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PODCAST

Marketing Masterclasses

Engage Video Group

Welcome to Marketing Masterclasses, powered by Engage Video Group. This series features fireside chats from sessions with leading institutions like London Business School, Red & Yellow Creative School of Business, and Trinity College Dublin, designed to inspire future leaders for tomorrow. What better way than by learning from some of the most inspiring people in marketing? Join Jon Ratcliffe, CEO & Founder of EVG, and Declan Hollywood, Chief Growth Officer, as they chat with

business marketing

All Episodes

00:51:15

Marketing Masterclass with AirBnb's Regional...

Marketing Masterclasses ·

2025/06/11

"Understanding people is what, for me, marketing is about. You always have to balance head and heart." — Kirsty MullanIn this episode, host Declan Hollywood is joined by Kirsty Mullan — a strategic storyteller and brand thinker whose career has been shaped by empathy, creativity, and a sharp eye for culture. Kirsty brings a refreshingly human approach to marketing, grounded in simplicity, purpose, and the power of collaboration.Together, they unpack the art of distilling a brand’s message,

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00:22:25

Marketing Masterclass with Jasmin Kaur, Amazon...

Marketing Masterclasses ·

2025/06/05

In this episode, Jasmin Kaur joins Declan Hollywood for a reflective and uplifting conversation on navigating the tech world with heart and purpose. Jasmin shares why the industry needs diverse thinkers, not those who fit a mould—and how following what energises you leads to more authentic decisions and meaningful impact.From the power of kindness in leadership to embracing growth without having all the answers, Jasmin offers a refreshing perspective on building a career rooted in empathy,

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01:04:47

Marketing Masterclass with Sadika Fakir, Tiger Brands...

Marketing Masterclasses ·

2025/06/04

In this episode, Sadika Fakir, joins Declan Hollywood to unpack what it takes to thrive in the fast-moving world of FMCG. Sadika shares her perspective on using consumer insight to drive strategy, building authentic connections with audiences, and staying adaptable in a constantly shifting landscape.She also speaks to the power of purpose-driven marketing, and how resilience, curiosity, and collaboration fuel lasting brand success.A must-listen for anyone passionate about FMCG, brand growth, and

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00:58:29

Marketing Masterclass with Julie-Anne Walsh, Takealot...

Marketing Masterclasses ·

2025/06/04

In this episode, Julie-Anne Walsh, Former Chief Marketing Officer at Takealot Group, joins Declan Hollywood to share her journey at the forefront of one of South Africa’s leading e-commerce platforms. Julie-Anne unpacks the importance of customer obsession, building a strong and trusted brand, and leading with clarity in a highly competitive and fast-paced environment.From shaping digital growth to inspiring teams, she offers powerful insights on what it takes to lead with vision, agility, and

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00:56:22

Marketing Masterclass with Wendy Bergsteedt, Old...

Marketing Masterclasses ·

2025/06/04

In this episode, Wendy Bergsteedt, joins Declan Hollywood for a compelling conversation on the power of purpose-led marketing. Wendy shares how authentic storytelling, deep customer understanding, and long-term thinking play a vital role in building trust in complex industries.With a strong focus on impact and relevance, she offers insights into leading with intention, navigating legacy, and creating brand narratives that resonate across generations.An inspiring listen for marketers and leaders

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00:53:24

Marketing Masterclass with Mel Gischen, Uber & Uber...

Marketing Masterclasses ·

2025/06/04

In this episode, Mel Gischen from Uber joins Declan Hollywood for a dynamic conversation about leading in fast-paced, high-growth environments. Mel shares insights on customer obsession, adapting to change, and the balance between global scale and local relevance.From driving innovation to building high-performing teams, Mel offers a grounded perspective on what it takes to succeed in today’s ever-evolving marketing and tech landscape.A must-listen for marketers, operators, and anyone passionate

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00:52:58

Marketing Masterclass with Lana Strydom, Vodacom...

Marketing Masterclasses ·

2025/06/04

In this episode, Lana Strydom, joins Declan Hollywood to share her perspective on building brands that truly put the customer first. Lana dives into the evolving role of marketing in driving business transformation, and how data, creativity, and purpose come together to create meaningful connections.With deep experience in the telecoms space, she reflects on leading teams through change, embracing innovation, and staying close to what customers really need.A powerful conversation for anyone

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01:01:26

Marketing Masterclass with Jean Oelwang, Virgin...

Marketing Masterclasses ·

2025/06/04

In this inspiring episode, host Jon Ratcliffe is joined by Jean Oelwang, CEO and President of Virgin Unite and author of Partnerships, who has spent 17 years incubating global initiatives that change the world. Jean explores how partnership excellence, global collaboration, and meaningful connection drive systemic change through initiatives like The Elders, The B Team, and Ocean Unite. From 17 years living and working on six continents launching mobile phone companies to co-founding Plus Wonder to

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00:55:05

Marketing Masterclass with Alessandra Bellini, Former...

Marketing Masterclasses ·

2025/06/04

In this episode, Alessandra Bellini, Chief Customer Officer at Tesco PLC, joins Jon Ratcliffe for an insightful conversation on what it really means to put the customer at the heart of a business. Alessandra shares her journey from advertising to executive leadership, reflecting on the power of consumer understanding, brand building, and developing people as the true levers of business success.With decades of global experience—including over 20 years at Unilever—Alessandra brings a unique

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00:50:32

Marketing Masterclass with Didi Deane, POPCO Co-Founder

Marketing Masterclasses ·

2025/06/04

In this episode, Didi Deane, Co-Founder of POPCO Ice Cream, joins Declan Hollywood to share her journey from global consulting and e-commerce to launching one of South Africa’s most loved local brands. With experience at companies like Takealot and Bain & Co., Didi brings a unique blend of strategic insight and entrepreneurial passion to the table.She dives into what it takes to build high-performing teams, create authentic consumer experiences, and lead a homegrown brand with purpose and

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00:44:40

Marketing Masterclass with Murray Bisschop, Tesco...

Marketing Masterclasses ·

2025/06/04

In this inspiring fireside chat, host Jon Ratcliffe is joined by Murray Bisschop, Group Marketing Communications Director for Tesco, one of the UK's most valuable brands and leading grocery retailer with over 26% market share. Murray explores how turnaround leadership, brand excellence, and strategic communications drive transformation in one of the world's most competitive retail markets. From 15 years in various global roles at Unilever to joining Tesco's turnaround in 2016 and leading

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00:54:18

Marketing Masterclass with Heidi Brauer, Hollard...

Marketing Masterclasses ·

2025/06/04

In this episode, Heidi Brauer joins Declan Hollywood for a powerful conversation on leading with heart in an ever-evolving marketing landscape. She shares reflections on authentic communication, courageous leadership, and building teams and brands that truly connect with people.Grounded, insightful, and inspiring — this episode is for anyone who believes in the human side of marketing and leadership.

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00:53:18

Marketing Masterclass with Arpan Sur, Mondelēz Senior...

Marketing Masterclasses ·

2025/06/04

In this episode, Arpan Sur joins Declan Hollywood for a thoughtful conversation on blending creativity with strategy in today’s marketing world. Arpan shares insights on building campaigns that not only capture attention but drive real business results, and reflects on the importance of collaboration, adaptability, and staying connected to culture.From shaping ideas to leading teams, Arpan offers a grounded perspective on what it takes to make an impact in a fast-moving industry.A must-listen for

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01:01:47

Marketing Masterclass with Stefano Agostini, Nestlé...

Marketing Masterclasses ·

2025/06/04

In this inspiring fireside chat, host Jon Ratcliffe is joined by Stefano Agostini, CEO of Nestlé UK & Ireland, who has led remarkable growth and transformation since 2017. Stefano explores how hands-on leadership, strategic vision, and digital adaptation drive business growth in the ever-changing FMCG landscape. From joining Nestlé Italy in 1989 and rising through senior roles to tripling Sanpellegrino's international business as CEO, Stefano shares compelling insights on leading with a

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00:58:10

Marketing Masterclass with Trevor Johnson, TikTok's...

Marketing Masterclasses ·

2025/06/04

In this inspiring fireside chat, host Jon Ratcliffe is joined by Trevor Johnson, TikTok's Head of Marketing, Global Business Solutions, EU, who leads creative innovation and B2B marketing in the ever-evolving digital landscape. Trevor explores how platform leadership, diversity championing, and digital evolution drive meaningful connections between brands and audiences on TikTok's dynamic platform. From 12 transformative years at Facebook and Instagram helping establish global commercial

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01:03:53

Marketing Materclass with Robbert de Vreede,...

Marketing Masterclasses ·

2025/06/04

In this inspiring fireside chat, host Jon Ratcliffe is joined by Robbert de Vreede, a passionate business-driven marketer with 20 years of FMCG experience across Europe and Africa's most challenging markets. Robbert explores how calculated risk-taking, change acceleration, and multi-functional collaboration unleash energy in people and businesses to achieve faster growth. From leading business units with full P&L responsibility in complex markets like Germany and Nigeria to executing

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00:57:49

Marketing Masterclass with Conny Braams, Unilever's...

Marketing Masterclasses ·

2025/06/04

In this inspiring fireside chat, host Jon Ratcliffe is joined by Conny Braams, Unilever's Chief Digital & Marketing Officer, who leads the end-to-end digital transformation of one of the world's largest consumer goods companies. Conny explores how purpose-driven leadership, digital transformation, and future-fit thinking drive Unilever's evolution into a fully digitized, purpose-led organization at the leading edge of consumer marketing. From 30+ years at Unilever spanning every

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00:43:39

Marketing Masterclass with Donna Barnes, Ninety One's...

Marketing Masterclasses ·

2025/06/04

In this episode, Donna Barnes, CMO at Ninety One, joins Declan Hollywood for a conversation on what it means to lead with purpose in today’s marketing landscape. Donna shares her perspective on building brands with clarity and authenticity, and why long-term thinking is more important than ever.From navigating complexity to inspiring teams, she offers valuable lessons on leadership, communication, and the evolving role of marketing.A compelling listen for marketers and leaders at any stage of their

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00:57:25

Marketing Masterclass with Pedro Pina (YouTube) and...

Marketing Masterclasses ·

2025/06/04

In this inspiring fireside chat, host Jon Ratcliffe moderates a dynamic conversation between Pedro Pina, VP of YouTube EMEA, and Rahul Welde, EVP Digital Transformation & Digital Business for Unilever. This powerful duo explores how digital communication leadership, social video innovation, and transformation excellence drive engagement with global audiences and reshape entire industries. From Pedro's journey leading YouTube's 2 billion monthly users across EMEA to Rahul's 30+ year

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00:58:28

Marketing Masterclass with James Rothwell, TikTok's...

Marketing Masterclasses ·

2025/06/04

In this episode, James Rothwell joins Jon Ratcliffe for a dynamic conversation on building brands that resonate globally. Drawing from his experience leading marketing at some of the world’s most influential companies, James shares insights on innovation, strategic storytelling, and what it takes to lead with impact in fast-moving environments.From navigating change to unlocking creativity within teams, James offers a thoughtful perspective on the future of marketing—and the leadership mindset

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