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PODCAST

THE CEO"s WING WOMAN®

THE CEO"s WING WOMAN® with your host, Olivia Jenkins, is a podcast created to inspire, empower and educate women on all things business. This includes episodes on marketing, mindset, leadership, how to"s, and more.

business entrepreneurship

All Episodes

1:24

Why Selling Daily is the Secret to Scaling

THE CEO"s WING WOMAN® ·

2025/02/24

Most business owners make a critical mistake: they only focus on sales when revenue is down. But what if sales became a daily habit rather than a last-minute scramble? In this episode, we reveal why consistent selling is the key to sustainable growth—and how you can make it part of your daily routine without feeling pushy or overwhelmed.You’ll learn:🔹 Why sales should be an everyday priority, not just a reaction to slow months.🔹 The compounding effect of small, consistent actions on long-term

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1:44

Craft Your Business Vision Like a Pro

THE CEO"s WING WOMAN® ·

2025/02/17

Your vision statement isn’t just a sentence—it’s the north star guiding your entire business. 🌟 In this episode of The CEO’s Wing Woman® Podcast, we’re diving deep into how to craft a bold, inspiring, and future-focused vision statement that sets the foundation for a winning business strategy.Key Takeaways:✅ Why your vision statement should be a 10-year goal (not a short-term milestone).✅ How to make it big enough to scare you and inspiring enough to keep you going.✅ Common mistakes entrepreneurs

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1:34

The #1 Mistake in Strategy: Do This First!

THE CEO"s WING WOMAN® ·

2025/02/12

If your strategy isn’t working, the problem might be simpler than you think. In this episode of The CEO’s Wing Woman® Podcast, we’re breaking down the #1 mistake entrepreneurs make when crafting their business strategy—and how to fix it.Key Takeaways:✅ The biggest mistake in strategic planning: lack of clarity on your end goal.✅ Why strategy isn’t just a plan—it’s a roadmap to your ultimate vision.✅ How to align your current actions with where you actually want to be in the future.If you’re tired of

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1:34

The #1 Mistake in Strategy: Do This First!

THE CEO"s WING WOMAN® ·

2025/02/12

If your strategy isn’t working, the problem might be simpler than you think. In this episode of The CEO’s Wing Woman® Podcast, we’re breaking down the #1 mistake entrepreneurs make when crafting their business strategy—and how to fix it.Key Takeaways:✅ The biggest mistake in strategic planning: lack of clarity on your end goal.✅ Why strategy isn’t just a plan—it’s a roadmap to your ultimate vision.✅ How to align your current actions with where you actually want to be in the future.If you’re tired of

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2:23

What It Takes to Build a Cult-Like Brand Following

THE CEO"s WING WOMAN® ·

2025/02/07

Building a business that stands the test of time isn’t just about having a great product—it’s about cultivating a raving fan base that’s obsessed with your brand. 🚀 In this episode of The CEO’s Wing Woman® Podcast, we dive into what it takes to build cult-like brand loyalty in the health, beauty, fashion, and lifestyle industries.Key Takeaways:✅ The power of brand community and why it’s critical for long-term success.✅ The three core pillars of building a loyal customer base:A product or service

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2:05

Want to Be the Go-To Brand in Your Industry? Do This

THE CEO"s WING WOMAN® ·

2025/01/30

What does it take to be the industry leader? In this episode, we explore the power of brand perception and how to position your business as the go-to authority in your niche. It’s not just about what you say—it’s about what others say when you’re not in the room.Key Points Covered:✅ Why industry leaders are defined by perception, not just performance✅ The key elements of credibility: awards, reputation, and market influence✅ How to differentiate your brand and avoid blending in✅ The role of

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12:18

The Making of the CEO's Wing Woman®: The Origin Story

THE CEO"s WING WOMAN® ·

2024/08/02

In this special episode, Olivia Jenkins shares the personal journey and experiences that shaped the foundation of The CEO's Wing Woman®. From childhood memories of supporting her working mum to navigating the complexities of a family business, Olivia reveals the pivotal moments that inspired her passion for empowering visionary CEOs.Key Takeaways: The impact of growing up with a working mum on Olivia's passion for supporting other working mums. How early exposure to business environments and

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17:35

Creating Leadership Capacity: The White Space You...

THE CEO"s WING WOMAN® ·

2024/07/25

Welcome to The CEO's Wing Woman® podcast! In this episode, Olivia Jenkins explores the crucial topic of creating leadership capacity and the white space necessary for scaling your business.🔑 Key Points Covered: The importance of investing time in leadership development and creating white space. The difference between growth and scale, and how to transition effectively. Five key principles to enhance your leadership capacity and support business growth. Practical advice on delegating, deleting,

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10:03

Strategy First, Execution Second

THE CEO"s WING WOMAN® ·

2024/07/18

Welcome back to the CEO's Wingwoman® podcast! In this episode, Olivia Jenkins delves into one of her favourite topics: the critical balance between strategy and execution. Discover why only 10% of businesses succeed at mastering both and learn the five key principles to ensure your business joins this elite group. Olivia explains the importance of investing time in crafting a solid strategy and offers practical advice on when to shift gears to execution. Tune in to understand how to use discernment

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15:13

7 Traits of A Magnetic Leader Who's Destined To...

THE CEO"s WING WOMAN® ·

2024/07/11

In today's episode of The CEO's Wing Woman®, we're diving into a growth mindset topic essential for all visionary founders: the seven traits of a magnetic leader with cult-like status. What makes a leader magnetic? It's someone who inspires and draws people in with their vision, optimism, and relentless ambition. Olivia will unpack these traits and explore how they help create successful businesses and iconic brands. Get ready for a deep dive into what it takes to be a leader everyone wants to

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11:58

3 Reasons Why Your Business Won't Grow Until You Do

THE CEO"s WING WOMAN® ·

2024/07/04

In today's episode of The CEO's Wing Woman®, Olivia Jenkins speaks about a topic she's incredibly passionate about – growth mindset. As business owners, we need to recognise that our business won't grow unless we do. If we stop growing as leaders, our business will likely stop growing too. In this episode, we'll unpack the three main things we tell ourselves that hold us back from achieving the level of growth we desire. Let's explore these themes and learn how to overcome them to unlock your full

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19:18

From Kitchen Table to Boardroom Table – This is Where...

THE CEO"s WING WOMAN® ·

2024/06/27

Welcome back to The CEO's Wing Woman®, CEOs and visionaries! Today's episode is special as Olivia pulls back the curtain and gives an exclusive peek into her personal life. Olivia Jenkin’s story is anything but traditional. Get ready to hear how her adventure began not in a lecture hall but at her family’s cosy kitchen table in South Australia back in 1993. Picture this: tiny Olivia, helping her mum label rose oil bottles for her startup natural skincare brand. This is one ep you don’t want to miss,

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16:53

The 3-Step Formula To Building Cult-brand Status as a...

THE CEO"s WING WOMAN® ·

2024/06/20

In today's episode of The CEO's Wing Woman®, Olivia dives into a super exciting topic – the 3-Step Formula to Building Cult-Brand Status as a Visionary CEO. Get ready for Olivia to share the three key pillars you need to focus on to elevate your brand – creating a bulletproof business, building an iconic brand, and stepping into magnetic leadership. This episode is jam-packed to help you transform your business into a cult brand. So, tune in and let's get started on this journey to iconic

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13:54

95% Of Business Owners Overlook This One Critical Area

THE CEO"s WING WOMAN® ·

2024/06/06

Today, we're spilling the beans on a marketing gem you don't want your competitors to find out about... your customer avatar! It's surprising how many businesses overlook this crucial step. Join Olivia Jenkins as she breaks down the concept of the customer avatar from a stuffy marketing term to a relatable friend. She'll explore demographics, pain points, sources of information, objections to the sale, and more. Plus, Olivia will share why understanding your customers on a deep level can supercharge

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29:15

Navigating the 3 Growth Phases of a Successful Business

THE CEO"s WING WOMAN® ·

2024/06/01

In this episode, Olivia Jenkins breaks down the nitty-gritty of business growth, talking about the three main phases every business goes through... seed, startup, and growth. Using her own experiences working with over 500 CEOs, Olivia shares helpful tips and tricks for each stage. She covers everything from figuring out your audience and solving problems to rocking your online presence and finding the right people for your team. Tune in to learn how to tackle each phase like a boss!Ready to level

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69:17

The Secret Behind 3 Million Downloads: Networking and...

THE CEO"s WING WOMAN® ·

2024/03/07

In this episode, I'm thrilled to welcome Madelyn Carafa, the powerhouse behind The Healthy Hustlers Podcast, which has amassed over 3 million downloads. Madelyn, a devoted mother and a ray of sunshine and positivity, shares her journey from the initial "download moment" that sparked the creation of her podcast to becoming a leading voice in the realm of health, mindset, and manifestation.Since crossing paths with Madelyn, I've been inspired by her dedication to spreading high-vibe energy and

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36:43

Visionary & Integrator — The Ultimate Business Power...

THE CEO"s WING WOMAN® ·

2024/01/21

In this episode, I am excited to dive deep into the crucial roles of visionaries and integrators in a business. Visionaries, often the CEO, are the dreamers who set the business's direction, while integrators are the master implementers who execute these visions.In this episode, we talk about: * The Role of Visionaries including their traits, challenges they face, and the importance of focus. * The Role of Integrators and how they make visions a reality by managing day-to-day operations. * The

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64:06

From Zero To Multi-Six-Figure Brow Studio with Eliza...

THE CEO"s WING WOMAN® ·

2023/11/04

In this episode, I am honoured to be joined by Eliza Nixon – mum of four, including identical twin boys, and the owner of the multi-six-figure brow studio, Brows by Eliza. Since Eliza and I have been friends since our early teens, I thought this would be the perfect episode to cover all things balancing business and babies, plus the power of long-term friendships that hold you through all the different seasons of life. In this episode, we talk about: * How Eliza grew her multi-six-figure brow

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15:56

What Is The Difference Between A Business Coach & A...

THE CEO"s WING WOMAN® ·

2023/10/27

In this episode, I am excited to dive deep into a topic that is often very misunderstood but incredibly important for entrepreneurs – the difference between Business Coaching and Business Consulting. In this episode, we talk about: * The difference between a Business Coach and a Business Consultant and the specific goals that each will aim to achieve. * Whether it is possible to have a Business Coach and Business Consultant in one individual. * What to look for when looking for a Business Coach

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66:09

From Motherhood To Milk Queen: Building Cult Brands...

THE CEO"s WING WOMAN® ·

2023/08/10

In this episode, I chat with Talissa Triffitt, the CEO and Founder of Made To Milk – Australia's go-to for breastfeeding Mum's known for their delicious range of lactation goodies. Since recently acquiring breastfeeding activewear brand, The Milk Boutique, you could say that Talissa is 'Australia's Milk Queen' given she now has not one – but TWO businesses in the breastfeeding space. In this episode, I chat with Talissa about: * The inspiration behind starting her business, Made to Milk and how

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