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PODCAST

Damn Good Interior Designer

Cheryl Kees Clendenon and Liz Lapan

Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take you

arts design

All Episodes

01:33

(TRAILER ONLY) The Power of Positioning - Ep 39

Damn Good Interior Designer ·

2024/07/30

Are your clients receiving and perceiving what you say to them properly? What you say, how you say it, and why you say it is vital to communicate the value and professionalism your firm offers through strategic and consistent positioning. This means understanding and committing to your target audience, being aware of how you position your firm, and not trying to appeal to everyone. Why?Positioning is crucial for attracting and retaining clients who truly appreciate your work--the key to successful

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50:45

Never Stop Learning with Special Guest Diane...

Damn Good Interior Designer ·

2024/07/23

It is never too late to start over. This week we have a wonderful special guest from New York! I have known and coached Diane Bianchini of Dream Interiors NY for a number of year and she is here to talk with us this week about her path to becoming a designer with a background in Aeronautical engineering--talk about weathering the seasons of change (see what I did there?!) We discuss the importance of resilience and adaptability throughout her careers and how her varied experiences have enriched her

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02:39

(TRAILER ONLY!) Are you keeping your client in the...

Damn Good Interior Designer ·

2024/07/16

Cheryl is going solo this week while Liz takes a well-deserved little vacation. This week in our private podcast we discuss managing client expectations and making sure you are not keeping them in the dark--you need them to trust the process! There is a level of professionalism that comes withthe importance of managing clients' expectations during their project. Setting clear expectations with clients from the beginning, communicating clearly, defining project timelines, and always guiding the

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48:05

Finding your people: When is it time to hire? Ep 36

Damn Good Interior Designer ·

2024/07/09

Are you hiring too late? What I have found is that most designers do not hire soon enough! Hiring a team challenges and helps elevate your business to a level where sustainable growth and scalability are achievable. When we look to hire we are looking to cater to some bonus projects and also the way that our current team is developing in terms upward mobility for other team members. This is where we need the extra support to help push that along. Learn our top tips in determining when to know it is

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41:07

Weathering the Seasons of Change Ep 35

Damn Good Interior Designer ·

2024/07/02

Are you facing new challenges or going through a season of change? We are--yes we are in the trenches with you, really! Weathering the seasons of change is unpredictable and it is in these moments where we find out how resilient and adaptable we are. If you are not not prepared, then one of these events such as maternity leave, death in the family or a career change can disrupt your business to a point you cannot recover.How are you going to be prepared and how can you tackle this when these

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02:40

(TRAILER ONLY!) Where do your priorities lie? Ep 34

Damn Good Interior Designer ·

2024/06/25

Prioritizing, managing the alligators closest to the boat, and effective communication are critical to managing your business and your team (if you have one!). When you are redesigning a home for a remodel and NOT starting from scratch--we can't simply start over completely but must work within constraints, similar to how we must manage our time. Understanding the value of our time can lead to better decision-making and business efficiency. We all have the same 24 hours in a day--we must be

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47:59

How are you protecting yourself? with special guest...

Damn Good Interior Designer ·

2024/06/18

The legal aspects of a business are super important to me as a business owner. We will always face project delays, especially in the last couple years, and we must be thinking about how we can protect ourselves. In my world, clients have to recognize the delays in executing are unrelated to our performance and we must get new bids/pricing or get the job up and running again after potential delays, and most importantly keep the client on the books despite pricing increases or the workload capacity

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02:32

(TRAILER ONLY!) Are you sabotaging yourself? Ep 32

Damn Good Interior Designer ·

2024/06/11

Have you ever stopped to think where your time is spent vs your energy output? The truth is we could be sabotaging ourselves and our capacity to work if we are not managing our energy. We all have relentless demands and unexpected challenges we deal with on the daily and we all tend to slip into negative emotions—the fight-or-flight mode—often multiple times in a day. We must take little and simple steps to recharge to recognize the costs of energy-depleting behavior and actions and then take

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01:10:43

A Unique Business Structure with Special Guest...

Damn Good Interior Designer ·

2024/06/04

Cheryl is passionate about what she does and loves seeing other small business owners and creative entrepreneurs succeed. We often get to hear success stories and want to be able to share this with others while also focusing on the unique market, business and experience other designers have around the country. This week we are starting a "DESIGNER FEATURE" series where once a month we will introduce you to designers Cheryl has met and coached in the last six years. Michele Doyle and Jay Volz,

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04:23

(TRAILER ONLY!) How to run a design firm like you...

Damn Good Interior Designer ·

2024/05/21

We are hitting a hot button this week and it is definitely too juicy for public consumption. Charging hourly is dead - yes, we said it. We are seeing too many coaches out there appealing to the low hanging fruit, NOT BELIEVING IN YOU or thinking you can handle flat fee pricing. We are here to tell you, you can! We are here to help you shift your mindset, helping you believe in your business model so your clients will also. We want to make you a better business owner and this is your first step in

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46:04

What is "The Cheryl Show"?

Damn Good Interior Designer ·

2024/05/14

We're trying something new this week and Cheryl is in the hot seat while Liz interviews her about her process for initial consultations, also known as "The Cheryl Show." Cheryl goal is simply to get to know the potential clients and see if her firm can help them. She doesn't worry about being overly prepared for these meetings because they are organic--this is IMPORTANT! You must find the balance between being the designer that discusses the process, emphasizes the need to establish oneself as an

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02:15

(TRAILER ONLY!) The Ultimate Win Win Ep 28

Damn Good Interior Designer ·

2024/05/07

In this episode, we discuss the significance of project pricing and minimum spend requirements for achieving profitability in your design firm. But what exactly do these terms mean, and how can you integrate them into your design business? Today, they will discuss the strategy of implementing this business model and explain why this can be a major win/win for both you–and your clients if you are going about it with intention.Make a one time purchase to listen now! Click HEREClick here to listen to

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51:36

Why is your client ghosting you? Ep 27

Damn Good Interior Designer ·

2024/04/30

Are your clients dragging their feet, hemming and hawing after the presentation and maybe even ghosting you--what do you do? In this episode we discuss five considerations when a client is not making decisions and how to handle them. Designers need to ask themselves certain questions to help determine exactly where the problem lies and if the indecision rooted in something deeper than uncertainty. There may be more than meets the eye and it is up to us, as the expert, to come up with a solution

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03:27

(TRAILER ONLY!) Creating the Game Changer Ep 26

Damn Good Interior Designer ·

2024/04/23

What exactly is a visual scope of work? Cheryl and Liz discuss how theirs has become a game changer not only for In Detail but many other designers Cheryl has coached over the years. In this episode they dive into strategies for creating a successful scope of work and how it can be a powerful marketing tool for your business, how useful they are in setting expectations with clients, showcases the services offered by the design firm, and how this serves as a guide for both the client and the

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04:04

(TRAILER ONLY!) Stay in your lane Ep 25

Damn Good Interior Designer ·

2024/04/16

How can you be team player without giving up your own rights?Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach with positioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all of that is so important. We discuss how important positioning to the client about it being win-win-win and how to sell this to the client and they

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48:10

Are you talking too much? Ep 24

Damn Good Interior Designer ·

2024/04/09

Our firm, In Detail Interiors, gets a lot of leads and I am grateful for every single one of them. However, that doesn't mean we take on every job of every size and every type--and neither can you. You must have guidelines (NOT A SCRIPT) on how you determine what will work for your set up of your firm, your bandwidth and your resource capacity. Learn how we focus on asking the lead questions, listening to their needs, and finding the key talking point to help us qualify our lead. This is what will

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38:58

What is the best investment you can make for your...

Damn Good Interior Designer ·

2024/03/29

Going to High Point Market and learning about what you sell is the BEST investment you can make for your business! After 29 markets Cheryl had the honor of talking with Tammy Nagem, CEO of High Point Market authority, to tell you why market is still one of the best business investments you can make. Learn how Tammy and her team help optimize the experience for designers and why it is important for all of you to attend. We discuss vendor relationships, the experience, the events, and how networking

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02:16

(TRAILER ONLY!) To Charge or Not to Charge Ep 22

Damn Good Interior Designer ·

2024/03/19

In the way of the word today you need to be able to stay competitive and take into consideration allowing clients to use credit cards. Cheryl and Liz discuss the importance of this for anyone who sell products if you want to grow.Are you analyzing your costs effectively with the cost of doing business? You should be--here we deep dive into the cost of making the sale and creating a reasonable profit.Some episodes are too bold for public consumption! Make a one time purchase to listen now! Click

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38:41

Unmasking the fear Ep 21

Damn Good Interior Designer ·

2024/03/05

Successful businesses, do not operate on a basis of having to trick people--so why are businesses doing this? Fear. We have to consider where we are as an industry if we are so fearful of clients finding something out about the names of our vendors or comparison shopping. Interior design is about creativity, expertise, and creating unique spaces that reflect the client's personality and needs. It's a service, not just a shopping list. But as long as you do things that makes clients see you as the

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03:19

(TRAILER ONLY) Roadblocks to Closing the Sale Ep 20

Damn Good Interior Designer ·

2024/02/27

Cheryl and Liz are exploring five key roadblocks to bringing a new client on board and signing thatcontract. By showing your expertise to the client earlier than later, you remove many difficulties from the sale itself and you set yourself up for being able to deliver your best work. You cannot rely on the lead to peruse every detail of your website. Take the time to understand your leads, who you are selling to and put yourself in their shoes in how you would want to be treated. Some episodes are

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