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PODCAST

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring

business entrepreneurship

All Episodes

37:42

214: Stop Researching. Start Selling Your...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/08/20

If you’ve been “almost ready” to launch your subscription box for months – or even years – this episode of the Launch Your Box Podcast is for you.I get it. I spent 18 months sitting on my own subscription box idea, watching others launch, endlessly researching, tweaking, and dreaming. I thought I was preparing. But when I finally launched, I learned more in that first month of taking action than I had in all those months of planning. The truth? All that research, note-taking, and

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10:42

213: Why Your Subscription Box Needs a Clear Benefit...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/08/15

Are you selling a product or a promise?You’ve poured your heart into your subscription box. You’ve found the perfect items, created beautiful packaging, and started showing up consistently online. But the subscribers aren’t coming. Or people buy once, but they don’t come back. Sound familiar? Frustrated and wondering what you’re doing wrong? This might be the missing piece: The problem isn’t that your product isn’t great. It’s that your audience doesn’t understand why they should

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24:53

212: What Can You Do Now to Prep for Q4?

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/08/13

If you want a strong Q4, your work starts now.Too many subscription box owners treat the 4th quarter like it starts in November. But if you want October sales to be strong – and if you want to ride that momentum straight through the holiday season – your prep needs to start in late summer. In this episode of The Launch Your Box Podcast, I’m walking you through four things you can do right now to set yourself up for your best Q4 yet. Whether you’re running a subscription box, selling one-time

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11:33

211: 3 Types of Facebook Ads Every Subscription Box...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/08/08

Think Facebook ads are too expensive, too complicated, or too risky? You’re not alone. I thought the same thing for a long time.But 18 months ago, I made a decision: I was going to learn how to run ads myself. No more guessing, no more outsourcing without understanding. Just simple strategies I could test, tweak, and teach. In this week’s Friday Fuel episode, I’m sharing the three types of ads every subscription box owner should be running. Yes, even if you’re brand new. You don’t need a big

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39:20

From 0 to 500 Subscribers on the First Launch with...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/08/06

I’m excited to bring you this interview with my good friend Cindy Manly of Art Shattered. Cindy has a successful membership with over 1200 members and has been selling one-time art supply kits for the past few years. If you’ve been selling one-time boxes and are wondering if a subscription is for you, you’re going to want to hear Cindy’s story! Cindy is an artist who specializes in glass and resin art. She makes beautiful, unique pieces of 3-D art that her followers LOVE. She also teaches her

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13:01

210: Open Cart? Closed Cart? Here’s How to Launch...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/08/01

Should your subscription box be available all the time or only during specific launch windows? It’s one of the most common questions I get inside Launch Your Box. But here’s the truth… It’s not about whether your cart is open or closed. It’s about whether you’re giving people a reason to subscribe right now. In this week’s Friday Fuel episode of The Launch Your Box Podcast, I’m breaking down the difference between open cart and closed cart subscription models, the pros and cons of each,

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26:39

Never Give Up - Break Through the Plateau with the...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/07/30

“Don’t give up. Just keep moving forward.” - Alexia HaubertAfter making it to the top 1% of all Etsy sellers in the wedding category - the top 1%! - Lexie was on top of her game. Then came a global pandemic that shut down the wedding industry and Lexie’s business. Lexie had to pivot and struggled to grow her business for a long time before recently reaching a big milestone. In this episode, Lexie’s story will inspire you to keep going as you work toward your business goals. When the wedding

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10:54

209: Stop Winging It – Start Curating Your...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/07/25

If your subscription box planning feels chaotic, rushed, or downright stressful, this episode is for you.I know what it’s like to be stuck in a cycle of packing this month’s box while still scrambling to figure out what’s going in next month’s. But it doesn’t have to be that way. In this Friday Fuel episode of The Launch Your Box Podcast, I’m sharing how I went from winging it to planning six months of boxes in just one hour. And how you can do it too. You’ll hear the story behind my 6 in 60

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46:13

208: Show Up, Sell Less: How Consistency Builds a...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/07/23

Have you ever felt stuck trying to get seen? Whether you’re just starting to build your audience so you can launch your subscription box or you’re deep into scaling your business, this episode is for you.I sat down with Brooke Riley of Re-Fabbed with Brooke Riley and Re-Fabbed Boutique. She shared how she built two successful businesses and a thriving community by showing up authentically, consistently, and imperfectly. Brooke started her business 10 years ago with a DIY blog and built a

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10:47

207: A Launch Date Isn’t a Plan

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/07/18

You picked a date to launch your subscription box. You told your audience. But are you actually ready to launch?Here’s the hard truth: a launch date without a plan is just a number on the calendar. And hope is not a marketing strategy. In this episode of Friday Fuel, I break down the biggest mistakes subscription box owners make when it comes to launching and what you need to do instead. Because a successful launch is about so much more than just the day your cart opens. It’s about

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28:10

206: 100 Monthly Boxes Later: Lessons, Laughs, and...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/07/16

One hundred months of subscription boxes.It feels almost unreal to say that out loud. That I’ve curated 100 different subscription boxes over the past 8 ½ years. And yet… here we are. When I look back at where it started, I can still picture myself stressing over every tiny detail of that very first box. My “Lilly Pulitzer-inspired” box, packed in a plain brown craft box I stamped by hand. During the early days of my subscription box, more always felt better, so I just kept adding things,

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10:01

205: You're Not Failing—You're Just Not Being Seen

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/07/11

Feeling stuck in your subscription box business, even though you’re doing all the things? This episode is your wake-up call—and your pep talk.Sarah breaks down why your lack of growth likely isn’t about your product or your effort… it’s about visibility. Most box owners aren’t failing—they’re just not being seen by enough of the right people. She’ll walk you through the math behind your conversion rate, share a powerful example from a Launch Your Box member, and give you 5 clear steps to get

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22:14

From 0 to 400 Subscribers: Turning One-Time Sales...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/07/09

“Start with what you have and build up to what you want.” Welcome to my first on-location podcast episode! Launch Your Box member Rachel Duguay joined me live onstage at SubSummit, the first and only conference exclusively for the subscription box industry. Rachel and I met at last year’s SubSummit and she quickly became a member of Launch Your Box. At that time, Rachel and her husband’s business, MicroPuzzles, sold miniature puzzles as one-time purchases. In business since 2018,

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12:12

204: The Numbers That Matter: 5 Metrics Every Box...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/07/04

When was the last time you really looked at your numbers?I’m not talking about follower count or how many likes your last reel got. I mean the real numbers in your business. The ones that actually tell you if your subscription box is healthy, sustainable, and built to grow. If the idea of diving into your numbers makes you want to run and hide, this episode is for you! Because today, I’m walking you through the five most important metrics every subscription box owner needs to track. I’ll

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23:28

203: Growing on YouTube: What Finally Worked

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/07/02

For 18 months, I posted regularly on YouTube. Livestreams every Monday. Audio-only versions of The Launch Your Box Podcast. A few Shorts every week. I saw some slow, steady growth, but it wasn’t what I’d hoped for.Then I attended a conference this past February, and I kept hearing the same thing over and over again: “YouTube changed everything for my business.” But the thing was, it hadn’t changed everything for my business. It hadn’t really changed much of anything at that point. That’s

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11:26

202: What’s Really Holding You Back? (And Why You’re...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/06/27

Are you telling yourself you're "just not consistent"? That your schedule is the problem? That if life would just calm down for a minute, you’d finally make progress in your business?I’m calling you out (with love)in this week’s Friday Fuel episode of The Launch Your Box Podcast. Because I’ve been there, too. And what I’m sharing in this 10-minute mindset reset might be exactly what you need to break through. It all started with a stat I heard at a conference. Only 1.9% of women-owned businesses

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30:04

8 Ways to Find Products For Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/06/25

One of the most important aspects of our subscription box is the products we put inside it. Whether you’re brand new to business or an experienced subscription box owner, finding the right products at the right prices can be challenging. Where do you start? What about when you begin to grow? How do you buy in bulk?Before you start shopping, you will need your sales tax permit and resellers certificate. File for your sales tax permit first and then you’ll be able to get your resellers

en

10:46

201: How to Sell Your Subscription Box Without...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/06/20

In this Friday Fuel episode of The Launch Your Box Podcast, I’m sharing how I sold my first subscription boxes to local customers. And how setting up my tech from the beginning made it easier to grow later. If you’re just getting started, this simple approach will help you build momentum without feeling overwhelmed.Starting local gives you faster feedback, lower risk, and fewer moving parts. But you still need a strong foundation. Even with just a few subscribers, a professional setup builds

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59:33

200: 200 Episodes Later: What We’ve Learned About...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/06/18

Two. Hundred. Episodes. Can you believe it?When I started the Launch Your Box Podcast, I had no idea just how many stories we’d tell, how many breakthroughs we’d celebrate, or how many times I’d get teary recording solo episodes in my office. This week, we’re throwing a little podcast party to celebrate. And, of course, you’re invited. For this special 200th episode, I sat down with five of my biz besties – women I’ve been walking alongside in life and business for more than seven years. These

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11:02

199: How to Add Value to Your Subscription Box...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2025/06/13

Do you think your subscription box has to be stuffed to feel valuable?Let’s shift that mindset. In this Friday Fuel episode, I’m giving you a reality check and a smarter way to think about value. You’ll learn three simple ways to increase the perceived value of your subscription box without adding more products (or more cost). These tips came straight from recent member box openings inside Launch Your Box. And they’re the kind of small shifts that lead to BIG results. Here’s what you’ll

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