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PODCAST

MAP IT Marketing

Trying to work out how all your marketing fits together is tricky, especially when you"re trying to juggle everything else you need to do while running a small business. MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan

business

All Episodes

59:55

When You Are Ready Grow Beyond Markets and Selling...

MAP IT Marketing ·

2023/03/02

For makers and creatives, there's a huge shift that needs to be made when we start to commercialise our art and creations. It’s one thing to create an original, prepare things in small batches. It’s another thing entirely to think about how you could take what you’ve invested, designed, made and turn it into something that could be mass produced and distributed beyond a market stall. Anneliese Jozefek owns Tikitibu, a distribution company with a difference - she’s not just a distributor but a coach,

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31:26

Dealing With The Juggle of Running a Business While...

MAP IT Marketing ·

2023/02/23

While this podcast is offically all about marketing a small business, the truth is that one of the reasons so many of my clients struggle (and perhaps you too) is because there’s a whole heap of time and energy poverty caused by that juggle of parenting, and running a business The tightest timesqueeze is most definitely in the first five years of your child’s life - and it cna make fitting all your business tasks in tricky, including your marketing. Over ninety percent of my clients are mums,

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54:30

The LinkedIn Social Selling Method with Kate Nankivell

MAP IT Marketing ·

2023/02/16

If Linkedin is on your list of platforms you need to do better on in 2023, then this episode will get you taking notes and even more importantly taking action on your marketing this year. Linkedin has long been one of my favourite platforms, but one thing I do badly is sell on it. This is partly due to the fact I’ve had so many people over sell to me on messages and it’s made me feel pretty anti about buying signals when they do come in. So asking Kate, social selling specialist and Linkedin expert,

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32:23

Stuck In Your Marketing? Try One of These Ten Methods...

MAP IT Marketing ·

2023/02/09

If you’re stuck in your marketing and you aren’t sure how to get unstuck then this episode is for you. We’re going to use ten different types of problem solving techniques, that you can use in any area of your life or business, to help unscramble the problem, work out “what’s really going on here” and find some options to move you from freeze or flee, and into taking action Problem solving can help you shift your thinking, make you feel more confident in decision making, help you work out what help

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32:23

Your About Us Page Needs Help and This Is Why

MAP IT Marketing ·

2023/02/02

If you want to convert more people on your website, and you’ve looked over your SEO content, made it a user-friendly website to use, and have call to actions everywhere, there’s still a place you need to look at. Your ABOUT US page. The content on this page can make someone trust you more, engage with you more and make them want to buy from you. It can also do the opposite of all of those things. When I see a website that’s obviously not a huge corporation, the About Us page is one of the first

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64:43

How To Know It's Time To Shut Down Part or All of...

MAP IT Marketing ·

2023/01/26

Last year I booked Claire Terry from the incredible and iconic Wellington retail business Madame Fancy Pants to come on the show about brand voice, social media and marketing On the morning of the podcast recording, and the day after NZ Prime Minister Jacinda Ardern’s shock resignation, Claire and I chatted on the phone. She had news, and wondered if perhaps I’d still want her to come on the show. Claire had watched Jacinda Ardern’s speech and had wondered about the timing. She had completed a press

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53:32

How the Cannabis Clinic Is Building Trust and...

MAP IT Marketing ·

2023/01/19

What happens when you can’t use Facebook ads to grow your business? For an increasing number of businesses this has been the reality with random bans, or hacked accounts. It's a huge amount of stress and time to get it resolved. So what if you never planned to use them anyway? Or what if you have a business that is not allowed to use them - because they are not allowed in Facebook’s TOS? The Cannabis Clinic provides medicinal, prescription only pain and anxiety relief to thousands of Kiwis. But

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28:46

How ChatGPT Can Make Your Marketing Better (Or Worse)

MAP IT Marketing ·

2023/01/12

I’ve spent the last few days creating content with chatGPT. Some of it is painfully awful. Some of it is very mundane. Occasionally I’ve created something that sparks interest. The idea that AI can help us as small business owners in our marketing is HUGE. We spend so much time and energy on creating content and it’s exhausting, even if you enjoy it! If you have poor writing skills, or that creative bone in your body is a tiny jellied piece of nothing, then it’s a hard slog to get content down on a

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44:35

Should You Be Using Letterbox Marketing? - with...

MAP IT Marketing ·

2023/01/05

Marketers spend a lot of time talking about digital marketing but there are so many other types of marketing that can have a huge impact on your business. And one of the best things you can do is have a blend of on and offline marketing blended together for the biggest positive impact for your business Struan Abernathy is the CEO of Reach, a company that provides both Letterbox (aka flyers) and Out of Home marketing (aka billboards, buses and bus shelter advertising). While much of the work at

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27:45

What Needs To Be The Key Marketing Plan For Your...

MAP IT Marketing ·

2022/12/31

As I record this I’ve just come off the first of my interviews with my coaching clients, recording their goals for next year so I know what to best help them with. Even though we coach and learn as a group, each one of them has different needs - just like you do too. So I’m going to help you work out your next steps for 2023, and help you figure out your marketing activity plan. Not what you’ll be doing, but how to work out how much, where and what you might need to learn to really get the results

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36:50

How To Create A Better Offer In Your Service Based...

MAP IT Marketing ·

2022/12/22

What can you do to improve your service based business next year? How can you make your offer more appealing to your ideal clients? And how can you work better, and improve your income so it’s win win all around? With the recession hanging about making things weird, us all recovering from the weirdest few years in most of living history, and the desire to have more flexibility in our lives for all the things we want to do, making our business work better is KEY. We take time out every year to

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60:03

How Game Kings Built Community - with Elliot Jessup

MAP IT Marketing ·

2022/12/15

I don’t think I’ll ever be tired of hearing busines growth stories about how something began in with a few boxes of stock in a bedroom and now runs out of a huge warehouse. Which is perfect because this is the story of Game Kings Co owner and founder Elliot Jessup started a business selling Cards Against Humanity sets because he wanted to buy them himself. But the road from that to becoming on of the biggest independent game retailers in New Zealand wasn’t without it’s complications, barriers

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25:52

What Happened When I Put Myself Before The Business...

MAP IT Marketing ·

2022/12/08

Earlier this year I spent two weeks at home recuperating from an operation I chose to have. This was monumental for several reasons. First I haven’t had a length of time like that by myself with no one to look after or do anything for over thirty years. Secondly, it was the first time I felt completely relaxed about spending that time focused on just recuperating, without feeling I needed to swing back into work or back into responsibilities. But it did come at a cost. Even though I’d covered the

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54:36

Marketing To 40+ Year Old Women - with Sandy Lowres

MAP IT Marketing ·

2022/12/01

Marketers used to ignore anyone over forty. And many big agencies still do. And for this Generation Xer who already has a slight chip on her shoulder about being the generation no body talks about… that feels like a big deal now I’m over forty! There’s a bunch of outdated notions around people over forty. There’s even more about women over forty It’s something that our guest today, Sandy Lowres is hitting straight on with her business and movement Women Beyond Forty. Sandy is a passionate

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34:52

How To Overcome Doubt As a Small Business Owner

MAP IT Marketing ·

2022/11/24

It never ceases to amaze me how much we often assume that someone else must have a much better handle on things we struggle with, simply because they are more “out there” or doing things that we aren’t. Self doubt, as far as I can see, happens to pretty much every small business owner. If it doesn’t much now, it might be because they’ve adapted and introduced a pile of effective tools to help keep it in check - but it’s a rare person who hasn’t had an attack or two along the way When I say I’ve

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48:47

Marketing is Better Without Butter Chicken - with...

MAP IT Marketing ·

2022/11/17

Perzen Patel is on a mission. Sure she’s the co-founder of a curry paste company, and loves nothing more than hearing that “ding” on the Shopify website (seriously… who doesn’t! That little ding is dopamine in a sound!), but what she really wants to do is shift Kiwi’s perceptions about Indian food. The idea many of us have of Indian food is an easy takeaway curry, with food that wouldn’t be most Indian’s normal everyday food. Those curries are rich, and often served with Naan bread. And more often

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35:58

How To Find Your Ideal Content Style As a Small...

MAP IT Marketing ·

2022/11/10

In the quest to assure people I was never going to “make them dance and point” on Tiktok and Instagram as a marketing coach I did something terrible. I made it sound like there was something wrong with doing exactly that. And of course there isn’t! In fact some of my biggest reels have involved me dancing and pointing at words that appear on a screen. What I should of said, and what I say now is that you never HAVE to to that. But if it’s your style, then let me show you how to do it in a way that

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54:02

Building Your Business With Intuition - with Bex...

MAP IT Marketing ·

2022/11/03

How do you make decisions in your business? Do you tap into your intuition, listening for how you believe you should move, and being guided by that to make the big decisions in your business, and the rest of your life? Bex Lipp co-founded Wildling Books from a strong intuitive push. She and her business partner Craig both (and their respective partners) all had specific skills that, combined together, made the perfect mix for an independent publishing company. Designed to publish books conceived,

en-US

38:42

How to Find Your Ideal Niche as a Service Provider

MAP IT Marketing ·

2022/10/27

How to find your ideal niche as a service provider We are a dime-a-dozen us service providers. Sometimes it can feel like every person and their dog is a coach, consultant, or trainer. So how do we stick out enough to help the right people find us? This is an essential question to solve. And I haven’t always got it right myself! It’s harder to narrow down who you are talking to and what you’ll help them with because it’s scary. What if you get it wrong? What happens if someone who is not your

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47:28

Learning STEM Skills Through Play - with Bayley from...

MAP IT Marketing ·

2022/10/20

There’s many things I love about our topic today, and today’s guest. Bayley Hughes started Brain Play because she could see that there was a gap between what teachers felt confident teaching, when it came to STEM related topics such as robotics, and programming for young learners, and what children wanted to learn. So she started to run afterschool programmes in several schools, with tutors who were university students, and closer in age to the children coming, to make them more relatable. Brain

en-US

114 results

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