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PODCAST

Simplified Marketing | Marketing Strategies for Financial Professionals

If you’re a financial professional tired of overcomplicated marketing, this podcast is your reset button. This podcast is where financial pros like you learn how to reset what’s not working, breathe a little easier, and simplify your marketing so it actually works (and sounds like you). I’m Bianca Smith, founder of Bee Simplified and every week I’ll share honest insights, simple strategies, and stories to help you bring more clarity and ease to your business.

business marketing

All Episodes

15:55

22. Behind the Scenes Wrapping up the Year & Prepping...

Simplified Marketing | Marketing Strategies for... ·

2024/11/06

I take you behind the scenes of my year-end wrap-up and share insights into how I prepare for the new year in business. If you're a business owner, especially a financial professional, this episode is packed with actionable tips on optimizing your operations, refining your marketing, and setting up for a successful year ahead. In this episode, I chat about: Why We Pause Onboarding During the Holidays he Importance of Early Planning 2025 Strategy Process Reflecting on Business

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14:34

21. What's Going on In the World of Social Media...

Simplified Marketing | Marketing Strategies for... ·

2024/10/30

What’s going on in the world of social media marketing?Social media marketing is constantly evolving, and staying up-to-date is crucial. Let’s dive into the latest updates across three major platforms: Instagram, LinkedIn, and Threads. These insights will help you understand what’s currently working on each platform and how you can use these strategies in your marketing. In this episode, I chat about: Instagram Updates: LinkedIn Changes: Threads Tips: Actionable Steps for Listeners Sign

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16:41

20. How to Find Work/Life Harmony for Increased Joy &...

Simplified Marketing | Marketing Strategies for... ·

2024/10/23

Do you want to know how you as an entrepreneur can find work-life harmony for increased joy and profitability?In this episode, I sit down with Simone Little. Simone shares her insights on blending personal and business goals, the importance of creating systems, and how to prevent burnout, particularly for financial professionals heading into busy seasons. Through her signature "Four P's" approach—Priorities, Productivity, Processes, and Planning — Simone offers actionable steps to help listeners

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11:39

19. Tales of Finance: Storytelling Strategies for...

Simplified Marketing | Marketing Strategies for... ·

2024/10/16

What if your clients could see the real person behind the spreadsheets—what difference would that make in building trust? As a financial professional, how often do you share your personal journey or success stories with your clients? And when was the last time you thought about how your own story could help potential clients relate to you and choose you over a competitor?In this episode, I talk about the power of storytelling in the financial industry and how it can transform your business. Learn

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16:09

18. Marketing Before the Madness: Preparing Your...

Simplified Marketing | Marketing Strategies for... ·

2024/10/09

Don’t wait until you’re overwhelmed to outsource your marketing. Invest the time now to ensure your marketing is not just surviving but thriving during peak seasons. In this episode of the Simplified Marketing Podcast, I discuss the importance of outsourcing your marketing strategy well ahead of your financial firm's busy season. In this episode, I chat about: Why Timing is Everything The Risk of Hiring Under Stress: VAs vs. Marketing Strategists: Long-Term ROI of Early Hiring: Grab your

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26:50

17. How to Simplify Your Marketing with SEO with...

Simplified Marketing | Marketing Strategies for... ·

2024/10/02

What is SEO? What does it mean? How does it work? How do you use SEO in your marketing? Learn how to Simplify Your Marketing with SEO.In this episode, I sit down with Stephanie, an SEO copywriter and founder of Brandscended. She helps small businesses connect with their dream clients by crafting high-quality SEO-optimized content that establishes authority and drives leads. Stephanie shares her insights on SEO, blogging, and how to simplify your marketing efforts to thrive without hustling on

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14:14

16. Real Talk: Templates & Onboarding

Simplified Marketing | Marketing Strategies for... ·

2024/09/25

I used to run a segment called Real Talk Tuesday, where I shared the raw truths of marketing in a respectful way. I believe that “you don’t know what you don’t know,” and I think it’s time we dive into a couple of topics that need addressing.In this episode of the Simplified Marketing Podcast, we dive deep into two critical topics in social media management and content creation: ready-made content and the client onboarding process. Let’s explore the importance of authenticity in marketing and the

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16:10

15. Why I Am Shifting to a Boutique Agency Model

Simplified Marketing | Marketing Strategies for... ·

2024/09/18

I share some exciting updates and a new direction for my business. After taking a 5-week break from podcasting, I reflected on the importance of listening to yourself and making the best decisions for your personal and business growth—even when it means stepping away from the hustle. I dive deep into the concept of embracing change in entrepreneurship and introducing my transition to a boutique agency model. I also highlight the importance of focusing on communication and building strong,

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09:25

14. My Marketing Strategy for August: Slowing Down

Simplified Marketing | Marketing Strategies for... ·

2024/08/07

August is here and so is vacation time. During this episode, I discuss my plans to take a break in August from my business and marketing. I share my strategy for maintaining a minimal marketing presence and how to make the most of a summer hiatus.In this episode, I chat about: Importance of Taking a Break Scheduled Breaks Content Strategy for August Grab your FREE Resources: https://simplifiedmarketingservices.com/resources/ Book a one-time marketing strategy with our marketing

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31:09

13. Simplifying Your Email Marketing with Shannon...

Simplified Marketing | Marketing Strategies for... ·

2024/07/31

Many business owners underestimate the power of email marketing. They often rely solely on social media to promote their businesses. But social media shouldn't be the only marketing channel you use. In this episode, I chat with Shannon Vonderach about all things email marketing and its essential role in business success. Join us as we explore the journey from near business collapse to discovering the potential of a strong email list. We discuss practical strategies to kickstart your email

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13:11

12. Diversify Your Marketing: Don't Put All Your Eggs...

Simplified Marketing | Marketing Strategies for... ·

2024/07/24

Let’s talk about a critical aspect of your marketing strategy: diversification. Unlike a single-channel marketing strategy where you focus on one channel, such as social media, a diversified marketing strategy uses multiple ways of reaching potential clients. For example, you might use social media AND email marketing.In this episode, I dive into the critical topic of diversifying your marketing strategy, how important it is to not rely solely on social media, and explore various marketing

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26:44

11. Enhancing Your Marketing with Video w/ Erika Jones

Simplified Marketing | Marketing Strategies for... ·

2024/07/17

Video marketing is a powerful tool for financial professionals looking to enhance their marketing strategies. It allows you to showcase your expertise, personality, and business to a broader audience, making it a vital tool for connecting with clients outside your time zone or local community.In today’s episode, my guest, Erika Jones shares her expertise in video marketing, discussing its importance and providing actionable tips for financial professionals to integrate video into their

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13:55

10. Simplify Your Schedule: Theme Out Your Workweek

Simplified Marketing | Marketing Strategies for... ·

2024/07/10

As financial professionals, your days are often filled with client work and if you haven’t outsourced your marketing then marketing your business and all the other things we have to do as business hours. This is why simplifying your schedule and having dedicated theme days and time blocking can reduce the overwhelm you may feel.In today’s episode, I’m sharing how you can simplify your scheduling by theming out your week. This will save you time, and energy, let you get more work done, and give

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17:43

9. Simplify Your Content Strategy: Step-by-Step Guide...

Simplified Marketing | Marketing Strategies for... ·

2024/07/03

Imagine walking into a chaotic bookstore where books are strewn everywhere with no clear organization. Frustrating, right? You'd probably leave without finding the book you wanted. Now, picture walking into a cozy, well-organized bookstore where books are neatly categorized by genre and author, making it easy to find what you need and enjoy your visit. This is the experience you want with your content—a feeling of calm and order, not overwhelm.In today’s episode, I’m sharing on how a content hub

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12:22

8. Simplify Your Summer Marketing: How to Prep and...

Simplified Marketing | Marketing Strategies for... ·

2024/06/26

It’s easy to want to reduce your marketing this summer and just sit by the beach or pool all day. But stopping your marketing can be a big mistake. Even during the busiest seasons, or the lazy days of summer, nurturing your audience is crucial. Think of it like tending to a garden. Just as plants need regular care, so does your marketing. If neglected, both can wither away.In today’s episode, I’m sharing tips on how to maintain your marketing momentum during the summer while still enjoying some

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13:28

7. Integrating Marketing into Your Daily Routine

Simplified Marketing | Marketing Strategies for... ·

2024/06/19

Marketing doesn’t have to be a separate chore. It can be seamlessly woven into your day-to-day life. Find what works best for you and embrace the freedom and creativity that entrepreneurship offers.In today’s episode, I’ll explore the concept of work/life integration and how blending your business and personal life can lead to a more fulfilling and less stressful routine. I’ll share personal stories and practical tips on integrating marketing tasks into your daily life, ensuring your marketing

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13:53

6. Building Bonds: Social Media Engagement for...

Simplified Marketing | Marketing Strategies for... ·

2024/06/12

Have you ever wondered if you’re truly leveraging the full potential of social media to create lasting client relationships? If so, you’re in the right place.In today’s episode, we’ll be exploring how financial professionals can transform social media from a mere broadcast tool into a powerful platform for building genuine relationships. We’ll discuss lead generation, building referrals, and how to humanize your brand. In this episode, I chat about: Connecting Over Content Building Bonds

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09:15

5. 3 Ways to Simplify Your Social Media Content: PBS...

Simplified Marketing | Marketing Strategies for... ·

2024/06/05

As a business owner, simplifying content creation is crucial for marketing and maintaining an effective social media presence without feeling overwhelmed. It's the key to streamlining your processes and reducing the time and effort spent producing and managing content. This allows you to focus on core activities like strategy development and customer engagement while ensuring a consistent flow of high-quality content without burnout. A simplified approach to content creation leads to better resource

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16:23

4. 3 Ways to Simplify Your Social Media Content: PBS...

Simplified Marketing | Marketing Strategies for... ·

2024/05/29

As a business owner, creating marketing content, particularly for social media, can be very demanding. You have to think about the ideas, create the graphics, write a copy, do the hashtag research, and schedule your posts. When marketing isn't your thing, these tasks can quickly become overwhelming, leading to burnout. Content creation demands time, creativity, and strategic planning, making it a challenge for those juggling multiple aspects of their business. However, the good news is that creating

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08:38

3. Humanize Your Brand Content Through Personal Stories

Simplified Marketing | Marketing Strategies for... ·

2024/05/22

The human side of your brand is very critical and it's about infusing authenticity, empathy, and human connection into your brand's identity and interactions. In a marketplace increasingly driven by technology and automation, consumers crave genuine and relatable experiences. By humanizing your brand, you build trust and loyalty, as customers feel understood and valued. Humanizing your brand opens a door for transparent communication, personalized service, and a consistent demonstration of your

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63 results

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