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PODCAST

Naming in an AI Age

The NameStormers

Join members of the NameStormers team as they explore the nuances of the creative nature of name generation, the mechanics behind trademark screening, and the importance of consumer research, with various guests featured along the way!

business marketing

All Episodes

6:50

AI’s Leveling the Business Playing Field

Naming in an AI Age ·

2024/06/04

Mike Carr discusses how AI will revolutionize large companies by reducing the need for big workforces, boosting efficiency and profitability. This change will diminish large corporations' scale advantage, allowing smaller, agile companies to compete effectively. Sam Altman predicts AI will take over 95% of tasks currently done by agencies and creative professionals, leading marketers to shift to smaller firms or independent roles. Carr envisions a new industry where marketers combine creative...

en-us

10:44

Social Media Handles - From a Naming Perspective

Naming in an AI Age ·

2024/05/28

In the podcast "Naming in an AI Age," Ashley Elliott and Mike Carr discuss the importance of social media handles for online branding and discoverability. They explore whether to use separate handles for personal and business brands, emphasizing consistency for recognition while expressing personality. Tips include using timeless language, checking platform restrictions, and conducting trademark searches. They also suggest creative solutions like adding location identifiers or "HQ" to disting...

en-us

6:44

Finding a Domain Name

Naming in an AI Age ·

2024/05/21

In this episode, Ashley Elliott and Mike Carr discuss the importance of domain names in the AI age. They talk about the history of the.com craze and how it has changed over the years, discussing the trend of startups straying away from the.com and opting for shorter.ai.io names. Some do's and don'ts are also provided when choosing a domain name, such as avoiding characters like dashes or numbers and not overcomplicating or awkwardly pairing words. The team also emphasizes the importance...

en-us

6:12

Naming is Changing

Naming in an AI Age ·

2024/05/14

This week, Mike and Ashley discuss how naming is changing in the AI age. They highlight three key factors: video, digital clutter, and content. They explain that video engagement is becoming more important, as names associated with videos need to be memorable and easily spelled. They also discuss how the abundance of digital clutter requires names to be quick, engaging, and relevant to capture attention. Additionally, they emphasize the importance of content in attracting consumers, as names ...

en-us

6:07

Should you change your company name?

Naming in an AI Age ·

2024/05/07

Mike Carr emphasizes the importance of having a strong reason for changing a company's name and involving the CEO throughout the process, citing examples like United Airlines' failed attempt and Amfac Parks and Resorts' successful rebranding to Xanterra under new leadership.

en-us

4:57

Naming in China

Naming in an AI Age ·

2024/04/30

en-us

5:50

Naming System: Branded House vs. House of Brands

Naming in an AI Age ·

2024/04/23

en-us

5:23

Naughty Naming - Words not allowed in your business name

Naming in an AI Age ·

2024/04/16

en-us

5:02

Who is your Personal Brand Name for?

Naming in an AI Age ·

2024/04/09

en-us

6:49

Names that Cut Through the Clutter

Naming in an AI Age ·

2024/04/02

en-us

7:55

AI vs Creatives

Naming in an AI Age ·

2024/03/26

en-us

7:36

Is AI More like Oxygen or Fire?

Naming in an AI Age ·

2024/03/19

en-us

6:35

Protecting Your Name from Theft

Naming in an AI Age ·

2024/03/12

en-us

7:11

5 Personal Brand Name Styles

Naming in an AI Age ·

2024/03/05

en-us

12:34

How to Validate Your Name

Naming in an AI Age ·

2024/02/27

en-us

6:01

The Most Important Thing in Naming

Naming in an AI Age ·

2024/02/20

en-us

7:50

Does your Brand Name Really Matter?

Naming in an AI Age ·

2024/02/13

en-us

10:08

Trademark Infringement: So you wanna get sued?!

Naming in an AI Age ·

2024/02/06

en-us

21:22

AI Name Generators Drive Me Crazy!

Naming in an AI Age ·

2024/01/29

en-us

19:44

Stanley: Old Name, New Following

Naming in an AI Age ·

2024/01/23

en-us

89 results

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