PODCAST
Inside Fashion Marketing by Zalando Marketing Services
Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations
All Episodes
12:56
#14 (1/2) - Reebok: How to use data to steer brand...
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16:54
#13 – Holiday Special: What did we learn in 2021, and...
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11:59
#12 Athleta: Expanding to new markets
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17:26
#11 Estée Lauder: Marketing for the Holidays
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8:55
#10 Dermalogica: Launching a product with influencer...
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15:30
#9 Karl Kani: Creating hype around collections with...
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32:16
#8 Deep Dive: The Ultimate Guide to Cyber Week
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20:17
#7 Consumer Insights - What to do with data
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17:23
#6 Inuovo: How a small wholesale brand started...
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24:40
#5 TOMS: Fostering brand awareness around corporate...
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21:37
#4 The Ultimate Guide to Influencer Marketing
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19:34
#3 SNOCKS: Connecting to customers as a small brand...
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16:18
#2 How brands are re-thinking customer connection online
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15:16
#1 The North Face: Crafting campaigns around...
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2:11
Inside Fashion Marketing by Zalando Marketing...
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