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PODCAST

It"s A Matter Of...

Editorial stories that provoke, inspire and educate, connecting the dots and offering a fresh perspective on the beauty and wellness industry through the lens of host Kelly Kovack. CEO and founder of BeautyMatter, she is an outsider with inside access, not afraid of having a point of view. It’s a Matter Of… is a weekly audio series featuring unfiltered conversations with thought leaders and change-makers about things that matter. About BeautyMatter: BeautyMatter is a media platform that creates

arts fashion & beauty

All Episodes

50:26

Building Career Resilience - Trae Bodge, Founder,...

It"s A Matter Of... ·

2021/07/20

Personal and professional resilience has never been more important. The ability to embrace change and dig deep to find a path forward is intuitive to successful entrepreneurs but resilience is also a skill that can be learned and developed. The ability to adjust to career change as it happens and, by extension, adapt to what the market demands, should be constantly evaluated. The most resilient professionals don’t get stuck in the past - they look forward to the future and view each change as an

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36:01

Saving Lives Recycling Soap - Samir Lakjani, Founder,...

It"s A Matter Of... ·

2021/05/19

Words matter, but actions matter more. True heroes are those around us driven by purpose and a commitment to making the world a better place for everyone. Making the desire to do good actionable and scalable goes beyond passion - it’s a unique talent. Samir Lakhani Founder of the Eco-Soap Bank shares with Kelly Kovack how the humble bar of soap represents the ability to restoring health and dignity in developing countries. He is very literally changing the world one bar of soap at a time. Learn more

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42:01

Inspiration in the Power of a Smile - Cody and Julian...

It"s A Matter Of... ·

2021/05/05

Inspiration comes in many forms, and acting on an inspired moment is often the spark that sets entrepreneurs on their path to creating amazing things. Inspired by the power of the smile, brothers Cody and Julian Levine co-founded oral health brand Twice, along with musician Lenny Kravitz. At first glance, Twice might be perceived as yet another celebrity-backed millennial DTC brand, but as you peel back the layers of this brand it is about much more than selling toothpaste. Learn more about your ad

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43:45

Innovation and Embracing the Unexpected - Paul Peros,...

It"s A Matter Of... ·

2021/04/20

Innovation and disruption are concepts that get thrown around a lot. Disruption is the byproduct of true innovation. Disruption, for disruption’s sake, is just noise. Real innovators disrupt by long-term thinking and imagining the impossible - they don’t peddle in quick fixes and gimmicks. Paul Peros, CEO of the Perth-based high-tech company Wellfully and his latest brainchild the new beauty tech innovation Reduit, sits down with Kelly. It becomes quickly clear that innovation isn’t a nebulous

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38:29

Defining Whitespace and Pioneering Categories - Amy...

It"s A Matter Of... ·

2021/04/06

Unlocking the value in a heritage brand requires vision and a very particular skill set that balances business acumen and branding skill. Every business has a different history. In 2014 Amy Risley discovered Skinfix, nurturing the business into a brand purpose-built for this moment. Kelly talks with Amy about taking a 160-year-old heritage formula for treating eczema and turning it into an innovative and relevant brand. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about

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49:12

Old School Brand Building and Self-Funding to Scale -...

It"s A Matter Of... ·

2021/03/23

Today’s venture backed startup landscape has raised the bar for what it takes to compete, much less succeed. Many brands today focus on valuations, the size of fundraising rounds, top line numbers and their exit plan - and that’s one path. Others remain self-funded and fiercely independent defining success on their own terms. In this paradigm success is not based on size but the ability to execute on your purpose, vision and strategy all while being laser focused on profitability. Clean beauty

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50:06

Unlocking The Power of Storytelling in Brand Strategy...

It"s A Matter Of... ·

2021/03/09

Storytelling has been around since the beginning of time. Craft a good story, and people will believe, align, follow and support. In an age of omnichannel brand experiences and digital disruption unlocking story thinking has never been more important, and can create a visceral connection. Christopher Skinner, founder and principal of beauty creative agency School House, has become one of the industry’s must-know names when it comes to building strategies, brand creative, and immersive environments

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42:27

Navigating The Digital Powered Media Landscape -...

It"s A Matter Of... ·

2020/12/14

Brands are no longer in control, consumers are. Technology, social media and the rise of influencer marketing changed the business of public relations forever. The one-way communication funnel of traditional PR that carefully placed and controlled the message of clients evolved into the dissemination of information in real-time and brands having actual conversations with their audiences. Kelly talks with Susan Woods, Principal and Founder Woods & Co., about how she has flawlessly navigated

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46:12

The Unfiltered Version of Building an Indie Beauty...

It"s A Matter Of... ·

2020/12/07

While the barrier to launch a beauty brand has never been lower, the landscape has never been more complicated, more competitive, and takes far more money than it ever has. Kelly talks with the founder and CEO of Kreyol Essence. A poster child for indie beauty, Yve-Car shares insights on achieving $1 million of seed funding, a slew of press coverage and editorial awards, becoming part of the Sephora accelerator, and how a deal with Mr. Wonderful on Shark Tank saved the company from the brink of

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53:24

The Playbook to Launch, Scale, Exit and Repeat -...

It"s A Matter Of... ·

2020/11/30

Launch, scale, exit, repeat. Divya Gugnani the CEO and Co-Founder of Wander Beauty has nailed that formula, but in today's hyper-competitive landscape resonating with consumers has never been more difficult. It requires both creative and analytical thinking and a lot of determination. Kelly Kovack talks with Divya about how building a brand that scales is one thing, but building a brand that consumers love is something entirely different. Learn more about your ad choices. Visit

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46:01

Turning Passion Into a Brand Built to Do Good - Dr....

It"s A Matter Of... ·

2020/11/17

Business can be used as a force for good, and a new generation of brands are shifting the corporate paradigm focusing on the triple bottom line - profit, people and the planet. The word KAIBAE means “Hello, how are you? Are you well?” in Kusaal the spoken language of the baobab harvesting communities in Ghana. The Kaibae brand was born out of the love of a tree and a google search that brought a Naturopathic Doctor, a Botanist Humanitarian and a curator together. Kelly Kovack talks with Dr. Luc

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55:58

Going Slow to Grow Fast - Francisco Costa, Founder,...

It"s A Matter Of... ·

2020/10/30

Brands built by creative minds with a clear vision informed by a personal journey are always the most interesting. Peeling back the layers reveals a brand that represents the sum of its parts that lays the foundation for nuanced storytelling and dimensions of discovery is hard to replicate. Kelly Kovack talks with Francisco Costa, founder of Costa Brazil, who has built such a brand. From the name to the packaging and from the formulations to the supply chain, the vision is uniquely tied to

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55:02

The Blueprint for Compassionate Entrepreneurship -...

It"s A Matter Of... ·

2020/10/22

Founders find success and build businesses at the intersection of the skill sets needed for leveraging the discipline and process of big business to add structure to the passion and vision necessary to fuel a startup. Kelly Kovack talks with one of those people, Alicia Yoon the Founder and CEO of Peach and Lily, who grew up seeing success was possible following either path and has built a business at the intersection of both defining the K-beauty opportunity by translating it for the US

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51:08

Creativity Through the Lens of Concept Viability -...

It"s A Matter Of... ·

2020/10/14

A behind-the-scenes trend has emerged in beauty and wellness: brand incubators. These turnkey operations are uniquely equipped with the infrastructure and know how to fast track made-for-retail lines often done in collaboration with an influencer or entrepreneurial celebrity. For big box retailers, their beauty aisles have been reinvigorated with brands that are not only relevant but exclusive. Kelly talks with Scott Oshry, Chief Marketing Officer at Maesa, about how his team are pioneers of the

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64:42

Building a Modern Legacy Brand - Andrew Goetz and...

It"s A Matter Of... ·

2020/10/07

There are some brands that are built punching above their weight class. Success is not always based on size but the ability to execute on your purpose, your vision, your strategy and being profitable. Kelly talks with Matthew Malin and Andrew Goetz, partners in life and founders of (Malin + Goetz) who set out 16 years ago to create a modern apothecary and build a brand that would last with range of efficacious products, iconic packaging, and a store around the corner from their Chelsea

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61:14

Retail Reinvention Through a Consumer’s Eyes - Katie...

It"s A Matter Of... ·

2020/09/28

Startup life is not for everyone but those who are bitten by the bug are often ready, willing and able to jump into exciting opportunities with both feet. Kelly talks with Katie Hunt, Co-Founder and Chief Revenue Officer at Showfields and a Co-Founder of the community-based VC called The Fund. Clearly an over-achiever, Katie has set out to reinvent retail, building the most interesting store in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad

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63:01

Creating a Culture Where It’s OK to Fail - Charles...

It"s A Matter Of... ·

2020/09/21

Turning around a heritage brand is an art form that requires patience and vision. Charles Denton the Chairman and CEO of Erno Laszlo is a heritage brand whisperer who will immediately deflect his success at Molton Brown and Erno Laszlo by crediting his team. That is true leadership. Charles talks with Kelly Kovack about how the secret to success and longevity often lies in the culture that is created and the people that buy into the vision with the same passion as the founder or CEO. This shared

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72:30

Great Ideas Require a Great Plan - Craig Dubitsky,...

It"s A Matter Of... ·

2020/09/14

Culture, disruption and community done right can result in dynamic brands that stand for more than the products they sell. The secret sauce is very often a larger than life, dynamic founder like Craig Dubitsky, the founder of Hello and Colgate Chief Innovation Strategist. Kelly Kovack talks with Craig, a visionary marketer and one of the most positive, generous people you'll meet. He is skilled in identifying white space and cracking open the opportunity by building brands that defy convention and

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56:12

Spa Experiences from Concept to Execution - Michael...

It"s A Matter Of... ·

2020/08/31

Wellness has become a dominant lifestyle value that is profoundly changing consumer behavior, evolving categories and markets and mainstreaming concepts, modalities and products that were once considered fringe. Michael Lahm, COO of TLee spas, talks with Kelly Kovack about conceiving and implementing new spa and wellness experiences from concept through completion. After all the spa industry has been preaching beauty from the inside out for decades. We have seen a dramatic increase as consumers are

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62:31

The Secret Weapon of Indie Beauty - David Pirrotta,...

It"s A Matter Of... ·

2020/08/24

Developing a distribution strategy with the right partners at the right cadence while achieving growth and profitability is an art form. David Pirrotta (CEO of David Pirrotta Brands and Materiae) is the secret weapon for indie brands carving out their place in the hyper-competitive beauty category. Every brand has a story to tell and needs someone like David to help tell that story to the retailers and customers who need to hear it, leaving them wanting to learn (and buy) more. David sits down with

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