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PODCAST

PR After Hours with Alex Greenwood

PR After Hours with Alex Greenwood is your go-to destination for a refreshing take on the world of Business, Public Relations, Marketing, Management, and Productivity. Hosted by PR pro Alex Greenwood, this weekly podcast serves up a tantalizing cocktail of insights, news & interviews. Website: PRAfterHours.com. Become a Paid Subscriber: https://anchor.fm/alex-greenwood1/subscribe for ad-free shows, subscriber-only content, giveaways, and more!

business marketing

All Episodes

00:10:00

Play to Win, Not Just to Survive

PR After Hours with Alex Greenwood ·

2024/10/26

In this episode, we tackle a pressing issue in the world of public relations: the pitfalls of a "play not to lose" mentality in crisis communications. While it may feel safer to adopt a defensive stance during crises, this approach can lead to eroded trust and damaged reputations. Join us as we explore the importance of playing to win, discussing how brands can recalibrate their crisis management strategies. Learn how to take decisive, transparent actions that not only address issues head-on but

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00:12:09

Reflections on Life: Balancing Passion, Family, and...

PR After Hours with Alex Greenwood ·

2024/10/12

In this conversation, the hosts of the Deep Dive podcast talk about Alex Greenwood's exploration of life observations, 56 Observations and Free Advice About Life for No Good Reason that reflect on the human experience, family dynamics, modern challenges, and the balance between passion and practicality. Through humor and relatable anecdotes, the discussion delves into the complexities of relationships, the impact of technology, and the importance of self-reflection. Listen in! Read Alex 's work

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00:11:49

Safeguarding Your Data: A Guide to Staying Ahead of...

PR After Hours with Alex Greenwood ·

2024/10/04

In this episode, guest hosts Hadley and Leslie discuss Alex Greenwood's take on the recent NPD data breach, emphasizing the importance of being proactive in protecting personal information. They outline the actionable steps Alex shared, such as freezing credit and using multi-factor authentication, while also highlighting the risks of phishing scams.Listen in! Read Alex 's work on Substack. --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Alex's book, THE PODCAST OPTION-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-NOW IN PAPERBACK, AUDIOBOOK, and

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00:37:57

SEASON PREMIERE: The Power of Personality Profiling...

PR After Hours with Alex Greenwood ·

2024/09/29

Today, we’re diving into the fascinating world of human behavior and business dynamics with none other than Tom Mulligan from Sandler Training—a national powerhouse in the art of sales and behavioral analysis. Tom is an expert on the DiSC model, a game-changing tool that breaks down human behavior into four core personality types. But we won’t stop there! We’ll also be exploring other transformative models like the Enneagram, the relentless efficiency of Six Sigma, and a wide range of personal and

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00:11:58

Season 9 Finale: Leveraging Podcasts for PR

PR After Hours with Alex Greenwood ·

2024/06/26

In the season nine finale of PR After Hours, host Alex Greenwood discusses the power of podcasts in the public relations profession. He highlights the benefits of podcasts, such as establishing thought leadership, expanding reach and engagement, content repurposing, networking opportunities, cost-effectiveness, niche targeting, and crisis management. This episode brought to you by MAGIC MIND. Join Alex in the Magic Mind 7-day challenge! For a limited time, you can get up to 48% off your first

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00:31:38

Tom Mulligan on the Power of Clear Understanding and...

PR After Hours with Alex Greenwood ·

2024/06/18

Sales and marketing expert ⁠Tom Mulligan from Sandler Training⁠⁠ returns to discuss the importance of clear understanding as the basis for clear commitment in both personal and professional success. He emphasizes the need for productive meetings that result in clear commitments and outlines the SVIC process (Summarize, Verify, Importance, Commitment) to ensure effective communication and follow-through. Tom highlights the significance of focusing on outcomes and establishing upfront contracts for

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00:29:18

Emotional Connections in Brand Building with Erin...

PR After Hours with Alex Greenwood ·

2024/06/12

Erin Andrea Craske, a classically trained brand strategist and author of the book 'From Purpose To Profit: How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability,' joins Alex Greenwood in the Virtual Lounge. BUY THE BOOK HERE. They discuss emotional brand building, customer empathy, and strategic planning. Erin shares her insights on the importance of emotional connections in building strong brand equity and the role of customer empathy in

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00:29:31

Tech-inspired Creative Experiences with Daniel Hewitt

PR After Hours with Alex Greenwood ·

2024/06/04

Today, we have a fascinating guest who is at the forefront of integrating technology with creative experiences in marketing. Daniel Hewitt is the co-founder of FutureLabs, a tech-inspired creative experience agency that uses innovative technology to make campaigns stand out in the crowded marketing landscape. FutureLabs, with locations in Melbourne, Singapore, Ho Chi Minh City, and Shanghai, is renowned for its PR-led campaigns. They claim they exist to drive audience engagement and brand growth

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00:33:01

Mastering Brand Differentiation with Barry LaBov

PR After Hours with Alex Greenwood ·

2024/05/28

Today, we are honored to have Barry LaBov, a marketing visionary and two-time Ernst & Young Entrepreneur of the Year, join us on the show. As the founder and CEO of LABOV Marketing, Communications, and Training, Barry has helped countless national and international brands in industries ranging from automotive to premium spirits, discover and celebrate their unique brand differentiation. With a wealth of experience as a brand strategist and an upcoming book, "The Power of Differentiation:

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00:40:44

Unleashing Integrity and Soft Skills with Jeffrey...

PR After Hours with Alex Greenwood ·

2024/05/21

Today, we have a remarkable guest who brings a wealth of knowledge and experience in communication, coaching, and soft skills development. Jeffrey Klubeck is an unretired Professor of Communication and the author of The Integrity Game®, a dynamic framework evolving into a comprehensive soft skills development company. As a world-class coach, Jeffrey has worked with entrepreneurs and high-performance teams in 12 countries across 4 continents. He is also the founder of Get A Klu, Inc., serving

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00:10:30

Leveraging AI in Public Relations

PR After Hours with Alex Greenwood ·

2024/05/18

Artificial Intelligence (AI) has become an indispensable ally for public relations professionals seeking to enhance their strategies and streamline their workflows. The integration of AI tools not only optimizes the efficiency of various PR tasks but also opens up innovative avenues for engaging with audiences and measuring the impact of communication efforts. Here's how PR professionals can harness the power of AI to revolutionize their daily work. ACCESS MORE EPISODES ABOUT AI ⁠HERE.⁠ PR

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00:06:25

Amplifying Your Image: Assessing the Need for a PR...

PR After Hours with Alex Greenwood ·

2024/04/10

Do you need a PR consultant to enhance your business or personal brand? Alex aims to equip listeners with the knowledge to make an informed decision on whether to bring in a PR professional.--- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. ⁠⁠⁠⁠⁠⁠⁠Check it out!⁠⁠⁠⁠⁠⁠⁠ We are also ranked #18 in the ⁠⁠⁠⁠⁠⁠⁠Feedspot 70 Best PR Podcasts⁠⁠⁠⁠⁠⁠⁠ list, featuring the "70 Best PR Podcasts worth listening to in 2024." Check out and LIKE our ⁠⁠⁠⁠⁠NEW Facebook page⁠⁠⁠⁠⁠!

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00:26:32

Ashley Graham on Advocating Purpose-Driven Businesses

PR After Hours with Alex Greenwood ·

2024/04/03

Alex welcomes Ashley Graham, the innovative founder of The Conscious Publicist®, to the virtual lounge. Ashley is celebrated for her commitment to supporting purpose-driven businesses and believes deeply in the power of conscious living. Ashley highlights the importance of crafting stories with purpose and authenticity to make a genuine impact on businesses and their audiences. She also discusses how traditional media responds to her people-centric approach and advocates for building lasting,

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00:26:46

Matthew Sanjari on Empowerment and Entrepreneurial...

PR After Hours with Alex Greenwood ·

2024/03/27

Today we welcome Matthew Sanjari, a visionary entrepreneur renowned for launching several successful ventures over the past decade and mastering the art of the business exit, particularly with the recent sale of his marketing consulting agency in 2022. Today, Matthew focuses on coaching and consulting, sharing his expertise to empower businesses in multiple regions, including Canada, the US, and Europe. Matthew talks about the importance of building a strong base for a business with the right

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00:06:42

Breached But Not Broken: Navigating Cyberattacks and...

PR After Hours with Alex Greenwood ·

2024/03/20

The critical importance of having a well-prepared crisis management plan for dealing with computer hacks is our focus today. We explore how these incidents can severely damage a brand's reputation, reduce customer trust, and negatively impact financial results. Listeners are provided with a high-level guide on how to effectively handle such crises. PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. ⁠⁠⁠⁠Check it out!⁠⁠⁠⁠ We are also ranked #18 in the ⁠⁠⁠⁠Feedspot 70 Best PR

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00:24:06

Tom Mulligan on Mastering Question Techniques for...

PR After Hours with Alex Greenwood ·

2024/03/13

Today, Tom Mulligan from Sandler Training⁠ returns to talk about questioning techniques that help salespersons sell and can also help you negotiate and communicate more effectively, Listen in and learn more!Listen to Tom's previous appearances, where we talk about ⁠⁠⁠Taking No for an Answer⁠⁠⁠ and ⁠⁠Building Rapport.⁠⁠ PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. ⁠⁠⁠Check it out!⁠⁠⁠ We are also ranked #18 in the ⁠⁠⁠Feedspot 70 Best PR Podcasts⁠⁠⁠ list, featuring the

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00:24:58

Heather Kernahan on Becoming Unstuckable

PR After Hours with Alex Greenwood ·

2024/03/06

Meet Heather Kernahan, Global CEO of Hotwire and author of "Unstuckable," a book offering guidance for those who find themselves at a standstill in their business or personal life.Drawing from her extensive experience in the tech industry, Heather shares the Unstuck model, a robust framework for breaking through business stagnation and achieving success. She underscores the importance of thinking and acting big, making unusual moves, creating new opportunities, and persisting to keep

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57 results

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