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PODCAST

Numbers and Narratives

Sean Collins and Ibby Syed

Numbers and Narratives bridges the gap between the marketing/customer experience and data - come listen to marketing and CX experts talk about how to use data to better engage with your customers and provide a great experience.

business marketing

All Episodes

28:59

Achieving Relevancy and Trust in Marketing - w/ Drew...

Numbers and Narratives ·

2024/07/08

Hey everyone - this week, we had an incredible conversation with Drew Price. We dove deep into career growth, the importance of personalization in marketing, and how to build trust with your customers. Drew shared insights on creating personalized weekly digests for Grammarly users, tackling the challenges of starting and scaling teams, and the vital role of leadership buy-in. Plus, he revealed his upcoming Maven course and inspiring newsletter on Substack. Don't miss this episode—it's p...

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37:55

CMOs Who Code: Geoff Sanders, CMO @ Firstleaf

Numbers and Narratives ·

2024/06/24

In today's Episode of Numbers and Narratives, we're interviewing Firstleaf Wine's CMO, Geoff Sanders. Geoff has extensive experience across finance, e-commerce, and subscription services and offers a treasure trove of knowledge on performance marketing principles. Learn how essential metrics like LTV, churn rates, and net revenue retention can guide your strategies to enhance customer engagement and growth.Learn the secrets of how Firstleaf achieves a 98% uniqueness rate in their monthly ship...

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29:03

The Future of AI and Marketing - Sean and Ibby

Numbers and Narratives ·

2024/06/17

In our latest episode of Numbers & Narratives, we explored the transformative impact of AI on marketing and hiring. AI is reshaping how marketing teams operate, shifting focus from routine tasks to creative problem-solving. We dived deep into how small teams can be more agile and efficient using AI, and the importance of understanding the audience to tell compelling stories. We also discussed the upsides and potential pitfalls of AI, from automating softer skills to undetectable errors. T...

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35:36

From NPS to ROI: Transforming CX Feedback to Business...

Numbers and Narratives ·

2024/06/10

Today, we dive deep into CX with Pegah Valeh, who leads the customer experience team at Meta's Reality Labs. Pegah brings her seasoned expertise from the Reality Labs team at Meta, focusing on improving customer experiences to support business growth. Throughout this episode, we'll explore how Pegah and her team use metrics like Net Promoter Score (NPS) to measure the severity of customer issues and the crucial correlation between NPS and customer retention. She'll also share the benefit...

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31:15

Scale Up: From One-Off Campaigns to Automated Flows

Numbers and Narratives ·

2024/06/03

Welcome to another insightful episode of "Numbers and Narratives." Today, hosts Sean Collins and Ibby Syed delve into the world of data-driven marketing with a special focus on customer segmentation, recommendation engines, and personalized email automation. Drawing from his extensive experience as a data scientist and his current role at Cotera, Ibby shares invaluable tips on transitioning from generic marketing approaches to tailored, effective strategies that truly resonate with customers....

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28:56

How to Ace Customer Growth: The AMA's CX Secrets w/...

Numbers and Narratives ·

2024/05/20

Today, we are are joined by Todd Unger, the Chief Experience Officer at the American Medical Association. Todd dives deep into the evolving realm of customer experience, discussing his new book, "The Ten Second Customer Journey," and sharing pivotal insights on integrating marketing, product development, e-commerce, and customer service. This episode promises to shed light on how businesses can drive growth by removing friction and enhancing customer interactions, preparing you to revolu...

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37:30

Data Driven CX - Boost Your Brand's Impact w/ Jess...

Numbers and Narratives ·

2024/05/13

On this week's episode of Numbers and Narratives, we dive deep with Jess Cervellon into the world of customer experience and data analytics. Jess highlighted the transformation of customer service into customer experience, emphasizing the proactive use of data to enhance the customer journey. We explored practical tools like Klaviyo and Postscript that streamline communication, while also addressing the integration challenges that brands face. Whether you're running a startup or a seasoned bu...

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33:05

AI and the Future of CX - A Dive into Personalized...

Numbers and Narratives ·

2024/05/06

Today's episode is with Eli Weiss, VP of Retention Advocacy at Yotpo. Eli shares his rich insights on the importance of simplicity and personalization in commerce. He delves into how businesses can enhance customer retention by incentivizing existing behaviors rather than creating new ones. Eli also highlights the challenges and triumphs of his career journey, from his early days of travel and working with startups across the globe, to his influential roles at companies like Jones Road and Ol...

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36:21

Ep 11: The Persistent Cart Problem - Can We Recover...

Numbers and Narratives ·

2024/04/29

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32:32

From Data to Dollars: Optimizing Customer Journeys...

Numbers and Narratives ·

2024/04/22

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36:10

Ep 9: From Onboarding to Retention - Transforming...

Numbers and Narratives ·

2024/04/15

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45:15

Ibby Interviews Sean: How to Run Effective Tests

Numbers and Narratives ·

2024/04/08

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47:50

The High Cost of an Unsubscribe - Amit Bapat

Numbers and Narratives ·

2024/04/01

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40:23

Perfect Timing: The Importance of Send Time...

Numbers and Narratives ·

2024/03/18

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32:54

Behind the Scenes of Data-Driven Customer Delight:...

Numbers and Narratives ·

2024/02/05

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28:13

Elevating Brands with Innovation and Personalization...

Numbers and Narratives ·

2024/02/02

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32:15

Data Driven Decision Making - Celina Wong, CEO @ Data...

Numbers and Narratives ·

2024/02/02

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39:05

The Long Game of Customer Value Maximization - Rome...

Numbers and Narratives ·

2024/02/02

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25:52

Email Personalization for Retention and Growth -...

Numbers and Narratives ·

2024/02/02

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59 results

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