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PODCAST

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt

How do I grow my business on social media?What’s the best type of content to post on Instagram, YouTube and LinkedIn?How frequently do I post on social media and how do I even know if what I’m doing is working?Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.Heidi shares all the best tips to help you

business marketing

All Episodes

18:14

How To Own Your Marketing When You Feel Like Social...

Stop the Scroll: A social Media podcast with Heidi... ·

2025/01/27

Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet. Social media can feel like a dumpster fire lately. I’ve been saying it for a while, but lately, it feels more accurate than ever. So what do we do? How do we move our business forward and market ourselves when it feels like the platforms we’ve used for the past 15+ years are stacked against us and maybe, depending on your

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22:17

What We’re NOT Caring About in Our 2025 Marketing...

Stop the Scroll: A social Media podcast with Heidi... ·

2025/01/20

You’ve seen the “ins and outs” trend right? This week, we’re doing a spin on that for our 2025 marketing tactics. This week, we’re sharing which tactics to keep and what to leave behind to stay ahead of the always-evolving digital landscape. From the nuanced use of hashtags to quality-driven content and AI-powered automation, this episode is full of insights to help you enhance your online presence without the overwhelm.We’re covering the necessity of smart automation, why you need to diversify your

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18:09

Stop Copying Your Competitors: How to Stand Out...

Stop the Scroll: A social Media podcast with Heidi... ·

2025/01/13

We’re all inspired by content. However, imagine how it feels to create something, only to see someone else create something that feels… like the same content that you put out there. I saw a comment on threads recently that inspired this, about how a woman had gone viral with a reel, and a few days later, someone took her reel, and caption and basically put out the same thing and also… went viral. The copy cat, had more followers (by tens of thousands), and the thread I saw was like, “if you’ve

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25:23

Social Media Trends and Predictions for 2025

Stop the Scroll: A social Media podcast with Heidi... ·

2025/01/06

Happy New Year! Are you ready to crush your social media goals in the new year? Staying ahead of the curve is key for solopreneurs, entrepreneurs, and social media pros alike as trends evolve and predictions roll in.In this episode, we’re diving into the game-changing shifts you need to know for 2025. From the unstoppable rise of AI to the influence of Gen Z, you’ll discover how to adjust your marketing strategy to captivate this dynamic audience. Plus, we’ll break down performance marketing and why

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20:11

Business and Marketing Lessons of 2024 and Goals for...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/12/23

Happy End of 2024! Ready to elevate your business game in the year ahead? This week, we’re diving into a year end recap of the lessons learned running a social media marketing agency and the secrets to surviving and thriving. We experienced extensive client work, dealt with the harsh realities of burnout, and learned how to treat ourselves like a client. This episode is packed with strategies for diversifying revenue streams and the importance of delegating and outsourcing tasks, having strong

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23:17

How to Thrive as an Introverted Entrepreneur

Stop the Scroll: A social Media podcast with Heidi... ·

2024/12/16

Where are my fellow introverts at? Do you often feel drained by endless networking events and constant social media demands as an entrepreneur? You might think business success requires extroverted energy—but think again! In this episode, we’re diving into how to harness your introverted strengths to build meaningful connections and thrive in the business world.Navigating all the “shoulds” in business can be draining to our energy - but we’re diving into some actionable tips to help navigate

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38:12

Essential Social Media Ad Strategies feat. Carol Kabaale

Stop the Scroll: A social Media podcast with Heidi... ·

2024/12/09

Ever wondered why your social media ads aren't delivering the results you hoped for?Are you tired of pouring money into social media ads and seeing little to no return? Do you hit the "boost" button hoping for magic but end up disillusioned? You're not alone!This week, we’re chatting with Carol Kabale, a seasoned Facebook ads consultant. Carol shares the importance of using successful social media posts as the starting point for ads, ensuring you leverage existing engagement for

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20:00

How to Elevate Your LinkedIn Strategy with Short-Form...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/12/02

Ready to take your LinkedIn game to the next level? Short-form videos are making their way to the professional networking platform that every B2B client of mine has a presence on. My question is, are you ready to add video to YOUR LinkedIn Strategy?With video views on LinkedIn booming, this episode discusses how you can get noticed on the platform through short-form video and the essentials of creating killer short-form videos tailored for LinkedIn’s unique audience. Find out why keeping your videos

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35:35

Increasing Revenue with Strategies Beyond Social...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/11/25

Every social media manager I know often laments about declining social media performance. Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year. Are you also tired of unpredictable social media algorithms sapping your engagement? In this episode, I’m chatting with Digital Strategist Cat Valverde about why shifting your focus to email marketing could be the game-changer your business needs. In this episode, we delve into the

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21:13

You Don’t Need 10,000 Followers to be Successful in...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/11/18

Let’s get a little personal. What did your online journey first look like? When did you join social media?In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration. It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college. I talk about how my lifelong love for storytelling and writing has now culminated in her contribution to the collaborative book series "We

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22:37

Stop Sleeping on Google Reviews: Why They Matter and...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/11/11

Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews!I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on social media?” This stopped me in my tracks because what good is that? We should be encouraging people to leave Google reviews of our member

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40:17

The Power of Purposeful Content featuring Peg...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/11/04

Are you tired of aimless scrolling and muddled marketing strategies? Do you want to create more purposeful content that attracts more engagement and drives real results for your business?This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses. We dove deep into the power of purposeful content creation, balancing educational and entertaining posts, and the crucial role of email lists for small businesses. We also covered

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26:04

Mastering Mindset and Overcoming Limiting Beliefs for...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/10/28

Are you struggling to make an impact on social media? Do you find yourself obsessing over likes and followers while burning out on content creation? Let’s talk about how to overcome these challenges. In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital marketing. She shares her insights on overcoming limiting beliefs, celebrating small victories, and maintaining authenticity in your digital marketing

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42:30

Authentic Lead Generation Strategies featuring ...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/10/21

Who wants more leads?We all do, right? Leads are, after all, what drives business growth, which we all ALSO want. This week, we’re sitting down with business coach and agency owner Lauren Najar to discuss innovative lead generation and engagement strategies. Lauren shares her top tips for identifying and nurturing potential clients by focusing on their engagement level through key performance indicators like email opens and social media interactions.Lauren also shares some practical scheduling and

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19:37

Essential Instagram SEO Hacks for Organic Growth

Stop the Scroll: A social Media podcast with Heidi... ·

2024/10/14

Did you know that social media platforms like Instagram are being used as search engines? SEO isn't just for your website anymore my friends. With more and more people using social media platforms like Instagram and TikTok as search engines, it's crucial to optimize your content to be easily found by your ideal audience.This week, I’m diving into Instagram SEO and why it's a game-changer for your social media strategy with some fantastic tools, and ways to audit your content and

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23:05

Why Going Viral isn’t a Social Media Strategy

Stop the Scroll: A social Media podcast with Heidi... ·

2024/10/07

Everyone wants more views, and more followers in the social media space. So many business owners have said to me, “I want to go viral.”Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy. Simply put, virality does not equal success. Instead, we’re sharing about the importance of sustainable

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29:23

Marketing Funnels Made Easy with Kristi Mitchell

Stop the Scroll: A social Media podcast with Heidi... ·

2024/09/30

What’s a marketing funnel? Do you have one?This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels. Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to different strategies, ultimately making them love marketing again.We’re talking about the importance of focusing energy on the right platforms, notably

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20:39

Holiday Marketing Tips for Q4 Success

Stop the Scroll: A social Media podcast with Heidi... ·

2024/09/23

Can you believe we’re nearly in Q4?!As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang.There is a necessity to create marketing plans in advance - businesses that are prepared are significantly more likely to succeed compared to those who

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28:26

Best Practices on How to Master Instagram Reels

Stop the Scroll: A social Media podcast with Heidi... ·

2024/09/16

Are you itching to get more out of your Instagram reels? Recently, Meta shared a document on how to maximize your impact on Reels.We’re breaking down the recommendations so they’re easy to understand, and implement into your own Instagram strategies. The biggest takeaway is the importance of entertaining, digestible, and relatable content that will help you stand out in the crowded Instagram landscape. Additionally, we share actionable tips on using hooks, text overlays, transitions, and how to

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21:23

Why You Shouldn’t Rely Solely on Social Media...

Stop the Scroll: A social Media podcast with Heidi... ·

2024/09/09

How many ways do you market your business? Are you relying solely on social media? Fun fact: 49% of consumers discover businesses through offline sources. If you’re not already, you should integrate offline marketing channels such as networking, print marketing, and public relations into your overall marketing strategy. Today, we’re sharing practical tips to ensure your business thrives even when social media isn't the sole focus.As social media is essentially "rented space" where you

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83 results

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