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PODCAST

Revenue Builders

Force Management

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you

business entrepreneurship

All Episodes

00:05:59

Streamlining Internal Processes

Revenue Builders ·

2025/07/27

In this short segment of the Revenue Builders Podcast, we revisit the discussion with Shopify's CRO Bobby Morrison. We dive into the transformational "pod structure" they've adopted to align cross-functional teams more closely with customer outcomes. Drawing on lessons from his tenure at Microsoft, Morrison explains how Shopify’s industry-specific pods streamline collaboration across sales, solution engineers, marketing, and customer success—leading to improved speed, accountability, and customer

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01:05:40

The Critical Role of Sales Managers in Driving Growth...

Revenue Builders ·

2025/07/24

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Scott Rudy, a three-time Chief Revenue Officer, to discuss the pivotal role of first and second-line sales managers in sales performance and company growth. They explore topics ranging from the importance of having a clear position and success profiles, recruiting and developing talent, and creating a nurturing company culture. Personal anecdotes and industry insights provide a comprehensive view on

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00:12:38

Selling to the CFO with Michael Cremen

Revenue Builders ·

2025/07/20

In this episode of The Revenue Builders Podcast, hosts John McMahon and John Kaplan dive deep into the critical role of the CFO in sales deals, especially in uncertain times. Joined by Elastic's Chief Sales Officer, Michael Cremen, the discussion revolves around the importance of understanding and addressing the CFO factor, failing fast, and asking the hard questions. The episode provides valuable insights for sales professionals on navigating financial implications, engaging champions effectively,

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01:08:56

The Role of Emotional Intelligence and Authentic...

Revenue Builders ·

2025/07/17

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by John True. They talk about the significance of emotional quotient (EQ) and authentic leadership in B2B sales. They discuss the critical skills required for reading the room, active listening, self-awareness, and authentic curiosity. John True shares insights on assessing EQ in sales leaders, the importance of vulnerability and genuine interest in helping others succeed, and the evolving landscape of

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00:06:01

Finding the Right Role

Revenue Builders ·

2025/07/13

In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan are joined by Marcy Stoudt, CEO and partner at Revel Search and Revel Coach. Marcy shares actionable advice on networking with intention, understanding energy management, and distinguishing between opportunity and position when evaluating career moves. Whether you're a leader, sales professional, or someone navigating a career transition, Marcy's insights will help you approach networking and interviewing with the

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01:01:11

Achieving Excellence in Leadership with Kara Gilbert

Revenue Builders ·

2025/07/10

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Kara Gilbert, a seasoned executive coach with extensive experience in Fortune 500 companies and high-growth startups. Kara shares her insights on the key themes and strategies that emerge during her coaching sessions with high-achieving executives. She emphasizes the importance of aligning personal values with professional goals, the power of conscious leadership, and the pivotal role of feedback and

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00:07:06

Adaptability and Coachability

Revenue Builders ·

2025/07/06

In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan dive into the critical role adaptability plays in career success. They explore why some professionals resist change, how coachability and curiosity shape growth, and what leaders should look for when hiring top talent. Through real-world examples and insights, they unpack the psychology behind adaptability, trust, and long-term potential in business and sales leadership.KEY TAKEAWAYS[00:00:25] The Misconception About

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00:59:48

Developing a Performance Mindset in B2B Sales with...

Revenue Builders ·

2025/07/03

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Joe Eskenazi, Chief Revenue Officer at Kong. Joe discusses the importance of developing a performance mindset over a knowledge mindset in sales, emphasizing the focus on outcomes and achieving goals. He shares insights into training and development practices that enhance sales performance, including preparation, role-playing, and handling objections. The discussion also explores the role of intuition,

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00:08:04

Scaling and Hiring with George Mogannam

Revenue Builders ·

2025/06/29

In this short segment of the Revenue Builders Podcast, we revisit the discussion with George Mogannam, CRO of Celigo, to explore the foundational gaps that hinder scalable growth—particularly in recruiting, onboarding, and team cohesion. George unpacks what most companies miss when trying to scale, including the absence of ideal hiring profiles, lack of onboarding discipline, and broken internal processes. He also emphasizes the power of in-person connection, the hidden cost of remote culture, and

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01:04:19

Mastering Sales Leadership with Eric Erston

Revenue Builders ·

2025/06/26

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Eric Erston, CRO of RegScale. They explore the characteristics of top sales teams and delve into the importance of focus, understanding the ideal customer and persona profiles, and the balance of technology and human connection in sales. The conversation also highlights the critical role of leadership in fostering vulnerability, accountability, and continuous learning within sales teams. Eric shares

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00:07:56

Make the Number with Matt Maloney

Revenue Builders ·

2025/06/22

In this short segment of the Revenue Builders Podcast, we revisit the discussion with Matt Maloney, SVP of Global Sales at Fireblocks, to dissect a critical lesson in sales leadership: the unwavering focus on hitting the number. Maloney recounts a pivotal mentoring moment at CloudLock that reshaped his approach to sales strategy, team structure, and market calibration. The episode also explores common missteps in early-stage startups—like trying to pursue too many use cases or building teams

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00:53:36

AI-Driven Sales Innovation with Bobby Morrison

Revenue Builders ·

2025/06/19

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Bobby Morrison, Chief Revenue Officer of Shopify, to discuss the transformative power of AI in the sales domain. Bobby shares an in-depth look at Shopify's innovative approach to structuring their go-to-market strategy using pods, which integrate sales, customer success, and engineering teams for optimal client engagement and business growth. He delves into the role of AI in streamlining tasks,

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00:07:16

Champions, Power and Influence

Revenue Builders ·

2025/06/15

In this short segment, John McMahon talks through what it means to get a Champion to actively sell on your behalf. Much of which comes down to Power and Influence. He and John Kaplan talk through the nuances of finding someone with Power and Influence. Check out the full episode here: https://revenue-builders.simplecast.com/episodes/a-closer-look-at-championsHere are additional episodes on Champions: Coaches vs. Champions:

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01:10:26

Mastering Sales Metrics and Executive Alignment with...

Revenue Builders ·

2025/06/12

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by seasoned sales leader Jim Drill to discuss essential aspects of the B2B sales process, career development, and leadership. Jim shares valuable lessons from his extensive career, emphasizing the importance of understanding customer pain points, selling higher in the customer organization, and connecting solutions to concrete business metrics. Through insightful stories from his experience at companies

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00:15:53

Shifting Left in Sales Negotiations with Tim Caito

Revenue Builders ·

2025/06/08

In this curated episode of the Revenue Builders Podcast, we delve into the intricate world of sales negotiation with expert Tim Caito from Force Management. We explore the crucial aspects of negotiation, from preparing champions to dealing with procurement and the power of starting early in the sales process. Tim shares valuable insights and strategies to help organizations preserve value in the final deal and achieve successful negotiations.KEY TAKEAWAYS[00:01:07] Starting early in the sales

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00:58:05

Building High-Performance Cultures with Paul Capombassis

Revenue Builders ·

2025/06/05

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Paul Capombassis, Chief Revenue Officer at MongoDB. They discuss Paul's extensive career from PTC to MongoDB, focusing on his strategies for creating high-performance cultures in sales. Paul shares his approach to hiring disruptors over domain experts, the importance of developing leaders from within, and the transformational programs like BDR to CRO that MongoDB has implemented. The conversation also

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00:14:19

Scaling Sales at a Startup with Chris Reisig

Revenue Builders ·

2025/06/01

In this episode of The Revenue Builders Podcast hosted by John McMahon and John Kaplan, Chris Reising, a five-time Chief Revenue Officer (CRO) with extensive experience in scaling sales at early-stage tech companies, shares invaluable insights into the challenges and strategies involved in scaling sales functions for startups. From finding product-market fit to hiring the right sales reps and understanding the importance of pain points, this conversation provides a comprehensive guide for

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01:06:01

Maximizing Sales Success with Chris Scanlan

Revenue Builders ·

2025/05/29

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Chris Scanlan, Chief Revenue Officer at HUMAN. With over two decades of experience in cybersecurity and a history of transformative leadership, Chris shares his insights on key topics such as sales effectiveness, recruiting, enablement, and the importance of a robust revenue operations function. Emphasizing the significance of a well-defined ideal candidate profile and the indispensable role of revenue

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00:08:27

Taking Care of Yourself as a Leader with Tony Marino

Revenue Builders ·

2025/05/25

In this short segment of the Revenue Builders Podcast, we revisit the discussion with Tony Marino, Senior Advisor at Fiserv and executive coach to high-performing leaders. The discussion dives deep into the non-negotiable role of physical and mental wellness in leadership. From billion-dollar responsibilities to 30,000-person teams, Marino explains why sustaining peak performance demands the same discipline as elite athletes. Whether you're leading a company, a team, or just striving to stay on top

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01:07:14

Blockchain: The Future of Finance with Matt Maloney

Revenue Builders ·

2025/05/22

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Matt Maloney, SVP of Global Sales at Fireblocks. The discussion dives deep into Matt's background in B2B sales, his journey into the world of cryptocurrency, and how Fireblocks is revolutionizing blockchain security. Matt shares insights on the importance of adaptable, coachable sales teams and the application of traditional sales disciplines to new and emerging markets. The conversation also touches on

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307 results

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