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PODCAST

Talk Copy to Me | Content + Copywriting Podcast

Talk Copy to Me is your go-to resource for transforming your business"s message into meaningful connections and measurable results. Whether you"re diving into SEO, crafting website copy that converts, or building your brand"s story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who"s helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty

business marketing

All Episodes

22:09

What is Brand Messaging? (AKA How to Make Your...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/10/17

Ever found yourself tongue-tied when someone asks, "So, what do you do?" or "What is your business about?" If so, you're not absolutely not alone. In this episode of Talk Copy to Me, I'm tackling the question, "What is brand messaging?" I'll cover why it's important to move from a bland "Ehhhh....We sell stuff?" question-like response to a comfortable, cozy, well-practice narrative. I'll break down common messaging mistakes that might be holding you back and serve up practical tips to c...

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41:55

Being Choosable Without a USP with Belinda Weaver

Talk Copy to Me | Content + Copywriting Podcast ·

2024/10/01

Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and personality to create meaningful connections with your ideal clients.Belinda and I will explore some practical strategies for leveraging your e...

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22:45

Building Brand Authority With the Content You Create

Talk Copy to Me | Content + Copywriting Podcast ·

2024/09/26

How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation.In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and builds trust with your audience. We'll cover:Identifying your unique area of expertiseCreating content that addresses your audience's pain points a...

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54:11

Creating a Content Marketing Hub on Airtable with...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/09/17

What's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? If you're anything like so many of my clients, organization feels impossible. It takes everything you have to create and publish content, never mind organizing both your ideas and your output. Plus, effective content organization isn't just about tidiness – it's the key to strategic marketing, consistent messaging, and maximizing the impact of e...

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51:25

Case Study Interviews and Capturing Data with Jocelyn...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/09/10

As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend....Case studies are your secret weapon in this quest. They showcase real results, build trust, and help potential clients see themselves in your success stories. Whether you're a seasoned marketer or just starting out, this episode on case study interviews offers valuable insights on gathering client data, conducting engaging interviews, and leveraging

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27:58

Where + How to Use Testimonials You've Collected

Talk Copy to Me | Content + Copywriting Podcast ·

2024/08/21

Are your testimonials gathering dust?We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been following along, you likely collected social proof and you've organized it so you know exactly where to grab it when you're ready to use it.And now? Now it's time to use those testimonials. In this episode of Talk Copy to Me, I'm going to talk about how to use testimonials to build trust and credibility. You'll learn how to strategically place them o...

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28:15

Asking for Testimonials (And How to Edit Them!)

Talk Copy to Me | Content + Copywriting Podcast ·

2024/08/14

Tell me something: Is asking for testimonials something that's been on your to-do list for quite some time? Do you know how to edit testimonials to your advantage — while still being true to your customer's intended thoughts?Social proof is often a deciding factor when it comes to making sales, but there's never really urgency built into asking for testimonials, which means you need to put in the effort yourself to build systems and processes that do this all for you.If you're

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26:00

The Four Types of Testimonials (And Why You Need Them...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/08/07

Struggling to collect testimonials for your business? Not sure what to do with reviews once you get them? Wishing you weren't using such dated social proof on your website and sales assets?Well, look no further! This episode of Talk Copy to Me breaks down the 4 types of testimonials and shares examples of how and why you should be using them. You'll also learn the advantages and disadvantages of each testimonial type. It doesn't matter if you're a small business owner, entrepreneur, or creati...

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44:03

Discovery Call Questions and Processes for Smooth...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/07/30

Are you struggling with closing sales and navigating client interactions? In this episode of the Talk Copy to Me podcast, sales expert Nikki Rausch breaks down the art of preparing for discovery calls, asking permission of your leads to guide the conversation, and most importantly, asking the right discovery call questions to maintain momentum and get the best information you need from your leads to turn them into clients and customers.With valuable advice on the importance of discovery calls...

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26:24

Website Conversion Types and Effective Strategies to...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/07/23

If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it.In this episode, I'm going to continue the momentum from last week's conversation about website UX and dive into everything website conversions. You'll learn about the different types o...

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46:11

How to Create the Best Website User Experience with...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/07/16

Have you ever visited a website in search of information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the site, you may be confused by the flowery language or overwhelming design, or you just might be unsure as to how to get to where you need to be.As a user, you're not alone in your hope for seamless and intuitive interactions online. In fact, they should be common place! However, as a business owner, you do have the responsibility to p...

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46:40

Developing Frameworks for Your Thought Leadership

Talk Copy to Me | Content + Copywriting Podcast ·

2024/06/26

Ever wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks.Thought leadership frameworks help you organize your expertise and ideas and guide your audience better into understanding your message. They break down complex concepts into clear, actionable steps, making it easy for listeners to understand and connect.In this season finale of our thought leadership series, Regina Anaejionu joins me to talk about crafting powerful frameworks. We'll dive into ...

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48:32

Writing a Book to Share Thought Leadership with Jodi...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/06/13

Brace yourself for the emotional ride of writing a book, my friends. Because there sure as heck is a lot of vulnerability in sharing your thought leadership in print.Good thing we have Jodi Brandon, a book coach and editor, on the podcast today. We'll help you navigate the long-term strategy of book publishing, and we'll make sure to explore the art of balancing intellect and creativity in crafting a impactful business book.Buckle up, this is a great episode, friends.____________________...

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43:02

Developing Thought Leadership Using Roundtables and...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/06/06

We're a few episodes into this mini-series on thought leadership, which means its just about time to address the fact that a person isn't born WITH thought leadership. Thought leadership is actually created, developed, recreated, curated, and built upon over time.And one way to do that: to practice your thought leadership and strengthen it is to offer workshops and roundtables to an interested audience. When you're in front of a live audience, you'll be better able to determine

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39:42

Public Speaking as a Form of Thought Leadership with...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/05/30

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40:37

Course Creation as a Form of Thought Leadership with...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/05/23

Have you ever thought about having a course for your business? Or, maybe you have a course or courses right now and you're wondering how it fits in with your overall thought leadership. Regardless of how you answered that, I want you to stop and think for a second: What do you want to be known for? And can the courses that you'd hope to create or that you already have fill the role of thought leadership for your business.In today's episode, Christina Rava joins me on Talk Copy to M...

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27:41

What Does Thought Leadership Mean?

Talk Copy to Me | Content + Copywriting Podcast ·

2024/05/20

Think about all of the leaders in your industry who are consistently getting headlines, who speak at major conferences, and who seem to have a loyal and dedicated following who hang on their every word.What sets them apart? It's not luck. It's not just having the right connections. It's simple: These individuals understand the art of thought leadership. They have taken the chance on themselves to develop what could be a body of work, what could be intellectual property, and they're posit...

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31:54

Plagiarism in the Digital Age: Practical Advice and a...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/05/10

Is plagiarism a crime? You betcha. But regardless of the legal implications and ethical issues with stealing someone else's work, plagiarism in the digital age runs rampant. Business owners, course creators, and creatives of any kind often have their intellectual property stolen from them. It's often discussed, and people definitely feel strongly about this, but I don't think you really GET how awful it feels to be plagiarized until someone does it to you.And my friends, someone just did...

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27:14

How to Measure Website ROI After a Site Launch

Talk Copy to Me | Content + Copywriting Podcast ·

2024/04/12

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31:04

Part Two of My Case Study With Tony Howell, an SEO...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/04/05

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