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PODCAST

Hustled Up

Holly Silva + Laura Natoli

Welcome to the Hustled Up podcast, bestie! This is your resource for alllll things business education, development and inspiration. Our weekly episodes are jam-packed with actionable tools and tips to help you navigate your business, career and life as a goal-getter, big dreamer & badass boss! Come as you are every Tuesday morning, and leave feeling motivated and SO ready to cultivate a life of fulfillment and achieve your wildest goals. If you"re ready to slay in your business and your life,

business

All Episodes

00:48:10

089. Looking Back! [VIDEO]

Hustled Up ·

2024/11/05

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode of Hustled Up, hosts Holly and Laura reflect on their journey as entrepreneurs in the cleaning business, contrasting their chaotic experiences from 2021 with their current successes. The conversation emphasizes the value of mentorship, creating a positive work environment, and the significance of investing in personal and professional growth. Through storytelling and insights, they inspire listeners to learn from their mistakes and

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00:35:54

088. Being Prepared for Your Busy & Slow Seasons [VIDEO]

Hustled Up ·

2024/10/29

🩷 Welcome back to the Hustled Up podcast! 🩷In today's episode, hosts Holly and Laura discuss the importance of proactive planning for busy and slow seasons, especially in the cleaning industry. They emphasize the need for tracking numbers to anticipate trends, understanding external market factors, and developing effective staffing and sales strategies. The conversation also highlights creative marketing approaches to engage customers and fill schedules during slower periods. Holly and Laura

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00:35:44

087. How to Optimize Your Google Business Profile...

Hustled Up ·

2024/10/22

🩷 Welcome back to the Hustled Up podcast! 🩷 Holly's inner nerd comes out to play as she chats all about setting up your Google business profile! Having a healthy presence on Google is essential to getting leads & growing your business. Holly & Laura chat about all the ways to optimize your Google profile for the purposes of branding, showing up higher on search results, & helping prospective clients understand what you're all about. If you want to set up your business for success on

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00:26:10

086. How to Leave Your Emotions Out of Your Pricing...

Hustled Up ·

2024/10/15

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode of Hustled Up, Laura discusses the challenges of separating emotions from business, particularly when it comes to pricing. She shares personal experiences and insights on how to build mental toughness, the importance of fair pricing, and when - if at all - it is appropriate to offer discounts. Laura emphasizes the need for a solid pricing guide, as well as the significance of treating cleaning as a professional service that requires

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00:26:51

085. The Basics of Starting a Podcast [VIDEO]

Hustled Up ·

2024/10/08

🩷 Welcome back to the Hustled Up podcast! 🩷 If you've been tickling the idea of starting your own podcast, today's episode is for you! In this episode, Holly and Laura discuss the essentials of starting a podcast, sharing their personal experiences and insights. They share the tools and equipment they use, while also emphasizing the importance of not overthinking the process. The conversation covers everything from choosing the right platform to recording and editing, making it a comprehensive

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00:37:55

084. What to do About the Cheap Competition [VIDEO]

Hustled Up ·

2024/10/01

🩷 Welcome back to the Hustled Up podcast! 🩷In this episode of Hustled Up, hosts Holly and Laura discuss the challenges and strategies of competing in the cleaning industry. They emphasize the importance of understanding client value, setting appropriate pricing, and building a strong personal brand in this market. Throughout the episode, they encourage listeners to recognize their worth and the value they bring to their clients, while also sharing insights on how to effectively communicate this

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00:29:27

083. Stop "Stepping Over Dollars to Pick Up Pennies!"...

Hustled Up ·

2024/09/17

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode, Holly Anne Silva and Laura discuss the importance of shifting your mindset in business, particularly the concept of not "stepping over a dollar to pick up a penny." They explore the value of mentorship, the necessity of investing in marketing, and the pitfalls of shiny object syndrome. Their conversation emphasizes the importance of making smart financial decisions, investing in personal development, and recognizing the value

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00:41:45

082. Overcoming Imposter Syndrome [VIDEO]

Hustled Up ·

2024/09/10

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode, Laura and Holly discuss their recent business event - CBF retreat - and how they've had to overcome imposter syndrome each time they've attended a CBF event. Together, they emphasize the value of individual skills, talents and knowledge, regardless of business revenue. It is so incredibly important to step out of your comfort zone, even when you "feel small," because connecting with others in your industry can be

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00:24:56

081. Creative Ways to Lower Client Attrition

Hustled Up ·

2024/08/20

🩷 Welcome back to the Hustled Up podcast! 🩷 Holly is ridin' solo on today's episode of Hustled Up! She discusses attrition and shares creative ways to lower attrition rates in a service-based business. In the service industry, especially in the cleaning sector, repeat business is the highest contributing factor to revenue. Keeping your attrition - the number of repeat clients that inevitable drop every month - low is essential to the growth of your business. Holly mentions all of her

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00:28:53

080. Collaboration & Our Cleaners Connect Event [VIDEO]

Hustled Up ·

2024/08/13

🩷 Welcome back to the Hustled Up podcast! 🩷 Today, Holly and Laura discuss their experience hosting a collaborative event with another local cleaning company, which they called Cleaners Connect. They highlight the importance of building relationships and trust within the industry, as well as the benefits of investing in and developing their employees. This amazing event provided an opportunity for their staff to connect, bond, and engage in self-development activities, which they talk about in

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00:28:39

079. Breaking Down a Business Problem to Solve It...

Hustled Up ·

2024/07/30

🩷 Welcome back to the Hustled Up podcast! 🩷Solve a business concern in real time with Holly and Laura in today's episode! The concern? Running behind on initial deep cleanings. Today, Holly and Laura walk through the steps they've taken to correct this issue. First, they conducted an audit to identify the root causes of the issue, which ruled out certain things, which they talk about in detail. They set a goal of being on time for 80% of their deep cleanings and are implementing new

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01:11:30

078. All Things Goal-Setting & Time Management ft....

Hustled Up ·

2024/07/23

🩷 Welcome back to the Hustled Up podcast! 🩷In this episode, Laura and Holly chat with Kathy Merchant, owner of Calico Cleaning and a certified Cleaning Business Fundamentals coach. Kathy can truly do it all - she started her cleaning business in the trunk of her car and has since grown it to a $1.2 million company. She has stepped away from the daily operations of her cleaning business to pursue her passion for coaching and teaching other female entrepreneurs. Kathy shares her love for goal

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00:32:13

077. Using Delegation to Minimize Burnout & Thrive in...

Hustled Up ·

2024/07/09

🩷 Welcome back to the Hustled Up podcast! 🩷In this episode, Laura and Holly discuss the importance of delegating tasks in order to avoid burnout and grow your business. They share their own experiences with delegating and highlight the benefits it has brought to their company. Additionally, they emphasize the need to let go of control, despite the difficulty in doing it, and trust others to handle certain tasks! They also stress the importance of having systems and procedures in place to ensure

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00:49:41

076. Finding Financial Freedom as an Entrepreneur ft...

Hustled Up ·

2024/07/02

🩷 Welcome back to the Hustled Up podcast! 🩷In today's episode, Holly and Laura interview Sherry Andrew, a financial coach who specializes in helping female entrepreneurs with ADHD! They discuss the importance of budgeting and managing finances, especially for individuals with ADHD tendencies. Sherry shares strategies for creating a budget, separating money into different accounts, and adding "friction" to help curb the habit of impulse spending. She also talks about her journey of

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00:27:30

075. The Importance of Tracking Your Numbers [VIDEO]

Hustled Up ·

2024/06/25

🩷 Welcome back to the Hustled Up podcast! 🩷In today's episode, Holly and Laura discuss the importance of keeping track of numbers in your business! They emphasize the need to track a multitude of metrics, such as leads, conversions, attrition, revenue, and even social media numbers. By tracking these numbers, entrepreneurs can identify what is working and what needs improvement, set realistic goals, and make informed decisions. They also highlight the significance of analyzing those numbers

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01:04:14

074. How to Leverage Photography [& More!] to Build...

Hustled Up ·

2024/06/18

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode, Laura and Holly interview Alexis Neve, a portrait photographer and personal branding expert. They discuss the importance of personal branding and how photography can help establish a brand. Alexis explains that personal branding is about curating your reputation and being proactive in how you want to be known. She emphasizes the importance of storytelling in personal branding and how photography can convey the message of who you are as

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00:25:05

Why You Should ALWAYS Be Hiring [VIDEO]

Hustled Up ·

2024/06/11

🩷 Welcome back to the Hustled Up podcast! 🩷In this episode, Laura and Holly discuss the importance of always hiring in a service-based business. They emphasize the importance of having a training system in place, as well as the importance of continuously interviewing potential candidates (even when you are fully staffed, seriously). They share the (kind of terrifying) statistic that 52% of current employees are thinking about quitting, highlighting the importance of being prepared for turnover

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00:36:24

072. How to Grow Your Podcast [& Make Money Doing...

Hustled Up ·

2024/06/04

🩷 Welcome back to the Hustled Up podcast! 🩷In this episode, Holly and Laura interview Rayna Rokicki, a podcast growth coach, about all things (you guessed it) podcasting! Together, they dive into the nitty gritty of developing a successful podcast, including the importance of consistency, the optimal length and release time for episodes, and even the different ways to monetize a podcast. Rayna shares tips on promoting a podcast through social media and guesting on other podcasts. She also

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00:32:36

071. Navigating Our First One-Star Review [VIDEO]

Hustled Up ·

2024/05/28

🩷 Welcome back to the Hustled Up podcast! 🩷 Well, the inevitable happened. Holly & Laura's business received its first one-star review, & it stung. Today, the two are discussing how it felt in the moment, how they coped, and how they shifted their mindsets to accept it & move past it. If you've ever received a negative review, or if you're a fellow business owner, this episode is for you. It's raw, real & quite vulnerable, but it needed to be spoken about!

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00:59:30

070. Establishing a Successful Recruiting Process &...

Hustled Up ·

2024/05/21

🩷 Welcome back to the Hustled Up podcast! 🩷Holly and Laura are joined by the queen of recruiting herself, Libby DeLucien! Together, they dive into the world of recruiting and company culture A serial entrepreneur & dedicated family woman, there is truly nothing Libby can't do! As the founder of WootRecruit, she has guided over 750 service business owners, helping them scale their businesses with confidence and achieving an average 10x increase in monthly recruiting within six months

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129 results

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