Purposing

Building purpose into a business from the ground up is hard. No surprises there. But reinforcing a long-standing intention can be almost as tricky.This was the task Lloyds Banking Group undertook when they decided to double down on their ambition of ‘Helping Britain Prosper’.In this episode, host Becky Willan speaks with Lloyd Banking Group’s Sustainable Business Director Fiona Cannon about the challenge of embedding purpose in one of Britain’s largest banks. This episode will help ensure your

It's one thing for C-suite executives to get excited about purpose. But what’s the point if that’s not reflected across the entire workforce?When the original activist beauty brand The Body Shop rewrote its purpose, the first question was: how do we get the message from the boardroom to the shop floor and help everyone understand, own and act on our purpose?Today, host Becky Willan sits down with The Body Shop’s Head Franchise Director for Latin America Jenny Whitehorn. We find out how they worked

Anyone interested in solving the world’s biggest social and environmental challenges will tell you that it can only be done through collaboration. No single business, NGO or government can do it alone. But that’s easier said than done.Charity Business In The Community (BITC) exists to help change that - by bringing organisations together to create a fairer and more sustainable world.Today, host Becky Willan sits down with Amanda MacKenzie OBE, BITC’s CEO. Becky discovers how BITC facilitated

Does your company's approach help solve the world’s problems? If not, it might be time to take action for the future of your business and the planet.Join CEO of Given Agency, Becky Willan and guests from some of the world's biggest brands to discover what it takes to become a truly purposeful business.New episodes air every second Wednesday.