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PODCAST

The Manager"s Playbook

The Manager"s Playbook

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager"s Playbook is your essential podcast for insights into the music industry. Whether you"re an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences,

music

All Episodes

00:16:30

Inside the Playbook: Loren Medina on The Brutal...

The Manager"s Playbook ·

2025/08/29

In this clip of The Manager’s Playbook, publicist Loren Medina shares her journey from leaving Sony to launching Digital Girl in 2009, one of the first social media marketing companies in music. She reflects on navigating the early days of digital marketing, the importance of innovation and branding, and how those experiences shaped her move into PR.Loren also opens up about the realities of the industry, her work with major artists, and how her family heritage has influenced her path. The

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00:22:56

Inside the Playbook: Loren Medina on The #1 Mistake...

The Manager"s Playbook ·

2025/08/28

In this clip of The Manager’s Playbook, publicist Loren Medina shares why passion is the foundation of every client relationship she takes on. From choosing artists based on authenticity, to navigating the evolving role of PR in the age of social media, Loren gives an unfiltered look at how storytelling drives careers forward.She breaks down her work with artists like Jessie Reyez, the strategy behind J Noa’s rise, and how moments like Tiny Desk can transform an artist’s path. Along the way, Loren

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02:22:47

The Manager’s Playbook 036: Loren Medina - Jessie...

The Manager"s Playbook ·

2025/08/26

In episode 36 of The Manager’s Playbook, Mauricio Ruiz sits down with publicist and strategist Loren Medina, founder of Guerrera PR. From her start at Sony to building her own agency, Loren shares the unfiltered truth about navigating the music business, the importance of authenticity, and why values and strategy matter more than hype.She opens up about working with artists like J Noa and Jessie Reyez, the challenges of being a woman in a male-dominated field, and how PR has evolved in the digital

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00:14:30

Inside the Playbook: Dan Gonzalez on Why Music...

The Manager"s Playbook ·

2025/08/25

Music catalogs have become one of the hottest asset classes in the world.In this clip of The Manager’s Playbook, Dan Gonzalez and I unpack how catalogs are valued, why multiples matter, and what makes music such an attractive investment for hedge funds and capital allocators. From liquidity to long-term earnings, we explore why music is considered an uncorrelated asset, and what that means for artists.We also discuss the importance of owning masters, how business managers guide artists through

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00:16:20

Inside the Playbook: Dan Gonzalez on Why Most Artists...

The Manager"s Playbook ·

2025/08/24

From Canadian grant writing to closing music business deals.In this clip of The Manager’s Playbook, I sit down with Dan Gonzalez who has navigated both worlds, and now helps artists protect their rights and grow sustainable careers. We discuss why some artists land grants while others don’t, how to simplify overly complex contracts, and the biggest pitfalls hiding in traditional label agreements.The conversation also covers advances, independent capital, protecting intellectual property, and why

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00:13:10

Inside the Playbook: Dan Gonzalez on How Most Artists...

The Manager"s Playbook ·

2025/08/22

Royalties are the lifeblood of an artist’s career but too often, they go uncollected.In this clip of The Manager’s Playbook, Dan Gonzalez breaks down how business managers protect artists and producers by auditing portfolios, identifying missing income, and navigating the complex world of rights and royalties. From masters and publishing to public performance, mechanicals, neighboring rights, and sync, Dan explains how to maximize every possible revenue stream.Whether you’re an emerging artist or

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00:21:06

Inside the Playbook: Dan Gonzalez on Why Artists NEED...

The Manager"s Playbook ·

2025/08/21

The role of a business manager has never been more important for artists.In this clip of The Manager’s Playbook, Dan Gonzalez breaks down how the job has evolved from simple bill payments and taxes to becoming the backbone of an artist’s entire financial structure. With music distribution decentralized and artists taking on more responsibilities than ever, the right business manager can mean the difference between growth and chaos.We cover the key differences between business managers and artist

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01:56:22

The Manager’s Playbook 035: Dan Gonzalez - Business...

The Manager"s Playbook ·

2025/08/19

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with his own business manager, Dan Gonzalez, to uncover the financial backbone of an artist’s career.Dan explains why business managers are really the CFOs of the music industry and how the right systems around taxes, royalties, and catalog sales can be the difference between wealth and bankruptcy.From the hidden costs of advances to the rise of music catalogs as one of today’s hottest asset classes, this conversation reveals what it

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00:14:39

Inside the Playbook: Hit-Boy & Nima Nasseri on...

The Manager"s Playbook ·

2025/08/18

Hit-Boy has leveled up, not just as a producer, but as a person.In this conversation, he talks about upgrading his lifestyle and workspace to unlock peak creativity, balancing fatherhood with a relentless creative output, and quietly building an empire that spans music, film scores, video games, and major brand partnerships.We dive into the freedom and challenges of independence, the role of momentum in sustaining creativity, and why having the right environment, and the right people, is

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00:15:54

Inside the Playbook: Hit-Boy & Nima Nasseri on The...

The Manager"s Playbook ·

2025/08/17

Ownership isn’t just a buzzword. It’s the difference between building a career you control and one that controls you.In this clip, Hit-Boy, his manager Nima Nasseri, and I break down the mechanics of the modern music business through the lens of artists like Russ, who’ve built massive success independently. From the shift in revenue models and the evolving role of labels, to the rise of distribution companies and the power of catalogs, we explore how today’s artists can create real value on their

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00:15:54

Inside the Playbook: Hit-Boy & Nima Nasseri on The...

The Manager"s Playbook ·

2025/08/16

Hit-Boy spent 18 years locked in one of the toughest publishing deals in the music business, a contract built on outdated MDRC terms that kept him working without a clear finish line.In this conversation, he takes us from his early days on Section 8 housing and landing a $50,000 advance, to producing career-defining hits like N*** in Paris. He breaks down the mental toll of a bad deal, the industry lessons he picked up along the way, and the moment Jay-Z and Desiree Perez stepped in to help him win

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00:16:25

Inside the Playbook: Hit-Boy & Nima Nasseri on...

The Manager"s Playbook ·

2025/08/15

Grammy-winning producer Hit-Boy is building more than music; he’s building worlds.In this conversation, he talks about his shift from making beats to creating immersive film experiences, the hard lessons of becoming a visual artist, and how constant growth fuels his work. He opens up about collaborations with top artists, his commitment to independence, and why family remains at the center of everything he does.Hit-Boy also shares how therapy has helped him set personal and professional boundaries,

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01:35:26

The Manager’s Playbook 034: Hit-Boy & Nima Nasseri -...

The Manager"s Playbook ·

2025/08/13

Grammy-winning producer Hit-Boy opens up about escaping an 18-year publishing deal, one of the most restrictive contracts in music, and the lessons learned along the way. He shares the mental toll of being trapped in outdated MDRC terms, how Jay-Z and Roc Nation helped him break free, and the creative freedom that’s fueled his most prolific run yet.Alongside his manager, Nima Nasseri, Hit-Boy reveals how they’ve built a self-contained creative ecosystem spanning music, film, brand partnerships, and

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00:13:51

Inside the Playbook: Chris Taylor on The Record Label...

The Manager"s Playbook ·

2025/08/11

Chris Taylor takes us inside Metric’s improbable rise, from repeated label rejections to breaking through as one of Canada’s most influential indie bands. In the early 2000s, after failed demo deals with Warner Brothers, Island Records, and Virgin, the band was at a crossroads. Refusing to let their story end there, Taylor founded Last Gang Records to give Metric their long-overdue shot.We also explore the shifting music landscape of the time, from the disruptive force of digital piracy to the

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00:16:07

Inside the Playbook: Chris Taylor on His Biggest...

The Manager"s Playbook ·

2025/08/10

Chris Taylor’s path has been anything but linear: lawyer, label founder, and music executive with a global footprint.In this clip of The Manager’s Playbook, he shares how he scaled a thriving legal practice while launching Last Gang Records, balancing the demands of both worlds, and navigating the breakthrough moments that shaped his career. From the strategies he used to build and fund his firm, to the lessons learned from working with diverse legal talent, to the ripple effect of representing

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00:13:55

Inside the Playbook: Chris Taylor on the BIGGEST...

The Manager"s Playbook ·

2025/08/09

Chris Taylor remembers the moment Nelly Furtado’s music landed in his hands, and the chain reaction it set off.From self-made tracks and photo booth snapshots to sparking one of 1999’s biggest record deals, Chris takes us inside the bidding war that had David Geffen, Madonna, and the industry’s heavyweights at the table. The result? A Dreamworks deal that helped open the door for Canadian artists on a global stage.We talk spotting hits before they happen, building the right relationships, and how

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00:21:08

Inside the Playbook: Chris Taylor on How Artist...

The Manager"s Playbook ·

2025/08/08

Chris Taylor knows the role of the music manager has changed forever.In this clip of The Manager’s Playbook, he shares why he launched a management company in 2024 and how managers today are building infrastructure, owning assets, and playing a bigger role than ever in an artist’s career.From navigating platforms like Spotify and TikTok to building specialized teams, Chris unpacks the power shift from labels to management, the strategic value of market share, and why touring and digital marketing

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01:57:14

The Manager’s Playbook 033: Chris Taylor – Last Gang...

The Manager"s Playbook ·

2025/08/05

Chris Taylor has done it all: music lawyer, label founder, global executive, and now CEO of Hall of Fame Management. But his story didn’t start with a major deal. It started with a $35K personal bet on a band called Metric and a refusal to let talent get buried by industry politics.In this episode, Chris joins Mauricio Ruiz to talk about the hard-earned lessons behind his journey, what it really means to build infrastructure, why some artists succeed without being the most strategic, and how the

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00:19:22

Inside the Playbook: Nick Ruffalo on The Real Reason...

The Manager"s Playbook ·

2025/08/04

What actually builds an artist brand in 2025?In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo to break down the modern-day strategy behind artist branding, content creation, and music marketing. Together, they explore why branding is about emotional consistency, not just aesthetics, and how artists can build meaningful connections in an oversaturated digital world.From Coca-Cola’s visual identity to artist content funnels, the conversation unpacks the three core

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00:20:39

Inside the Playbook: Nick Ruffalo on The Real Secret...

The Manager"s Playbook ·

2025/08/03

In 2025, music marketing isn’t optional. It’s the engine behind every artist breakout.In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo to break down what branding, content, and strategy really look like in today’s landscape. They unpack how artist brands are built not just through visuals, but through voice, clarity, and emotional connection, and why artists need to understand their content funnel if they want to grow a real audience.From discovery to conversion,

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178 results

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