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PODCAST

Marketing Masters: The Agency Power Show

”Marketing Masters: The Agency Power Show” is your indispensable resource as a business owner in the fast-paced world of marketing. Each episode Cash Miller, CEO of Titan Digital, gets into in depth discussions with other agency owners & industry experts, focusing on the latest trends and innovative strategies that will help your business thrive. From digital marketing tactics to effective brand development, we’re here to equip you with the knowledge to navigate the marketing landscape. Tune in, and

business marketing

All Episodes

34:02

”Competitive Analysis Secrets with Harshit Jain

Marketing Masters: The Agency Power Show ·

2023/11/22

Join Cash Miller on "Marketing Masters" as he discusses the art of competitive analysis in marketing with expert Harshit Jain from Peekabo. In this episode, Harshit shares key strategies for identifying competitors and conducting a thorough SWOT analysis. Learn how to analyze competitor websites, understand target segments, and uncover market gaps to gain a competitive edge. This episode is a must-watch for anyone looking to sharpen their competitive analysis skills in the business world. Don't

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37:45

Understanding Marketing ROI with Weston Wax

Marketing Masters: The Agency Power Show ·

2023/11/21

Join us on "Marketing Masters" as host Cash Miller and guest Weston Wax dive into the world of marketing ROI (Return on Investment). Weston, with a background in both traditional print and digital marketing, shares insights on how to measure the success of different marketing strategies. They discuss the importance of knowing what to track, like form submissions and call tracking for digital campaigns, and connecting print marketing to results. Tune in to learn about tracking and improving your

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33:04

Short-Form Video Mastery with Lindsay Rosenthal

Marketing Masters: The Agency Power Show ·

2023/11/13

In this enlightening episode, join us as we dive into the dynamic world of short-form video marketing with expert Lindsay Rosenthal from Cred Dot Marketing. Discover the secrets behind creating captivating, bite-sized content that resonates with today's audience. Lindsay shares her invaluable insights on leveraging platforms like TikTok, LinkedIn, and YouTube to boost your brand's presence. We explore the importance of authentic engagement, the art of crafting compelling hooks, and how to balance

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41:02

Understanding Brand Value: A Chat with Paul Tomas...

Marketing Masters: The Agency Power Show ·

2023/11/06

Join Paul Tomas Parnell as he talks about what makes a brand stand out. Using examples like Walmart, FAO Schwarz, and Louis Vuitton, he explains the difference between just knowing a brand and truly valuing it. Parnell highlights how shopping experiences can shape our view of a brand, showing that it's not just about the product but also how it's presented and sold. Dive into this engaging conversation to learn more about the world of brands and why some are more loved than others. Connect &

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30:51

Lucas Schaffer: Harnessing AI for Hyper-Local...

Marketing Masters: The Agency Power Show ·

2023/11/03

In this episode, Lucas Schaffer delves deep into the innovative ways modern businesses integrate artificial intelligence into their marketing strategies. From tapping into Google Ads' serialized data for efficient campaign analysis to understanding regional dialects and culture, Schaffer highlights the power of tools like "Chattahoochee" in making sense of vast amounts of information. By emphasizing the importance of understanding one's target audience down to their local colloquialisms, Schaffer

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35:54

First Party Data & Advertising: Insights with Chris...

Marketing Masters: The Agency Power Show ·

2023/11/02

In this episode, we dive deep into the evolving landscape of advertising in a data-driven world. Chris Matty, the expert behind Versium, shares his insights on first-party data and the challenges brands face in this new era. Whether you're a big brand or a small business, understanding the importance of first-party data is crucial. Join us as Chris sheds light on this and more. Connect & Collaborate: Cash Miller: Email LinkedIn Small Business Delivered Titan Digital Chris Matty Email:

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36:39

Digital Franchising: A Chat with Trevor Emerson

Marketing Masters: The Agency Power Show ·

2023/11/01

In this episode, Trevor Emerson delves into franchise marketing strategies. From local customization challenges faced by brands like Subway to the intricacies of SEO and online advertising for multi-location brands. Trevor shares insights on balancing local engagement with overarching brand messages in the digital landscape. Connect & Collaborate: Cash Miller: Email LinkedIn Small Business Delivered Titan Digital Trevor Emerson: trevor@lsm.works https://www.lsm.works/

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34:22

E-Commerce with Sandra Stepan

Marketing Masters: The Agency Power Show ·

2023/10/31

On a recent episode of Marketing Masters, e-commerce maven Sandra Stepan dives deep into the world of brand partnerships. With a keen eye for authenticity, Sandra reveals the secret sauce behind successful collaborations. The duo navigates email marketing and the importance of consent. They also discuss branding identical products for different audiences. Dive in with Cash and Sandra to uncover e-commerce secrets! Connect & Collaborate: Cash Miller: Email LinkedIn Small Business

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31:03

Luis Camejo: Expert Insights on Growing Your Audience

Marketing Masters: The Agency Power Show ·

2023/10/30

Cash Miller dives deep with Luis Camejo to discuss the art and strategy behind successfully building an audience for podcasts and various content forms. Together, they touch on the significance of consistency, efficient distribution, and nurturing meaningful relationships. Luis highlights the benefits of being a guest on a podcast and the win-win it creates for both parties. He further distinguishes the preferences of different types of content consumers, contrasting, for instance, YouTube

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34:27

Startup Marketing Tips with Anne Laffin

Marketing Masters: The Agency Power Show ·

2023/10/27

Cash Miller hosts an insightful episode of Marketing Master, joined by Anne Laffin, an experienced fractional CMO. Together, they navigate the world of startup marketing, particularly when resources are limited. They touch on foundational techniques such as blogging and email marketing, as well as delve into advanced strategies including conference attendance and online ads. With examples from the insurance and truck driving industries, the duo underscores the need to set clear business goals and

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37:26

Rich Brooks: Unlocking AI in Marketing

Marketing Masters: The Agency Power Show ·

2023/10/26

Cash Miller engages with Rich Brooks in a deep dive into the present-day applications of Artificial Intelligence in marketing and business. Learn from Rich as he demystifies AI, providing accessible and practical ways businesses can harness its power today. From enhancing customer experiences to optimizing marketing strategies, explore how AI can be a pivotal tool in driving business success and marketing efficacy. Connect & Collaborate: Cash Miller: Email LinkedIn Small Business Delivered Titan

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37:38

Kyle Barry: Strategic Digital Advertising

Marketing Masters: The Agency Power Show ·

2023/10/25

Join Cash Miller in a detailed discussion with Kyle Barry about tailoring digital advertising to align with market recognition and budget. Uncover how distinct strategies can pave the way for maximum impact, regardless of budget size and brand awareness. Kyle shares vital tips on how to adeptly navigate the digital advertising landscape to efficiently utilize every dollar spent, ensuring campaigns resonate authentically with the intended audience and drive ROI. Connect & Collaborate: Cash

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41:23

Jason Zotara: Purposeful Advertising Insights

Marketing Masters: The Agency Power Show ·

2023/10/24

Join host Cash Miller as he discusses the essence and impact of purpose-driven advertising with Jason Zotara. Gain unique agency-level perspectives on how marrying purpose with advertising strategies creates campaigns that resonate, drive action, and foster brand loyalty. Dive deep into meaningful marketing and learn how to create advertising campaigns that not only drive results but also elevate brand messaging and identity in the marketplace. Connect & Collaborate: Cash

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34:27

Ann Brennan: Embracing AI in Marketing

Marketing Masters: The Agency Power Show ·

2023/10/23

Join Cash Miller and Ann Brennan for a vibrant discussion about the transformative impact of Artificial Intelligence (AI) in the digital marketing landscape. Explore with Ann as she demystifies AI, shedding light on its potent capabilities while dispelling fears and misconceptions. Uncover why, instead of fearing AI, embracing its innovative possibilities can propel your marketing strategies into a new era of targeted efficiency and effectiveness. Connect & Collaborate: Cash

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46:03

Hillary Glaser: Deciphering the Buyer’s Journey

Marketing Masters: The Agency Power Show ·

2023/10/20

Dive into a rich discussion with Cash Miller and Hillary Glaser about comprehending your audience and decoding the buyer's journey. As Hillary provides a lens into understanding the nuanced phases that buyers navigate through, you'll unearth strategies to align your marketing initiatives effectively with every stage of their journey. Gain practical insights into tailoring your messaging and channels to resonate with your audience and guide them seamlessly from awareness to conversion. Connect &

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35:45

Chase Neely: Navigating A/B Testing Realities

Marketing Masters: The Agency Power Show ·

2023/10/19

Join Cash Miller and Chase Neely for a robust conversation about A/B testing, bridging the gap between theoretical understanding and real-world application in campaigns. Gain first-hand insights as Chase unpacks the methodology, challenges, and triumphs of employing A/B testing effectively to optimize marketing campaigns and drive meaningful engagement. This episode promises to demystify A/B testing, offering a practical guide to leveraging data, making informed decisions, and elevating your

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34:05

Erick P Jackson: AI’s Role in Marketing Strategy

Marketing Masters: The Agency Power Show ·

2023/10/18

Dive into an enlightening discussion with Cash Miller and Erick P Jackson as they explore the intersection of Artificial Intelligence (AI) and marketing strategy. In a world where data-driven decision-making is paramount, Erick provides insights into how businesses can intertwine AI into their marketing to refine strategies, target customer needs, and elevate overall effectiveness. Don’t miss this chance to glean invaluable information that could reshape your marketing strategy and put you ahead in

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34:34

Anthony Lloyd: Optimizing Google My Business

Marketing Masters: The Agency Power Show ·

2023/10/17

Engage in a riveting conversation between Cash Miller and Anthony Lloyd as they delve into the intricacies of Google My Business, a tool paramount for local SEO and businesses aiming to enhance their online visibility. Anthony unpacks the nuances of maximizing its features, shedding light on strategies to optimize listings, boost local search visibility, and enhance customer engagement. Navigating through reviews, posts, and more, they pinpoint the key aspects that your business can capitalize on to

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37:06

Tim Fullerton: Navigating Platform Declines

Marketing Masters: The Agency Power Show ·

2023/10/16

Cash Miller and Tim Fullerton delve into the oscillating world of social media platforms, exploring the decline of giants like Twitter and the surging alternatives such as TikTok. Tim sheds light on the essential strategies businesses can employ to stay agile, ensuring they not only survive but thrive amidst the ever-shifting social media landscape. From understanding platform demographics to predicting upcoming trends, they cover pivotal insights that will safeguard your digital presence amidst

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33:47

Rebecca Bender: Elevating Email Marketing

Marketing Masters: The Agency Power Show ·

2023/10/13

Step into the world of email marketing with Cash Miller and Rebecca Bender as they unravel its enduring potency in the digital marketing realm. Rebecca shares intricate insights into building, optimizing, and nurturing an email list that doesn't just grow, but actively engages and converts. From crafting compelling copy to analytics and ensuring your message lands in the inbox, every vital aspect is put under the microscope. Tune in, and elevate your email strategies. Connect & Collaborate: Cash

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104 results

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