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PODCAST

Always Be Testing

Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing. We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life. Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!

business marketing

All Episodes

45:28

#71 Navigating the Complexities of Fragmented...

Always Be Testing ·

2025/02/11

In this episode of Always Be Testing, Ian Martins, Managing Director of Zenith, explores marketing fragmentation and the need for integrated, client-focused strategies. He discusses balancing brand building with performance marketing, the rise of D2C, and the shift toward hybrid in-housing models. Ian also highlights media trust, influencer marketing, and the challenge of attracting top talent. The episode wraps up with his personal insights on media, technology, and industry trends.

en

46:14

#70 Understanding Partner Promotional Methods and...

Always Be Testing ·

2025/02/04

In this episode of Always Be Testing, I sit down with Nate Ivey from Impact to talk about what’s working in partner marketing today.We cover why diversifying partners is key, how trust and authenticity drive better results, and what brands need to know about Google’s crackdown on-site reputation abuse. Nate also shares insights on the shift to performance-based influencer models and why consistent recruitment keeps programs strong.We wrap up with some personal stories—including sports,

en

43:29

#69 Unlocking True Activation: Strategies for SaaS...

Always Be Testing ·

2025/01/28

Ely Lerner delves into his role as an advisor, distinguishing it from consulting by emphasizing his focus on advising rather than delivery. He works closely with founders in software verticals such as consumer marketplace, fintech, SMB SaaS, enterprise SaaS, AI, and dev tools, but avoids hardware, DTC, biotech, and crypto sectors. Lerner highlights the importance of integrating product strategy, growth strategy, and go-to-market strategy, spending an hour weekly with each CEO to focus on

en

32:21

Role of Thoughtful Attribution in Effective Marketing

Always Be Testing ·

2025/01/13

In this episode of Always Be Testing, I talked with my longtime friend and Round Bar Labs COO Mike McElhaney. We explore affiliate influencer marketing, Meta ads, algorithmic machine learning, and B2B lead optimization. Mike highlights leadership traits like low ego, high empathy, and continuous learning, inspired by books like The Captain’s Class and Extreme Ownership. The discussion blends marketing insights, personal anecdotes, and fun topics like family vacations, favorite TV shows, and

en

39:45

#67 The Role of Strategic Partnerships in B2B Tech |...

Always Be Testing ·

2025/01/06

In this episode, Ty DeGrange sits down with Zoe Mackay, the strategic partnerships lead at TechnologyAdvice, to dive deep into the world of B2B tech guidance and affiliate marketing.

en

39:19

#66 Building Gong’s GTM Strategy and the Future of...

Always Be Testing ·

2024/12/17

Udi Ledergor's journey at GONG is a testament to the power of innovative marketing, human-centric strategies, and the importance of experimentation. His insights offer valuable lessons for marketers looking to make a significant impact in the B2B SaaS space.

en

44:33

Austin Tech Week '24 | Market Masters (Marketing &...

Always Be Testing ·

2024/12/10

In this episode of the Always Be Testing podcast, Ty Degrange introduces the show and its focus on growth, performance marketing, customer acquisition, paid media, and affiliate marketing. The episode features a panel discussion on leveraging AI for better marketing results, with insights from industry experts Alexis Contos (CMO of NEA), Corey Trifledi (CMO of Rembrandt), Jennifer Barkley (VP of Commercial Marketing for Visa), and Ty Degrange (CEO of Round Barn Labs).

en

48:13

#64 B2B SaaS Marketing Mastery | Aaron Orendorff, VP...

Always Be Testing ·

2024/12/04

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tyler CalderHype man & Announcer: John Potito

en

41:50

#63 The Tech Stack for B2B Affiliate Marketing, Tyler...

Always Be Testing ·

2024/11/26

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tyler CalderHype man & Announcer: John Potito

en

33:24

#62 From Automotive Leader to Bringing Innovation to...

Always Be Testing ·

2024/11/18

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Famous RhodesHype man & Announcer: John Potito

en

29:10

#61 Growth Loops in Email Marketing, Jake...

Always Be Testing ·

2024/11/12

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jake SchonbergerHype man & Announcer: John Potito

en

41:50

#60 Effective Leadership in Product Teams, Reagan...

Always Be Testing ·

2024/10/28

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Reagan FryHype man & Announcer: John Potito

en

39:04

#59 The Art and Science of Performance Marketing,...

Always Be Testing ·

2024/10/14

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Richie CarreonHype man & Announcer: John Potito

en

31:14

#58 Affiliate Marketing Mastery, Cristy Garcia, CMO,...

Always Be Testing ·

2024/10/01

🎙️ Dive into the world of affiliate marketing with Christy Garcia, CMO of Impact.com, on our latest episode of Always Be Testing! From career leaps to the innovative intersection of affiliate and influencer marketing, it's a conversation you can't miss! 🚀 #marketingstrategy #alwaysbetesting #affiliatemarketing

en

35:38

#57 From Rap Battles and Emmys to Growing Product...

Always Be Testing ·

2024/09/16

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Greg RollettHype man & Announcer: John Potito

en

35:41

#56 Media Veteran, Emma Mondolino, Head of Marketing,...

Always Be Testing ·

2024/09/09

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Emma MondolinoHype man & Announcer: John Potito

en

44:37

#55 Growth Experiments: From Metabolic Health to...

Always Be Testing ·

2024/09/03

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Ben GrynolHype man & Announcer: John Potito

en

41:34

#54 The Power of Existing Customer Referral Programs,...

Always Be Testing ·

2024/08/26

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Will FraserHype man & Announcer: John Potito

en

39:14

#53 Todd Crawford, Co-Founder, Impact

Always Be Testing ·

2024/08/19

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Todd CrawfordHype man & Announcer: John Potito

en

34:23

#52 Former VP of E-Commerce, OpenFarm, Performance...

Always Be Testing ·

2024/08/13

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Andrea Barsk-RobertsHype man & Announcer: John Potito🚨🚨🚨 Let's connect!🚨🚨🚨 Tap here to get started: 👉 https://linktr.ee/tyedegrangeTimestamps:00:06 Introduction01:20 Marketing Journey Begins02:41 HelloFresh: Career Impact05:31 Risk-Taking in Careers08:26 Testing and

en

111 results

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