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PODCAST

Marketing Masterclasses

Engage Video Group

Your fireside‑chat podcast powered by Engage Video Group, where data‑driven creativity meets human-centred storytelling 💪 Each episode features candid conversations with leading voices from global brands and top educational institutions. Hosted by Jon Ratcliffe (Founder, ex‑Google/YouTube) and Declan Hollywood (Chief Growth Officer), as well as EVG’s Business Development Executives, the series brings together inspiring guests from diverse backgrounds, from financial services to creative tech,

business marketing

All Episodes

00:51:50

Marketing Masterclass with Cassie Jaganyi, Uber's...

Marketing Masterclasses ·

2025/07/10

In this episode, Cassie Jaganyi joins Nicole and Jamie for an open conversation on the power of purpose-led storytelling in global communications. Cassie reflects on her journey from Procter & Gamble to Uber, sharing lessons on building narratives that connect brands to culture and drive real impact. She also unpacks why curiosity, empathy, and clarity are essential for communicators navigating complex, fast-changing markets.A must-listen for marketers, communicators, and leaders shaping stories

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00:46:38

Marketing Masterclass with Athini Qwede, Global Media...

Marketing Masterclasses ·

2025/07/08

Athini Qwede joins Nicole and Jamie for a candid and inspiring conversation about ambition, resilience, and navigating the ever-changing media landscape.With over a decade of experience driving results for global brands across EMEA and the UK, Athini shares her journey from building her career in South Africa to working on high-profile accounts in London. She reflects on the power of stepping outside your comfort zone, turning failure into growth, and staying relentlessly curious in a fast-paced

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00:37:55

Marketing Masterclass with Alexandra Illiashova,...

Marketing Masterclasses ·

2025/07/03

Recorded beachside at Cannes Lions, Alexandra Illiashova, Head of Integrated Brand Communications at Danone Benelux, joins Declan Hollywood for a refreshing and candid conversation about creativity, ambition, and navigating the fast pace of modern marketing.From launching a business on live TV to leading brand strategy at scale, Alexandra reflects on the power of standing out, surrounding yourself with aspiration, and embracing the thrill—and challenge—of constant innovation.An energising episode

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00:57:58

Marketing Masterclass with Tsakane Mtenjane,...

Marketing Masterclasses ·

2025/07/02

In this episode, Tsakane Mtenjane joins Lara Harper for a compelling conversation on leadership, influence, and navigating the evolving marketing landscape. Tsakane shares powerful reflections on staying curious, embracing humility as you rise through the ranks, and why integrity and courageous conversations are non-negotiables in leadership.From leveraging influencer marketing with purpose to putting the brand, not the individual, at the center of the story, this episode is packed with clarity,

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00:33:50

Marketing Masterclass with Laurens Griep, Heineken's...

Marketing Masterclasses ·

2025/07/01

In this special Cannes Lions episode, Laurens Griep, Global Digital Manager at Heineken, joins Declan Hollywood to explore the evolving intersection of technology and creativity. Laurens shares why, despite advancements in data and targeting, it's still great ideas that win hearts—and how brands that master both will lead the future.He also unpacks the thinking behind Heineken’s new social planning tool, the “Hei” app, designed to solve a simple yet universal insight: planning a night out often

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00:36:27

Marketing Masterclass with Trix van der Vleuten, The...

Marketing Masterclasses ·

2025/06/27

In this episode, Trix van der Vleuten, CMO of The Social Hub and author of "Made for President," joins Jon Ratcliffe to share her remarkable journey from rejecting the commercial world to becoming a transformative marketing leader across global brands like KFC, Google's Nest, Kraft Heinz, and SAP Miller.Trix reveals how every great brand story emerges from a founder's frustration with the world, and how she rediscovered KFC's authentic narrative through the powerful

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00:29:39

Marketing Masterclass with Xanthe Wells, Pinterest's...

Marketing Masterclasses ·

2025/06/19

In this episode, Xanthe Wells, VP of Global Creative at Pinterest's House of Creative, joins Declan Hollywood to share her remarkable journey from Google's award-winning creative leadership to driving Pinterest's creative transformation.Xanthe reveals how she's led Pinterest's brand evolution to connect with Gen Z like never before, comparing the platform's three-dimensional creative potential to Disney's immersive brand experience. With over 15 years of creative

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00:37:00

Marketing Masterclass with Nedbank's Senior Media...

Marketing Masterclasses ·

2025/06/11

"Make time for people because you never know when you'll need them." — Cheryl ManentsaIn this episode, hosts Loren Westoby and Emma Heard are joined by Cheryl Manentsa — a dynamic force in marketing and a fierce advocate for representation, mentorship, and creativity in the industry. With a career shaped not by singular moments of inspiration but by deep, consistent relationships, Cheryl brings a grounded and authentic perspective to what it means to lead, learn, and grow.Together,

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00:36:57

Marketing Masterclass with Lego's Global Marketing...

Marketing Masterclasses ·

2025/06/11

"Marketing is the voice of the customer. That will never leave me." — Susan AlbrightIn this episode, host Declan Hollywood speaks with Susan Albright — a purpose-driven marketing leader whose career spans tech giants and playful innovators like The LEGO Group. With a deep belief in customer-first thinking, Susan shares how one unexpected piece of advice rerouted her entire path — and ultimately led her to roles where purpose and creativity could truly thrive.They explore the power of

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00:51:15

Marketing Masterclass with AirBnb's Regional...

Marketing Masterclasses ·

2025/06/11

"Understanding people is what, for me, marketing is about. You always have to balance head and heart." — Kirsty MullanIn this episode, host Declan Hollywood is joined by Kirsty Mullan — a strategic storyteller and brand thinker whose career has been shaped by empathy, creativity, and a sharp eye for culture. Kirsty brings a refreshingly human approach to marketing, grounded in simplicity, purpose, and the power of collaboration.Together, they unpack the art of distilling a brand’s message,

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00:22:25

Marketing Masterclass with Jasmin Kaur, Amazon...

Marketing Masterclasses ·

2025/06/05

In this episode, Jasmin Kaur joins Declan Hollywood for a reflective and uplifting conversation on navigating the tech world with heart and purpose. Jasmin shares why the industry needs diverse thinkers, not those who fit a mould—and how following what energises you leads to more authentic decisions and meaningful impact.From the power of kindness in leadership to embracing growth without having all the answers, Jasmin offers a refreshing perspective on building a career rooted in empathy,

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01:04:47

Marketing Masterclass with Sadika Fakir, Tiger Brands...

Marketing Masterclasses ·

2025/06/04

In this episode, Sadika Fakir, joins Declan Hollywood to unpack what it takes to thrive in the fast-moving world of FMCG. Sadika shares her perspective on using consumer insight to drive strategy, building authentic connections with audiences, and staying adaptable in a constantly shifting landscape.She also speaks to the power of purpose-driven marketing, and how resilience, curiosity, and collaboration fuel lasting brand success.A must-listen for anyone passionate about FMCG, brand growth, and

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00:58:29

Marketing Masterclass with Julie-Anne Walsh, Takealot...

Marketing Masterclasses ·

2025/06/04

In this episode, Julie-Anne Walsh, Former Chief Marketing Officer at Takealot Group, joins Declan Hollywood to share her journey at the forefront of one of South Africa’s leading e-commerce platforms. Julie-Anne unpacks the importance of customer obsession, building a strong and trusted brand, and leading with clarity in a highly competitive and fast-paced environment.From shaping digital growth to inspiring teams, she offers powerful insights on what it takes to lead with vision, agility, and

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00:56:22

Marketing Masterclass with Wendy Bergsteedt, Old...

Marketing Masterclasses ·

2025/06/04

In this episode, Wendy Bergsteedt, joins Declan Hollywood for a compelling conversation on the power of purpose-led marketing. Wendy shares how authentic storytelling, deep customer understanding, and long-term thinking play a vital role in building trust in complex industries.With a strong focus on impact and relevance, she offers insights into leading with intention, navigating legacy, and creating brand narratives that resonate across generations.An inspiring listen for marketers and leaders

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00:53:24

Marketing Masterclass with Mel Gischen, Uber & Uber...

Marketing Masterclasses ·

2025/06/04

In this episode, Mel Gischen from Uber joins Declan Hollywood for a dynamic conversation about leading in fast-paced, high-growth environments. Mel shares insights on customer obsession, adapting to change, and the balance between global scale and local relevance.From driving innovation to building high-performing teams, Mel offers a grounded perspective on what it takes to succeed in today’s ever-evolving marketing and tech landscape.A must-listen for marketers, operators, and anyone passionate

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00:52:58

Marketing Masterclass with Lana Strydom, Vodacom...

Marketing Masterclasses ·

2025/06/04

In this episode, Lana Strydom, joins Declan Hollywood to share her perspective on building brands that truly put the customer first. Lana dives into the evolving role of marketing in driving business transformation, and how data, creativity, and purpose come together to create meaningful connections.With deep experience in the telecoms space, she reflects on leading teams through change, embracing innovation, and staying close to what customers really need.A powerful conversation for anyone

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01:01:26

Marketing Masterclass with Jean Oelwang, Virgin...

Marketing Masterclasses ·

2025/06/04

In this inspiring episode, host Jon Ratcliffe is joined by Jean Oelwang, CEO and President of Virgin Unite and author of Partnerships, who has spent 17 years incubating global initiatives that change the world. Jean explores how partnership excellence, global collaboration, and meaningful connection drive systemic change through initiatives like The Elders, The B Team, and Ocean Unite. From 17 years living and working on six continents launching mobile phone companies to co-founding Plus Wonder to

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00:55:05

Marketing Masterclass with Alessandra Bellini, Former...

Marketing Masterclasses ·

2025/06/04

In this episode, Alessandra Bellini, Chief Customer Officer at Tesco PLC, joins Jon Ratcliffe for an insightful conversation on what it really means to put the customer at the heart of a business. Alessandra shares her journey from advertising to executive leadership, reflecting on the power of consumer understanding, brand building, and developing people as the true levers of business success.With decades of global experience—including over 20 years at Unilever—Alessandra brings a unique

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00:50:32

Marketing Masterclass with Didi Deane, POPCO Co-Founder

Marketing Masterclasses ·

2025/06/04

In this episode, Didi Deane, Co-Founder of POPCO Ice Cream, joins Declan Hollywood to share her journey from global consulting and e-commerce to launching one of South Africa’s most loved local brands. With experience at companies like Takealot and Bain & Co., Didi brings a unique blend of strategic insight and entrepreneurial passion to the table.She dives into what it takes to build high-performing teams, create authentic consumer experiences, and lead a homegrown brand with purpose and

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00:44:40

Marketing Masterclass with Murray Bisschop, Tesco...

Marketing Masterclasses ·

2025/06/04

In this inspiring fireside chat, host Jon Ratcliffe is joined by Murray Bisschop, Group Marketing Communications Director for Tesco, one of the UK's most valuable brands and leading grocery retailer with over 26% market share. Murray explores how turnaround leadership, brand excellence, and strategic communications drive transformation in one of the world's most competitive retail markets. From 15 years in various global roles at Unilever to joining Tesco's turnaround in 2016 and leading

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109 results

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