The conversation highlights the

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53:05

Petit: It's not just who you know... it's who trust...

Process The Podcast ·

2024/08/04

In this conversation, Arielle and Kiara discuss various topics related to their work and the industry. As Thom's newest hire, the creative industry is the Wild West for newcomers when working out things like how to make money and how to sustain clients. They talk about the tender process for acquiring clients, the importance of trust in building relationships, and the role of case studies in proving trustworthiness. They also discuss the balance between personal time and work time, and how they set

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1:43:37

Ready for Takeoff: Michelle Banares' Guide to Content...

Process The Podcast ·

2024/07/27

Michelle Banares discusses her career as an interior designer, content creator, and former band member (that last one is a joke). She talks about her love for hobbies and her diverse range of interests. Michelle also shares her experience of moving from Sydney to Melbourne during the COVID-19 lockdown and the impact it had on her to go all in. She discusses the challenges of being a content creator and the pressure to curate a polished image on social media. Michelle also talks about her plans for

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117 results

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