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PODCAST

The Recipe For SEO Success Show

Kate Toon SEO Educator

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.

business marketing

All Episodes

42:37

Ecommerce SEO-friendly UX: from crappy to kerching...

The Recipe For SEO Success Show ·

2023/07/11

Showing Google you've got the goods Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation - check Confusing home page - check Bland category pages - check Cut and paste product descriptions - check And don’t get me started on that checkout experience. Well, today we’re honing in on carts, shopping and making

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16:03

Why I’m sick of shitty SEO agencies (RANT)

The Recipe For SEO Success Show ·

2023/06/20

Okay, are you ready for a rant? I know I share interviews and chats. I’ve now started sharing tips and advice. But today it’s rant time. This Toon is angry and I want to share why. So today I’m getting stuck into shitty SEO agencies. What they do. Why they do it. And how to see the red flags before you get screwed. Ready? Let’s go. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success

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33:46

What the eff are entities in SEO? with Nik Ranger...

The Recipe For SEO Success Show ·

2023/06/06

Understanding how Google classifies context. The Google beast has come a long way since 10 blue links, doorway pages and exact match domains. But what’s changed the most is probably how we consider and use keywords. At beginner level we’re gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deeper, and look at more than just the words on the page - now Google thinks about both context and the

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09:53

Core Web Vitals: A speedy summary (TOON TIP)

The Recipe For SEO Success Show ·

2023/05/16

I’ve started a new style of episode. I’ve had an amazing run of interviewing other humans but often you don’t hear that much from me. My tips, my advice. So I thought I’d start sharing that with you. After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free. Today I’ll be covering Core Web Vitals: what are they, why do we care about them, and how we can make them better. Useful Resources: Algorithm Change history Algorithm

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36:39

Improving website user experience with Kevin Indig...

The Recipe For SEO Success Show ·

2023/05/02

Leaving your audience satisfied with every click So you have your beautiful new website. You’ve carefully written the copy and paid an arm and a leg for a fancy pants design, you’ve even done a little SEO, optimising your images, writing titles and metas and making an effort to speed up your site. But you’ve noticed something odd when you look at Google Analytics. Your time on site is low. People are only viewing one or two pages. And your conversions are lower than worm doing a limbo. ‘What went

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18:13

Why does Google change things all the time? (TOON TIP)

The Recipe For SEO Success Show ·

2023/04/18

A complete history of algorithm updates (and why they matter) Google appears to be fiddling with things all the time, which can feel overwhelming for your average site owner. But the truth is most of the updates don’t impact small business website owners, and Google is pretty open about the big changes that you really need to take action on. In this episode, I’ll run through a complete history of the algorithm updates since 2011 and explain what they mean and how they help. Tune in to learn:

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38:45

10 basic SEO mistakes you’re probably making with...

The Recipe For SEO Success Show ·

2023/04/04

Brendan Kelso and Kate Toon get back to basics It’s time to get back to basics. If you’re a regular listener to the podcast you’ll know we dive deep each episode into a different SEO challenge and adventure. But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites making. Because the truth is it’s often not bleeding edge SEO that makes the difference in this market, but ensuring you’ve ticked off all the

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38:10

More Traffic, More Money: Building beautiful...

The Recipe For SEO Success Show ·

2023/03/14

Building quality backlinks and promoting your content I know, I know, backlinks are well-trodden ground, we’ve covered them before and we’ll likely cover them again. Because still after all this time, debate rages about whether backlinks really do make a difference to you ability to rank. Google encourages us to earn, not buy links. SEOs tell us to focus on quality not quantity. We dutifully keep our backlink profiles clean, disavowing on a regular basis. But is any of this working? And if the black

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14:32

Should I target zero-volume keywords? (TOON TIP)

The Recipe For SEO Success Show ·

2023/02/28

I’ve started a new style of episode. I’ve had an amazing run of interviewing other humans but often you don’t hear that much from me. My tips, my advice. So I thought I’d start sharing that with you. After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free. Today I’ll be answering the question that comes up a lot from my course students: Should I target zero-volume keywords? Freebies: Free webinar: Increase your website

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50:03

International SEO: best practices with Julia-Carolin...

The Recipe For SEO Success Show ·

2023/02/14

Taking your brand global While many of us start small and want simply to be found locally, over time our desire to be found on the global stage increases. And even if we’re not directly targeting other countries, of course it’s likely that a fair share of your website visitors come from different countries and speak different languages, so it might be time to consider making your site more international. But if you’re looking to create an international website, what do you need to consider? In

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25:37

ChatGPT: Friend or Foe? (LEARN)

The Recipe For SEO Success Show ·

2023/01/31

Taking on AI as an asset, not a threat Everyone is talking about ChatGPT. My LinkedIn is stuffed with experts providing tips and examples of how to use this amazing tool. (Everyone is an instant expert on LinkedIn). To some it’s the best thing since sliced bread. To others, it’s the end of the content marketing world as we know it. I mean, haven’t these people watched The Terminator movies, don’t they know how it all ends? So today I’m going to give you my low down. What is ChatGPT? What can it

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44:50

Time is money: Speedy sites with Jono Alderson (NEWBIE)

The Recipe For SEO Success Show ·

2023/01/24

How to increase your site’s speed, performance, and quality There’s one thing that never gets old when it comes to SEO. And that’s speed. I’d argue it’s one of the most important technical factors. A slow site isn’t going to please anyone, not least the Google beast. So, in this episode we’re going to revisit the basics. What’s the ideal load time What makes sites slow What tools can you use to test What’s the impact of Core web vitals And how the heck do you speed up your site? It also features

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45:06

Google SEO in 2023: Q&A with John Mueller (NEWBIE)

The Recipe For SEO Success Show ·

2023/01/10

Learning how the cogs turn behind the Google machine Wouldn’t it be wonderful to actually talk to Google? To ask them all the questions you’ve ever wanted to ask? To find out why they do what they do. Why they keep fiddling. What they have coming up. Imagine how great that would be. Well, imagine no more, for today we have John Mueller, head of Google Search Relations, on the pod. We’ve spoken to John before in my first season on Episode 15: Ask Google: Q&A with John Mueller, Episode 29:

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31:35

The Top 10 SEO changes in 2022: what did you miss?...

The Recipe For SEO Success Show ·

2022/11/29

How SEO has changed this year and what you should do about it It’s been a busy year in SEO land.And Google has been experimenting as always.And if you’re a normal human, and not glued to Twitter every living minute of the day, you might find it hard to keep up with it all.So I’ve asked one of our most popular guests to come back on the show and give us the low down on what’s what in SEO in 2022.The big moves.The little tweaks.The things you can ignore and the things you better jump right on. This is

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46:21

How to build a successful SEO Agency with Darren...

The Recipe For SEO Success Show ·

2022/11/15

Scaling up from being an SEO freelance consultant Okay so perhaps you’re an SEO freelancer.Working job to job, helping clients on a small scale.But you have big dreams.You’d love to run your very own SEO agency.But the thought of setting it up and managing all the ins and outs leaves you cold. The risk is huge and let’s be honest, SEO agencies often don’t have the best reputation out there! So how do you overcome all this and make your agency honest, legitimate and profitable? Today we’re going

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35:29

Yoast for Shopify: a beginners guide with Marieke van...

The Recipe For SEO Success Show ·

2022/11/01

How to Yoastify your shop If you’re even vaguely into SEO and haven’t heard of Yoast, then I’m guessing you have been living under a rock. But for those that don’t know, Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest standards of SEO and overall readability. It’s my favourite SEO tool which I use on all my sites and recommend in my course The Recipe for SEO success. And yes

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34:51

Using Content Clusters To Boost Your SEO with Marion...

The Recipe For SEO Success Show ·

2022/10/18

How organising your content can keep customers coming back Have you heard about content clusters? They’re all about strategic internal linking. Creating little groups of content around a key topic. You create a pillar page and link to and from it, offering multiple internal links to keep readers entertained, educated and on your site. Benefits include more organised content, less overlap and more authority on a given topic and increased content production speed. Sounds good right? But where do you

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40:41

Mobile SEO with Cindy Krum (TECHIE)

The Recipe For SEO Success Show ·

2022/10/04

Keeping up in the rankings by being mobile-friendly Did you know that half of all website traffic worldwide comes from mobile? I hope when you hear that you’ll understand how important it is to listen to this week’s episode. Google has been pushing mobile-first indexing for the past few years. It rolled out the first mobile-first index in 2018 but more recently announced mobile-first indexing for the whole web. So what does this mean for your little website? Well if your site isn’t fully optimised

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43:20

Google Helpful Content Update: What NOT to do with...

The Recipe For SEO Success Show ·

2022/09/20

What Google's latest update really means Recently Google announced its Helpful Content update. And as per usual, the interwebs got their knickers in a twist. SEO agencies sending emails to copywriters telling them to stop using keywords. Business brands frantically worrying that they were going to get a penalty after stuffing their sites with useless space-filling guff in their blogs.But I tend not to freak out about these things.I like to wait and see. And today we’ll be chatting through what

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28:16

Reality SEO: Estelle Oliveri: Why Amazon is not the...

The Recipe For SEO Success Show ·

2022/09/06

Finding the right keywords to rise above the competition By now you’ve gobbled up a lot of SEO advice. But is it really all doable? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I’ll be talking to a former student of the Recipe For SEO Success Course, and eCommerce extraordinaire, Estelle Oliveri. We’ll chat about how Estelle got her start in SEO, the digital marketing highs and lows, and

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