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PODCAST

The Alignment Podcast

Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in

business

All Episodes

23:35

Ep. 05 - Be Insight-Driven, Not Just Data-Driven w/...

The Alignment Podcast ·

2018/04/04

This episode I speak with Ted Corbeill. He is an accomplished military veteran who has taken the skills he has learned during active duty and transitioned them into creating innovative sales enablement programs. What you'll learn from our conversation: >The difference between data, insights and intelligence and how they should be used in making sound business decisions >Don't overwhelm salespeople with random data, give them insights >The One Team, One Fight mantra for creating effective

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21:22

Ep. 04 - The Psychology of Collaboration w/ Debra...

The Alignment Podcast ·

2018/02/21

This episode I speak with Debra Mashek, PhD. She is a professor of social psychology at Harvey Mudd College and has spent over two decades studying how people form relationships with each other, as well as the challenges and rewards of doing so. What you'll learn from our conversation: >The definition of collaboration and the spectrum in achieving it >5 necessary ingredients to sustainable organizational change >Empathy and its importance in helping Sales and Marketing work better together

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18:16

Ep. 02 - Marketing Exists to Make Sales Easier w/...

The Alignment Podcast ·

2018/01/17

This episode I speak with Tracy Eiler, CMO at InsideView and co-author of the book "Aligned to Achieve". She believes that "Marketing exists to make sales easier" (but they're not doormats) What you'll learn from our conversation: >The reason why Sales and Marketing have had this long-lasting conflict >How to get CEO support for an alignment effort >The metrics that sales and marketing leaders should be focused on to drive growth for the organization >The traditional sales funnel is dead

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26:19

Ep. 03 - Higher-Value Conversations Lead To More...

The Alignment Podcast ·

2018/01/16

This episode I speak with Anthony Iannarino - international speaker, bestselling author, sales leader, and entrepreneur. He posts daily sales tips and insights to The Sales Blog. What you'll learn from our conversation: >How to adjust to the new non-linear sales process >What sales leaders should be requesting from Marketing to help their teams sell more effectively >How alignment can lead to higher-value sales conversations with prospects Music/Production: Chris "KID" Robinson, Hitmakuzz

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01:03

Ep. 01 - Why I Created The Alignment Podcast w/ Jeff...

The Alignment Podcast ·

2018/01/13

A brief explanation of why I created The Alignment Podcast

en

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